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All Journal Jurnal Manajemen & Keuangan Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Journal of Institution And Sharia Finance JEMMA | Journal of Economic, Management and Accounting Jurnal Varian Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Bumigora Information Technology (BITe) JPMB: Jurnal Pemberdayaan Masyarakat Berkarakter REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Empowerment : Jurnal Pengabdian Pada Masyarakat Rengganis Jurnal Pengabdian Masyarakat Jurnal Pepadu Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat Bakti Sekawan : Jurnal Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah INJECT Interdisciplinary Journal of Communication
rodhi, mohammad najib
Fakultas Ekonomi Dan Bisnis Universitas Mataram, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Nursing Social Sciences Other

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Community Empowerment Through Processing Waste into Fashion Products uses Heat Techniques Press to Increase Community Income in Senggigi Village, West Lombok District Dakwah, Muhammad Mujahid; Roodhi, Mohammad Najib; Suprayetno, Djoko; Kusmayadi, Iwan; Abdurrahman, Abdurrahman; Muhtarom, Zamroni Alpian; Girsang, Zefanya Andryan; Apriadi, Apriadi; Denik Tirtaningrum, I Dewa Ayu
REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Vol 6, No 1 (2025): Reka Elkomika
Publisher : Institut Teknologi Nasional, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26760/rekaelkomika.v6i1.22-29

Abstract

The aim of this service activity is to empower the community by processing waste into fashion products using heat press techniques to increase community income in Senggigi Village, West Lombok Regency. The problem faced by partners is related to the large amount of plastic waste which, if burned, can produce dangerous compounds, apart from that, plastic waste can also damage the sustainability and beauty of the Senggigi tourism area. The method used to overcome this problem is in the form of community service activities which will be carried out to process waste into Fashion products using the Heat Press Technique, which is a new breakthrough in handling waste which can also increase income for the local community. As a result of partner activities, they have the ability to overcome the problem of increasing waste volume by managing waste into fashion products using heat press techniques.
PELATIHAN STRATEGI SOCIAL MEDIA ADVERTISING BAGI STUDENTPRENEUR: MENINGKATKAN VISIBILITAS DAN DAYA SAING DI ERA DIGITAL Andryan Girsang, Zefanya; Najib Roodhi, Mohammad; Handayani Rinuastuti, Baiq; Nurmayanti, Siti; Aisyah Hidayati, Siti; Kurnia, Juan
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 8 No. 1 (2025): APRIL: Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pelatihan strategi social media advertising bagi studentpreneur di Kota Mataram merupakan suatu upaya yang dilakukan bertujuan untuk meningkatkan brand awareness dan daya saing bisnis melalui platform media sosial di dunia maya seperti contohnya Instagram, Facebook, dan WhatsApp. Peserta pelatihan diikuti atau terdiri dari mahasiswa wirausaha dari berbagai universitas yang ada di Kota Mataram. Kegiatan ini dilaksanakan dalam tiga tahap yang sudah dicanangkan yaitu: tahap pertama persiapan, tahap kedua pelaksanaan, dan tahap terakhir evaluasi. Tahap pelaksanaan mencakup sesi teori dan praktik, termasuk pengenalan konsep social media advertising, teknik desain konten, segmentasi pasar, serta praktik langsung pembuatan kampanye iklan menggunakan Meta Ads. Hasil pelatihan menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai strategi pemasaran digital, kemampuan membuat konten menarik, dan pengoptimalan kampanye iklan berbasis data. Peserta juga mampu menerapkan keterampilan tersebut secara langsung dalam bisnis mereka. Kesimpulannya, pelatihan ini berhasil membekali studentpreneur dengan keterampilan praktis untuk memanfaatkan media sosial secara efektif, meningkatkan visibilitas bisnis, dan bersaing di era digital.
ANALYSIS OF THE IMPLEMENTATION OF COMMUNITY-BASED TOURISM IN SUPPORTING HALAL TOURISM IN NORTH LOMBOK REGENCY: ANALYSIS OF THE IMPLEMENTATION OF COMMUNITY-BASED TOURISM IN SUPPORTING HALAL TOURISM IN NORTH LOMBOK REGENCY Abdurrahman, Abdurrahman; Mujahid Dakwah, Muhammad; Najib Roodhi, Mohammad; Handayani Rinuastuti, Baiq; Pahrudin, Pahrudin
Journal of Institution and Sharia Finance Vol. 7 No. 2 (2024): DESEMBER
Publisher : Program Studi Perbankan Syariah, IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/joins.v7i2.6059

