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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Manajemen & Keuangan Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Journal of Institution And Sharia Finance JEMMA | Journal of Economic, Management and Accounting Jurnal Varian Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Bumigora Information Technology (BITe) JPMB: Jurnal Pemberdayaan Masyarakat Berkarakter REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Empowerment : Jurnal Pengabdian Pada Masyarakat Rengganis Jurnal Pengabdian Masyarakat Jurnal Pepadu Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat Bakti Sekawan : Jurnal Pengabdian Masyarakat INJECT Interdisciplinary Journal of Communication
rodhi, mohammad najib
Fakultas Ekonomi Dan Bisnis Universitas Mataram, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Nursing Social Sciences Other

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Sosialisasi Sadar Wisata dalam Mendorong Partisipasi Masyarakat untuk Pengembangan Pariwisata Berkelanjutan Roodhi, Mohammad Najib; Dakwah, Muhammad Mujahid; Abdurrahman, Abdurrahman; Muhtarom, Zamroni Alpian; Girsang, Zefanya Andryan; Bratayasa, I Wayan; Switrayana, I Nyoman; Nasri, Muhammad Haris
Bakti Sekawan : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Juni
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35746/bakwan.v5i1.785

Abstract

This community service activity was carried out with the main objective of increasing public awareness of the importance of tourism awareness as a foundation for achieving sustainable tourism development, particularly in the coastal area of Batu Layar, Senggigi. The activity was implemented using educational and participatory approaches involving more than 20 community partners, consisting of village officials, youth groups, MSME actors, community leaders, and local representatives. The implementation process included several key stages: delivering awareness material, conducting focused group discussions, simulating tourism service practices, and evaluating participants' understanding through pre-test and post-test assessments. The results of the activity showed a significant improvement in participants' understanding of tourism awareness concepts. This was evidenced by evaluation data, where the average pre-test score of 63.2 increased to 84.5 in the post-test. In addition to the cognitive improvements, this activity also resulted in tangible community impact in the form of collective commitments to support sustainable tourism development. Real actions taken by the community included the formation of a tourism awareness group (Pokdarwis), initiation of beach clean-up programs, and digital tourism promotion through social media platforms. This activity demonstrates that a well-designed, interactive, and stakeholder-inclusive socialization strategy can be an effective means of building collective awareness and encouraging active community participation in developing inclusive, competitive, and sustainable tourism destinations.
Penguatan Nilai Sadar Wisata melalui Edukasi Partisipatif bagi Masyarakat Sekitar Pantai Kerandangan dalam Mendukung Daya Tarik Wisata Berbasis Kearifan Lokal Dakwah, Muhammad Mujahid; Roodhi, Mohammad Najib; Abdurrahman, Abdurrahman; Muhtarom, Zamroni Alpian; Girsang, Zefanya Andryan; Baehaqi, Baehaqi; Mulyono, Lalu Edy Herman; Latif, Kurniadin Abd
Bakti Sekawan : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Juni
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35746/bakwan.v5i1.794

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat nilai-nilai sadar wisata di kawasan Pantai Kerandangan, Senggigi, sebagai upaya mendukung pengembangan destinasi wisata berbasis kearifan lokal dan komunitas. Pantai Kerandangan memiliki potensi alam dan budaya yang tinggi, namun belum sepenuhnya dikelola dengan pendekatan yang melibatkan masyarakat secara aktif dan berkelanjutan. Latar belakang kegiatan ini didasarkan pada temuan awal bahwa sebagian besar masyarakat masih belum memahami secara utuh prinsip-prinsip dasar sadar wisata, seperti keamanan, ketertiban, kebersihan, kenyamanan, dan keramahan, yang sejatinya merupakan fondasi penting dalam membangun pengalaman wisata yang berkualitas. Kegiatan dilaksanakan pada 9 Juni 2025 dengan menggunakan pendekatan edukatif-partisipatif, yang menekankan pada keterlibatan aktif masyarakat dalam setiap proses pembelajaran. Empat tahapan utama dilalui, yakni perencanaan, persiapan kegiatan, pelaksanaan, dan evaluasi. Selama kegiatan, peserta mendapatkan materi interaktif, terlibat dalam Focus Group Discussion (FGD) untuk menggali potensi lokal, serta mengikuti simulasi pelayanan wisata berbasis budaya. Evaluasi dilakukan melalui pre-test dan post-test, yang menunjukkan peningkatan signifikan dalam pemahaman peserta, dari rata-rata skor 52,4 menjadi 85,7.Refleksi kelompok di akhir kegiatan memperlihatkan bahwa pendekatan ini efektif tidak hanya dalam meningkatkan pengetahuan, tetapi juga dalam menumbuhkan semangat kolaboratif serta komitmen untuk menjaga dan mempromosikan identitas budaya sebagai daya tarik wisata. Kegiatan ini diharapkan menjadi model yang dapat direplikasi di destinasi lain yang memiliki karakteristik serupa.
Hubungan antara Perencanaan Keuangan dan Literasi Keuangan terhadap Investasi pada Pelaku UMKM di Kabupaten Lombok Tengah Muhtarom, Zamroni Alpian; Anwar, Adrianda; Abdurrahman, Abdurrahman; Roodhi, Mohammad Najib; Genadi, Yeldy Dwi
Al-DYAS Vol 4 No 2 (2025): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v4i2.6237

