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Digital Transformation: A Strategic Imperative for Modern Enterprises Musahid, Fayza Namira; Fawzi, Fiddini Sharika; Maghfuriyah, Alfi; Hertin, Revita Desi; Wijaya, Hadi; Anjara, Febria; Nugroho, Feri; Listiana, Nora; Istiqomah, Nurul Aslamiah
Journal of Economics, Assets, and Evaluation Vol. 2 No. 1 (2024): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jeae.v2i1.456

Abstract

Digital transformation has become essential for businesses across various sectors, significantly impacting customer relationships, internal processes, and value creation. This paper reviews the critical insights and frameworks related to digital transformation, focusing on strategic alignment, digital maturity, and implementation challenges. It synthesizes findings from recent studies to offer a comprehensive understanding of the process and its implications. Key literature highlights the necessity of a clear, well-defined strategy that integrates digital initiatives with broader business objectives. The study employs a systematic literature review method, collecting data from scientific articles, industry reports, and conference proceedings. It analyzes this data through thematic and comparative approaches to develop a structured roadmap for digital transformation. The findings emphasize the importance of assessing digital maturity, addressing resistance to change, and ensuring interoperability between new and existing systems. Challenges such as organizational resistance and lack of strategic direction are discussed, along with recommendations for a phased implementation approach. Additional insights into the unique challenges faced by SMEs, advocating for tailored digital strategies. The paper concludes that successful digital transformation requires a holistic approach that encompasses strategy, technology, and organizational culture. Future research should focus on providing detailed guidelines for SMEs and exploring the long-term effects of digital transformation on organizational culture and employee engagement.
Green Technology Innovation and Its Impact on Financial Performance with the Moderation of Green Image and Green Subsidies in SMEs in Depok City Maghfuriyah, Alfi; Hertin, Revita Desi; Wijaya, Hadi; Anjara, Febria; Nugroho, Feri; Listiana, Nora; Istiqomah, Nurul Aslamiah
Journal of Environmental Economics and Sustainability Vol. 1 No. 4 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jees.v1i4.449

Abstract

This study aims to explore the impact of green technology innovation on the financial performance of SMEs in Depok City, Indonesia. With a focus on green process and product innovations, the research also examines the moderating effects of green image and green subsidies. The study employs Structural Equation Modeling (SEM) to analyze data collected from 387 SMEs, offering insights into the complex relationships between these variables. The results reveal that green process innovation significantly influences green product innovation, which in turn, positively impacts financial performance. The mediating role of green product innovation underscores the importance of integrating process and product innovations for financial success. Additionally, the study finds that a strong green image enhances the positive relationship between green product innovation and financial performance, highlighting the importance of environmental branding. However, contrary to expectations, green subsidies do not significantly moderate the relationship between green product innovation and financial performance.
Artificial Intelligence Regulation and Political Ethics: An Analysis of Indonesia's Position in AI Governance Nugroho, Feri
Journal of Political Innovation and Analysis Vol. 2 No. 1 (2025): Journal of Political Innovation and Analysis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jpia.v2i1.10

Abstract

The rapid development of artificial intelligence (AI) technology is having far-reaching impacts on global economic, social and political aspects. However, the absence of universal ethical standards and regulatory gaps between developed and developing countries have posed serious challenges to fair and inclusive AI governance. Indonesia as the largest democracy in Southeast Asia is faced with a dilemma: responding to AI opportunities while ensuring ethical sustainability and digital sovereignty. This research aims to analyze Indonesia's normative and practical position in the dynamics of global AI governance, focusing on the regulatory dimension, political ethics, and participation in multilateral forums such as the G20, UNESCO, and ASEAN. A qualitative approach was used with methods of public policy analysis, official document studies (Personal Data Protection Bill, National AI Strategy), and interviews with technology experts and digital diplomats. The results show that Indonesia is still at an early stage in building a comprehensive AI regulatory framework, although it has shown commitment through strengthening its data privacy policy and national AI strategy. However, the absence of AI-specific laws and the lack of active engagement in global ethical governance frameworks are major obstacles in strengthening Indonesia's position as a normative actor at the international level.
EDUKASI PENGELOLAAN E-ARSIP DAN MANFAAT ARSIP DIGITAL DI SMK NEGERI 3 DEPOK Ummy Gusti Salamah; Desti Destiansari Istinabiyah; Ayu Soraya; Soim, Kamilia Syahputra; Feri Nugroho; Nur Fitri Dewi; Risma Ekawati
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 7 No 3 (2024): Aptekmas Volume 7 Nomor 3 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid advancement of digital technology has significantly influenced various aspects of daily life. One emerging trend is the use of Digital Archive Applications, commonly referred to as E-Archives. Within the Department of Office Automation and Management at SMK Negeri 3 Depok, students have been introduced to digital archiving practices; however, their experience has primarily been limited to using Google Drive as the main tool for storing digital files. This community service initiative was designed to provide education on digital archive management, highlighting the benefits and advantages of electronic archives compared to conventional manual systems. More importantly, the program aimed to enhance students’ understanding by introducing and demonstrating an E-Archive application developed by the community service team. Through this approach, students at SMK Negeri 3 Depok were expected to gain hands-on experience in managing data using the E-Archive system. The implementation of the activity involved presentations and live demonstrations of the E-Archive application. To reinforce learning outcomes, interactive sessions such as Q&A discussions and quizzes were conducted, enabling students to actively engage and broaden their knowledge of digital archiving.
Optimizing Mangrove Classification with Data Fusion: Machine Learning Approaches for Enggano Island, Indonesia Pratama, Boby Bagja; Pratama, Wahyunda; Rudiastuti, Aninda Wisaksanti; Sugara, Ayub; Nugroho, Feri
JOIV : International Journal on Informatics Visualization Vol 9, No 5 (2025)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62527/joiv.9.5.3360