Abstract

This study aims to analyze the application of community-based tourism in supporting the development of halal tourism in North Lombok. The research method used is a qualitative method with a case study approach. Data collection was carried out through in-depth interviews, observations, and documentation studies. The results of the study show that the implementation of community-based tourism has had a positive impact on the development of halal tourism in North Lombok. The local community is actively involved in the planning, management, and supervision of tourist destinations, so that they can meet the needs and preferences of Muslim tourists. In addition, community-based tourism has also improved the economic welfare of local communities through business opportunities and employment in the tourism sector. However, there are still several challenges in the implementation of community-based tourism, such as limited resources, coordination between stakeholders (local governments), and the capacity of local communities. Therefore, more comprehensive efforts are needed to optimize the implementation of community-based tourism in supporting the development of halal tourism in North Lombok.
From Servicescape to Loyalty: How Muslim and Non-Muslim Customers Experience Islamic Banking through Strategic Experiential Modules (SEMs) Dakwah, M. Mujahid; Faidal, Faidal; Roodhi, Mohammad Najib
Journal of Institution and Sharia Finance Vol. 8 No. 1 (2025): JUNI
Publisher : Program Studi Perbankan Syariah, IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/joins.v8i1.7021

Abstract

The growth of Islamic banking has continued steadily in Indonesia and globally, yet maintaining customer loyalty remains a persistent challenge amid increasing competition from conventional banks and fintech services. This study examines the mediating role of Strategic Experiential Modules (SEMs) in the relationship between servicescape elements such as ambient conditions, layout design, and signs and symbolic design, and customer satisfaction and loyalty in Islamic banking. Employing a comparative and explanatory approach, data were collected from 397 Muslim and non-Muslim customers of Islamic banks in Indonesia using purposive sampling, then analyzed using Partial Least Squares Structural Equation Modeling (PLS SEM). The results indicate that layout and symbolic design significantly influence SEMs, which in turn have a strong positive effect on customer satisfaction and loyalty. Satisfaction also acts as a significant predictor of loyalty. Notably, the SEMs framework proved effective across religious segments, affirming its relevance in both value driven and inclusive service contexts. The study underscores the need for Islamic banks to enhance physical design, symbolic cues, and emotional engagement to deliver more holistic and meaningful service experiences. These findings suggest that integrating experiential strategies with inclusive service principles is essential for building long term customer relationships in Islamic banking.
PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Dakwah, Muhammad Mujahid; Girsang, Zefanya Andryan; Muhtarom, Zamroni Alpian; Rinuastuti, Baiq Handayani; Roodhi, Mohammad Najib; Mulyono, Lalu Edy Herman; Ibrahim, Isra Dewi Kuntary
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7497

Abstract

Senggigi Village is one of the tourist villages with abundant natural resources. It is located in Batulayar Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Senggigi Village is known for its beautiful beaches and the hospitality of its people. In addition, Senggigi Village has local products that support tourism activities in the village as souvenirs for tourists visiting Senggigi. To enhance the potential of local businesses in Senggigi Village, it is necessary to provide guidance to SMEs with the aim of offering effective digital marketing strategy training for local SMEs. This training can improve SMEs' ability to optimize the use of social media and e-commerce as marketing tools for their products. The activity methods include initial observation, focus group discussions (FGD), training, hands-on practice, and post-training guidance. The results of this activity demonstrate an increase in participants' understanding and skills in creating promotional content, managing business social media accounts, and developing digital marketing strategies tailored to their respective products using the Marketing Decision Support (MDS) approach. The conclusion of this activity is that digital marketing training provides tangible contributions to enhancing the business capacity of SME operators and can serve as a model for sustainable community service.
Pendampingan Peningkatan Inovasi Produk, Kemasan dan Pemasaran Terhadap Makanan Tradisonal Kare-Kare Sebagai Upaya Meningkatkan Penghasilan Masyarakat Desa Sukadana Alpian Muhtarom, Zamroni; Mujahid Dakwah, Muhammad; Andryan Girsang, Zefanya; Najib Roodhi, Mohammad; Abadi Gunawan, Rio; Hilmi, Suhaemi
Empowerment: Jurnal Pengabdian pada Masyarakat Vol 5 No 2 (2025): Empowerment
Publisher : LP2M STAI Darul Kamal NW Kembang Kerang-NTB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51700/empowerment.v5i2.1288

