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All Journal Al Ishlah Jurnal Pendidikan Fajar Historia: Jurnal Ilmu Sejarah dan Pendidikan Communicology: Jurnal Ilmu Komunikasi Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Jurnal Pengabdian Kepada Masyarakat Interaksi Peradaban: Jurnal Komunikasi dan Penyiaran Islam Journal of Social And Economics Research Jurnal Ilmiah Sistem Informasi dan Ilmu Komputer Dakwatussifa: Journal of Da'wah and Communication Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Jurnal Ilmu Komunikasi Andalan Innovative: Journal Of Social Science Research Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Journal Innovation In Education Ardhi: Jurnal Pengabdian dalam Negri International Journal of Social Science and Humanity journal of social and economic research J-CEKI Jurnal Pendidikan dan Sosial Humaniora
Wina Puspita Sari
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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PENGARUH BRAND AMBASSADOR CINTA LAURA TERHADAP BRAND IMAGE FORE COFFEE Nindhiya Salma Haura; Muria Putriana; Wina Puspita Sari; Nazwa Cendra Swari; Safiat Amaylia Putri; Nadia Zulmi; Yabes Edmund Macario Siburian; Kezia Revina Adelia Butarbutar
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 3 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i3.1257

Abstract

This study investigates the impact of Cinta Laura's brand ambassador on Fore Coffee's brand image on Instagram, especially in the context of the rapidly growing coffee industry in Indonesia. As an agrarian country with a large population of coffee farmers, Indonesia faces intense competition in the coffee industry, forcing companies to implement effective marketing strategies. Involving brand ambassadors has become one of the commonly used strategies to strengthen brand image. In this study, simple random sampling techniques were used to ensure fair representation of the population of @fore.coffee's Instagram followers, which totaled 204k. A survey of 100 followers showed that Cinta Laura plays a key role in building Fore Coffee's positive image and has a strong influence through social media. The analysis results show that Cinta Laura's brand ambassador has a significant influence on Fore Coffee's brand image, with dimensions such as Visibility, Credibility, Attraction, and Power receiving high ratings. The t-test data shows a significant correlation between brand image and brand ambassador, with the correlation coefficient R confirming a very strong relationship. A total of 78.9% of brand image variables are influenced by brand Ambassadors, confirming Cinta Laura's vital role in increasing consumers' positive perceptions of Fore Coffee.
PENGARUH TERPAAN FILM DOKUMENTER DIRTY VOTE TERHADAP OPINI PENGGUNA TWITTER PADA MASA TENANG PEMILU Wina Puspita Sari; Muria Putriana; Raisa Firstia; Bintang Fauzan; Farras Amin Abdillah; Dewi Rangganis Hadi Arum Ningrum; Risky Akbar Sunaryo; Rangga Audy Islamy; Akbar Sunaryo, Risky
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1265

Abstract

The movie Dirty Vote highlights the sensitive issue of fraud and abuse of power in the context of elections. The influence of its content was seen through the diverse opinions that developed on Twitter, with some users expressing disappointment with the portrayal of fraud revealed in the movie, while others appreciated the transparency efforts in exposing the alleged abuse of power. The purpose of this study was to determine the extent to which the Dirty Vote movie influenced the opinions of candidate voters. The research method used is descriptive quantitative. The population in this study were Twitter users who watched the Dirty Vote movie as many as 276,965 people and a sample of 100 respondents with the sampling technique used was a non-probability sampling technique, namely accidental sampling. The results of the correlation test using SPSS show that Media Exposure has a very strong effect on Public Opinion with a correlation value of 0.944 with a coefficient of determination of 0.944 indicating that 94.4% of the Public Opinion variable is influenced by Media Exposure, while the rest is influenced by other factors.
Strategi Komunikasi Visual dalam User Interface (UI) dan User Experience (UX) Untuk Membangun Kepuasan Pengguna Abdul Kholik; Asep Soegiarto; Wina Puspita Sari
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1358

Abstract

In the current digital era, visual communication is crucial as users rely on interfaces to interact with various platforms. User Interface (UI) and User Experience (UX) design are key components in creating effective visual communication. UI focuses on appearance and aesthetics, while UX pertains to the overall user experience. This study employs a qualitative method through literature review, analyzing relevant written sources such as books and journals to identify findings and principles related to UI and UX. The process involves selecting credible sources and conducting critical analysis of the obtained information. The conclusion of this research indicates that the integration between UI and UX is essential for enhancing effectiveness and user satisfaction in visual communication. By applying user-centered design principles, designers can create digital experiences that are both appealing and functional, thereby increasing user engagement and loyalty.
Artificial Intelligence (AI) in Public Relations: Corporate Practices in Indonesia Asep Soegiarto; Wina Puspita Sari; Abdul Kholik; Mentari Anugrah Imsa
International Journal of Social Science and Humanity Vol. 1 No. 2 (2024): June : International Journal of Social Science and Humanity
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijss.v1i2.35

