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All Journal Seminar Bahasa dan Sastra Indonesia Journal of Applied Studies in Language Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences BERKAT: Jurnal Pemberdayaan Masyarakat Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya Journal of Economic, Business and Engineering (JEBE) Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Journal of General Education and Humanities Journal of Management and Creative Business Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Ekonomi dan Akuntansi International Journal of Economic, Technology and Social Sciences (Injects) Buletin Pengabdian Journal of Management Specialists GEMBIRA (Pengabdian Kepada Masyarakat) PEDAMAS (Pengabdian Kepada Masyarakat)
Wiana, Desri
Politeknik Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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MEMBANGUN PARTISIPASI DALAM SUSTAINABLE EVENT MICE BERBASIS IDENTITAS SOSIAL DI KOTA MEDAN Nursiah Fitri; Harris Pinagaran Nasution; Desri Wiana
Journal of Economic, Business and Engineering (JEBE) Vol 5 No 1 (2023): Oktober
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v5i1.5664

Abstract

Menyelenggarakan Event MICE di suatu destinasi memberikan dampak positip seperti adanya multiflier effect tidak hanya di bidang ekomomi tetapi juga dibidang sosial dan lingkungan. Disisi lain industri MICE juga memiliki dampak negatif bagi tempat berlangsungnya kegiatan MICE seperti Produksi sampah berlebih, penggunaan energi dalam jumlah besar, terjadinya pergeseran budaya. Untuk itu perlu diteliti bagaimana identitas social dari Komunitas penyelenggara event MICE dan keinginan berpartisipasi untuk mengimplementasikan sustainable event MICE. Penelitian ini bertujuan untuk mengetahui Pengaruh Identitas sosial terhadap keinginan berpartisipasi melalui cara mengimplementasikan sustainable event MICE. Metode Penelitian yang digunakan adalah Survey, melalui pendekatan kuantitatif. Populasi dan sampel diambil dari komunitas dalam asosiasi IVENDO (Indonesia Event Industry Council) yang merupakan asosiasi penyelenggara event MICE serta partisipan yang pernah menjadi penyelenggara event di kota Medan sebanyak 94 orang. Teknik penarikan sampel menggunakan Non Probability sample dengan teknik sampel jenuh. Pengumpulan data dilakukan dengan kuesioner. Teknik analisis data menggunakan PLS Smart 3.0. Hasil penleitian menunjukkan bahwa Identitas Sosial berpengaruh positip tetapi tidak signifikan terhadap keinginan berpartisipasi, Identitas Sosial berpengaruh positip dan signifjkan terhadap implementasi sustainable event, Identitas sosial melalui implementasi sustainable event berpengaruh positip dan signifikan terhadap keinginan berpartisipasi.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Laptop Asus Ilham Sembiring; Safaruddin Safaruddin; Desri Wiana; Harris Pinagaran Nst; Anggiat Parlindungan
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2484

Abstract

Nowadays, technological advances are growing rapidly, where every company is competing to create new products and follow the trends of what customers want. This is very influential in facilitating activities carried out by consumers. Laptops are now really needed by students to support their mobility in carrying out assignments and reports that must be done and submitted to their lecturers, especially for final year students to write their theses as graduation requirements. This research aims to examine the influence of product quality and price on the decision to purchase Asus laptops among Medan city students. This researcher needs to know which variable dominates. The type of research used is correlational research. This research is quantitative. The population and sample in this study were 100 students in the city of Medan, data was taken through a questionnaire distributed online to respondents. The independent variables in this research are product quality (X1) and price (X2), while the dependent variable is purchasing decision (Y). Data were analyzed using Instrument Tests, Classical Assumption Tests, and Multiple Linear Regression. The results of this research show that product quality partially has a positive and significant effect on the decision to purchase Asus laptops among students in the city of Medan, while the price variable has no effect on the decision to purchase Asus laptops and simultaneously has a positive and significant effect on the decision to purchase Asus laptops among students in the city of Medan and The more dominant variable in this research is the product quality variable.
Pengaruh Motivasi dan Disiplin Kerja terhadap Kinerja Karyawan pada PT PLN (PERSERO) UPDL Tuntungan, Medan M. Risky Kudadiri; Safaruddin Safaruddin; Desri Wiana; Dewi Comala Sari; Sarah Rouli Tambunan
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2485

