Article Per Year (5 Year)
p-Index From 2020 - 2025
4.683
P-Index
This Author published in this journals
All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal AKSI (Akuntansi dan Sistem Informasi) Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) JASIEK (Jurnal Aplikasi Sains, Informasi, Elektronika dan Komputer) Innovation in Research of Informatics (INNOVATICS) Jurnal Nasional Manajemen Pemasaran dan SDM Adbis : Jurnal Administrasi dan Bisnis Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Business Analytics (IJBA) International Journal on Advanced Technology, Engineering, and Information System (IJATEIS) Epicheirisi : Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Jurnal Teknik Ilmu dan Aplikasi International Journal of Sharia Business Management Journal of Business Management and Economic Development International Journal of Applied Economics, Accounting and Management (IJAEAM) Jurnal Ilmiah Ekonomi dan Manajemen JEBD JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Pengabdian Kepada Masyarakat Jejak digital: Jurnal Ilmiah Multidisiplin
Afandi, Yosi
Politeknik Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 40 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 40 Documents
Search

 1   2   3   4 
BIMBINGAN DAN PENYULUHAN TENTANG PENTINGNYA MEMBANGUN LOYALITAS PELANGGAN PADA KELOMPOK USAHA JAMAAH MASJID AL IKHLAS RT.07, RW.17, SUDIMORO,MOJOLANGU KEC.LOWOKWARU KOTA MALANG Samboro, Joko; Maskan, M; Utomo, Heru; Helmy, Abdullah; Afandi, Yosi; Hadi, Musthofa
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6049

Abstract

The purpose of this PKM is to find the problems faced by the congregation of the AL Ikhlas Mosque RT.076 RW.17 Sudimoro, Mojolangu Village, Lowokwaru District, Malang City and at the same time provide the right solution to achieve increased knowledge and skills in the field of marketing management, especially building customer loyalty. The methods used are: observation, to observe activities carried out both in the economic and socio-religious fields, then interviews, explored to find problems and solutions that will be offered and simulations, to find the most appropriate alternatives to market goods more effectively. Description of the technology to be applied. 1. In the form of lectures: Study Group participants are gathered in a certain room and given a lecture on devotion material in the form of: Customer Loyalty. 2. Guidance and Training: In the form of practical guidance and training and discussion of experiences and obstacles in the field. 3. Simulation practice: In the form of a demonstration of how entrepreneurs offer goods, and how to attract potential consumers, until loyal customers are formed Keywords: guidance and counseling, customer loyalty.
Influence of Social Media Marketing and Brand Awareness on Purchasing Decisions on Custom Cake Brand Oentukmu: Study on Follower’s Instagram Account Oentukmu Gardilla, Humaira Fathma; Murtiyanto, Rizky Kurniawan; Afandi, Yosi
Journal of Business Management and Economic Development Том 3 № 01 (2025): January 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i01.1393

Abstract

The food and beverage (F&B) business has constantly been growing due to the significant and continuous market potential. With so many cake shops or specialty outlets offering custom cakes or aesthetic cakes in Malang City, each company has begun to present innovations in new concepts or characteristics to meet the tastes of consumers who are increasingly open to the development of existing trends. In order to compete to become the top brand recommendation for custom cake products, Oentukmu needs to create an attractive marketing strategy by utilizing social media marketing to support its promotional activities in order to position the brand in the minds of consumers to encourage the consumer purchasing decision process. This study aims to analyze the effect of social media marketing and brand awareness on purchasing decisions on Oentukmu brand custom cake products. This research was explanatory research with a quantitative approach. The data collection technique used a questionnaire distributed to 100 respondents, namely followers of the Oentukmu Instagram account. Respondents were selected using a purposive sampling technique. The data analysis used a questionnaire test, descriptive analysis, classical assumption test, multiple regression analysis, coefficient of determination analysis and hypothesis testing. The results of this analysis show that social media marketing and brand awareness together had a positive effect on purchasing decisions for Oentukmu custom cake products. This was supported based on the results of hypothesis testing (F test), with the Fcount value being 200.065 >Ftable 3.09 and sig. Value of 0.000 < 0.05. From the results of this study, it is hoped that Oentukmu can increase consumer interest and trust in Instagram social media marketing content created and maintain brand awareness strategies so that it has the opportunity to become the top brand of custom cake products so as to increase consumer purchasing decisions.
Pengembangan Aplikasi Chatbot pada Toko Online berbasis Semantik untuk Pemasaran Digital Maskur, Maskur; Afandi, Yosi
JASIEK (Jurnal Aplikasi Sains, Informasi, Elektronika dan Komputer) Vol. 6 No. 2 (2024): Desember 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jasiek.v7i2.11543

