Article Per Year (5 Year)
p-Index From 2021 - 2026
3.837
P-Index
This Author published in this journals
All Journal Seminar Bahasa dan Sastra Indonesia Journal of Applied Studies in Language Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences BERKAT: Jurnal Pemberdayaan Masyarakat Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya Journal of Economic, Business and Engineering (JEBE) Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Journal of General Education and Humanities Journal of Management and Creative Business Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Ekonomi dan Akuntansi International Journal of Economic, Technology and Social Sciences (Injects) Buletin Pengabdian Journal of Management Specialists GEMBIRA (Pengabdian Kepada Masyarakat) PEDAMAS (Pengabdian Kepada Masyarakat)
Wiana, Desri
Politeknik Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

Published : 30 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 30 Documents
Search

 1   2   3 
Pengaruh Kepercayaan Dan Kepuasan Pelanggan Terhadap Loyalitas Pengguna Shopeepay Arinda Shafa Nabila; Efni Siregar; Desri Wiana; Safaruddin; Vivianti Novita
Journal of Management Specialists Vol. 2 No. 3 (2024): Journal of Management Specialists
Publisher : Institute of Educational, Research, and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pertumbuhan e-commerce di Indonesia telah melahirkan dompet digital seperti ShopeePay yang praktis untuk melakukan pembayaran online tanpa perlu detail kartu kredit. Pengguna ShopeePay di Indonesia juga mendapatkan keuntungan dari penawaran khusus, menjadikannya sebagai gaya hidup baru dengan manfaat yang signifikan bagi masyarakat.Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan dan kepuasan pelanggan terhadap loyalitas pada pengguna ShopeePay. Sampel yang digunakan adalah 100 sampel yang merupakan mahasiswa Jurusan Administrasi Niaga Politeknik Negeri Medan. Teknik analisis yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, pengujian hipotesis melalui uji t dan uji f serta analisis koefisien determinasi. Berdasarkan analisis data statistik, indikator-indikator pada penelitian ini bersifat valid dan bersifat reliabel. Pada pengujian asumsi klasik, model regresi bebas multikolinieritas, tidak terjadi heteroskedastisitas dan berdistribusi normal. Berdasarkan uji parsial (t) kepercayaan dan kepuasan pelanggan memiliki pengaruh yang signifikan secara parsial terhadap loyalitas. Berdasarkan uji simultan (f) dan dilihat bahwa kepercayaan dan kepuasan pelanggan memiliki pengaruh yang signifikan secara simultan terhadap loyalitas. Sehingga hasil penelitian ini dengan menggunakan SPSS versi 23 menunjukkan bahwa kepercayaan dan kepuasan pelanggan memiliki pengaruh positif terhadap loyalitas dilihat dari hasil analisis regresi linier berganda, yaitu Y = 3,743 + 0,537 X_1 + 0,525 X_2+ e
Pengaruh Harga terhadap Keputusan Pembelian Produk Luxcrime Nadya Tasya Rawi; Sarah Rouli Tambunan; Desri Wiana; Dewi Comala Sari; Edi Putra Berutu
Journal of Management and Creative Business Vol. 2 No. 4 (2024): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i4.3301

Abstract

Luxcrime is a local cosmetic brand produced by PT Luxury Cantika Indonesia. Its flagship product is Luxcrime Two Way Cake which is a combination of powder and foundation rolled into one. Luxcrime Two Way Cake has achieved the highest sales, surpassing international brands. One of the factors that influence purchasing decisions is the price which is below one hundred thousand rupiah. This study aims to determine the effect of price on purchasing decisions for Luxcrime products among students in Medan city. The type of research used is quantitative research. The data collection technique used in this study was the questionnaire method and used a Likert scale. The research sample consisted of 100 respondents, namely students in Medan city who knew Luxcrime Two Way Cake products, had bought Luxcrime Two Way Cake, and had watched Luxcrime Two Way Cake reviews on Tasya Farasya's social media accounts. The sampling method used was accidental sampling. Data analysis was carried out by simple regression and hypothesis testing using the SPSS 23 program. The results of simple regression calculations explain that the independent variable price has a positive effect on the dependent variable of purchasing decisions. Then based on the results of hypothesis testing, it is proven that H1 is accepted.
Pengaruh Motivasi dan Disiplin Kerja terhadap Kinerja Karyawan di PT Telkom Indonesia Regional 1 Sumatera Eunike Julianti Christine Telaumbanua; Nursiah Nursiah; Desri Wiana; Agus Edi Rangkuti; Anggiat P. Simbolon
Journal of Management and Creative Business Vol. 2 No. 4 (2024): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i4.3304

