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All Journal Media Wisata Gemawisata: Jurnal Ilmiah Pariwisata Jurnal Manajemen STIE Muhammadiyah Palopo J-MAS (Jurnal Manajemen dan Sains) Journal of Education, Humaniora and Social Sciences (JEHSS) Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Informasi dan Teknologi Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik JIIP (Jurnal Ilmiah Ilmu Pendidikan) Edutourism : Journal Of Tourism Reseach Jurnal Abdimas ADPI Sosial Dan Humaniora Interdisciplinary Social Studies Kontigensi: Jurnal Ilmiah Manajemen AKM: Aksi Kepada Masyarakat EKONOMIKA45 Journal of Innovation Research and Knowledge NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Waradin Sewagati: Jurnal Pengabdian Masyarakat Indonesia Nawasena: Jurnal Ilmiah Pariwisata Literacy : International Scientific Journals of Social, Education, Humanities Media Bina Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Management and Economic Development Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Jurnal Penelitian Pendidikan Indonesia Nusantara Mengabdi kepada Negeri Management Dynamics: International Journal of Management and Digital Sciences Global Management: International Journal of Management Science and Entrepreneurship International Conference on Digital Advanced Tourism, Management, and Technology Proceeding of The International Conference on Management, Entrepreneurship, and Business Brilliant International Journal of Management and Tourism
Maria Th, Aletta Dewi
STIEPARI SEMARANG
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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PERAN COST CONTROL DALAM MENGENDALIKAN BIAYA FOOD AND BEVERAGE DI SEJOLI RESTO C3 HOTEL UNGARAN Ardiansyah, Memo Nanda Riski; Aletta Dewi Maria Th
Media Bina Ilmiah Vol. 19 No. 9: April 2025
Publisher : LPSDI Bina Patria

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Abstract

Penelitian ini membahas penerapan strategi cost control dalam mengelola biaya operasional Food & Beverage (F&B) di Sejoli Resto C3 Hotel Ungaran. Penelitian ini dilakukan karena meningkatnya tekanan biaya operasional di industri perhotelan dan restoran, yang menuntut strategi efisien dalam pengelolaan sumber daya tanpa mengurangi kualitas layanan. Metode penelitian yang digunakan adalah analisis deskriptif kuantitatif, dengan pengumpulan data melalui observasi dan dokumentasi laporan keuangan sebelum dan sesudah implementasi cost control. Hasil penelitian menunjukkan bahwa strategi cost control berhasil mengurangi biaya operasional rata-rata sebesar 10%. Efisiensi ini dicapai melalui pengelolaan bahan baku yang lebih optimal, penerapan kontrol porsi, serta pencatatan stok yang lebih terstruktur. Namun, terdapat kendala dalam implementasi, seperti kepatuhan staf terhadap SOP yang masih rendah, kurangnya pelatihan karyawan, serta pemanfaatan teknologi yang belum optimal. Oleh karena itu, evaluasi berkala, peningkatan keterampilan staf, dan integrasi teknologi digital menjadi aspek penting untuk pengembangan lebih lanjut. Penelitian ini menegaskan bahwa penerapan cost control yang efektif dapat meningkatkan efisiensi operasional tanpa mengorbankan kualitas layanan. Implikasi penelitian ini dapat menjadi acuan bagi restoran dan hotel dalam mengelola biaya operasional secara lebih optimal.
STRATEGI MENGATASI BURNOUT DAN STRES DI LINGKUNGAN KERJA PADA GENERASI Z Jeniria Lase; Aletta Dewi Maria Th
Media Bina Ilmiah Vol. 19 No. 9: April 2025
Publisher : LPSDI Bina Patria