Abstract

Penggunaan aplikasi chatbot sebagai virtual customer service dapat membantu calon pengunjung toko online sebelum melakukan transaksi karena keterbatasan waktu dalam melayani pelanggan, manusia biasa tidak dapat menjawab pertanyaan atau melayani permintaan pelanggan setiap saat. Dengan menggunakan layanan pelanggan virtual, konsumen yang datang ke toko online dapat berbicara dengan penjual tentang barang yang mereka ingin beli. Teknologi ini sangat membantu menjawab pertanyaan dan masalah pelanggan dengan cepat dan tepat. Aplikasi chatbot menggunakan pengetahuan AIML (Artificial Intelligence Markup Language) yang dilengkapi dengan kecerdasan buatan dengan ontologi yang berbasis semantik. Aplikasi chatbot toko online yang digunakan pada penelitian ini adalah kain batik yang menjual produk batik Malang karena permintaan batik dari Malang sangat tinggi dan belum adanya toko online yang memberikan layanan dengan memanfaatkan layanan pelanggan virtual (chatbot). Pengembangan chatbot yang dilengkapi dengan semantik menggunakan ontologi untuk mengolah pertanyaan yang memiliki arti lebih spesifik, memperoleh akurasi sekitar 97% dari 15 jenis pertanyaan dan jawaban yang relevan, kemudian 10 pertanyaan yang dijawab sesuai dengan pertanyaan yang sering ditanyakan oleh calon pembeli. Penggunaan semantik menggunakan ontologi pada aplikasi layanan pelanggan virtual (chatbot) membantu dalam menjawab pertanyaan yang memiliki kata atau makna yang sama sehingga menghasilkan jawaban yang sesuai dengan pertanyaan.
PENGARUH CITRA MEREK DAN PROMOSI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN MC DONALD’ MT HARYONO KOTA MALANG Alfreda Juni Purwa Aditya; Yosi Afandi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 10 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i10.2620

Abstract

Dengan kemajuan ekonomi dan teknologi di Indonesia, sektor kuliner mengalami perkembangan pesat dengan banyak pelaku usaha baru. Para pengusaha kuliner perlu menemukan strategi pemasaran yang tepat untuk memenuhi kebutuhan dan keinginan konsumen serta menciptakan dan mempertahankan pelanggan. Konsumen kini lebih kritis dalam memilih produk makanan, sehingga kualitas produk dan citra merek menjadi sangat penting. Tujuan penelitian ini untuk menguji dan menganalisis pengaruh citra merek dan promosi media social terhadap keputusan pembelian di McDonald’s MT Haryono di Kota Malang. Penelitian ini menggunakan metode kuantitatif. Teknik pengumpulan data menggunakan kuisioner yang disebar pada 100 konsumen McDonald’s MT Haryono kota Malang. Teknik analisis data yang dipakai yaitu analisis deskriptif dan regresi berganda. Temuan penelitian ini menunjukkan secara parsial citra merek dan promosi media sosial berpengaruh signifikan terhadap keputusan pembelian. Hal ini dibuktikan nilai t-hitung> t- tabel. Secara simultan citra merek dan promosi media sosial berpengaruh signifikan terhadap keputusan pembelian yang dibuktikan nilai f hitung > f tabel. Berdasarkan hasil regresi menunjukkan pengaruh citra merek dan promosi media sosial terhadap keputusan pembelian sebesar 66,1% sedangkan sisanya sebesar 33,9% dijelaskan oleh variabel lain yang tidak dibahas dalam penelitian. Berdasarkan temuan penelitian disimpulkan bahwa secara parsial dan simultan citra merek dan promosi media sosial berpengaruh terhadap keputusan pembelian. McDonald’s sebagai brand diharapakan untuk menjaga citranya dihadapan masyarakat luas dan terus mengembangkan berbagai campaign yang menarik dan promosi yang sekiranya berpengaruh.
Pengaruh Social Media Marketing Dan Electronic Word Of Mouth Terhadap Loyalitas Pelanggan Di Senyum World Hotel Muhammad Yusuf Hilmy; Yosi Afandi; Ita Rifiani Permatasari
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Hospitality companies often utilize loyalty programs to enhance value, brand image, and customer trust, leading to customer engagement, improved experiences, and positive WOM. The predominant method employed by Senyum World Hotel involves social media marketing, particularly on Instagram, by keeping customers updated on their products or services, aiming to retain customer loyalty. Hence, this study aims to investigate the influence of social media marketing and Electronic Word of mouth on customer loyalty at Senyum World Hotel.
Sosialisasi dan pelatihan administrasi persuratan untuk warga melalui pemanfaatan SIMBEROD dan penguatan kapasitas perangkat desa di Desa Tulusbesar Kecamatan Tumpang Kabupaten Malang Maskur, Maskur; Hendrawan, Muhammad Afif; Afandi, Yosi; Fiernaningsih, Nilawati; Herijanto, Pudji; Sukmana, Septian Enggar
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.27383

