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All Journal Journal of Economics, Business, & Accountancy Ventura International Research Journal of Business Studies (E-Journal) Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian Magister Pendidikan IPA JISIP: Jurnal Ilmu Sosial dan Pendidikan MABIS: Manajemen dan Bisnis Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Gema Ngabdi Al-Kharaj: Journal of Islamic Economic and Business Jurnal Abdi Insani Community Development Journal: Jurnal Pengabdian Masyarakat Target : Jurnal Manajemen Bisnis ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Khidmatuna: Journal of Research and Community Service Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis International Research Journal of Business Studies International Journal of Islamic Business and Economics (IJIBEC) Indonesian Development Economics and Localities
Sulhaini Sulhaini
Department Of Management, The University Of Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Indonesian Development Economics and Localities

 1 
The Influence of Product and Facility Diversity on Consumer Loyalty at Yuank Canteen, Bima City Fatuniah; Sulhaini
Indonesian Development Economics and Localities Vol. 1 No. 1 (2025): January-June
Publisher : Future Techno-Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/w9wzpw24

Abstract

Economic progress has driven rapid growth in the business sector, including food businesses such as canteens and restaurants. Increasingly tight competition requires business actors to increase competitive advantages, one of which is through product diversity and service facilities that can increase customer satisfaction and loyalty. This study aims to examine the effect of product and facility diversity on customer loyalty with a quantitative approach. The location of the study was Yuank Canteen in Bima City, with a sample of 100 respondents selected using purposive sampling techniques. The research instruments were tested for validity and reliability, and analyzed using multiple linear regression accompanied by t-test, F-test, and coefficient of determination. The results showed that product and facility diversity partially and simultaneously had a significant effect on customer loyalty. This finding underlines the importance of product innovation and the provision of adequate facilities as a strategy to build customer loyalty. It is recommended that Yuank Canteen increase promotions through social media as an effort to expand market reach and build closer relationships with consumers.
The Influence of Brand Equity and Brand Image on Purchase Intention of Kawasaki Brand in Mataram City Putri Indriani; Sulhaini; Handry Sudiartha A
Indonesian Development Economics and Localities Vol. 1 No. 1 (2025): January-June
Publisher : Future Techno-Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/e08agf32

Abstract

This study aims to determine the effect of Brand Equity and Brand Image on Purchase Interest in Kawasaki Products in Mataram City. The population of this study is all individuals who know Kawasaki products in Mataram City. The data collection method uses a survey sample. The data collection technique uses an online survey with a data collection tool, namely a questionnaire. In addition, this study uses a sample of 100 people who know Kawasaki products in Mataram City with a sampling method of purposive sampling. This type of research is associative causal. Data processing in this study uses SPSS 24.0 for windows by conducting validity tests, reliability tests, classical assumption tests, partial tests (t), coefficient of determination tests and multiple linear regression tests. The results of data analysis show that: (1) Brand Equity has a positive and significant effect on purchase interest, meaning that the higher the consumer perception of the brand, the greater their interest in buying the product. (2) Brand image has a positive and significant influence on purchasing interest. This means that if consumers have a good perception of the brand image, the brand is considered to be of high quality, trustworthy and in line with the brand's lifestyle, then they will be more interested and motivated to buy products from that brand.
Co-Authors Akhmad Saufi Akhmad Saufi Al Humaira, Adilah anggriani, rini Asrianti, Yuyun Azzahra Ariefta Quinola Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti, Baiq Handayani Baiq Ismiwati Baiq Ismiwati Baiq Ismiwati Baiq Ismiwati Baiq Nadia Nirwana Baiq Nikmatul Ulya Bq.Ismiwati Burhanudin Burhanudin Dayani, Rahman Dayani, Rahman Dayani, Rahman Djoko Suprayetno Dwi Putra Buana Sakti Fathmah Mahmud Fatika, Baiq Deria Ayuning Fatuniah Faya Prima Dewi Handry Sudiartha A Handry Sudiartha Athar Harmi Widiana Harry Nurdin Herman, Lalu Edy Ismunandar, Adam Junaidi Sagir Kususma, Rizaldi Lalu Ferdi Ferdiansyah Maya Triana Nuzul Hidayat, Nuzul Putri Indriani Putri, Ni Luh Debby Maharani Eka Rahman Dayani Rahman Dayani Rahman Dayani Rahman Dayani Rahman Dayani Rahman Dayani Rahman Dayani Rini Anggriani Rosdiana Martiningsih Rusdan Rusdan Rusdan . Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Sagir, Junaidi Santy Nururly Sri Ernawati zunaidin Sugiharto, Guruh Sulaimiah Sulaimiah Sulaimiah Sulaimiah Sulaimiah Sulaimiah, Sulaimiah Sulaimiah, Sulaimiah Sulaimiah, Sulaimiah Tara, Nur aida Arifah Yulia Prayanti Yusron Saadi