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All Journal Jurnal Kajian Manajemen Bisnis Jurnal Pendidikan Ekonomi (JUPE) Jurnal Ilmu Sosial dan Humaniora Jurnal Pemberdayaan Masyarakat Madani (JPMM) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan Ekonomi (JURKAMI) JETL (Journal Of Education, Teaching and Learning) DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) MANAJEMEN DEWANTARA Jurnal Ilmu Komputer dan Bisnis Jurnal Inovasi Pendidikan Ekonomi Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Community Development Journal: Jurnal Pengabdian Masyarakat Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ecogen MALLOMO: Journal of Community Service Jurnal Pengabdian Masyarakat (ABDIRA) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Management and Administration Provision Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) JER Jurnal Salingka Nagari
Rose Rahmidani
Universitas Negeri Padang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Journal : Journal of Management and Administration Provision

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The Influence of Product Quality and Price on Samsung Smartphone Purchasing Decisions among Students of Universitas Negeri Padang Ramadhani, Delfi; Hayati, Annur Fitri; Rahmidani, Rose
Journal of Management and Administration Provision Vol. 5 No. 2 (2025): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v5i2.662

Abstract

The aim of this study is to investigate the impact of product quality (X1) and price (X2) on Samsung smartphone purchasing decisions (Y) among students at Universitas Negeri Padang. The research approach employed was exploratory research, with variables measured on a Likert scale. The data collection method is a questionnaire using Google Form, with the research population consisting of all active students at Universitas Negeri Padang. The sampling technique is purposive sampling with a sample size of 97. The sample criteria included active students at Universitas Negeri Padang (UNP) at the time of the study who had acquired a Samsung smartphone. The data is processed using SPSS software version 20, which includes descriptive analysis, classical assumption analysis, and hypothesis testing. The study found that product quality and price have a significant and favorable impact on purchasing decisions.
Co-Authors Abel Tasman Aditya Hanum Widarsa Adrianto, Yuda Agus Irianto Alida Putri Delina Alifia, Annisa Andi Alatas, Andi Apriani Wulandari Arita, Sri Armiati Armiati Armiati Armiati*, Armiati Azizah Pratika Sari Bustari Muchtar Carla Firma Oktipa Cherrysa Denis Monica Cindy Fatika Danang Krismisandi Desma Putri Dessi Susanti Desy Gusrita Dian Afrilisa Dini Novalia Dola Permata Sari Elvi Rahmi Ervina Ervina Fauzan Aulia Fazli Dermawan Fera Mardiana Finky’an Syafana Putri Firman Puanda Fransiska Madai Gita Remeo Nensi Hayati, Annur Fitri Hidayat, M Topit Hidayat, M. Topit Ika Parma Dewi Indra Irawan Indri Sefrina Irsan, Fachri Irwannus Pratama Jelli Anggraini Khairani Dwi Hadrina Pohan Khairudin Khairudin Khairudin Khairudin Khofifah Nur Kurnia, Fira L. V, Yuhendri Lestari, Tuti lnzaghi, Dhani LV, Yuhendri Marwan Marwan Mega Anggraini Meri Ariani Mir’atil Isnaini Monalisa Monalisa Muhammad Apit Muhammad, Faddel Murni Atifah Muthia Afridita Nadya Nyssa Nita Alida Sari Hasibuan Nurhafizah Nurhafizah Nurhidayah Nurhidayah Nurhizrah Gistituati Octaviana, Sovia Okla Hanifa Onelfa, Nelsa Padli Padli Putri Rahayu Putri, Dita Indriani Putri, Silvi Yulita Rahmandani, Suci Alifah RAHMI, ELVI Ramadhani, Delfi Raudatussyifa, Amani Resti Febrianis Rezka Rahmadita Rezki Nofriyanto Rino Rino Rita Syofyan Rusdinal Rusdinal Rusdinal, Rusdinal Sarah Fauziah Sari, Wulan Dia Nopita Septi Ayu Lestari Sofya, Rani Sri Rahma Yani Sucia Pratiwi Sulikah Sulikah Suriani, Weli Susanti, Dessi - Syofyan, Rita Syukhri Syukhri Syukhri, Syukhri Tia Ardila Tia Indriani Tia Rahmadhani Tika Afriyanti Toberi Vonika Tri Kurniawati Tri Kurniawati, Tri Tria Anggina Putri Tuti Susanti Valepi, Dinda Ayu Vidyarini Dwita Vivi Rizky Aulya Winda Octaviani Wiwik Handayani Yolanda Yolanda Yulhendri Yulhendri Yunita Larasati