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PRAGMATICS OF BREADCRUMBING: IMPLICATURE AND MAXIM VIOLATIONS IN MANIPULATIVE COMMUNICATION Fitriani, Raisya Nur; Sudarwati, Emy
Language Literacy: Journal of Linguistics, Literature, and Language Teaching Vol 9, No 2: December 2025
Publisher : Universitas Islam Sumatera Utara (UISU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/ll.v1i1.11836

Abstract

This study examines the role of conversational implicatures and maxim violations in manipulative communication, particularly in the phenomenon of breadcrumbing. Breadcrumbing is a subtle manipulation tactic in romantic relationships characterized by ambiguous messages to maintain someone's interest without commitment. Using a qualitative content analysis approach, data were collected through an open-ended online questionnaire aimed at individuals who had experienced breadcrumbing. By applying Grice's implicature theory, this study identifies how maxim violations (quantity, quality, relation, and manner) contribute to creating ambiguity and false hope in breadcrumbing. These deliberate violations aim to maintain an emotional connection while avoiding clear intentions in the relationship, thereby preserving ambiguity within it. The findings reveal that perpetrators of breadcrumbing often use vague and unclear language as a communication manipulation strategy that creates emotional uncertainty in the victim. This study also highlights the psychological impact of breadcrumbing on victims, such as emotional uncertainty and decreased self-esteem. The work emphasizes the value of pragmatic linguistic analysis in uncovering subtle forms of emotional manipulation in romantic relationships and suggests potential strategies for awareness and prevention.
FROM LOCAL FLAVOR TO GLOBAL APPEAL: LANGUAGE IN INDONESIAN BEAUTY BRANDING Ramadhani, Innama; Sudarwati, Emy
Language Literacy: Journal of Linguistics, Literature, and Language Teaching Vol 9, No 2: December 2025
Publisher : Universitas Islam Sumatera Utara (UISU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/ll.v1i1.11937

Abstract

This study examined the language of Indonesian beauty branding, focusing on how language choices constructed brand identity and appealed to specific social groups. The research analyzed 79 data points, including brand names, slogans, taglines, and campaigns, which were collected from homepage banners and company profiles of seven beauty brand websites, using the Linguistic Landscape (LL) and Virtual Linguistic Landscape (VLL) frameworks. The sample included both local and international labels. A qualitative descriptive method with purposive sampling was applied, and the data were categorized by language form (monolingual or bilingual) and linguistic function (informative and symbolic). The findings showed a strong preference for English in conveying prestige, modernity, and global orientation. Bahasa Indonesia was employed to emphasize national pride and ensure accessibility, while occasional Arabic or Spanish terms targeted niche audiences. The dominance of symbolic over informative functions reflected strategic branding aimed at influencing consumer perceptions and appealing to defined social groups. This research contributed to the advancement of LL and VLL scholarships by extending their application to the under-explored domain of beauty branding in Indonesia. It demonstrated how multilingual branding operated simultaneously as a marketing tool and a vehicle for ideological expression, offering a framework for understanding how language choices in emerging markets reflected and reinforced socio-cultural values.
EXPLORING A PEER SUPPORTER’S EMOTIONAL GEOGRAPHIES IN SUPPORTING STUDENTS WITH DISABILITIES (SWD) Dafifah, Alfiyya; Sudarwati, Emy
Language Literacy: Journal of Linguistics, Literature, and Language Teaching Vol 9, No 2: December 2025
Publisher : Universitas Islam Sumatera Utara (UISU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/ll.v1i1.11873

Abstract

This study explores the emotional geography of a peer supporter who assists students with disabilities at Brawijaya University. Data were obtained from a participant at the Disability Service Center (PSLD) with the informed consent of the individual involved. The data were collected over three months through in-depth interviews. The analysis draws upon Hargreaves’ (2001) framework of five emotional geographies—moral, sociocultural, physical, professional, and political. The study aims to analyze the emotional relationships that emerge during the peer support program organized by PSLD UB in assisting students with disabilities (SWD) as they navigate university life. The findings reveal how a peer supporter contributes to the academic and moral well-being of SWD, not only by providing physical support but also through emotional engagement. Furthermore, the study uncovers how the peer supporter responds to various situations with empathy, resilience, initiative, and responsiveness. These findings highlight the importance of fostering both personal and professional growth among peer supporters to strengthen inclusive practices within higher education environments.
SPEAKING TO BELONG: HOW LANGUAGE USE REFLECTS IDENTITY IN THIRD CULTURE AND LONG-TERM IMMIGRANT ADOLESCENTS Ghazali, Diandra Nayyara Putri Disya; Sudarwati, Emy
Erudio Journal of Educational Innovation Vol 12, No 2 (2025): Erudio Journal of Educational Innovation
Publisher : Faculty of Administrative Science, Universitas Brawijaya