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing usaha mikro produsen makanan tradisional Kare-Kare di Desa Sukadana melalui inovasi produk, modernisasi kemasan, dan penerapan pemasaran digital. Kegiatan dilaksanakan menggunakan pendekatan Participatory Action Research (PAR) selama delapan bulan yang mencakup tahap perencanaan, pelatihan, penerapan teknologi, pendampingan intensif, serta refleksionisme. Hasil kegiatan menunjukkan peningkatan signifikan pada keterampilan mitra dalam menciptakan varian rasa baru seperti original, red beludru, dan matcha yang disukai konsumen. Desain kemasan modern berbasis vakum sealer berhasil memperpanjang masa simpan produk dan memperkuat citra merek. Pemanfaatan media sosial dan pasar memperluas jangkauan pemasaran dan meningkatkan penjualan. Secara keseluruhan, kegiatan ini berkontribusi terhadap penguatan kapasitas usaha lokal serta memberikan model pendampingan yang dapat direplikasi bagi UMKM berbasis produk tradisional di daerah lain.
Penguatan Kapasitas Pemandu Wisata Bird Watching Di Kawasan Konservasi TWA Kerandangan Dalam Upaya Meningkatkan Daya Tarik Wisata Dakwah, M. Mujahid; Roodhi, Mohammad Najib; Abdurrahman, Abdurrahman; Kurnia, Juan
Empowerment: Jurnal Pengabdian pada Masyarakat Vol 5 No 2 (2025): Empowerment
Publisher : LP2M STAI Darul Kamal NW Kembang Kerang-NTB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51700/empowerment.v5i2.1289

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas pemandu wisata dalam aktivitas mengamati burung di Kawasan Konservasi Taman Wisata Alam (TWA) Kerandangan, Kabupaten Lombok Barat. Potensi besar wisata pengamatan burung di kawasan ini belum dimanfaatkan secara optimal akibat keterbatasan pengetahuan, keterampilan membimbing, dan minimnya promosi digital. Kegiatan dilaksanakan dengan pendekatan Participatory Action Research (PAR) yang tekanan keterlibatan aktif masyarakat dalam setiap tahapan—mulai dari pengungkapan masalah, perencanaan, pelatihan, penerapan teknologi digital, pendampingan, hingga evaluasi program. Hasil kegiatan menunjukkan adanya peningkatan yang signifikan dalam kemampuan pemandu wisata untuk identifikasi burung, penerapan teknik pemandu yang komunikatif, serta pemanfaatan media sosial sebagai sarana promosi ekowisata. Selain itu, terbentuknya kelompok kerja pemandu wisata yang berpartisipasi dalam menjalankan program pariwisata dan meningkatkan kesadaran konservasi masyarakat lokal. Pengabdian ini memberikan dampak nyata berupa peningkatan profesionalisme pemandu wisata, tumbuhnya partisipasi masyarakat dalam pengelolaan ekowisata, serta peningkatan daya tarik dan nilai ekonomi kegiatan pengamatan burung di TWA Kerandangan.
PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Dakwah, Muhammad Mujahid; Girsang, Zefanya Andryan; Muhtarom, Zamroni Alpian; Rinuastuti, Baiq Handayani; Roodhi, Mohammad Najib; Mulyono, Lalu Edy Herman; Ibrahim, Isra Dewi Kuntary
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7497

Abstract

Senggigi Village is one of the tourist villages with abundant natural resources. It is located in Batulayar Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Senggigi Village is known for its beautiful beaches and the hospitality of its people. In addition, Senggigi Village has local products that support tourism activities in the village as souvenirs for tourists visiting Senggigi. To enhance the potential of local businesses in Senggigi Village, it is necessary to provide guidance to SMEs with the aim of offering effective digital marketing strategy training for local SMEs. This training can improve SMEs' ability to optimize the use of social media and e-commerce as marketing tools for their products. The activity methods include initial observation, focus group discussions (FGD), training, hands-on practice, and post-training guidance. The results of this activity demonstrate an increase in participants' understanding and skills in creating promotional content, managing business social media accounts, and developing digital marketing strategies tailored to their respective products using the Marketing Decision Support (MDS) approach. The conclusion of this activity is that digital marketing training provides tangible contributions to enhancing the business capacity of SME operators and can serve as a model for sustainable community service.
Determining a Digital Marketing Strategy Using a Combination of Analytical Network Process (ANP) and Profile Matching Dakwah, Muhammad Mujahid; Roodhi, Mohammad Najib; Suprayetno, Djoko; Kusmayadi, Iwan; Abdurrahman, Abdurrahman; Hammad, Rifqi
Jurnal Bumigora Information Technology (BITe) Vol. 6 No. 1 (2024)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/bite.v6i1.4125