Abstract

Employee performance is the result of work given to the company as a form of contribution from each employee in the process of achieving company goals both in the short and long term. In order for employees to work with high productivity, effective, efficient, and targeted motivation and work discipline are needed so that they will produce positive performance so that employee work performance increases. This study aims to determine the effect of motivation and work discipline on employee performance. The research method used is a quantitative method and the research location is at PT PLN (Persero) UPDL Tuntungan, Medan. The population in this study were employees working at PT PLN (Persero) UPDL Tuntungan, Medan, totaling 58 people and all of them were sampled using a sampling technique, namely the Sensu/Saturated Sampling technique. Data collection techniques used include interviews, observations and questionnaires. The data analysis method in this study is validity testing, reliability testing, classical assumption testing, multiple linear regression and hypothesis testing. The data processing technique uses IBM SPSS 27 Statistics. Based on the results of partial research from the two independent variables that most influence employee performance is the work motivation variable. Simultaneously explains that motivation and work discipline have a positive and significant influence on employee performance at PT PLN (Persero) UPDL Tuntungan, Medan. The results of the determination test show that motivation and work discipline have an influence on employee performance at PT PLN (Persero) UPDL Tuntungan, Medan by 65.6% and the remaining 34.4% is influenced by other factors outside the research.
Analysis of Idiom Forms and Meanings in Legal and Criminal News in Analisa and Waspada Newspapers on March-April 2021 Edition Wiana, Desri; Nst, Lily Maryam; Khairani, Ade Irma
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3334

Abstract

This research is entitled “Analysis of Idiom Forms and Meanings in Legal and Criminal News in Analisa and Waspada Newspaper March-April 2021 Edition. The research model used is qualitative research. The data analysis technique used a qualitative descriptive method, which is a method that describes the data naturally and as it is. The results found that the number of idioms in the Analisa and Waspada newspaper March-April 2021 edition was 172 idioms. The dominant type of idiom was found in 110 or 63.9%. While some idioms are 62 or 36.0%. It can be concluded that some idioms are more often used in newspaper language sentences because the meanings that appear are not fully expressions, so that readers will more easily understand the contents of the news published in the two newspapers. The two newspapers studied have similarities in the delivery of legal and criminal news. However, the form of idioms used in sentences is more commonly found in the Analisa Newspaper than Waspada.
Upaya Peningkatan Pendapatan Pada Rumah Makan “Dapoer Djoeragan” Kelurahan Kota Matsum II Kecamatan Medan Area Kota Medan Sumatera Utara Siregar, Efni; Safaruddin; Lukcyhasnita, Andam; Wiana, Desri
Jurnal Ilmiah Madiya (Masyarakat Mandiri Berkarya) Vol. 5 No. 2 (2024): Edisi November 2024
Publisher : Politeknik Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51510/madiya.v5i2.1972

Abstract

Pelaksanaan pengabdian masyarakat ini dilaksanakan pada rumah makan Dapoer Djoeragan Kelurahan Kots Matsum, Medan, Sumatera Utara. Bentuk kegiatan yang dilakukan adalah memberikan materi dan media pemasaran berbasis Digital dan serta pemberian pelatihan menyusun keuangan usaha kecil. Hal ini dikarenakan mitra belum menggunakan media digital sebagai media pemasaran dan hanya mengandalkan penjualan dari masyarakat sekitar dan orang yang lewat dijalan depan rumah makan. Selain itu, belum adanya perhitungan kas masuk dan keluar dan laporan keuangan secara berkala, menjadikan mitra kesulitan untuk menentukan laba bersih yang diperoleh dan pengembangan usaha di masa depan. Adanya kegiatan pengabdian ini dapat meningkatkan penjualan dan pengetahuan mitra mengenai pentingnya pembukuan keuangan sederhana dan pengetahuan pemasaran melalui media sosial. Selain itu, keinginan mitra untuk menambah penghasilan dengan mengeluarkan produk sambal kemasan botol diapresiasi tim pengabdian dengan memberikan kemasan, logo dan label produk. Kata kunci: pemasaran digital, media sosial, pembukuan sederhana
Pengaruh Sosial Media Marketing terhadap Keputusan Pembelian Konsumen pada Coffee Shop Makecents Yohanes Infan Doli; Agus Mariani Saragih; Desri Wiana; Jenny Sari Tarigan; Dewi Comala Sari
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2546