Abstract

The advancement of Artificial Intelligence (AI) has brought about significant changes in various industries, including public relations (PR) practices in companies. This research aims to explore the implementation of AI in corporate PR activities in Indonesia. Using a case study approach with in-depth interviews with PR practitioners from three major companies, this research reveals how AI is being used to optimise PR functions. The findings show that AI is primarily used to accelerate media and sentiment analysis, facilitate social media content management, and enhance personalisation and automation in marketing communications. However, there are still limitations to the implementation of AI due to resource constraints and regulatory factors. This research contributes to a better understanding of AI adoption in corporate PR practices in Indonesia and its future development potential. By examining real-world cases, it provides valuable insights into the opportunities and challenges associated with using AI for strategic communication efforts in an emerging market context.
Strategi Komunikasi Karyawan Disabilitas dalam Pelayanan Pelanggan di Cafe Difabis Sudirman Muria Putriana; Wina Puspita Sari; Agillia Dian Anastasia; Anastasia Alissa; Bani Fatimah Pujianti; Erlianur Putri Carlina Fathihah; Meiha Bintang Pudence Swissedy; Nuraini Fazilatun Nisa
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 4: Juni 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i4.3784

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengidentifikasi dan memahami strategi komunikasi yang digunakan oleh karyawan disabilitas saat memberikan pelayanan kepada pelanggan di Cafe Difabis Sudirman sebagai pemahaman tentang cara berkomunikasi dengan individu disabilitas, mengembangkan strategi komunikasi yang lebih efektif bagi karyawan disabilitas, dan juga meningkatkan kesadaran masyarakat tentang potensi dan kemampuan individu disabilitas dalam bidang pelayanan sehingga mengurangi stigma dan diskriminasi. Subjek yang digunakan dalam penelitian ini adalah karyawan disabilitas dari Café Difabis Sudirman. Pendekatan kualitatif deskriptif digunakan untuk memilih dan mengetahui berbagai fenomena seperti perilaku, persepsi dan tindakan yang dilakukan oleh karyawan dan pelanggan Cafe Difabis Sudirman. Penelitian ini mendapatkan hasil bahwa strategi komunikasi yang dilakukan karyawan cafe Difabis Sudirman meliputi penggunaan papan menu, pelanggan yang berbicara dengan pelan ataupun dengan mengetik melalui handphone. Selain itu, terdapat pula penggunaan aplikasi Hear Me yang dapat membantu dalam proses komunikasi. Tantangan yang dihadapi oleh karyawan Cafe Difabis Sudirman diantaranya adalah ketika pelanggan yang menggunakan masker dan berbicara dengan nada yang cepat. Tantangan ini dapat diatasi dengan bantuan teman dengar yang selalu ada di samping mereka. Ini membuktikan bahwa keterbatasan komunikasi masih menjadi masalah bagi karyawan disabilitas tuli dalam melakukan pekerjaan.
Perancangan Video Edukasi Bullying Di Kalangan Pesantren Wina Puspita Sari; Muria Putriana; Abyan Dwi Martha; M. Reza Firdaus; Nindhiya Salma Haura
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 5: Agustus 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i5.4566

Abstract

This research aims to design and develop educational videos about bullying among Islamic boarding schools using the Research and Development (R&D) method. Bullying is a serious problem that can have a negative impact on victims, especially in educational environments such as Islamic boarding schools. Therefore, effective educational efforts are needed to reduce and prevent bullying. The R&D method used in this study involves several main stages, namely needs analysis, design, development, implementation, and evaluation. The results of the study show that this educational video is effective in increasing students' awareness and understanding of bullying. This video also succeeded in inspiring positive attitude and behavior changes among students in dealing with and preventing bullying and can be applied in Islamic boarding schools to create a safer and harmonious educational environment.
Penerapan Etika Komunikasi dalam Kegiatan Table Manner sebagai Upaya Meningkatkan Keterampilan Mahasiswa Muria Putriana; Wina Puspita Sari; Adi Budi Satrio; Qoryna Noer Seyma El Farabi
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v4i2.3269