Abstract

Background: Many MSMEs in the city of Matram are experiencing diculties in determining the digital marketing strategy to use. This is due to the many digital marketing strategies that can be used and the many factors that serve as criteria for selection.Objective: Develop a decision support system using a combination of ANP and profile-matching methods to assist MSMEs in determining the digital marketing strategy to be used.Methods: The method used in this research is a combination of ANP and Profile Matching Methods.Result: The combination of methods (ANP) and Profile Matching in determining digital marketing strategies has an accuracy of 83.33%.Conclusion: The combination of ANP and Profile Matching methods in determining digital marketing strategies has successfully recommended the best digital marketing strategy.
Sosialisasi Sadar Wisata dalam Mendorong Partisipasi Masyarakat untuk Pengembangan Pariwisata Berkelanjutan Roodhi, Mohammad Najib; Dakwah, Muhammad Mujahid; Abdurrahman, Abdurrahman; Muhtarom, Zamroni Alpian; Girsang, Zefanya Andryan; Bratayasa, I Wayan; Switrayana, I Nyoman; Nasri, Muhammad Haris
Bakti Sekawan : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Juni
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35746/bakwan.v5i1.785

Abstract

This community service activity was carried out with the main objective of increasing public awareness of the importance of tourism awareness as a foundation for achieving sustainable tourism development, particularly in the coastal area of Batu Layar, Senggigi. The activity was implemented using educational and participatory approaches involving more than 20 community partners, consisting of village officials, youth groups, MSME actors, community leaders, and local representatives. The implementation process included several key stages: delivering awareness material, conducting focused group discussions, simulating tourism service practices, and evaluating participants' understanding through pre-test and post-test assessments. The results of the activity showed a significant improvement in participants' understanding of tourism awareness concepts. This was evidenced by evaluation data, where the average pre-test score of 63.2 increased to 84.5 in the post-test. In addition to the cognitive improvements, this activity also resulted in tangible community impact in the form of collective commitments to support sustainable tourism development. Real actions taken by the community included the formation of a tourism awareness group (Pokdarwis), initiation of beach clean-up programs, and digital tourism promotion through social media platforms. This activity demonstrates that a well-designed, interactive, and stakeholder-inclusive socialization strategy can be an effective means of building collective awareness and encouraging active community participation in developing inclusive, competitive, and sustainable tourism destinations.
Co-Authors Abadi Gunawan, Rio Abdurahman Abdurrahman ABDURRAHMAN ABDURRAHMAN Abdurrahman Abdurrahman Anggriani, Rini Anwar, Adrianda Apriadi, Apriadi Armansyah, Ismayadi Baehaqi Baehaqi Baehaqi Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti, Baiq Handayani Denik Tirtaningrum, I Dewa Ayu Dewi Kuntary Ibrahim, Isra Dewi, Puspita Dhanny Safitri Faidal, Faidal Farid Wajdi Genadi, Yeldy Dwi Ghina Aurelia Rachman Gilang Primajati Gilang Primajati Gusti Putu Sutama Gustu Yudi Artha Hammad, Rifqi Handayani Rinuastuti, Baiq Hany Pebrianti Herman, Lalu Edy Hilmi, Suhaemi I Nyoman Switrayana I Wayan Bratayasa Ibrahim, Isra Dewi Kuntary Irwan Cahyadi Jayadi, Rahmat Kurnia, Juan Kurniadin Abd Latif Kusmayadi, Iwan Laksono Trisnantoro M. Thonthowi Jauhari Maziah Abu Talib, Siti Mimi Fadila Muh. Adrian Juniarta Hidayat Muhammad Haris Nasri Muhammad Mujahid Dakwah Muhammad Mujahid Dakwah Nurmayanti, Siti Pahrudin, Pahrudin Raden Bagus Faisal Bagus Faisal Irany Sidharta Raden Bagus Faisal Irany Sidharta Raden Bagus Faizal Irany Sidharta Rangga Mulya Jati Rifqi Hammad Rini Anggriani Siti Aisyah Hidayati Suprayetno, Djoko Widia Febriana, Widia Zamroni Alpian Muhtarom Zefanya Andryan Girsang