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All Journal JOIV : International Journal on Informatics Visualization Jurnal Informatika Universitas Pamulang Samakia: Jurnal Ilmu Perikanan Jurnal Tekno Insentif Techno-Fish Journal of Sylva Indonesiana Jurnal Abdi Insani Teknika Aptekmas : Jurnal Pengabdian Kepada Masyarakat Neo Journal of economy and social humanities Jurnal Masyarakat Madani Indonesia Journal of Global Engineering Research & Science (J-GERS) Journal of Economics, Assets, and Evaluation Journal of Environmental Economics and Sustainability Journal of Innovative and Creativity PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Journal of Political Innovation and Analysis Jurnal Sistem Informasi (JASISFO)
Feri Nugroho
Universitas Global Jakarta
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Perancangan Website Pemesanan Lapangan Futsal Dengan Metode Lean Software Development (LSD) Studi Kasus Futsal Center 27 Muhamad Wildan Musbihin; Hadi Wijaya; Feri Nugroho
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3065

Abstract

Penelitian ini berfokus pada pengembangan Minimum Viable Product (MVP) untuk website pemesanan lapangan futsal dengan menerapkan Metode Lean Software Development (LSD). Tujuan utama dari penelitian ini adalah meningkatkan efisiensi dan transparansi dalam proses pemesanan, sekaligus menganalisis pengalaman pengguna agar sistem yang dikembangkan sesuai dengan kebutuhan mereka. Landasan teori yang digunakan mencakup konsep MVP, metode LSD, serta prinsip desain website, dengan referensi dari penelitian sebelumnya untuk memastikan sistem yang dirancang lebih efektif dibandingkan pendekatan konvensional. Metodologi penelitian melibatkan identifikasi kebutuhan pengguna, perancangan prototipe MVP, serta iterasi pengembangan berbasis LSD guna mengoptimalkan sistem. Pengujian prototipe dilakukan menggunakan System Usability Scale (SUS) untuk menilai kemudahan penggunaan dan kepuasan pengguna. Data dikumpulkan melalui teknik purposive sampling dan dianalisis guna memastikan fitur inti yang dikembangkan telah memenuhi kebutuhan utama pengguna. Hasil penelitian menunjukkan bahwa pendekatan ini mampu menghasilkan solusi digital yang lebih efisien dan relevan dengan kebutuhan pasar.
The Influence of Social Media Marketing and Influencer Marketing on Consumen Behaviour (Case Study of Gen-Z In Kota Depok, West Java) Wijaya, Hadi; Listiana, Nora; Nugroho, Feri; Hertin, Revita Desi; Istiqomah, Nurul Aslamiah; Maghfuriyah, Alfi; Anjara, Febria
Neo Journal of economy and social humanities Vol 3 No 2 (2024): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i2.203

Abstract

This study examines the influence of Social Media Marketing (SMM) and Influencer Marketing on the consumer behavior of Generation Z (Gen Z) in Depok City, West Java. Utilizing a quantitative research approach, data were collected from 100 respondents through an online questionnaire. The findings from the multiple linear regression analysis indicate that both Social Media Marketing and Influencer Marketing significantly affect consumer behavior. Social Media Marketing, which is measured through variables such as content engagement, brand awareness, interactive features, and ad recall, has been shown to increase consumer engagement and influence purchasing decisions among Gen Z. Meanwhile, Influencer Marketing, which encompasses trust in influencers, influencer credibility, purchase intention, and content quality, plays a critical role in shaping the attitudes and behaviors of Gen Z consumers, leading to increased brand loyalty and purchase intentions. The study's coefficient of determination (R²) value of 78.1% suggests that these variables collectively explain the majority of the variability in consumer behavior among Gen Z in Depok City. These results align with previous research, underscoring the effectiveness of digital marketing strategies in shaping consumer behavior and offering valuable insights for businesses targeting Gen Z through social media and influencer channels.
Co-Authors Agnemas Yusoep Islami Agung Hasan Lukman Al-Humairi, Safaa Najah Saud Alfi Maghfuriyah Ali Muhammad Muslih Ali Ridho Ali Ridho Ami Nolisa An Nisa Nurul Suci An Nisa Nurul Suci Ana Ariasari Anindya Ananda Hapsari Ari Anggoro Ari Anggoro Aristiyana, Fadil Danu Aslamiah Istiqomah, Nurul Ayu Soraya Ayub Sugara Boby Bagja Pratama Brainvendra Widi Dionova Cahyo Wibisono Suryo Jati Cindy Claudea Hanami Danang Wresniwira Harimurthy Delvia Novitasari Desi Hertin, Revita Desti Destiansari Istinabiyah Devan Junesco Vresdian Dewi Rahmasari Dwi Iswanto Dwi Rachmawati Erika, Desta Ria Esty Kurniawati Faizah, Safira Fawzi, Fiddini Sharika Febria Anjara Hadi Wijaya Hertin, Revita Desi Ikmal Ikmal Indra Satriadi Istiqomah, Nurul Aslamiah KOKO Legenda Prameswono Pratama Maivi Kusnandar Manfaluthy, Mauludi maulidiah, susi Muhamad Aldiansyah Muhamad Wildan Musbihin Musahid, Fayza Namira Nella Tri Agustini, Nella Tri Nora Listiana Nur Fitri Dewi Nurul Aslamiah Istiqomahi Pratama, Wahyunda Rahmawati Ulfah Rifi Suhendri Rifi Zulhendri Rini Susanti, Aisah Risma Ekawati Risma Ekawati Risnita Tri Utami Rudiastuti, Aninda Wisaksanti Salamah, Ummy Gusti Sari, Ribut Nawang Sinka Wilyanti Sinta Restuasih Soim, Kamilia Syahputra Suci Ayu Sudari Udriyah Ummy Gusti Salamah Untung Suprihadi Wilyanti, Sinka Yudho Andika Yulia Hapsari Yuni Pammbreni Zaeni Arif