Abstract

Micro, Small, and Medium Enterprises (MSMEs) contribute significantly to economic growth in Indonesia, particularly in Central Lombok Regency. However, longstanding issues such as weak financial planning and low financial literacy pose major obstacles in business management and effective investment decision-making. This study aims to examine the relationship between financial planning and financial literacy on the investment decisions of MSME actors. A quantitative approach was employed through a survey of 100 MSME actors in Central Lombok. Data were analyzed using multiple linear regression. The results indicate a significant influence of financial literacy and financial planning on the investment decisions of MSME actors. These findings have important implications for local governments and financial institutions in designing more targeted financial education programs to support MSME development.
PELATIHAN STRATEGI SOCIAL MEDIA ADVERTISING BAGI STUDENTPRENEUR: MENINGKATKAN VISIBILITAS DAN DAYA SAING DI ERA DIGITAL Roodhi, Mohammad Najib; Dakwah, Muhammad Mujahid; Girsang, Zefanya Andryan; Abdurrahman, Abdurrahman; Kurnia, Juan
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 8 No. 3 (2025): DESEMBER: Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Abstract

Program pengabdian kepada masyarakat ini dilaksanakan di Taman Wisata Alam (TWA) Kerandangan, Lombok Barat, dengan tujuan meningkatkan kapasitas pemandu wisata dalam pengelolaan dan promosi potensi birdwatching berbasis kearifan lokal. Permasalahan utama yang dihadapi masyarakat adalah rendahnya keterampilan teknis pemandu, terbatasnya inovasi dalam pengemasan atraksi wisata berbasis budaya, serta lemahnya strategi promosi digital. Untuk menjawab permasalahan tersebut, kegiatan dilakukan dengan pendekatan partisipatif melalui tahapan observasi awal, sosialisasi dan focus group discussion (FGD), pelatihan dan pendampingan, praktik lapangan berupa simulasi pengelolaan wisata, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada keterampilan teknis pemandu dalam penggunaan binokular dan identifikasi burung, peningkatan kesadaran konservasi melalui edukasi penggunaan mist net, serta penguatan strategi promosi berbasis digital. Selain itu, diskusi kelompok menghasilkan rekomendasi strategis berupa penyusunan panduan interpretasi burung, penguatan jejaring promosi, dan pendampingan berkelanjutan. Temuan ini menegaskan bahwa pendekatan partisipatif yang dipadukan dengan praktik lapangan efektif dalam memperkuat kapasitas pemandu wisata sekaligus memperkuat citra TWA Kerandangan sebagai destinasi birdwatching berkelanjutan. Dengan demikian, kegiatan pengabdian ini tidak hanya meningkatkan kompetensi teknis dan kesadaran konservasi masyarakat, tetapi juga memberikan kontribusi nyata terhadap pengembangan ekowisata berbasis komunitas yang berdaya saing dan berorientasi pada keberlanjutan.
Peningkatan Kapasitas Pokdarwis Melalui Pelatihan Sadar Wisata di Kelurahan Gonjak, Kabupaten Lombok Tengah Girsang, Zefanya Andryan; Roodhi, Mohammad Najib; Abdurrahman; Armansyah, Ismayadi
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 8 No. 3 (2025): DESEMBER: Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Abstract