Abstract

AbstrakDesa Tulusbesar, Kecamatan Tumpang, Kabupaten Malang menghadapi tantangan dalam pengelolaan administrasi persuratan yang belum optimal, khususnya dalam hal ketersediaan sistem yang efisien dan kemampuan perangkat desa dalam mengelola surat-menyurat. Hal ini berdampak pada efektivitas pelayanan kepada masyarakat yang sering kali menjadi lambat dan kurang terorganisir. Kegiatan pengabdian ini bertujuan untuk meningkatkan kualitas administrasi persuratan desa melalui sosialisasi dan pelatihan pemanfaatan Sistem Informasi Berbasis Digital (SIMBEROD) serta penguatan kapasitas perangkat desa. Metode yang digunakan meliputi identifikasi kebutuhan, sosialisasi system informasi SIMBEROD kepada warga dan perangkat desa, pelatihan teknis dalam mengoperasikan SIMBEROD, penguatan kapasitas perangkat desa dan monitong dan evaluasi kegiatan. Hasil kegiatan menunjukkan bahwa penerapan SIMBEROD mampu meningkatkan efisiensi pengelolaan surat, mempercepat proses pelayanan, dan mengurangi risiko kesalahan administrasi. Pembahasan juga mengungkapkan tantangan terkait adopsi teknologi oleh perangkat desa yang memiliki keterbatasan dalam literasi digital, yang dapat diatasi melalui pelatihan berkelanjutan. Sebagai saran, desa diharapkan untuk terus melakukan evaluasi berkala terhadap sistem yang digunakan dan mengadakan pelatihan tambahan guna memperkuat keterampilan perangkat desa dalam memanfaatkan teknologi informasi. Kegiatan ini diharapkan dapat menjadi model bagi desa lain dalam meningkatkan kualitas pelayanan administrasi melalui pemanfaatan teknologi digital yang tepat guna. Kata kunci: sistem informasi; perangkat desa; pelatihan; pelayanan; administrasi. AbstractTulusbesar Village, Tumpang Subdistrict, Malang District faces challenges in managing its correspondence administration, particularly in terms of the availability of an efficient system and the ability of village officials to manage correspondence. This has an impact on the effectiveness of services to the community, which often become slow and less organized. This community service activity aims to improve the quality of village correspondence administration through socialization and training on the use of Digital Based Information System (SIMBEROD) as well as strengthening the capacity of village officials. The methods used include identification of needs, socialization of the SIMBEROD information system to residents and village officials, technical training in operating SIMBEROD, capacity building of village officials and monitoring and evaluation of activities. The results showed that the implementation of SIMBEROD was able to improve the efficiency of mail management, speed up the service process, and reduce the risk of administrative errors. The discussion also revealed challenges related to technology adoption by village officials who have limitations in digital literacy, which can be overcome through continuous training. As a suggestion, the village is expected to continue to conduct periodic evaluations of the system used and conduct additional training to strengthen the skills of village officials in utilizing information technology. This activity is expected to serve as a model for other villages in improving the quality of administrative services through the use of appropriate digital technology. Keywords: information systems; village officials; training; services; administration.
THE INFLUENCE OF TRUST AND SATISFACTION ON LOYALTY CUSTOMERS AT UKM DNA COLLECTION SUMENEP CITY Rifki Abrory; Fullchis Nurtjahjani; Yosi Afandi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.1961