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Abstract

This study aims to explore the influence of language use on identity and belonging in a Third Culture Kid (TCK) and a long-term immigrant adolescent. Although numerous research investigates language and identity independently, few directly compare these two domains. This research aims to investigate how adolescents from multicultural backgrounds utilize language in familial, social, and educational settings, and how these linguistic patterns affect their sense of belonging. Data were acquired using semi-structured interviews and processed using thematic analysis within a qualitative framework. Research indicates that Indonesian functions as the emotional and intimate language among families, whereas English is preferred in peer interactions, schooling, and everyday activities. Cultural ties are mostly sustained through cuisine, behaviors, and deliberate language selection. The TCK portrays feelings more authentically in Indonesian and cultivates a hybrid identity, while the long-term immigrant utilizes English for emotional expression and experiences a deeper connection to the host culture due to linguistic predominance. In conclusion, language serves a dynamic and context dependent function in influencing how adolescents navigate their identities across cultures.
LINGUISTIC ANALYSIS OF SELF-REPRESENTATION AND PERSONAL BRANDING ON ONLINE DATING APPLICATIONS: A CASE STUDY OF TINDER Safira, Angelita Nanda; Sudarwati, Emy
Erudio Journal of Educational Innovation Vol 12, No 2 (2025): Erudio Journal of Educational Innovation
Publisher : Faculty of Administrative Science, Universitas Brawijaya

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Abstract

The purpose of this study is to examine how, in the digital setting of online dating, Tinder users create their personal brands and self-representations using linguistic and multimodal strategies. This study examines how language functions as a tool for the performance of identity, social position, and symbolic capital in digital spaces. This is based on Goffman's (1959) Theory of Self-Presentation, which serves as a broad theory. This is further supported by Personal Brand Theory and Bourdieu's concepts of Cultural and Linguistic Capital. The study uses a qualitative approach with Critical Discourse Analysis (Fairclough, 2013) and includes semi-structured interviews with 15 participants aged 20 to 35, as well as textual and discourse analysis of Tinder bios and chat excerpts. The three-dimensional CDA framework developed by Fairclough is used in the analysis to examine sociocultural context, discursive practices, and textual features. The study found that Tinder users frequently employ concise, lighthearted, and casual language patterns as a tactic for self-image and attraction. While multimodal elements such as emojis, capitalization, and punctuation styles serve as visual extensions of self-expression, their educational and sociocultural backgrounds influence their linguistic creativity and tone. These linguistic performances demonstrate the negotiation of identity and symbolic hierarchies influenced by digital norms and culture. According to the study's findings, Tinder bios serve as performative platforms where users strategically employ language and multimodality to achieve a balance between cultural identity, attraction, and authenticity.
“I can Speak Like You, I am Just Different” A Psycholinguistics Study of Autistic Child Dyah Ayu Rahmawati; Emy Sudarwati
RETORIKA: Jurnal Ilmu Bahasa Vol. 7 No. 2 (2021)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.7.2.2021.141-151

Abstract

Language deficiency is one of the barriers that autistic children face in their language growth. Autistic children may face these difficulties in which they have trouble in understanding and communicating their language. Using Chaer's Language Disorders Theory (2003), this research attempts to investigate the receptive language disorders performed by an autistic child named Rahesa and the expressive language disorders performed by an autistic child named Rahesa based on Suherman’s (2016) theory. Using a qualitative with descriptive approach, the data were taken from the videos of the subject’s relationship with his mother, then transcribed into dialogs and analyzed. Then, researcher continued to describe all the findings. The findings of this research indicate that an autistic person has trouble interpreting the message of others and communicating his/her emotions by verbal words. An autistic boy has three difficulties with receptive language disorder, such as difficulty in interpreting verbal language, difficulty in following verbal guidance, and difficulty in focusing his mind.As far as expressive language disorder is concerned, an autistic person faces six difficulties, such as difficulty in inserting words into sentences, difficulty in choosing the correct expression, poor comprehension, taking words out of sentences, repeating some words or phrases, and inappropriately using language structure.The present thesis seeks to offer insights to prospective scholars who are interested in linguistic, in particular psycholinguistics concerned with language problems in the case of autism. General readers will enrich their understanding of and how to cope with the forms of language problems in autistic children.
EMOTIONAL LANGUAGE IN SELF-IMPROVEMENT BOOK BLURBS: A PSYCHOLINGUISTIC APPROACH TO AFFECTIVE READER ENGAGEMENT Isabela Widya Nadita; Emy Sudarwati
Language Literacy: Journal of Linguistics, Literature, and Language Teaching Vol 10, No 1: June 2026 (In Progress)
Publisher : Universitas Islam Sumatera Utara (UISU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/ll.v10i1.13535