Abstract

The company's success in achieving its goals and success is supported by several factors, one of which is people. Competent and professional resources will improve the company's performance. Employee performance is the ability, skills, and work results shown by an employee in carrying out his duties and responsibilities at work. Employee performance can be influenced by several factors, including motivation and work discipline. Motivation is an impulse that can trigger a sense of enthusiasm and is also able to change individual behavior towards something better. Besides motivation, work discipline is also a factor that can improve employee performance. Work discipline is the attitude of an employee who respects, respects, obeys and obeys the regulations that apply in the company. The purpose of this study is to determine the influence of motivation and work discipline on employee performance at PT Telkom Indonesia Regional 1 Sumatra. Data was collected through a survey by distributing questionnaires to employees of PT Telkom Indonesia Regional 1 Sumatra. The total population is 89 people and all of them are sampled (saturated samples). The instruments in this study are valid and reliable and the types of data used are primary data and secondary data. The results of the study show that motivation has a positive and significant effect on employee performance Work discipline also has a positive and significant effect on employee performance In this study, it shows that work discipline has a more dominant effect than motivation on employee performance.
Memasarkan Bisnis Katering Ibu-Ibu PKK Melalui Pemanfaatan Digital Marketing Melalui Aplikasi Google My Bisnis Fitri, Nursiah; Desri Wiana; Safaruddin
Jurnal Ilmiah Madiya (Masyarakat Mandiri Berkarya) Vol. 3 No. 2 (2022): Edisi November 2022
Publisher : Politeknik Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51510/madiya.v3i2.1010