Abstract

The rapid flow of globalization and lots of competition require enhancing product quality, providing excellent service and increasing marketing. Based on observations, UKM DNA Collection Sumenep City has done something so that customers trust the UKM, and customers feel satisfied with UKM DNA Collection, but sales are still declining. The purpose of this research is to examine the partial and simultaneous influence of trust and satisfaction on customer loyalty. This research was explanatory research with a quantitative approach carried out by distributing questionnaires to 100 respondents in January-March 2024 with the criteria of customers who have made at least 2 purchases at UKM DNA Collection using a purposive sampling technique. Data analysis uses multiple linear regression analysis. According to the findings of the partial hypothesis test, client loyalty are positively and significantly impacted by trust, and subsequently by customer satisfaction. The results of simultaneous hypothesis testing shows that trust and satisfaction has a positive and significant effect on customer loyalty by 43.1% and the remaining 56.9% are influenced by other factors not discussed in this research. From the results of this research it can be concluded that trust and satisfaction influence customer loyalty in UKM DNA Collection Sumenep City. DNA Collection needs to increase integrity and optimize satisfaction through willingness to recommend.
Pengaruh Persepsi Kegunaan dan Persepsi Kemudahan Pengguna Terhadap Keputusan Penggunaan Aplikasi E-Wallet OVO di Indonesia (Studi Kasus pada Pengguna Aplikasi E-Wallet OVO) Almah Sagita; Yosi Afandi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1td7g869

Abstract

In Indonesia, OVO is one of the most popular e-wallets due to its diverse range of features that facilitate daily financial transactions. Perceived Usefulness and Perceived Ease of Use are the two main factors that influence a person's decision to use an e-wallet like OVO. The approach used to analyze the perceived usefulness and benefits of a technology is the TAM (Technology Acceptance Model) or technology acceptance model. This study aims to determine and analyze the extent to which perceived usefulness and perceived ease of use affect usage decisions on the OVO e-wallet application. This research is a quantitative study consisting of two independent variables, namely Perceived Usefulness (X1) and Perceived User Ease (X2) and one dependent variable, namely Usage Decisions (Y). The data collection method used is distributing questionnaires to users of the OVO e-wallet application. The data collected was then analyzed using multiple regression analysis to determine how much influence the perceived usefulness and perceived ease of use have on usage decisions. The results of partial and simultaneous hypothesis testing show that perceived usefulness and perceived user convenience have a positive and significant influence on decisions to use the OVO e-wallet application. Research shows that the perceived usefulness variable has a greater contribution than the perceived ease of use. From the results of the study, it can be concluded that perceived usefulness and perceived ease of use have a complementary role in influencing the decision to use the e-wallet application as a whole. This means that users not only consider whether the application is useful, but also the extent to which the application is easy to operate. When both are fulfilled, users will likely decide which to use and continue to utilize e-wallet applications such as OVO in their daily transactional activities.
Pengaruh Kepercayaan Pelanggan dan Pengalaman Pelanggan Terhadap Loyalitas Pelanggan pada UMKM Mie Gaplex Jembe Norma Dilla Kharisma; Yosi Afandi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8gn12t75