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Penelitian ini bertujuan untuk menganalisis pengaruh variabel x1 dan x2 terhadap variabel y menggunakan metode regresi linear. Model yang digunakan menunjukkan nilai R Square sebesar 0.813, yang berarti bahwa 81.3% variasi dalam y dapat dijelaskan oleh x1 dan x2. Hasil uji ANOVA menunjukkan bahwa model signifikan dengan nilai F = 475.967 dan p-value = 0.000 (p < 0.05), mengindikasikan adanya pengaruh signifikan dari variabel independen terhadap variabel dependen. Hasil regresi menunjukkan bahwa x2 memiliki pengaruh lebih besar dibandingkan x1 dengan koefisien masing-masing sebesar 0.627 dan 0.156. Uji reliabilitas dengan Cronbach’s Alpha menunjukkan bahwa seluruh instrumen penelitian memiliki nilai di atas 0.7, yang menandakan reliabilitas yang baik. Temuan ini memberikan wawasan mengenai faktor yang lebih dominan dalam mempengaruhi y, sehingga dapat menjadi dasar untuk pengambilan keputusan strategis. Penelitian ini dapat dikembangkan lebih lanjut dengan menambah variabel lain, meningkatkan jumlah sampel, serta menggunakan metode analisis yang lebih kompleks untuk memperoleh hasil yang lebih komprehensif.
KUALITAS PRODUK SEBAGAI FAKTOR KUNCI DALAM MENINGKATKAN KEPUASAN PELANGGAN Juwita Daya; Aletta Dewi Maria Th
Media Bina Ilmiah Vol. 19 No. 9: April 2025
Publisher : LPSDI Bina Patria

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Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk terhadap kepuasan pelanggan dan loyalitas konsumen di PT Woori Sukses Apparel. Kualitas produk menjadi faktor utama dalam menciptakan kepuasan pelanggan, yang pada akhirnya berdampak pada loyalitas konsumen. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik wawancara mendalam dan observasi. Data dikumpulkan melalui wawancara dengan pelanggan dan manajemen perusahaan serta analisis dokumentasi terkait kualitas produk dan kepuasan pelanggan. Hasil penelitian menunjukkan bahwa kualitas produk memiliki peran penting dalam membentuk kepuasan pelanggan, terutama dalam aspek daya tahan dan desain produk. Pelanggan yang merasa puas dengan kualitas produk cenderung menjadi pelanggan yang loyal. Namun, penelitian ini juga menemukan adanya kendala dalam konsistensi warna dan keterlambatan pasokan produk yang dapat memengaruhi kepuasan pelanggan. Temuan ini menegaskan bahwa peningkatan kualitas produk serta efisiensi dalam rantai pasokan sangat penting untuk mempertahankan kepuasan pelanggan dan membangun loyalitas konsumen yang lebih kuat. Penelitian lebih lanjut direkomendasikan untuk mengeksplorasi faktor lain yang mempengaruhi loyalitas, seperti harga dan layanan purna jual.
EVALUASI PROGRAM KESEJAHTERAAN KARYAWAN DAN PENGARUHNYA TERHADAP PRODUKTIVITAS KERJA KARYAWAN Leohard Lesman Jaya Waruwu; Aletta Dewi Maria Th
Media Bina Ilmiah Vol. 19 No. 10: Mei 2025
Publisher : LPSDI Bina Patria

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Abstract

Produktivitas kerja karyawan merupakan salah satu indikator utama dalam mengukur kinerja organisasi. Penelitian ini bertujuan untuk menganalisis pengaruh kesejahteraan finansial dan non-finansial terhadap produktivitas kerja karyawan. Alasan pemilihan topik ini didasarkan pada pentingnya aspek kesejahteraan dalam menciptakan lingkungan kerja yang produktif dan berkelanjutan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner yang disebarkan kepada responden yang telah ditentukan secara purposive. Teknik analisis data yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa instrumen penelitian reliabel dengan nilai Cronbach’s Alpha > 0.70. Model regresi yang digunakan memiliki nilai R Square sebesar 0.888, yang berarti bahwa kesejahteraan finansial dan non-finansial secara simultan mampu menjelaskan 88.8% variasi produktivitas kerja. Kedua variabel tersebut juga terbukti berpengaruh signifikan secara parsial terhadap produktivitas kerja. Meskipun kesejahteraan finansial memiliki pengaruh sedikit lebih tinggi, kesejahteraan non-finansial juga memberikan kontribusi yang hampir seimbang. Temuan ini menunjukkan pentingnya pendekatan holistik dalam meningkatkan produktivitas kerja karyawan, tidak hanya dari sisi kompensasi materi, tetapi juga dari sisi lingkungan kerja dan psikososial.
Assessment Of Green HRM Practices and Their Effect On Employee Performance and Career Growth Of Young Talent In Hotels Dyah Palupiningtyas; Krisnawati Setyaningrum Nugraheni; Aletta Dewi Maria; C Susmono Widagdo
Global Management: International Journal of Management Science and Entrepreneurship Vol. 1 No. 4 (2024): November : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i1.186