Abstract

This study examines how emotional language functions as an affective strategy in self-improvement book blurbs and how it triggers reader engagement from a psycholinguistic perspective. Self-improvement books constitute a rapidly expanding genre, making their promotional blurbs a significant site for linguistic analysis. Blurbs function as affective instruments that mediate reader perception and engagement, yet the emotional language mechanisms operating within them remain undertheorised. Using a qualitative descriptive-analytic approach, the study integrates three complementary frameworks: Appraisal Theory (Martin & White, 2005), Halliday's Interpersonal Metafunction (Halliday & Matthiessen, 2014), and the Affect Infusion Model (Forgas, 1995). Six blurbs from Brianna Wiest's bestselling self-improvement books (2016–2025) were selected for genre consistency, publication range, and international recognition. The analysis reveals that emotional language is systematically constructed across three appraisal systems, namely Attitude, Engagement, and Graduation, forming a coherent affective architecture. These resources are strategically deployed through interpersonal choices of mood, pronoun, and modality to construct an affective writer-reader relationship. Emotional language appears to facilitate reader engagement through affective and evaluative processes, operating as a cognitive heuristic that shapes readers' decisions to engage with the text. This study contributes to discourse analysis by demonstrating how emotional language in self-improvement blurbs strategically constructs affective relationships that drive readers engagement.
“SHE SLOWLY FORGETS”: A PSYCHOLINGUISTIC OBSERVATION OF MEMORY-TRIGGERED SPEECH DISRUPTION IN A GRANDMOTHER WITH DEMENTIA Putri, Angelica Kanaya; Sudarwati, Emy
Erudio Journal of Educational Innovation Vol 13, No 1 (2026): Erudio Journal of Educational Innovation
Publisher : Faculty of Administrative Science, Universitas Brawijaya

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Abstract

The aging process is widely associated with a decline in cognitive functions, particularly memory, which plays a critical role in language processing and speech production. While previous studies have extensively documented age-related memory decline and its general impact on language performance, limited attention has been given to how specific patterns of speech change manifest in aging populations, especially within diverse sociolinguistic and cultural contexts.This narrative case study explores how memory-triggered events can affect speech disruption in an 80-year-old grandmother with dementia. Utilizing Levelt's model (1999) about speech production and working memory theory, these psycholinguistics observations provide deep insight into how cognitive systems in subjects experience a decline, ultimately shape verbal outcomes. The data were collected through a qualitative method and by in-depth interviews with the caregivers as the main informants. The results revealed  three major speech patterns during her communication: repetitive utterances, decrease in syntactic complexity, and discourse coherence disruption and inconsistent name use. Furthermore, this study significantly found that these impairments function as a Memory-Triggered Speech (MTS, which means an unconscious compensatory strategy where subjects prioritize the core meaning over grammatical accuracy to maintain social interactions. The results of this study also offer a practical guidance or an insight for caregivers who are living with a dementia patient to better understand how memory can shape speech and how to develop effective communication strategies in response.
“He Used to Be A Late Talker”: Parents’ Narration Of A Five-Year-Old Child Named Hasan Emy Sudarwati; Ary Setya Budhi Ningrum
JEELS (Journal of English Education and Linguistics Studies) Vol. 8 No. 2 (2021): JEELS November 2021
Publisher : Universitas Islam Negeri (UIN) Syekh Wasil, Kediri, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/jeels.v8i2.3219

