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All Journal Metamorfosis Jurnal Ilmu Kedokteran dan Kesehatan ComTech: Computer, Mathematics and Engineering Applications Journal Of Management Science (JMAS) Dinasti International Journal of Management Science Prioritas : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Multidisiplin West Science Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Manajerial dan Bisnis Tanjungpinang West Science Social and Humanities Studies Jurnal Pendidikan Kesehatan Siber International Journal of Digital Business International Journal of Economics, Business and Innovation Research Greenation International Journal of Tourism and Management Jurnal Pemberdayaan Masyarakat (JUPEMAS)
Fenny Fenny
Bagian Patololgi Klinik Fakultas Kedokteran Universitas Padjadjaran-Rumah Sakit Hasan Sadikin,
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengenalan Digital Marketing di Era Media Sosial bagi Siswa SMA Carnegie Medan Sjukun, Sjukun; Fenny, Fenny; Wily Julitawaty; Widalicin Januarty; Yusuf Taufik
Jurnal Pemberdayaan Masyarakat Vol. 3 No. 2 (2025): Desember
Publisher : Jurnal Pemberdayaan Masyarakat

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Abstract

This community service activity aims to provide basic digital marketing education to students of Carnegie Senior High School Medan, with a particular focus on the utilization of social media as a modern and relevant marketing tool in the digital era. The background of this activity is based on the high intensity of social media usage among adolescents, which is not always accompanied by sufficient understanding of its productive and ethical use. Therefore, early education is needed to introduce students to the positive and strategic potential of digital platforms.The implementation methods included the delivery of learning materials in an interactive manner, group discussions, and simple case studies that were closely related to students’ daily experiences. The materials covered fundamental concepts of digital marketing, types of social media platforms used for marketing purposes, digital-based business opportunities, and the importance of ethics and responsibility in digital activities.The results of the activity indicate a significant improvement in students’ understanding of basic digital marketing concepts and a shift in perception regarding social media, from being merely a means of entertainment to a platform with economic value. In addition, students demonstrated increased awareness of ethical behavior in online interactions and transactions. They also showed strong enthusiasm during discussions and were able to identify simple business ideas that could be developed through digital platforms. This activity serves as a strategic initial step in instilling digital entrepreneurship awareness at the secondary education level and contributes to preparing young generations who are adaptive, creative, and responsible in facing the challenges of the digital economy.
Co-Authors Abriyoso, Octojaya Acai Sudirman Anton Sumarpo Azizi, Muhammad Hakim Bachtiar, Tsaalis Butarbutar, Novita Dwi Septi Haryani Ellyany Sinaga, Hommy Dorthy Elvira, Mita Ervin Nora Susanti, Ervin Nora Fauzar, Selvi Fitria Halim Gultom, Pesta Hendry Leonardi, Nicholas Lili Suryati Liliek Soelistyo Mona Dewi Utari Muhammad Khahfi Zuhanda Nainggolan, Elisabeth Nida Suraya Penny Setyawati Martioso Retno Febriyastuti Widyawati Sari, Endah Purwani Setyawan, Agustinus Sianturi, Richardo Aprianto Sjukun Sri Langgeng Ratnasari Sri Maharsi Suci, Ratih Dwi Suheimi, Irham Sukiman Sukiman Utami, Eva Yuniarti Widalicin Januarty William Gunawan Wily Julitawaty Yusuf Taufik