Abstract

Mangrove ecosystems are crucial in coastal protection, carbon sequestration, and biodiversity. Accurate mapping is vital for the conservation and sustainable management of these species, especially in vulnerable areas like Enggano Island, Indonesia. This study evaluates the performance of machine learning algorithms in GEE to model mangrove distribution on Enggano Island, Indonesia, using multi-source data, including optical data (Sentinel-2), radar data (Sentinel-1), and elevation data filtering (FABDEM). Three input configurations were developed to explore the best combination of data: (1) visual and infrared bands from Sentinel-2, (2) Sentinel-2 band ratios and spectral indices, and (3) a fusion of Sentinel-2 optical data with Sentinel-1 SAR data. Several machine-learning algorithms, including Random Forest (RF), Classification and Regression Trees (CART), Minimum Distance (MD), Gradient Tree Boost (GTB), K-Nearest Neighbor (KNN), and Support Vector Machines (SVM), were assessed using accuracy, precision, recall, and F1 score. Results showed that the third configuration, which combined Sentinel-2 optical bands, band ratios, and Sentinel-1 radar polarimetric, provided the best performance with the highest overall accuracy (OA 95.19%) using the Random Forest algorithm. This approach demonstrated superiority in overcoming mangrove classification challenges, such as cloud cover, seasonal variability, and spectral similarity with non-mangrove vegetation. These results support the importance of mangrove monitoring in small islands and tropical regions, contributing to ecosystem conservation and coastal disaster mitigation.
The Influence of Social Media Marketing and Influencer Marketing on Consumen Behaviour (Case Study of Gen-Z In Kota Depok, West Java) Wijaya, Hadi; Listiana, Nora; Nugroho, Feri; Hertin, Revita Desi; Istiqomah, Nurul Aslamiah; Maghfuriyah, Alfi; Anjara, Febria
Neo Journal of economy and social humanities Vol 3 No 2 (2024): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i2.203

Abstract

This study examines the influence of Social Media Marketing (SMM) and Influencer Marketing on the consumer behavior of Generation Z (Gen Z) in Depok City, West Java. Utilizing a quantitative research approach, data were collected from 100 respondents through an online questionnaire. The findings from the multiple linear regression analysis indicate that both Social Media Marketing and Influencer Marketing significantly affect consumer behavior. Social Media Marketing, which is measured through variables such as content engagement, brand awareness, interactive features, and ad recall, has been shown to increase consumer engagement and influence purchasing decisions among Gen Z. Meanwhile, Influencer Marketing, which encompasses trust in influencers, influencer credibility, purchase intention, and content quality, plays a critical role in shaping the attitudes and behaviors of Gen Z consumers, leading to increased brand loyalty and purchase intentions. The study's coefficient of determination (R²) value of 78.1% suggests that these variables collectively explain the majority of the variability in consumer behavior among Gen Z in Depok City. These results align with previous research, underscoring the effectiveness of digital marketing strategies in shaping consumer behavior and offering valuable insights for businesses targeting Gen Z through social media and influencer channels.
Pengontrol Lampu Berbasis IoT dengan Arduino untuk Pencegahan Penularan Covid-19 Aristiyana, Fadil Danu; Nugroho, Feri; Wilyanti, Sinka; Sari, Ribut Nawang; Satriadi, Indra
Jurnal Informatika Universitas Pamulang Vol 8 No 1 (2023): JURNAL INFORMATIKA UNIVERSITAS PAMULANG
Publisher : Teknik Informatika Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/informatika.v8i1.20091

Abstract

With the Covid-19 virus pandemic that has plagued various countries, the need for a system to prevent transmission of the virus is very important. By utilizing IoT technology to be applied to light control systems, it can reduce the spread of the Covid-19 virus. The design of this IoT-based light control system is carried out using the Android application and the Arduino Uno via a Wifi connection and using a PIR sensor that can be connected to the ESP8266 Wifi module. With the PIR motion sensor, it can be implemented as a controller of light intensity with 3 brightness differences.
SOSIALISASI PENGARSIPAN DIGITAL PADA SEKOLAH SMK NEGERI 3 DEPOK Nugroho, Feri; Ulfah, Rahmawati; Dewi, Nur Fitri; Salamah, Ummy Gusti; Islami, Agnemas Yusoep; Wijaya, Hadi; Maghfuriyah, Alfi; Hertin, Revita Desi; Ridho, Ali; Udriyah; Rachmawati, Dwi
Jurnal Abdi Insani Vol 11 No 1 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i1.1286