Abstract

The development of the coffee shop business in Indonesia is now showing rapid growth. One of the cities in Indonesia that has a rapidly growing coffee shop business is Medan. With the emergence of more coffee shops, there can be more intense competition in the coffee industry, to gain this competitive advantage, one of the things that can be done is to do social media marketing. One of the coffee shops in Medan city that does social media marketing is Makecents Coffee Space, Makecents Coffee Space does social media marketing through social media Instagram, Facebook, and Tiktok to promote their products and places. This study aims to determine the effect of social media marketing on consumer purchasing decisions for Makecents coffee shop. The type of research used in this research is quantitative. The population used in this study were visitors to Makecents coffee shop. The number of respondents consisted of 100 people, with incidental sampling techniques and sample determination using the Lemeshow formula. The results showed that all social media marketing variables influenced the purchasing decisions of Makecents coffee shop consumers, which amounted to 73.5%, the remaining 26.5% was influenced by other variables not examined in this study.
Pengaruh E-Trust dan E-Service Quality terhadap Repurchase Intention E-Commerce Shopee pada Mahasiswa di Kota Medan Danise Ramadhani; Vivianti Novita; Desri Wiana; Edi Putra Berutu; Djames Siahaan
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2586

Abstract

E-trust has an important role for consumers because especially transactions carried out by consumers through the Marketplace (online) have quite high potential risks compared to offline purchases, e-service quality indirectly provides customersatisfaction so that if consumers feel satisfied they will want to buy again will alsoincrease. The research method used is a quantitative research method. Sampling was carried out using incidental sampling technique with a total of 96 respondents and data collection was carried out by distributing questionnaires. The data analysis technique used is multiple linear regression using SPSS version 22 statistics. The research results show was e-trust has an effect on repurchase intention with a t value of 6.050 and a significance value of 0.000, e-service quality has an effect on repurchase intention with a tcount value of 6.505 and a significance value of 0.000, simultaneously e-trust and e-service quality influence repurchase intention with a fcount of 241.902 and a significance value of 0.000, the adjusted R square coefficient of determination test result is 0.835 which means that 83, 5% of Shopee e- commerce repurchase intention is influenced by e-trust and e-service quality while the remaining 16.5% repurchase intention isinfluenced by other variables not examined in this research.
Pengaruh Citra Merek dan Kualitas Produk Sunscreen Azarine terhadap Kepuasan dan Loyalitas Konsumen Rika Fadhila; Efni Siregar; Desri Wiana; Sarah Rouli Tambunan; Vivianti Novita
Jurnal Riset Ekonomi dan Akuntansi Vol. 2 No. 4 (2024): December: JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v2i4.2631