Kelurahan Gonjak, Kecamatan Praya, Kabupaten Lombok Tengah memiliki potensi wisata alam, budaya, dan kuliner yang cukup menjanjikan, namun pengelolaan destinasi tersebut masih belum optimal. Kondisi ini disebabkan oleh keterbatasan kapasitas kelembagaan kelompok sadar wisata (Pokdarwis) serta rendahnya pemanfaatan teknologi digital dalam promosi pariwisata. Menanggapi permasalahan tersebut, program pengabdian kepada masyarakat ini dirancang untuk meningkatkan kapasitas Pokdarwis “Lestari” melalui serangkaian kegiatan pelatihan sadar wisata, manajemen destinasi, dan pemasaran digital. Metode pelaksanaan meliputi sosialisasi kepada masyarakat, penyusunan modul pelatihan, sesi pelatihan tatap muka, praktik pembuatan konten digital, serta pendampingan pasca-pelatihan. Hasil kegiatan menunjukkan adanya peningkatan keterampilan manajerial anggota Pokdarwis, yang tercermin dari kemampuan mereka dalam menyusun rencana strategis sederhana pengelolaan destinasi yang mencakup aspek atraksi, pelayanan, dan pelestarian lingkungan. Di sisi lain, pemanfaatan media sosial untuk promosi juga mengalami kemajuan signifikan, ditandai dengan terciptanya konten digital berupa foto panorama, kuliner khas, dan atraksi lokal. Program ini turut mendorong kolaborasi dengan pelaku UMKM lokal melalui integrasi produk, seperti keripik pisang dan kopi, ke dalam paket wisata. Selain itu, pasar pagi di Lingkungan Kwang Rundun Timur mulai diarahkan sebagai atraksi wisata berbasis komunitas. Dengan demikian, program ini tidak hanya meningkatkan kapasitas kelembagaan Pokdarwis, tetapi juga memperkuat sinergi dengan UMKM dalam rangka mewujudkan pariwisata berbasis masyarakat yang berkelanjutan di Kelurahan Gonjak.
The Impact of Financial Technology (Fintech) Peer-to-Peer Lending Literacy and Inclusion on MSME Financing Decisions in the Mandalika Special Economic Zone Alpian Muhtarom, Zamroni; Andryan Girsang, Zefanya; Najib Roodhi, Mohammad; Dewi Kuntary Ibrahim, Isra; Safitri, Dhanny
Journal of Institution and Sharia Finance Vol. 8 No. 2 (2025): DESEMBER
Publisher : Program Studi Perbankan Syariah, IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/joins.v8i2.8319

Abstract

This study aims to analyze the influence of financial literacy and financial inclusion through peer-to-peer (P2P) lending fintech on the financing decisions of Micro, Small, and Medium Enterprises (MSMEs) in the Mandalika Special Economic Zone (SEZ). The research employs a descriptive quantitative method using Partial Least Squares (PLS) with a Structural Equation Modeling (SEM) approach, involving 210 MSME respondents. The findings indicate that both independent variables have a positive and significant effect on financing decisions. However, financial inclusion exerts a more dominant influence than financial literacy, as reflected in its higher t-statistics and path coefficients. These results suggest that ease of access to digital financial services plays a crucial role in strengthening MSME financing decisions. Therefore, enhancing financial literacy and promoting the use of inclusive financial technologies are expected to expand financing access and stimulate local economic growth.
Implementasi Digital Marketing dalam Model Pembelajaran Santripreneur untuk Meningkatkan Kemandirian Ekonomi Santriwati Pasca-Pesantren Mohammad Najib Roodhi; Gilang Primajati; Zamroni Alpian Muhtarom; Kurnia, Juan; Ghina Aurelia Rachman
Rengganis Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): November 2025
Publisher : Pendidikan Matematika, FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/rengganis.v5i2.942

Abstract

This community service activity focuses on the implementation of the digital marketing aspect of the Santripreneur learning model based on digital technology and financial literacy for female students at Madrasah Aliyah Putri Hikmatusysyarief NWDI Salut, West Lombok. The training is designed to improve the skills of female students in product promotion, branding, and online marketing through the use of digital platforms such as Instagram, WhatsApp Business, and the live practice site https://hiksypreneur.site/. Activities include socialization, technical training, marketing content practice, and evaluation of success through a pre-post test survey. The results show an increase in the ability of female students in creating digital content (+78%), managing business accounts (+72%), and understanding online marketing strategies (+81%). The application of digital marketing has proven to be an effective means of fostering economic independence after Islamic boarding school through strengthening business identity and technology-based market access.
Intercultural Communication And Co-Creation In Tourist Satisfaction: Asian–European Perspectives In Mandalika, Lombok Muhammad Mujahid Dakwah; Mohammad Najib Roodhi; Baehaqi Baehaqi
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4365