Abstract

The use of technology has become a crucial element in various sectors, including in the realm of education. In the scope of education, technology plays an integral role in various aspects of learning and school operations. The focus of technology lies not only in the learning process, but also in the administrative and managerial aspects that underlie the daily life of school organizations. In this context, the use of technology helps achieve educational goals in a more efficient way, expands accessibility, and increases the effectiveness of educational activities. To make data management more organized and make it easier for users to manage documents. The activity method used in community service is qualitative, carried out by organizing teaching to socialize digital archives at SMK Negeri 3 Depok. Various communication techniques such as lectures and discussions are used: lectures for structured exposure, discussions for active participation of participants in discussions and questions and answers. From the results of the socialization of digital archives at SMK Negeri 3 Depok, 14 OTKP grade 12 students were actively involved. Students are invited to get to know various digital archive storage platforms such as g-Drive, spreadsheets, OneDrive, iCloud, and E-Library. From the various aspects discussed in the socialization of digital archives at SMK Negeri 3 Depok, participants have gained a broad understanding of digital archive storage platforms and services such as g-Drive, spreadsheets, OneDrive, iCloud, and E-Library. This introduction provides provisions for participants in managing digital archives, improves their skills in technology, and broadens their understanding of the benefits of digital archives in work. Participants have gained a lot of understanding and know how to organize data using various digital archiving platforms.
Entrepreneurship Dan Social Media Promotion Dalam Transformasi Digital 4.0 Di SMK Bina Rahayu Hertin, Revita Desi; Wijaya, Hadi; Maghfuriyah, Alfi; Anjara, Febria; Listiana, Nora; Nugroho, Feri; Istiqomah, Nurul Aslamiah
Jurnal Masyarakat Madani Indonesia Vol. 3 No. 3 (2024): Agustus
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/cj4ypm14

Abstract

Kemampuan berwirausaha dan pemasaran dengan media sosial sangat penting bagi generasi muda untuk berkembang di tempat kerja dan menjalankan bisnis dalam ekonomi digital yang berkembang saat ini. Sebagai sekolah yang menekankan pengembangan keterampilan praktis, Sekolah Menengah Kejuruan (SMK) Bina Rahayu memahami pentingnya membekali siswa dengan kemampuan yang diperlukan untuk menghadapi tantangan dunia kontemporer. Salah satu program yang dikembangkan sekolah yakni kewirausahaan. Tujuan dari program kewirausahaan di SMK Bina Rahayu adalah untuk memberikan siswa pemahaman menyeluruh tentang dasar-dasar kewirausahaan, termasuk cara mengembangkan konsep perusahaan, merumuskan rencana tindakan dan menjalankan perusahaan serta memberikan pelatihan mengenai cara promosi di sosial media. Pelatihan ini dilakukan dalam 2 fase yaitu pemberian materi langsung dan pelatihan pembuatan dan penggunaan sosial media untuk menunjang kegiatan pemasaran usaha. Kegiatan ini berlangsung dengan sukses dan mendapatkan timbal balik yang baik dari siswa maupun guru. Pelatihan ini diharakan menjadi awal untuk kegiatan lebih dalam mengenai pemahaman penggunaan social media dalam program kewirausahaan terutama di kalangan siswa
Pemberdayaan Pengusaha Lokal Melalui Transformasi Digital Marketing Untuk UMKM di Kelurahan Tirta Jaya, Kota Depok Wijaya, Hadi; Listiana, Nora; Nugroho, Feri; Desi Hertin, Revita; Aslamiah Istiqomah, Nurul; Maghfuriyah, Alfi; Anjara, Febria
Jurnal Masyarakat Madani Indonesia Vol. 3 No. 3 (2024): Agustus
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/11439989

Abstract

UMKM di Kelurahan Tirta Jaya, Kota Depok, menghadapi tantangan besar dalam memanfaatkan teknologi digital untuk pemasaran, terutama karena keterbatasan pengetahuan dan keterampilan. Untuk mengatasi masalah ini, pelatihan digital marketing diadakan di Laboratorium Komputer dan Lecture Theater Universitas Global Jakarta (JGU), bekerja sama dengan Kelurahan Tirta Jaya. Kegiatan ini bertujuan untuk meningkatkan kapasitas pengetahuan dan keterampilan digital bagi 40 UMKM yang terdiri dari UMKM bertumbuh dan tahap awal. Metode pelaksanaan meliputi sesi teori dan praktik selama tiga hari, dengan fokus pada pembuatan website, pengelolaan media sosial, dan fotografi produk. Hasil pelatihan menunjukkan peningkatan signifikan dalam kemampuan peserta untuk menerapkan strategi digital marketing, yang tercermin dari peningkatan interaksi dan penjualan setelah pelatihan. Kesimpulannya, pelatihan ini berhasil memberdayakan UMKM melalui adopsi teknologi digital, meningkatkan daya saing mereka di pasar yang semakin kompetitif, dan diharapkan dapat menjadi model pemberdayaan UMKM lainnya di masa depan