Abstract

The application of communication ethics in table manner activities is a form of etiquette learning related to how a person behaves and interacts politely at the dinner table. Table manner activities not only teach skills in the use of tableware, but also how to communicate politely, maintain ethics, and show respect for the interlocutor in formal situations. Communication etiquette in table manner includes the right choice of words, good body posture, and how to convey a message without disturbing the comfort of others around you. This study aims to identify the importance of communication ethics in table manner activities, as well as its impact on the formation of a positive self-image and better interpersonal relationships. By applying good communication ethics through table manners, individuals are expected to improve the quality of their social interactions in various formal and informal situations, especially in the field of public relations. The implementation of the manner table at the Horison Hotel Bekasi, West Java and the method was carried out using direct observation, in-depth interviews and documentation. The results and discussions obtained from the table manner participants were 64 people, one of the results was the application of table manner to increase awareness of the importance of ethics in communicating in the professional world. Participants who participated in table manner activities showed a better understanding of manners, both in the use of tableware and in conveying polite and polite communication.
PENGELOLAAN KAMPANYE DIGITAL PADA MEDIA SOSIAL INSTAGRAM @rumah.aman MENGENAI STIGMA NEGATIF TERHADAP MASYARAKAT ADAT Shinta Aprillia Kusuma Wardhani; Wina Puspita Sari; Muria Putriana; Asep Soegiarto; Anggun Nadia Fatimah
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.880

Abstract

Penelitian ini menganalisis bagaimana pengelolaan media sosial Instagram @rumah.aman mengenai stigma negatif Masyarakat Adat dengan menggunakan teori POAC (Planning Organizing Actuacting Controlling) oleh George R Terry. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif. Hasil penelitian menunjukkan bahwa @rumah.aman berhasil menjalankan planning dengan melakukan penyusunan rencana konten mingguan. Dalam hal organizing, AMAN berhasil melakukan pembagian tim dengan jobdesk kemampuan timnya. Dalam menjalankan actuating, AMAN melakukan produksi konten dengan rencana yang telah disusun. AMAN juga melakukan kolaborasi dengan NGO lain untuk memperkuat jangkauan kampanye. Terakhir, dalam menjalankan controlling melakukan evaluasi dengan laporan monitoring yang berisi matriks untuk mengukur keberhasilan kampanyenya. Namun, AMAN sering kali mengalami keterbatasan sumber daya manusia dalam pengelolaannya sehingga menyebabkan inaktif akun.
PENGARUH KONTEN MEDIA SOSIAL INSTAGRAM @BUSWAYFANSCLUB TERHADAP PEMENUHAN KEBUTUHAN INFORMASI SEPUTAR TRANSJAKARTA (SURVEI FOLLOWERS INSTAGRAM @BUSWAYFANSCLUB) Wina Puspita Sari; Muria Putriana; Azza Nailis S; Devara Alfaritzi W; Farah Zyiafira; Firda Maya Junita; M. Faishal Alghoniyyu; Rashidqi Alfian; Reja Ruhul F
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.910

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh konten media sosial Instagram @buswayfansclub terhadap pemenuhan kebutuhan informasi pengikutnya terkait layanan Transjakarta. Latar belakang penelitian ini didasarkan pada meningkatnya penggunaan media sosial, khususnya Instagram, sebagai sumber informasi alternatif di kalangan masyarakat urban. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang merupakan pengikut aktif akun @buswayfansclub. Instrumen pengumpulan data berupa kuesioner dengan skala Likert, yang kemudian dianalisis menggunakan uji validitas, reliabilitas, regresi linier sederhana, serta uji koefisien determinasi dan statistik T. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan antara konten yang disajikan oleh akun @buswayfansclub dan pemenuhan kebutuhan informasi pengguna Transjakarta, dengan nilai Adjusted R² sebesar 0,949. Artinya, sebesar 94,9% kebutuhan informasi responden dijelaskan oleh konten akun tersebut. Dimensi konten yang berkontribusi mencakup kualitas (quality), kuantitas (quantity), dan keahlian pengirim (sender’s expertise). Kebutuhan informasi yang dipenuhi meliputi aspek kognitif, afektif, integrasi personal dan sosial, hingga kebutuhan eskapisme. Temuan ini memperkuat posisi akun komunitas sebagai sumber informasi publik yang kredibel dan efektif di era digital, terutama dalam konteks layanan transportasi publik seperti Transjakarta.
PENGELOLAAN KAMPANYE DIGITAL PADA MEDIA SOSIAL INSTAGRAM @rumah.aman MENGENAI STIGMA NEGATIF TERHADAP MASYARAKAT ADAT Shinta Aprillia Kusuma Wardhani; Wina Puspita Sari; Muria Putriana; Asep Soegiarto; Anggun Nadia Fatimah
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.880