Abstract

Skincare is a skin care product that has the benefit of maintaining healthy skin and treating various skin problems. Most people in Indonesia consider skincare to be a very important need, this is proven by the significant growth in skincare sales every year. One type of skincare that is popular is sunscreen. One of the local sunscreen brands that is widely used is Azarine. Azarine is a local Indonesian brand that focuses on skin care and body care which was founded in 2002. Azarine was founded by PT. Wahana Cosmetics Indonesia. This research aims to examine the direct and indirect influence of brand image and product quality of Azarine sunscreen on consumer satisfaction and loyalty in a case study of students majoring in Business Administration, Medan State Polytechnic. The research method used in this research is a quantitative method with non-probability sampling techniques. The data sources used are primary data obtained from questionnaires and secondary data obtained from the results of literature studies. The analysis approach used is Partial Least Square (PLS) with the help of SmartPLS 3.0 software. The theory used in this research is the theory of brand image, product quality, consumer satisfaction, and consumer loyalty.
Pengaruh Pemasaran Digital Terhadap Peningkatan Penjualan Umkm Today88perfume Di Kota Medan Monalisa Juniartha Damanik; Vivianti Novita; Desri Wiana; Edi Putra Berutu; Safaruddin
Journal of Management Specialists Vol. 2 No. 3 (2024): Journal of Management Specialists
Publisher : Institute of Educational, Research, and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kualitas Pelayanan merupakan pemenuhan dan keinginan pelanggan serta ketepatan penyampaiannya untuk mengimbangi harapan pelanggan. Citra Perusahaan merupakan fisik dan atribut yang berhubungan dengan perusahaan seperti nama, bangunan, jasa, untuk mempengaruhi kualitas yang dikomunikasikan oleh setiap orang supaya tertarik dengan perusahaan. Kepuasan Pelanggan merupakan tingkat perasaan seseorang setelah membandingkan kinerja yang dirasakan dengan harapan. Penelitian ini bertujuan untuk memperoleh bukti empiris mengenai bagaimana pengaruh kualitas pelayanan dan citra perusahaan terhadap kepuasan pelanggan BPJS Ketenagakerjaan di kota Medan. Penelitian yang digunakan adalah penelitian kuantitatif. Pengambilan sampel dilakukan dengan teknik simple random sampling dengan jumlah responden sebanyak 88 pelanggan BPJS Ketenagakerjaan Kantor Cabang Medan Kota dan pengumpulan data dilakukan dengan menyebar kuesioner melalui studi lapangan (penyebaran angket) dan studi pustaka. Teknik analisis data yang digunakan adalah regresi linear berganda dengan bantuan alat statistik SPSS versi 25. Berdasarkan hasil penelitian menunjukkan: (1) kualitas pelayanan berpengaruh terhadap kepuasan pelanggan denggan nilai thitung 2,464 dan nilai signifikansi 0,016 (2) citra perusahaan berpengaruh terhadap kepuasan pelanggan dengan nilai thitung 5,336 dan nilai signifikansi 0,000 (3) secara simultan kualitas pelayanan dan citra perusahaan berpengaruh terhadap kepuasan pelanggan dengan nilai Fhitung 80,529 dan nilai signifikansi 0,000, (4) hasil uji koefisien determinasi adjusted R square adalah sebesar 0,616 yang berarti bahwa 61,6 % kepuasan pelanggan BPJS Ketenagakerjaan dipengaruhi oleh kualitas pelayanan dan citra perusahaan. Sementara sisanya yaitu 38,4 % kepuasan pelanggan dipengaruhi oleh variabel- variabel lainnya yang tidak diteliti dalam penelitian ini
Pengaruh Brand Image Dan Harga Terhadap Loyalitas Konsumen Kosmetik Emina Pada Remaja Wanita Di Kecamatan Medan Marelan Melinda Pratiwi; Safaruddin; Desri Wiana; Nursiah Mustari; Sarah Roulita Tambunan
Journal of Management Specialists Vol. 2 No. 3 (2024): Journal of Management Specialists
Publisher : Institute of Educational, Research, and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan harga terhadap loyalitas konsumen kosmetik Emina pada remaja wanita di Kecamatan Medan Marelan berusia 15-19 Tahun. Pengambilan data dengan menyebar kuesioner kepada remaja wanita di Kota Medan berusia 15-19 Tahun. Jumlah populasi 94.183 orang dengan sampel sebanyak 100 responden dihitung dengan menggunakan rumus slovin, pengambilan sampel menggunakan teknik random sampling. Pengumpulan data melalui kuesioner dan studi pustaka sedangkan untuk menguji kualitas data dilakukan uji validitas dan uji reliabilitas. Untuk mengetahui pengaruh brand image dan harga terhadap loyalitas konsumen dilakukan uji regresi linear berganda. Hasil penelitian yang diperoleh bahwa brand image dan harga berpengaruh positif dan signifikan terhadap loyalitas konsumen kosmetik Emina pada remaja wanita di Kecamatan Medan Marelan berusia 15-19 Tahun. Pada penelitian ini harga yang berpengaruh dominan terhadap loyalitas konsumen.
Co-Authors Agus Mariani Saragih Anggiat P. Simbolon Arinda Shafa Nabila Chatarina Umbul Wahyuni Danise Ramadhani Dewi Comala Sari Dwianita, Dwianita Edi Putra Berutu Efni Siregar Eunike Julianti Christine Telaumbanua Faulina Faulina Fitri, Nursiah Harris Pinagaran Nasution Harris Pinagaran Nst Harris Pinagaran Nst Ika Mary Pasaribu Ilham Sembiring Irwan Musriza Harahap Jenny Sari Tarigan Jumjuma Lily Maryam Nasution Lukcyhasnita, Andam M. Risky Kudadiri Melinda Pratiwi Monalisa Juniartha Damanik Nadya Tasya Rawi Nor Aziza Binti Abdul Aziz Nor Haniza Binti Mohamad Nst, Lily Maryam Nursiah Fitri Nursiah Fitri Nursiah Fitri Nursiah Fitri Nursiah Mustari Nursiah Nursiah Prasanna Kesavan Putri Theresia Dory Rangkuti, Agus Edy Rika Fadhila Rikki Ricardo Limbong RR. Ella Evrita Hestiandari Safaruddin Sarah Rouli Tambunan, Sarah Rouli Siahaan, Djames Simbolon, Anggiat Parlindungan simbolon, yohana yulianti Siregar, Ira Nur Dewita Suhaini Binti Mat Daud Suri Purnami - Vina Estetica Situmorang Vivianti Novita Vivianti Novita Yohanes Infan Doli Yunus, Rusyda Nazhirah