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All Journal Journal of Economics, Business, & Accountancy Ventura Nomosleca SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JARES (Journal of Academic Research and Sciences) LINIMASA: JURNAL ILMU KOMUNIKASI Journal of Media and Communication Science (JcommSci) Syntax Idea The Journal of Society and Media JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Ilmu Komunikasi PLAKAT : Jurnal Pelayanan Kepada Masyarakat Prosiding Conference on Research and Community Services Nusantara Science and Technology Proceedings Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Jurnal Komunikasi Islam Indonesian Community Journal Jurnal Signal Journal of Business, Social and Technology Komunikologi: Jurnal Ilmiah Ilmu Komunikasi Innovative: Journal Of Social Science Research Guruku: Jurnal Pendidikan dan Sosial Humaniora JPMP Khidmatuna: Jurnal Pengabdian Masyarakat JOSAR (Journal of Students Academic Research) Jurnal Pengabdian Nasional (JPN) Indonesia
Didiek Tranggono
Universitas Pembangunan Nasional Veteran Jawa Timur
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Journal : syntax idea

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Pemberdayaan Perempuan Nelayan melalui Strategi Komunikasi Pemasaran Digital dalam Pengembangan Usaha Home Industri Krupuk Ikan Bandeng di Desa Kalanganyar, Kecamatan Sedati, Kabupaten Sidoarjo Yuli Candrasari; Didiek Tranggono; Yushinta Aristina Sanjaya; Latif Ahmad Fauzan; Ratih Pandu Mustikasari
Syntax Idea 2103-2115
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v5i11.2716

Abstract

Kalanganyar village, Sedati subdistrict, Sidoarjo Regency has the largest pond land in Sidoarjo (BPS, 2017). Most of the population's economy depends on business activities resulting from ponds. In an effort to increase the income of fishermen's families, among others, is the participation of fisherwomen in seeking additional income. Milkfish crackers in this village have the potential to be developed, but due to limited human resource capabilities, especially regarding knowledge in creating and developing home industry and marketing businesses, as a result the home industry of milkfish crackers in Kalanganyar village, Sedati subdistrict, Sidoarjo district cannot develop rapidly. Good. The aim of the PKM program is to provide knowledge and insight to group partners regarding making good and correct milkfish crackers with good taste, and provide insight into digital marketing management so that they can increase sales. The implementation method is carried out through training in the processing of crackers made from milkfish. In addition, training and digital marketing communication assistance were carried out at KUB Planet Bandeng. During the implementation of this activity, training was carried out regarding the processing of crackers made from milkfish as well as digital marketing communications training and assistance. The community service team also handed over appropriate technology in the form of a cracker rice cake cutting machine and a cracker dough mixing machine. Apart from that, the community service team, especially students, carried out repackaging of the milkfish cracker product and now has a new logo.
Co-Authors Agus Wahyudi Ahmad Shidqi Haetami Ahmad Sodiq Anashrulloh Ahmad Zamzamy Ajeng Nidita Putri Ana Tri Setyowatik, Rudi Nurismanto Ulya Sarofa Anatia Simamora Andarini, Sonja Andre Yusuf T. Putra Andre Yusuf Trisna Putra Andrew Christoper, Michael Anindasari, Adeliya Putri Anisa Amirotun Nabila Aprilia Eka Pratiwi arfah Arianto, Irwan Dwi Aristina Sanjaya, Yushinta Attia Nabilla Yasmin Azkiya, Harfi Azkal Boston Tambunan Budi Prabowo Budi Prabowo Budi Rianto Budiwitjaksono, Gideon Setyo Cahya Gutama Putra Dicky Dharma Wisesa, Kadek DR. CATUR MSI SURATNOAJI Dwi Wahyuningtyas Dyva Claretta Fauziah Putri Indi Rahmawati Febianti Putri Noor Wahyuni Fitria Febriana Rachman Gideon Setyo Budiwitjaksono Hernando Gerry Almaida Hutauruk, Hutauruk J. Dwiridhotjahjono Jojok Dwiridhotjahjono Jojok Dwiridhotjahjono Juliana Nur Rachmah Juwito Juwito Kadek Dicky Dharma Wisesa Khelsea, Yustika Okta Kusuma Wardhani Mas’udah Kusuma, Ade Latif Ahmad Fauzan Luhur Aditya P Luluk Desva Fitriah Maria Indira Aryani Marinda Sari Sofiyana Meithia Fani Muhammad Wildan Firmansyah Mukhammad Shobri Kamil Nabila Kusuma Wardhani Nur Mahmuda Nuryananda, Praja F Nuryananda, Praja Firdaus Pandu Mustikasari, Ratih Pratiknyo, Tiar Yogo Putri Musicasari Qayyum Deyatari Pangestu Qayyum Deyatari Pangestu R. P. Tutiasri R. Rasyidah Rama Purba Dewa Ramadhany, Nabila Ayu Rasyidah, Resa Ratih Pandu Mustikasari Ririn P. Tutiasri Ririn Puspita Tutiasri S. Andarini Salsa Billa Frisanti Sanin Satvikadewi, AAI. Prihandari Siti Nurista Fitriani Sri Tjondro Winarno Sri Tjondro Winarno, Sri Tjondro Sri Winarti Sulistyanto Sumardjijati Syifa Syarifah Alamiyah Tri Lathif Mardi Suryanto Trisna P, Andre Yusuf Trisna, Andre Yusuf Tukimah Tukiman Wahyuning M., Diana Nur Wildan Taufik Raharja Windri Saifudin Yanuar Tyas Suganda Yenny WURYANDARI Yuli Candrasari Yunita Satya Pratiwi Yushinta Aristina Sanjaya Zainal Abidin Achmad Zamrodah, Yuhanin