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All Journal Jurnal Kajian Manajemen Bisnis Jurnal Perikanan dan Kelautan Jurnal Riset Akuntansi dan Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Kesehatan Andalas Journal of Economic, Bussines and Accounting (COSTING) Al-Muzara'ah EQIEN - JURNAL EKONOMI DAN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Menara Ilmu Agroteknika Jurnal Mantik Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Jurnal Admmirasi Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Informatika Ekonomi Bisnis Journal of Applied Engineering and Technological Science (JAETS) International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Universitas Bung Hatta Enrichment : Journal of Management AMAR (Andalas Management Review) Jurnal Kajian Manajemen dan Wirausaha Journal of Agri Socio Economics and Business Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Social Research Jurnal Manajemen Stratejik dan Simulasi Bisnis Journal of Accounting and Finance Management (JAFM) Maqdis: Jurnal Kajian Ekonomi Islam Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Journal Publicuho Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Jurnal Informatika Ekonomi Bisnis Management Analysis Journal Jurnal Perikanan dan Kelautan Jurnal Kesehatan
Yulia Hendri Yeni
Departemen Manajemen Fakultas Ekonomi Dan Bisnis Universitas Andalas
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Journal : Journal Publicuho

 1 
PENGARUH KUALITAS LAYANAN, FITUR LAYANAN APLIKASI DAN HARGA TERHADAP LOYALITAS PELANGGAN JASA MAXIM BIKE DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI DI KOTA PADANG Nur Hapizah; Yulia Hendri Yeni
Journal Publicuho Vol. 7 No. 1 (2024): February - April - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i1.355

Abstract

This online transportation service business makes it easier for people to carry out various activities in their daily lives. Online transportation usually uses an application platform on a mobile phone and utilizes internet technology to run it. This research aims to determine the influence of Service Quality, Application Service Features and Tariffs on Maxim Bike Service Customer Loyalty with Customer Satisfaction as a Mediating Variable. An online survey was conducted on 120 respondents. The research instrument was adapted from previous research. Structural equation modelling was applied to analyze this research data using SmartPLS 4.0 software. The research results show that service quality and rates have an important and meaningful impact on customer loyalty. The impact of service quality and rates on customer loyalty is significant. However, the application service features do not have a significant influence on customer loyalty and customer satisfaction with Maxim Bike services.
THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION AND COMPETITIVE ADVANTAGE ON PERFORMANCE Rika Rahmayuni; Yulia Hendri Yeni; Syafrizal
Journal Publicuho Vol. 7 No. 1 (2024): February - April - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i1.358

Abstract

This research aims to examine the influence of entrepreneurial orientation, competitive advantage and on the performance of culinary MSEs in West Sumatra. This research helps MSEs to apply the results of this research in increasing the competitive advantage and performance of MSEs. The research method used is quantitative. The population in this research are owners or managers of culinary MSEs in West Sumatra. The sample used was 160 samples using a non-probability sampling method and using a purposive sampling technique. This research uses PLS-SEM with the help of SmartPLS software version 4.0. The research results show that entrepreneurial orientation has a positive and significant effect on the performance of culinary MSEs in West Sumatra. Entrepreneurial orientation has a positive and significant effect on competitive advantage. Competitive advantage has a positive and significant effect on the performance and entrepreneurial orientation influences performance through the competitive advantage of culinary MSEs in West Sumatra.
ADOPSI MOBILE BANKING BERBASIS BANKING SERVICES 5.0 PT.BANK NEGARA INDONESIA (PERSERO) Tbk (WONDR By BNI) OLEH USAHA MIKRO DAN KECIL DI PADANG, SUMATERA BARAT: Dengan Penerapan Teori Difusi Inovasi Hadiana Rossya; Vera Pujani; Yulia Hendri Yeni
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.924

Abstract

This study aims to determine the Influence of Innovation Attributes (Relative Advantage, Compatibility, Triability, Observability, Risk Consideration) on Adoption mediated by Age and Sales on Wondr by BNI Mobile Banking. This study is a quantitative study with 250 respondents. This study was conducted by distributing questionnaires to Wondr users. The data sources used in this study are primary and secondary data. The analysis method used is SEM PLS using SmartPLS 4.0 data analysis software. The results of this study indicate that the Innovation Attribute variable (Relative Advantage) does not have a significant effect on Adoption, but the Innovation Attribute variable (Compatibility, Triability, Observability, Risk Consideration) has a positive and significant effect on adoption. The results of this study also show that Age and Sales can moderate the influence of Innovation Attributes (Relative Advantage, Compatibility, trialability, Observability, Risk Consideration) on Adoption.
Co-Authors Abdi Setya Putra Abdul Aziz Aguswan Nurdin Aisah Anugerah Qadri Akhyudelpa, Yefrina Akmal Auliya Amri Al-dheleai, Mohammed Najib Saleh Mohammed Alfit man Amri, Akmal Auliya Amsal, Ares Albirru Anggita Primasari Anggita Primasari Attani, Muhammad Rizki Azmen Kahar Baskara Dwi Adi Syahputra Berri Briliant Albar Efio Lasyera Elvira Luthan Erlinengsih, . Fadhilah Idris Farell Dwi Aferi Firva Wulandari, Indah Ganeru, Danis Geby Fadilla Yuza Gustina Hadiana Rossya Hadril Busuddin Hafizni, Rihan Herman, Meri Herliza Keesa Nabila Afida Lasti Yossi Hastini Lasti Yossi Hastini Laura Amelia Triani Laura Syahrul Ma’ruf Ma’ruf Melani Wahyu Diatri Melinda Noer Melisa Melisa Meri Herliza Herman Mohamad Fany Alfarisi Mustafa, Nadya Muthia Zulkarnain Nasution, Hanny Nerissa, Nidianti Nofialdi, Nofialdi Nur Hapizah Oza syafriani Putra, Abdi Setya Rahmasari, Yuli RAHMAT SYAHNI Ranti Mawardi Ratna Roostika Ratni Prima Lita Rihan Hafizni Rika Rahmayuni Roni Andespa Sari Lenggogeni Sari Lenggogeni Sari, Chintia Wulan Sari, Dessy Kurnia Syafrizal syafrizal Syafrizal Syafrizal Syafrizal Syafrizal Triana, Lora Utama Melisha Hidayat Vera Pujani Veri nita Wahyuningsih Wahyuningsih Yefrina Akhyudelpa Yefrina Akhyudelpa Yonaldi, Sepris Yudi Fernando Yulihasri Yuza, Geby Fadilla