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KUALITAS PRODUK SEBAGAI FAKTOR KUNCI DALAM MENINGKATKAN KEPUASAN PELANGGAN Juwita Daya; Aletta Dewi Maria Th
Media Bina Ilmiah Vol. 19 No. 9: April 2025
Publisher : LPSDI Bina Patria

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk terhadap kepuasan pelanggan dan loyalitas konsumen di PT Woori Sukses Apparel. Kualitas produk menjadi faktor utama dalam menciptakan kepuasan pelanggan, yang pada akhirnya berdampak pada loyalitas konsumen. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik wawancara mendalam dan observasi. Data dikumpulkan melalui wawancara dengan pelanggan dan manajemen perusahaan serta analisis dokumentasi terkait kualitas produk dan kepuasan pelanggan. Hasil penelitian menunjukkan bahwa kualitas produk memiliki peran penting dalam membentuk kepuasan pelanggan, terutama dalam aspek daya tahan dan desain produk. Pelanggan yang merasa puas dengan kualitas produk cenderung menjadi pelanggan yang loyal. Namun, penelitian ini juga menemukan adanya kendala dalam konsistensi warna dan keterlambatan pasokan produk yang dapat memengaruhi kepuasan pelanggan. Temuan ini menegaskan bahwa peningkatan kualitas produk serta efisiensi dalam rantai pasokan sangat penting untuk mempertahankan kepuasan pelanggan dan membangun loyalitas konsumen yang lebih kuat. Penelitian lebih lanjut direkomendasikan untuk mengeksplorasi faktor lain yang mempengaruhi loyalitas, seperti harga dan layanan purna jual.
EVALUASI PROGRAM KESEJAHTERAAN KARYAWAN DAN PENGARUHNYA TERHADAP PRODUKTIVITAS KERJA KARYAWAN Leohard Lesman Jaya Waruwu; Aletta Dewi Maria Th
Media Bina Ilmiah Vol. 19 No. 10: Mei 2025
Publisher : LPSDI Bina Patria

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Abstract

Produktivitas kerja karyawan merupakan salah satu indikator utama dalam mengukur kinerja organisasi. Penelitian ini bertujuan untuk menganalisis pengaruh kesejahteraan finansial dan non-finansial terhadap produktivitas kerja karyawan. Alasan pemilihan topik ini didasarkan pada pentingnya aspek kesejahteraan dalam menciptakan lingkungan kerja yang produktif dan berkelanjutan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner yang disebarkan kepada responden yang telah ditentukan secara purposive. Teknik analisis data yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa instrumen penelitian reliabel dengan nilai Cronbach’s Alpha > 0.70. Model regresi yang digunakan memiliki nilai R Square sebesar 0.888, yang berarti bahwa kesejahteraan finansial dan non-finansial secara simultan mampu menjelaskan 88.8% variasi produktivitas kerja. Kedua variabel tersebut juga terbukti berpengaruh signifikan secara parsial terhadap produktivitas kerja. Meskipun kesejahteraan finansial memiliki pengaruh sedikit lebih tinggi, kesejahteraan non-finansial juga memberikan kontribusi yang hampir seimbang. Temuan ini menunjukkan pentingnya pendekatan holistik dalam meningkatkan produktivitas kerja karyawan, tidak hanya dari sisi kompensasi materi, tetapi juga dari sisi lingkungan kerja dan psikososial.
Assessment Of Green HRM Practices and Their Effect On Employee Performance and Career Growth Of Young Talent In Hotels Dyah Palupiningtyas; Krisnawati Setyaningrum Nugraheni; Aletta Dewi Maria; C Susmono Widagdo
Global Management: International Journal of Management Science and Entrepreneurship Vol. 1 No. 4 (2024): November : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i1.186

Abstract

This study aims to evaluate the implementation of Green Human Resource Management (GHRM) policies and their impact on the performance and career development of young talent in star-rated hotels in Semarang City that have adopted the Green Hotel concept. Using a qualitative approach and case study design, data were collected through semi-structured interviews with young employees, HR managers, and hotel management, as well as direct observation and document analysis. The results show that GHRM practices, such as recruitment and selection, training and development, performance appraisal, and employee involvement, have been implemented with varying levels of depth across these hotels. GHRM practices have been shown to positively impact the performance of young employees and open up career development opportunities. However, the effectiveness of GHRM implementation is influenced by various factors, such as management commitment, policy clarity, training quality, resource availability, organizational culture, and communication and feedback systems. The findings of this study contribute theoretically to the GHRM and strategic HRM literature and provide practical implications for HR management in the hospitality industry in supporting sustainable tourism development. These results highlight the importance of synergy between GHRM policies and managerial commitment in creating a work environment that supports sustainability and employee career development, particularly for young talent who have the potential to become future leaders.
The Application of Cleanliness, Health, Safety (CHS) on Homestay in the New Normal Era Wijoyo, Tuwuh Adhistyo; Maria, Aletta Dewi; Octafian, Ray
Interdisciplinary Social Studies Vol. 1 No. 2 (2021): Reguler Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (156.988 KB) | DOI: 10.55324/iss.v1i2.19