Abstract

This study investigates how intercultural communication competence (ICC), communication skills (CS), quality of interaction (QI), and experience co-creation (ECC) influence tourist satisfaction (TS) in Mandalika, Indonesia. The research aims to examine both direct and indirect effects, including the mediating roles of CS and QI, and the moderating role of ECC. The study also compares responses between Asian and European tourists to uncover cultural differences. Using an explanatory research design, data were collected through structured questionnaires from 581 tourists and analysed using PLS-SEM and Multi-Group Analysis with SmartPLS 4.0.3. The results show that ICC significantly affects TS through CS and QI in the full sample but not within cultural subgroups. ECC significantly strengthens the effect of QI on TS across all groups. This study contributes theoretically to intercultural communication and offers practical guidance for destination managers to adopt culturally adaptive and co-creative service strategies.
Global and Regional Evolution of Economic Communication Research (1960–2024): Systematic Review and Bibliometric Analysis Baehaqi; Mohammad Najib Roodhi; Muhammad Mujahid Dakwah
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.4884

Abstract

This study provides the first longitudinal and global mapping of the evolution of Economic Communication from 1960 to 2024 by combining a systematic literature review (PRISMA) with bibliometric analysis (VOSviewer) of 117 Scopus-indexed articles. The findings reveal that the field has transformed from fragmented, discipline-specific studies into an interdisciplinary domain shaped by digital transformation, globalization, and shifting policy agendas. Five interconnected thematic clusters were identified—macroeconomic growth, sustainability communication, ICT–FDI linkages, digital inequality, and crisis-related messaging—highlighting communication’s function as a governance tool, an enabler of inclusive participation, and a driver of resilience. By embedding these clusters within frameworks such as Risk Communication Theory, the Digital Divide Framework, and Global Value Chain Theory, the study advances conceptual clarity and situates communication at the center of development and policy discourse. Its contribution lies in offering a theory-anchored synthesis that bridges structural mapping with interpretive insight, while foregrounding emerging contributions from the Global South. Limitations include reliance on Scopus and English-language publications, which risks selection and language bias. Future research should expand to multi-database and multilingual corpora, integrate mixed-method approaches, and examine AI-mediated communication to address inequalities and institutional trust in diverse contexts.
Co-Authors Abadi Gunawan, Rio Abdurahman Abdurrahman ABDURRAHMAN ABDURRAHMAN Anggriani, Rini Anwar, Adrianda Apriadi, Apriadi Armansyah, Ismayadi Baehaqi Baehaqi Baehaqi Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti, Baiq Handayani Denik Tirtaningrum, I Dewa Ayu Dewi Kuntary Ibrahim, Isra Dewi, Puspita Dhanny Safitri Faidal, Faidal Genadi, Yeldy Dwi Ghina Aurelia Rachman Gilang Primajati Gilang Primajati Gustu Yudi Artha Hammad, Rifqi Handayani Rinuastuti, Baiq Hany Pebrianti Herman, Lalu Edy Hilmi, Suhaemi I Nyoman Switrayana I Wayan Bratayasa Ibrahim, Isra Dewi Kuntary Irwan Cahyadi Jayadi, Rahmat Kurnia, Juan Kurniadin Abd Latif Kusmayadi, Iwan Laksono Trisnantoro M. Thonthowi Jauhari Maziah Abu Talib, Siti Mimi Fadila Muh. Adrian Juniarta Hidayat Muhammad Haris Nasri Muhammad Mujahid Dakwah Nurmayanti, Siti Pahrudin, Pahrudin Raden Bagus Faisal Bagus Faisal Irany Sidharta Raden Bagus Faisal Irany Sidharta Raden Bagus Faizal Irany Sidharta Rangga Mulya Jati Rifqi Hammad Rini Anggriani Siti Aisyah Hidayati Suprayetno, Djoko Widia Febriana, Widia Zamroni Alpian Muhtarom Zefanya Andryan Girsang