Abstract

This narrative inquiry is based on the lived experiences of parents who have a speech delayed child. A child with a language delay must go through in order to appropriately have strong competence in the language learning process. The data were derived from parents’ stories, a speech therapy progress book, medical records, and video recordings of classroom activities. Findings were focused on the thorough process a research subject has undergone to finally survive in catching up his lag of language development compared to the mainstream children of his age. After four years of intensive labor requiring parental involvement and three years of programmed therapy, the research subject achieves improvement milestones that enable him to catch up to conventional children's language development, which he should have completed. More research into the deployment of other linguistic aspects is needed to provide a clear picture of the development of his language learning.
Is The Test Sensible? Developing A Critical Reading Test for Indonesian EFL Learners Ary Setya Budhi Ningrum; Emy Sudarwati
JEELS (Journal of English Education and Linguistics Studies) Vol. 9 No. 1 (2022): JEELS May 2022
Publisher : Universitas Islam Negeri (UIN) Syekh Wasil, Kediri, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/jeels.v9i1.4005

Abstract

This study aims at developing a critical reading test for Indonesian EFL students. This (R & D) project is intended to assess students' progress and is supposed to offer accurate and trustworthy results. The subjects were twenty students from the English Language and Literature Department at Brawijaya University who took part in the try out stage. The test items' difficulty indices ranged from 0.26 to 0.89. The reliability coefficient for the KR-20 was determined to be 0.95, indicating that this multiple-choice critical reading comprehension test is valid and reliable. Despite of the fact that the Critical Reading test is declared valid and reliable, the students’ score taking the Critical Reading test during the try out is less satisfactory. This might be caused by limited number of students taking the try out or problems dealing with teaching and learning process of critical reading in the classroom causing students’ inability to do the test well. Future researchers are suggested to address this issue by either involving more participants during the try out to get the reasons underlying students lack of ability in doing critical reading test.
Co-Authors Ahsana Maswa Aisyah Tiara Rahmah Amalina Maharani Amirin Nisaa Charisma Anggana Raras Salsabil Suha Arcenia Maria Martins Ariani Artika Putri Wardhani Hafid Ary Setya Budhi Ningrum Ary Setya Budhi Ningrum Ary Setya Budhi Ningrum Ary Setya Budhi Ningrum Bintari Ratih Kusumaningrum Dafifah, Alfiyya Damayanti, Alfira Andini Damayanti, Elok Destyana Cory Prastiti Desy Catur Karinatasa Didik Hartono Donna Alyanda Fitri Dwi Nur Wijayanti Dyah Ayu Rahmawati Eka, Scarletina Vidyayani Endrika Widyastuti Esti Junining Fadhillah, Syahnidar Ravena Fajri, Aulia Nur Fatimah Fatimah Fitri Iwana, Milania Fitriani, Raisya Nur Fransisca Maria Ivone Fransiska Charlotte Lado Hurint Fernandez Frida Unsiah Ghazali, Diandra Nayyara Putri Disya Hariadi Darmawan, Hariadi Ida Puji Lestari Ikhwan Hazma Zidani Indhiarti, Tantri Refa Insyirah, Athala Isabela Widya Nadita Kayla Syifa Nauli Pasaribu Kesuma, Bayu Adi Khadijah Khadijah Lexa Ananta Bachtiar Lusy Asa Akhrani Maharani, Amalina Maharani, Galvina Maryam Manipuspika, Yana Shanti Marlina Ekawaty Miftah Farid Milania Fitri Iwana Muhammad Rafli Mawla Rakhman Muhammad Syafiq Aldiansyah Munaya, Syahidah Arqa Nabila Aulia Stevanova Susanti Nugroho, Gabryna Auliya Nur Amalina Zatalini Oktavia Widiastuti Puspitasari, Diyah Ayu Putri, Angelica Kanaya Qonitah Nuri Humaira Rahayuningtyas, Putrie Ramadhani, Innama Reva Caesar Margi Pangestu Rosyada, Fathiya Rotinsulu, Amalia Christina Safira, Angelita Nanda Salsabila Rafa Azzahra Santi Prastiyowati Shofiyyahtuz' Zahro sri endah tabiati Sudarma Dita Wijayanti Tantri Refa Indhiarti Tantri Refa Indhiarti Teguh Sulistyo Tjokro, Gabriela Vita Lutfiah Wardani, Retno Ningtyas Tri Widhy Hayuhardhika Nugraha Putra Widya Rahmawati Winda Titi Putri Ningtias Yana S Manipuspika Yana Shanti Manipuspika yana shanti manipuspika Yasmin shabrina Yik, Lee Huan Yudi Arimba Wani, Yudi Arimba Yuni Astuti Yusron Sugiarto Zatalini, Nur Amalina