Abstract

Kegiatan ini dimulai dari adanya kebutuhan kelompok Ibu-ibu PKK Desa Karang Anyar, Kecamatan Pegajahan  untuk mengembangkan kegiatan katering menjadi sebuah unit bisnis.  Permasalahannya adalah selama ini kelompok ibu-ibu PKK belum melakukan kegiatan pemasaran dalam memperkenalkan produk mereka, terutama kegiatan pemasaran secara digital. Di tengah kecanggihan teknologi sekarang, maka ibu-ibu PKK harus mampu memasarkan produk mereka secara online dengan menggunakan digital marketing.  Satu diantara  aplikasi yang digunakan adalah Google My Bisnis atau Google BisnisKu.  Melalui sosialisasi dan pelatihan strategi digital marketing dengan memanfaatkan media sosial diharapkan akan dapat memberi pengetahuan kepada kelompok Ibu-ibu PKK mengenai cara agar dapat memperluas jaringan konsumen  dalam memasarkan produknya sehingga dapat meningkatkan keunggulan bersaing.  Untuk mencapai hal tersebut Tim PKM Polmed memberikan sosialisasi dan pelatihan kepada ibu-ibu PKK dalam hal merencanakan dan membuat bisnis, membuat materi promosi, menggunakan aplikasi Google Bisnisku dan juga memberikan bantuan untuk melengkapi peralatan yang dibutuhkan untuk kegiatan memasak.  This activity started with the need for a group of PKK mothers in Karang Anyar Village, Pegajahan District, to develop catering activities into a business unit. The problem is that so far, the PKK women's group has not carried out marketing activities in introducing their products, especially digital marketing activities. In the midst of today's technological sophistication, PKK women must be able to market their products online using digital marketing. One of the applications used is Google My Business or Google My Business. Through dissemination and training on digital marketing strategies by utilizing social media, it is hoped that it will be able to provide knowledge to the PKK group of women on how to expand the consumer network in marketing their products so as to increase competitive advantage. To achieve this, the PKM Polmed Team provided socialization and training to PKK mothers in planning and creating a business, creating promotional materials, using the Google My Business application, and also providing assistance in completing the equipment needed for cooking activities.
MENUMBUHKAN JIWA WIRAUSAHA IBU PKK DESA SENA KEC. BATANG KUIS, DELI SERDANG. SUMUT MELALUI PELATIHAN PEMBUATAN PRODUK HANDYCRAFT BERBAHAN DASAR KULIT KERANG Safaruddin; Nursiah Fitri; Suri Purnami; Desri Wiana; Nor Haniza Binti Mohamad; Prasanna Kesavan; Nor Aziza Binti Abdul Aziz; Suhaini Binti Mat Daud
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 1 No 05 (2023): OKTOBER 2023
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Khalayak sasaran Program Pengabdian Thematic Community Service Collaboration (TCSC) ini adalah masyarakat yang berpotensi menjadi produktif secara ekonomi yakni Ibu-ibu PKK Desa Sena, Kecamatan Batang Kuis, Kabupaten Deli Serdang, Provinsi Sumatera Utara. Permasalahan mitra antara lain adalah masih sedikitnya kegiatan yang bersifat menambah pendapatan ( Income) untuk ibu-ibu PKK desa Sena, Kecamatan Batang Kuis, Kab. Deli serdang, Sumut dan lebih banyak kegiatan yang bersifat sosial atau kemasyarakatan, rendahnya kompetensi dibidang kewirausahaan (Produksi, Pemasaran dan keuangan usaha). Solusi yang ditawarkan adalah Memberikan Pelatihan dibidang produksi, pemasaran dan keuangan usaha untuk Produk Handycraft (kerajinan tangan) berbahan dasar kulit kerang. Hasil yang diinginkan dari kegiatan Pengabdian ini adalah meningkatkan Kompetensi Ibu-ibu PKK khususnya dalam memproduksi Produk Handycraft, selanjutnya diharapkan tumbuhnya jiwa wirausaha yang berdampak terhadap bertambahnya Pendapatan.
PEMASARAN DIGITAL UNTUK PENINGKATAN OMZET PENJUALAN MELALUI PEMANFAATAN GOOGLE MY BUSINESS PADA UMKM SCALA CATERING Nursiah Fitri; Safaruddin; Ika Mary Pasaribu; Desri Wiana
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 2 No. 01 (2024): JANUARI 2024
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

UMKM merupakan salah satu kekuatan perekonomian nasional. UMKM Scala Catering merupakan UMKM yang bergerak dalam bidang jasa menyediaan Katering bagi karyawan perkantoran maupun masyarakt umum. Melalui kegiatan pengabdian ini dimaksudkan untuk membantu masalah yang dihadapi UMKM Scala Katering berupa omzet penjualan yang masih berfluktuasi dan adanya persaingan yang cukup ketat untuk usaha catering ini. Solusi yang ditawarkan oleh tim pengabdian adalah dengan membantu menggunakan aplikasi Google My Business. Melalui penggunaan aplikasi ini diharapkan bahwa konsumen akan dapat menemukan UMKM Scala Catering jika mereka menggunakan google pencarian dan google maps. Kegiatan pengabdian ini dilakukan dengan menggunakan tahap-tahap seperti membentuk tim penabdian, melakukan analisis, mengimplementasikan kegiatan berupa pelatihan dan mengevaluasi kegiatan. Hasil dari kegiatan pengabdian ini berupa kemampuan UMKM Scala Catering dalam mengoperasikan aplikasi Google My Business sebagai tools untuk melakukan pemasaran dan penjualan secara digital.
Positive communication in preventing bullying among students at Al Fazhira Integrated Islamic Elementary School [komunikasi positif dalam mencegah bullying bagi siswa SD Islam Terpadu Al Fazhira] Wiana, Desri; Dwianita, Dwianita; Siregar, Ira Nur Dewita; Simbolon, Yohana Yulianti
Buletin Pengabdian Bulletin of Community Services Vol 5, No 3 (2025): Bull. Community. Serv.
Publisher : The Institute for Research and Community Services (LPPM) Universitas Syiah Kuala (USK)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/bulpen.v5i3.46670