Abstract

Penelitian ini menganalisis bagaimana pengelolaan media sosial Instagram @rumah.aman mengenai stigma negatif Masyarakat Adat dengan menggunakan teori POAC (Planning Organizing Actuacting Controlling) oleh George R Terry. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif. Hasil penelitian menunjukkan bahwa @rumah.aman berhasil menjalankan planning dengan melakukan penyusunan rencana konten mingguan. Dalam hal organizing, AMAN berhasil melakukan pembagian tim dengan jobdesk kemampuan timnya. Dalam menjalankan actuating, AMAN melakukan produksi konten dengan rencana yang telah disusun. AMAN juga melakukan kolaborasi dengan NGO lain untuk memperkuat jangkauan kampanye. Terakhir, dalam menjalankan controlling melakukan evaluasi dengan laporan monitoring yang berisi matriks untuk mengukur keberhasilan kampanyenya. Namun, AMAN sering kali mengalami keterbatasan sumber daya manusia dalam pengelolaannya sehingga menyebabkan inaktif akun.
Co-Authors Abdul Kholik Abyan Dwi Martha Adi Budi Satrio Adinia Sekar Rayani Afina Damayanti Afriza Wihadi Agillia Dian Anastasia Akbar Sunaryo, Risky Alfina Rahmah Dewi Alghoniyyu, Muhammad Faishal Anastasia Alissa Andi Andi Anggun Nadia Fatimah Anisa Fauziyah Asep Soegiarto Asep Soegiarto Asep Sugiarto Asep Sugiarto Azza Nailis S Azzah Ines Hamidah Bani Fatimah Pujianti Bintang Fauzan Casa Bilqis Savitri Cherish Tito Nafassa Decency Ananda Sylphania Devara Alfaritzi W Dewi Rangganis Hadi Arum Ningrum Diayu Intan Djahwan Kamil Erlianur Putri Carlina Fathihah Fadia Ramadania Farabi, Qoryna Noer Seyma El Farah Zyiafira Farida Rizqi Ardilia Ningrum Farras Amin Abdillah Fildzah Hani Mufidah Firda Maya Junita Hadinayu, Atmaradhifa Helix Clementhius Valendyawan Hesti Sofiyanti Himawan, Muhammad Ardi Ibnu Arya Fakhrizky Idzni Ramadhani Kamaludin Inas Kurnia Indah Nursyamsiah Indira Haniya Arasi Jasmine Nazwa Putri Eriesta Jihan Salzabilla Winata Kartika, Mega Ardhiani Kayla Sulendra Kusumah Kezia Revina Adelia Butarbutar Khairum Tri Anissa Khansa, Najwa Aulia Kusumah, Kayla Sulendra M. Faishal Alghoniyyu M. Reza Firdaus Marcella Zeilanti Ramadhan Marsha Cesar Nathania Megan Restu Litani Meiha Bintang Pudence Swissedy Mentari Anugrah Imsa Muhamad Zidan Pahlevi Muhammad Ardi Himawan Muhammad Ardi Himawan Nugroho Muhammad Faishal Alghoniyyu Muhammad Ihsan Darus Muhammad Reza Firdaus Muria Putriana Muria Putriana Nadia Zulmi Najwa Aulia Khansa Nasya Rizqy Zalikha Navira Sharen Assyifa Nayumi Tri Mutiara Nazwa Cendra Swari Nindhiya Salma Haura Nur Rahmah Oktafina Nuraini Fazilatun Nisa Putri Yohana Sitorus Putriana, Muria Qoryna Noer Seyma El Farabi Rachel Lelyta Immanuela Siahaan Raisa Firstia Raisa Rahmi Alfat Rangga Audy Islamy Rashidqi Alfian Reja Ruhul F Risky Akbar Sunaryo Ruth Lydia Mutiara Sihombing Safa Amanda Karenina Safiat Amaylia Putri Salsa Dhea Adela Sandrina Irsa Adelia Seyma El Farabi, Qoryna Noer Shinta Aprillia Kusuma Wardhani Sulthan Arrafi Fadhila Syahwa Putri Ismaiga Tj. Darmawan Vidhia Ramadhanti Yabes Edmund Macario Siburian Yuni A. Muharam