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Journal : Journal of Innovation Research and Knowledge

PEMBAYARAN E-PAYMENT SERTA PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE Sudung Simatupang; Ernest Grace; Christine Dewi Nainggolan; Nelly Ervina
Journal of Innovation Research and Knowledge Vol. 4 No. 1: Juni 2024
Publisher : Bajang Institute

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Abstract

Nowadays, e-payment is one of the most attractive payment models for consumers in making purchases, especially with purchases made through e-commerce. The purpose of this study was to look at the e-payment system on purchasing decisions through e-commerce. The results of data analysis show that the instruments of the research variables e-payment and purchasing decisions show valid and reliable results. The value for the coefficient of determination of the research results shows the ability of the e-payment variable to explain purchasing decisions is 61%, while the rest is a variable that is not discussed in this study. The results of the regression equation Y = 7, 498 + 0.748X, this shows a positive direction coefficient value of e-payment on purchasing decisions, and the hypothesis results show positive and significant results from e-payment on purchasing decisions in e-commerce. which means that the more people use the E-Payment method, the more likely consumers are to decide to make purchases in E-commerce