Abstract

Bullying is a serious problem in elementary schools that can affect the mental state and social relationships of students. This service program aims to apply good communication as a way to prevent bullying at Al Fazhira Integrated Islamic Elementary School, especially in the case of a student with special needs who feels excluded because he is a victim of bullying. The methods used include direct observation, discussion with teachers, identification of needs, and conducting interesting and interactive socialization for 5th grade students with the use of films, posters, and discussions. Five aspects of positive communication were introduced, namely openness, empathy, support, positive attitude and equality. The results of this activity showed that students became more aware of the impact of bullying, dared to report if there was an incident, and had a better sense of empathy. The teachers also responded favorably and were willing to incorporate this approach into their teaching and learning activities. It can be concluded that positive communication is effective in creating an inclusive and safe school environment through early detection, reducing power differentials, and empowering victims and witnesses of bullying.
INDUSTRI RUMAH TANGGA BANDREK JAHE MERAH DESA HELVETIA KECAMATAN LABUHAN DELI KABUPATEN DELI SERDANG Faulina, Faulina; Novita, Vivianti; Wiana, Desri
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 1 No 1 (2021): Januari
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (466.516 KB) | DOI: 10.24034/kreanova.v1i1.4861

Abstract

Usaha mitra PKM adalah “Rumah Bandrek Helvetia Lezat”. Usaha tersebut dijalankan mitra karena melihat peluang pasar bahwa minuman tradisional jahe merah sangat bermanfaat, salah satunya menyehatkan tubuh. Permasalahan yang paling mendasar adalah peralatan yang tersedia untuk proses produksi bandrek jahe merah masih sederhana dan hasilnya terbatas.  Hal ini disebabkan untuk proses penggilingan jahe merah hanya menggunakan blender yang kapasitasnya tidak terlalu banyak dan butuh waktu berulang-ulang untuk memproduksi bandrek. Bandrek yang dihasilkan hanya 10 kg dalam waktu 2 minggu. Permasalahan kedua yang ditemukan pada mitra adalah pemilik usaha bandrek jahe merah belum memiliki pengetahuan bagaimana cara memasarkan produknya. Pengetahuan pemasaran yang masih sederhana ini tentunya mempengaruhi income penjualan bandrek jahe merah ini tidaklah lancar. Terlebih, mitra belum melakukan pengelolaan keuangan dengan baik. (masih tradisional, laba tidak diketahui dengan pasti karena belum membuat laporan keuangan untuk usahanya). Berdasarkan kegiatan yang telah dilaksanakan oleh tim PKM maka dapat disimpulkan bahwa bisnis rumah tangga Rumah Bandrek Helvetia Lezat” sebagai mitra dapat menjalankan bisnisnya dengan lancar setelah diberikan bantuan alat berupa mesin penggiling jahe serta pemberian pelatihan pemasaran produk dapat menambah pengetahuan mitra dalam memasarkan produk secara online. Pelatihan laporan keuangan dapat memberikan pengetahuan mitra dalam mencatat setiap produk yang terjual dan mencatat laba yang diterima setiap bulannya.  
Meronymy in Indonesian and Acehnese: A Lexical-Semantic Analysis of Foot-Part Terminology Desri Wiana; Rusyda Nazhirah Yunus
Journal of General Education and Humanities Vol. 5 No. 1 (2026): February
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i1.831

