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From Experience to E-WOM: Unpacking the Power of Tourist Motivation and Marketing Mix on Revisit Intentions in Taiwan Tiong, Piter; Farida, Umi; Haris, Abdul; Azizurrohman, Muhammad
Journal of Marketing Innovation (JMI) Vol. 5 No. 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v5i1.206

Abstract

This study investigates the mediating role of electronic word-of-mouth (e-WOM) between the marketing mix, tourist experience, and revisit intentions, and examines how tourist motivation moderates the e-WOM–revisit intention relationship. Data from 300 tourists who had recently visited Taiwan were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that e-WOM significantly mediates the relationship between both the marketing mix and tourist experience on revisit intentions. A well-executed marketing mix and positive experiences encourage tourists to share their experiences online, which increases their likelihood of revisiting. The moderating analysis reveals that the influence of e-WOM on revisit intentions is stronger for tourists seeking personal enjoyment compared to transactional motives. This study contributes to consumer behavior theory by highlighting how intrinsic motivations amplify the impact of e-WOM. Practically, it offers strategies for fostering e-WOM through personalized experiences, social media engagement, and emerging technologies like AI and augmented reality. Future research should adopt longitudinal designs to capture evolving tourist behavior and explore the role of social media influencers on platforms such as TikTok. The findings underscore the importance of e-WOM in shaping tourist behavior, offering practical insights for destination marketers to enhance engagement and revisit intentions.
Factors Influencing FinTech Adoption in Investment in Sulawesi in AI Technology Qasabandiyah, Muhammad Kholidinna; Farida, Umi
Economics and Digital Business Review Vol. 5 No. 2 (2024): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1791

Abstract

This study investigates the factors influencing the adoption of financial technology (FinTech) in investment, specifically focusing on the integration of artificial intelligence (AI) technology in Sulawesi, Indonesia. As FinTech continues to reshape the investment landscape, understanding the dynamics that drive or hinder its adoption is crucial for stakeholders, including investors, entrepreneurs, and policymakers. The research identifies key factors across four primary dimensions: technological, social, regulatory, and economic. Technological factors encompass the usability and accessibility of FinTech platforms, along with the role of AI in enhancing investment decision-making processes. Social factors examine the impact of financial literacy, cultural attitudes towards technology, and the willingness of individuals to embrace digital investment solutions. Regulatory frameworks are assessed for their role in creating an environment conducive to FinTech innovation while ensuring consumer protection. Economic factors are analyzed to understand how income levels, investment trends, and overall economic conditions influence individuals' engagement with FinTech-enabled investments. The findings indicate that a combination of these factors significantly affects the adoption of FinTech solutions in Sulawesi. By providing insights into the local context, this research aims to inform strategies that promote the effective use of FinTech and AI technologies in investment, ultimately fostering economic growth and financial inclusion in the region. The study concludes with recommendations for stakeholders to enhance the adoption of FinTech in investment and outlines directions for future research in this emerging field.
Implementasi Taksonomi Barrett untuk Meningkatkan Kemampuan Membaca Pemahaman Siswa Kelas VII Umamy, Etty; Bactiar, Hamid; Nadhiroh, Khoirun; Mawadah, Ilma Maretiana; Farida, Umi
Ed-Humanistics : Jurnal Ilmu Pendidikan Vol 10 No 1 (2025): Ed-Humanistics
Publisher : Fakultas Ilmu Pendidikan (FIP) Universitas Hasyim Asy'ari (Unhasy) Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/ed-humanistics.v10i1.8985

Abstract

Reading comprehension is an essential skill in education, yet it remains a challenge for many students in Indonesia. The low level of reading comprehension ability is often caused by the lack of instructional strategies that emphasize higher-order thinking skills. This study aims to analyze the effectiveness of implementing Barrett’s Taxonomy in improving the reading comprehension skills of seventh-grade students at SMP Negeri 11 Malang. The research employed Classroom Action Research (CAR) using the Kemmis & McTaggart model, consisting of two cycles. The participants were seventh-grade students, with data collected through pre-tests, post-tests, observations, and interviews. Data analysis was conducted using quantitative (t-test and effect size) and qualitative (thematic analysis) approaches. The findings indicate a significant improvement in students' reading comprehension after implementing Barrett’s Taxonomy, particularly in inferential, evaluative, and appreciative comprehension. The t-test results showed a significant increase in post-test scores compared to pre-test scores (t = 6.89, p < 0.05), with an effect size of 1.24, indicating a substantial impact on reading comprehension. Furthermore, observations and interviews revealed that this strategy enhanced students’ engagement in reading activities. In conclusion, Barrett’s Taxonomy is effective in improving reading comprehension skills and can serve as an alternative strategy for teachers to develop higher-order thinking skills in reading instruction.
GANGGUAN BERBAHASA TERHADAP HASIL BELAJAR BAHASA INDONESIA PADA PESERTA DIDIK KELAS XI SMAN 3 PATI TAHUN AJARAN 2023/2024 Farida, Umi; Suyoto, Suyoto; Mukhlis, Mukhlis
Sindoro: Cendikia Pendidikan Vol. 13 No. 12 (2025): Sindoro Cendikia Pendidikan
Publisher : Cahaya Ilmu Bangsa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9644/sindoro.v13i12.12487