Abstract

One of the countries that has also been affected by this pandemic is Indonesia.  Having a large area, of course, makes the Indonesian government expected to move quickly in dealing with the pandemic that has caused turmoil in several sectors of the Indonesian economy, one of which is the tourism sector.  The policies implemented by the government brought the community into a period called the New Normal era.  Tourist villages are expected to be able to start opening tourism activities, one of which is homestays by implementing strict health protocol which are summarized in the Cleanliness, Health, and Safety (CHS) program, even by the CHS ministry this is used as a new competency in the hope of increasing public trust in the new normal era. This study aims to discover the implementation of CHS in homestays in Sikasur Tourism Village during the New Normal period. This study uses a naturalistic method. This method is used to research in a natural place. There is an answer finding in this study related to the application of CHS to homestays in this new normal period, namely the shadow of fear of the spread of covid must be eliminated through the readiness of each tourism actor, continue to obey the health protocols during the process of building tourism and eliminate first looking for as much profit as possible.  Which actually worsened the situation and harmed many parties.
The Role of Self-efficacy in Enhancing Employee Performance: A Phenomenological Analysis of Malaysian Hotel Sector Ray Octafian; Dyah Palupiningtyas; Aletta Dewi Maria; Krisnawati Setyaningrum Nugraheni; Farah Nabilah Binti Yaacob; Nabilah Binti Muhammad
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 3 (2025): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i3.3370

Abstract

The hospitality industry faces significant challenges in maintaining consistent service quality amidst increasingly intense global competition. Employee Self-efficacy, or confidence in one’s own abilities, is a crucial factor influencing service performance; however, an in-depth understanding of its mechanisms within a multicultural context remains limited. This study aims to explore the Self-efficacy experiences of employees in international hotels in Malaysia and examine how these experiences impact their service performance. The findings reveal that employee Self-efficacy manifests in three key dimensions: confidence in technical abilities, adaptability, and interpersonal skills. The development of Self-efficacy occurs through four stages: acclimatization to workplace culture, experiential learning, internalization of organizational values, and the cultivation of specific expertise. Key supporting factors include comprehensive training systems, social support, fair reward systems, career development opportunities, team cultural diversity, and autonomy in decision-making. Self-efficacy plays a central role in determining the quality of hotel employee performance through complex mechanisms influenced by the multicultural workplace context. These findings provide theoretical contributions to the development of Self-efficacy theory within multicultural organizations and practical implications for human resource management in the hospitality industry.
Peranan Masyarakat Dalam Live In Di Desa Ngaduman Dusun Ngaduman Aletta Dewi Maria; Ahmad Mansur; Enik Rahayu; Dyah Palupiningyas
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 2 (2023): Mei : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i2.73

Abstract

The survey findings reveal that some have potential that can be developed into tourism and become worthy of being a leading tourist visit. The survey findings reveal that the problems in the field can be overcome by various stakeholders in making policies and synergizing with universities, especially STIEPARI Semarang in community service programs. That live in is a source of income for Ngaduman hamlet. Human resource development and training to improve the quality of tourism and institutional human resources (Pokdarwis)
PENGARUH KEDISIPLINAN DAN KUALITAS PELAYANAN PERANGKAT DESA TERHADAP KEPUASAN MASYARAKAT Abdullah Ahmad Fajar; Aletta Dewi Maria Th
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 2 (2026): Edisi Mei - Agustus 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i2.7487