Abstract

Semantic typology in lexical systems reveals how languages categorise reality through patterned semantic relations, with meronymy (part–whole structuring) providing a productive domain for examining bodily terminology. This study investigates divergences in the meronymic encoding of kaki ‘leg/foot’ in Indonesian and Acehnese—two geographically proximate and genealogically related Austronesian languages—by examining the processes shaping meronymized lexis, formulating principles of meronymic relatedness, and identifying distinguishing features of the Acehnese partonym kaki. Using a descriptive qualitative design, the study analyses 32 Indonesian and 25 Acehnese foot-related meronyms drawn from KBBI and regional dictionaries, applying an inductive semantic-componential procedure to map hierarchical part–whole configurations. Results show that both languages display well-formed branching meronymic hierarchies but do not converge on a single unified model of the human leg. Indonesian exhibits a more fine-grained hierarchy (e.g., betis ‘calf’, telapak kaki ‘sole’, tumit ‘heel’, punggung kaki ‘instep’), whereas several of these—especially ‘instep’ and ‘calf’—lack fully lexicalised equivalents in Acehnese and are instead expressed through broader or descriptive forms. These differences align with functional salience and perceptual prominence, whereby experientially significant parts receive denser lexical encoding. The study concludes that Indonesians and Acehnese share universal principles of meronymic organisation yet differ markedly in semantic granularity, reflecting cultural perceptions of bodily segmentation. The findings support typological models of partonomy and underscore the need to expand Acehnese lexicographic documentation with native-speaker validation and future analyses across other body regions, including computational corpus-based extraction of meronymic structures.
PEMBERDAYAAN PETERNAK SAPI MELALUI PENERAPAN TEKNOLOGI TEPAT GUNA MESIN PENCACAH RUMPUT UNTUK MENINGKATKAN EFISIENSI PAKAN DAN PRODUKTIVITAS USAHA Hikmah Adwin Adam; Bister Purba; Pina Budiarti Pratiwi; Raina Rosanti; Desri Wiana
Jurnal Ilmiah Madiya (Masyarakat Mandiri Berkarya) Vol. 7 No. 1 (2026): Edisi Mei 2026
Publisher : Politeknik Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Small-scale cattle farming plays an important role in supporting rural livelihoods; however, inefficient forage utilization remains a major constraint on production costs and farm productivity. This problem was identified among cattle farmers in Sumber Karya Village, Binjai City, where elephant grass was provided without prior chopping, resulting in substantial forage waste and increased feeding costs. This community service program aims to improve feed efficiency and livestock productivity by implementing an appropriate technology, a forage chopping machine. The program adopted a Participatory Rural Appraisal (PRA) approach, which included needs assessment, machine design and fabrication, operational training, mentoring, monitoring, and evaluation. The forage chopper was designed with a capacity of 200 kg per hour and produced chopped forage measuring 2–5 cm, making it easier for cattle to consume. The results demonstrated that the technology reduced forage waste, which had previously reached approximately 25–30%, improved feed utilization efficiency, and lowered daily feed costs by approximately IDR 30,000. Furthermore, the training enhanced the partner's capability to operate and maintain the machine independently, ensuring the sustainability of the technology adoption. Overall, the program demonstrates that the application of appropriate technology can effectively improve feed efficiency, increase livestock productivity, and strengthen the economic sustainability of small-scale cattle farming.
Co-Authors Agus Mariani Saragih Anggiat P. Simbolon Arinda Shafa Nabila Bister Purba Chatarina Umbul Wahyuni Danise Ramadhani Dewi Comala Sari Dwianita, Dwianita Edi Putra Berutu Efni Siregar Efni Siregar & Vivianti Novita - Eunike Julianti Christine Telaumbanua Faulina, Faulina Harahap, Irwan Musriza Harris Pinagaran Nasution Harris Pinagaran Nst Harris Pinagaran Nst Hikmah Adwin Adam Ika Mary Pasaribu Ilham Sembiring Ira Nur Dewita Siregar Jenny Sari Tarigan Jumjuma Lily Maryam Nasution Lukcyhasnita, Andam M. Risky Kudadiri Melinda Pratiwi Monalisa Juniartha Damanik Nadya Tasya Rawi Nor Aziza Binti Abdul Aziz Nor Haniza Binti Mohamad Nst, Lily Maryam Nursiah Fitri - Nursiah Mustari Nursiah Nursiah Pina Budiarti Pratiwi Prasanna Kesavan Putri Theresia Dory Raina Rosanti Rangkuti, Agus Edy Rika Fadhila Rikki Ricardo Limbong RR. Ella Evrita Hestiandari Rusyda Nazhirah Yunus Safaruddin Sarah Rouli Tambunan, Sarah Rouli Siahaan, Djames Simbolon, Anggiat Parlindungan simbolon, yohana yulianti Suhaini Binti Mat Daud Suri Purnami - Vina Estetica Situmorang Yohanes Infan Doli