Abstract

Abstrak Penelitian ini bertujuan untuk mendeskripsikan gangguan berbahasa terhadap hasil belajar Bahasa Indonesia pada peserta didik kelas XI tahun ajaran 2023/2024. Jenis penelitian ini adalah deskriptif kualitatif. Pengumpulan data dilakukan dengan cara observasi, wawancara, kuesioner, serta dokumentasi. Analisis data dilakukan dengan teknik triangulasi. Penyajian hasil analisis dilakukan secara informal. Hasil penelitian menunjukkan bahwa gangguan berbahasa dapat berpengaruh terhadap hasil belajar Bahasa Indonesia terutama pada kelas XI.7 SMA N 3 Pati tahun ajaran 2023/2024. Berdasarkan hasil pembahasan digambarkan bentuk-bentuk gangguan berbahasa yang dialami oleh peserta didik yang dapat mempengaruhi hasil belajar Bahasa Indonesia peserta didik kelas XI.7 SMA N 3 Pati dan faktor yang dapat mempengaruhi gangguan berbahasa bagi peserta didik kelas XI.7 di SMA N 3 Pati. Berdasarkan hasil observasi, wawancara, dan kuesioner diketahui terdapat beberapa peserta didik yang mengalami kesulitan dan memiliki gangguan dalam berbahasa, serta terdapat peserta didik yang mengalami kesulitan ataupun gangguan keterampilan berbahasa. Terutama pada gangguan berbicara, menyimak/mendengarkan, dan berbicara. Terdapat beberapa faktor yang mempengaruhi gangguan berbahasa terhadap hasil belajar Bahasa Indonesia pada peserta didik kelas XI SMA N 3 Pati yaitu faktor kebiasaan, psikologis, dan faktor lingkungan. Kata kunci: Gangguan berbahasa, hasil belajar.
PENINGKATAN KUALITAS SUMBER DAYA MANUSIA MASYARAKAT IMIGRAN MALAYSIA DENGAN PENGETAHUAN DAN KETERAMPILAN Diana Pramudya Wardhani; Muhajir, Moch.; Farida, Umi; Rapini, Titi; Nadya Anjani, Nazalu Zhufa; Aini Misdawati, Fifid Syarifah
Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): September
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jpmebd.v2i3.2938

Abstract

Kualitas sumber daya manusia (SDM) merupakan salah satu faktor penentu maju mundurnya suatu negara, termasuk Malaysia, yang telah menjadi tujuan banyak pekerja asing, terutama dari Indonesia. Imigran yang bekerja di Malaysia sering menghadapi tantangan terkait dengan keterampilan dan pengetahuan, baik dalam pekerjaan mereka maupun dalam kehidupan sosial dan budaya mereka negara. Banyak dari imigran ini bekerja di sektor informal dengan keterampilan terbatas, yang dapat mempengaruhi kualitas hidup mereka dan kontribusinya terhadap perekonomian Malaysia. Oleh karena itu, penting untuk meningkatkan kualitas SDM imigran melalui keterampilan dan pendekatan berbasis pengetahuan, yang memungkinkan mereka menjadi lebih kompetitif, mandiri, dan Prakarsa ini bertujuan untuk memberikan wawasan tentang pentingnya pendidikan dan pelatihan sebagai pilar dasar untuk mengembangkan potensi pekerja imigran. Pada akhirnya, hal ini dapat memperkuat kontribusi mereka terhadap ekonomi Malaysia sekaligus mendorong integrasi sosial yang lebih inklusif. Solusi untuk Meningkatkan Kualitas Sumber Daya Manusia (SDM) di Kalangan Imigran di Malaysia Melalui Pendekatan Manajemen Berbasis Keterampilan dan Pengetahuan Melaksanakan kursus keterampilan teknis dan program pelatihan yang secara langsung dapat diterapkan di pasar tenaga kerja Malaysia, seperti konstruksi, teknologi informasi, atau manufaktur. Metode pelaksanaan program PKM yang dilakukan adalah Melakukan Penilaian Kebutuhan, Merancang Program Pelatihan yang Relevan, Implementasi Program Pelatihan, Memberikan Dukungan Pasca Pelatihan dan Meningkatkan Keterlibatan dan Pemberdayaan Masyarakat.
Governance Performance Assessment of the Provincial Legislative Council: A Study in South Sulawesi, Indonesia Ansar, Ansar; Farida, Umi; Rahmatia, Meity; Kurniawaty , Kurniawaty
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1952

Abstract

This research analyzes the performance of the South Sulawesi Regional People's Representative Council (DPRD) in carrying out its legislative, supervisory, and budgeting functions. Using a qualitative approach with triangulation, data were collected from March to June 2025 through interviews, observations, and documentation involving 20 informants. The results show improvements in legislative governance with a stronger focus on regulatory implementation and public participation. Supervision is more structured through clear indicators, regular monitoring, and follow-up actions, although data literacy and political dynamics remain challenges. Budgeting provides the highest added value in early planning and monitoring stages to ensure alignment with public needs and fiscal capacity. Overall, the DPRD's performance has become more outcome-oriented; However, professionalism, transparency and integrity still need strengthening. This study contributes a conceptual model linking institutional legitimacy, public accountability, and outcome-based performance for local legislative bodies