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kedisiplinan perangkat desa dan kualitas pelayanan terhadap kepuasan masyarakat pada Kantor Desa Trengguli, Kecamatan Wonosalam, Kabupaten Demak. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei untuk memperoleh gambaran empiris mengenai hubungan antara variabel penelitian. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada 100 responden yang merupakan masyarakat Desa Trengguli yang pernah memperoleh pelayanan administrasi di kantor desa. Teknik pengambilan sampel menggunakan purposive sampling dengan kriteria responden adalah masyarakat yang pernah menggunakan layanan administrasi desa. Data yang diperoleh kemudian dianalisis menggunakan uji validitas, uji reliabilitas, serta analisis regresi linier berganda dengan bantuan perangkat lunak statistik. Hasil penelitian menunjukkan bahwa kedisiplinan perangkat desa berpengaruh signifikan terhadap kepuasan masyarakat dalam pelayanan administrasi desa. Selain itu, kualitas pelayanan juga berpengaruh signifikan terhadap kepuasan masyarakat dan memiliki pengaruh yang lebih dominan dibandingkan dengan kedisiplinan perangkat desa. Secara simultan, kedisiplinan perangkat desa dan kualitas pelayanan terbukti berpengaruh signifikan terhadap kepuasan masyarakat dalam pelayanan publik di Kantor Desa Trengguli. Temuan penelitian ini menunjukkan bahwa peningkatan kedisiplinan aparatur desa serta perbaikan kualitas pelayanan yang meliputi kecepatan, ketepatan, keramahan, dan kemampuan memberikan informasi yang jelas kepada masyarakat merupakan faktor penting dalam menciptakan pelayanan publik yang lebih efektif, profesional, dan mampu memenuhi harapan masyarakat sebagai pengguna layanan administrasi desa.
Green HRM as a Driver of Hotel Employee Performance: The Intervening Role of Environmentally Friendly Workplace Behaviors C Susmono Widagdo; Dyah Palupiningtyas; Krisnawati Setyaningrum Nugraheni; Aletta Dewi Maria; Ray Octafian
Management Dynamics: International Journal of Management and Digital Sciences Vol. 1 No. 4 (2024): October : International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v1i4.187

Abstract

This study examines the relationship between Green Human Resource Management (Green HRM), Pro-Environmental Behavior (PEB), and Employee Performance in the hospitality industry. Using data collected from 265 employees across 12 star-rated hotels in Semarang that have implemented green hotel practices, this research employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed hypotheses. The findings reveal that Green HRM positively influences both PEB (β = 0.627) and Employee Performance (β = 0.341). Furthermore, PEB positively affects Employee Performance (β = 0.396) and partially mediates the relationship between Green HRM and Employee Performance. Demographic factors, including age, education level, and tenure, moderate several relationship paths, suggest the importance of a differentiated approach in Green HRM implementation. Among Green HRM dimensions, Training and Development and Employee Involvement have the strongest effect on PEB, while Performance Management and Reward Systems most directly influence Employee Performance. These results provide empirical evidence that integrating environmental sustainability into HR practices benefits not only environmental outcomes but also enhances employee performance, creating a win-win situation for hotels in their pursuit of competitive advantage while meeting environmental responsibilities.
ANALISIS PELAYANAN FOOD AND BEVERAGE SERVICE DALAM MENCIPTAKAN KEPUASAN TAMU DI RESTAURANT SEMAWIS HOTEL PADMA SEMARANG Aletta Dewi Maria Th; Reivan Aimar Hafid
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 2 (2026): Edisi Mei - Agustus 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i2.7647

Abstract

Penelitian ini bertujuan untuk menganalisis pelayanan food and beverage service dalam menciptakan kepuasan tamu di Restaurant Semawis Hotel Padma Semarang. Penelitian dilatarbelakangi oleh pentingnya kualitas pelayanan restoran hotel dalam meningkatkan kepuasan pelanggan di industri hospitality. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi. Informan penelitian terdiri dari supervisor restoran, waiter dan waitress, serta tamu Restaurant Semawis yang dipilih menggunakan teknik purposive sampling. Teknik analisis data menggunakan model analisis interaktif Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa pelayanan food and beverage service di Restaurant Semawis telah berjalan cukup baik sesuai dengan Standar Operasional Prosedur (SOP) restoran. Berdasarkan dimensi SERVQUAL, aspek tangibles, responsiveness, assurance, dan empathy dinilai baik oleh tamu karena restoran memiliki fasilitas yang nyaman, karyawan bersikap ramah, responsif, dan profesional dalam melayani pelanggan. Namun aspek reliability masih perlu ditingkatkan terutama terkait kecepatan penyajian makanan dan minuman pada jam operasional sibuk. Faktor pendukung pelayanan meliputi adanya SOP pelayanan, pelatihan service excellent, kerja sama antar karyawan, dan dukungan manajemen hotel. Sedangkan faktor penghambat meliputi keterbatasan jumlah karyawan, keterlambatan penyajian makanan, dan tingginya jumlah tamu pada waktu tertentu. Oleh karena itu, peningkatan kualitas pelayanan dan koordinasi kerja perlu dilakukan secara berkelanjutan untuk meningkatkan kepuasan tamu.