Abstract

Seiring meningkatnya persaingan di industri kuliner, memahami faktor-faktor yang memengaruhi loyalitas pelanggan menjadi kunci keberlangsungan UMKM Mie Gaplex. Untuk membangun loyalitas, UMKM perlu menjaga kepercayaan melalui konsistensi layanan dan memberikan pengalaman positif selama proses pembelian. Berdasarkan observasi, masih ditemukan ketidaksesuaian harapan pelanggan. Penelitian ini bertujuan untuk menganalisis sejauh mana kepercayaan pelanggan dan pengalaman pelanggan memengaruhi loyalitas. Penelitian ini merupakan penelitian kuantitatif yang terdiri dari dua variabel bebas yaitu Kepercayaan Pelanggan (X1) dan Pengalaman Pelanggan (X2) serta satu variabel terikat yaitu Loyalitas Pelanggan (Y). metode pengumpulan data yang digunakan yaitu menyebar kuesioner yang dibagikan kepada pelanggan UMKM Mie Gaplex. Data yang terkumpul kemudian dianalisis menggunakan analisis regresi berganda untuk mengetahui seberapa besar pengaruh kepercayaan pelanggan dan pengalaman pelanggan terhadap loyalitas pelanggan.Hasil pengujian hipotesis secara parsial maupun simultan menunjukkan bahwa kepercayaan pelanggan dan pengalaman pelanggan memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan UMKM Mie Gaplex. Penelitian menunjukkan bahwa variabel kepercayaan pelanggan memiliki kontribusi lebih besar daripada pengalaman pelanggan.Dari hasil penelitian dapat disimpulkan bahwa kepercayaan dan pengalaman pelanggan menjadi alasan utama loyalitas terhadap UMKM Mie Gaplex. Kepercayaan terbentuk dari konsistensi pelayanan dan kualitas produk yang sesuai dengan harapan pelanggan. Sementara itu, pengalaman positif seperti pelayanan yang baik dan cita rasa produk yang memuaskan juga turut meningkatkan loyalitas pelanggan.
The Influence of Service Quality and Sales Promotion on Customer Satisfaction at BeSt Sport Wisata Hotel Batu Hanif, Hanif; Afandi, Yosi; Aini, Yulis Nurul
International Journal of Sharia Business Management Vol 4 No 2 (2025): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijsbm.v4i2.404

Abstract

The rapid development of the tourism sector in Indonesia every year encourages business actors to better understand the needs of tourists. One of the main needs that must be fulfilled is the provision of comfortable and high-quality accommodation. The demand for lodging that can provide comfort as well as optimal service has become an important concern for the hospitality industry. This study aims to analyze the effect of service quality and sales promotion, both partially and simultaneously, on customer satisfaction at BeSt Sport Wisata Batu Hotel. This research is a quantitative study. Data were collected by distributing questionnaires to 80 respondents using a purposive sampling technique. The data were analyzed using multiple regression analysis. The analysis results show that service quality and sales promotion partially have a positive and significant effect on customer satisfaction. The results also show that simultaneously, service quality and sales promotion have a positive and significant effect on customer satisfaction. Both variables make a large contribution to satisfaction, while the remaining influence comes from other factors outside the study. Based on the research findings, it can be concluded that service quality has a significant partial effect on customer satisfaction, while sales promotion also has a significant effect. It is recommended that BeSt Sport Wisata Batu Hotel focus on improving service quality and maintaining sales promotion to build customer satisfaction.
Co-Authors AA Sudharmawan, AA Abdul Waris Abdullah Helmy Achmad Zaini Aini, Yulis Nurul Alfi Tranggono Agus Salim Alfreda Juni Purwa Aditya Almah Sagita Andriani Kusumawati Arni Utamaningsih Bahari, Abigail Ellaura Fe Baroroh Lestari Budi Artono DWI SURYANTO Endang Astuti Endang Siti Astuti Farika Nikmah Fauzi Ahmad Muda Fiernaningsih, Nilawati Gardilla, Humaira Fathma Hanif Hanif Helmy, Abdullah Hendrawan, Muhammad Afif Herijanto, Pudji Heru Utomo, Heru Ita Rifiani Permatasari Joko Samboro Joni Dwi Pribadi Joni Dwi Pribadi Joni Pribadi Lestariningsih, Tri Lestariningsih, Tri Lilies Nur Ainie Mahmudatul Himma Mahmudatul Himmah Maskan, M Maskur Maskur Maskur Maskur Maskur Mega Rahayu Nur Kusuma Wardhani Mudofir, Imam Muhamad Muwidha Muhammad Ali Akbar Jasmine Muhammad Yusuf Hilmy Musthofa Hadi Musthofa Hadi, Musthofa Netty Lisdiantini Nilawati Fiernaningsih Noorsakti Wahyudi Norma Dilla Kharisma Nurtjahjani, Fullchis Nurudin Nurudin Pudji Herijanto Rafael Slamet Firdaus Rena Feri Wijayanti Rifki Abrory Rizky Kurniawan Murtiyanto Samboro, Joko Septian Enggar Sukmana Siti Nurbaya subiyantoro Tania Setya Ningsih Tri Afirianto Tri Afirianto Tri Istining Wardani Tri Yulistyawati Evelina Wida Yuliar Rezika Yakomina Mabel Yulis Nurul Aini Yusri Abdillah Zubaidi Zubaidi