Abstract

This study aims to evaluate the implementation of Green Human Resource Management (GHRM) policies and their impact on the performance and career development of young talent in star-rated hotels in Semarang City that have adopted the Green Hotel concept. Using a qualitative approach and case study design, data were collected through semi-structured interviews with young employees, HR managers, and hotel management, as well as direct observation and document analysis. The results show that GHRM practices, such as recruitment and selection, training and development, performance appraisal, and employee involvement, have been implemented with varying levels of depth across these hotels. GHRM practices have been shown to positively impact the performance of young employees and open up career development opportunities. However, the effectiveness of GHRM implementation is influenced by various factors, such as management commitment, policy clarity, training quality, resource availability, organizational culture, and communication and feedback systems. The findings of this study contribute theoretically to the GHRM and strategic HRM literature and provide practical implications for HR management in the hospitality industry in supporting sustainable tourism development. These results highlight the importance of synergy between GHRM policies and managerial commitment in creating a work environment that supports sustainability and employee career development, particularly for young talent who have the potential to become future leaders.
The Application of Cleanliness, Health, Safety (CHS) on Homestay in the New Normal Era Wijoyo, Tuwuh Adhistyo; Maria, Aletta Dewi; Octafian, Ray
Interdisciplinary Social Studies Vol. 1 No. 2 (2021): Reguler Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (156.988 KB) | DOI: 10.55324/iss.v1i2.19

Abstract

One of the countries that has also been affected by this pandemic is Indonesia.  Having a large area, of course, makes the Indonesian government expected to move quickly in dealing with the pandemic that has caused turmoil in several sectors of the Indonesian economy, one of which is the tourism sector.  The policies implemented by the government brought the community into a period called the New Normal era.  Tourist villages are expected to be able to start opening tourism activities, one of which is homestays by implementing strict health protocol which are summarized in the Cleanliness, Health, and Safety (CHS) program, even by the CHS ministry this is used as a new competency in the hope of increasing public trust in the new normal era. This study aims to discover the implementation of CHS in homestays in Sikasur Tourism Village during the New Normal period. This study uses a naturalistic method. This method is used to research in a natural place. There is an answer finding in this study related to the application of CHS to homestays in this new normal period, namely the shadow of fear of the spread of covid must be eliminated through the readiness of each tourism actor, continue to obey the health protocols during the process of building tourism and eliminate first looking for as much profit as possible.  Which actually worsened the situation and harmed many parties.
Pengelolaan Keuangan Usaha Mikro dalam Menjaga Keberlanjutan Usaha: Studi Kasus Toko Serba Tiga Lima di Ambarawa Zalukhu, Desmeni; Maria Th, Aletta Dewi
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 3 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Februari
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i3.3009

Abstract

This article aims to describe and analyze micro-enterprise financial management in maintaining the business sustainability of Toko Serba Tiga Lima in Ambarawa, Semarang Regency. The problem focuses on financial management practices, including financial planning, record keeping, financial control, and financial evaluation, as well as their role in supporting business sustainability amid limited capital and increasing competition. To address this issue, the study employs theoretical perspectives on micro-enterprise financial management and business sustainability. Data were collected through interviews, observations, and documentation and were analyzed qualitatively. The results indicate that financial management practices remain simple, unstructured, and unsupported by consistent financial records and a clear separation between business and personal finances. Nevertheless, simple cash flow management and routine expenditure control play an important role in maintaining operational sustainability. This study concludes that strengthening more systematic financial management is essential for micro-enterprises not only to survive but also to enhance their potential for sustainable growth, while providing practical contributions to the development of micro-enterprise financial management at the local level.
Eksplorasi Perbedaan Kualitas Pelayanan antara Hotel Chain dan Hotel Lokal Independen di Kabupaten Magelang Koesprayogo, Dwipayana; Maria Th, Aletta Dewi
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 3 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Februari
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i3.2978

Abstract

This study aims to explore the differences in service quality between chain hotels and independent local hotels in Magelang Regency, a tourism destination with unique characteristics due to its diverse visitors and strong local culture. The research employs a descriptive–comparative qualitative approach with four key informants selected through purposive sampling, consisting of operational managers/General Managers and front office supervisors from each hotel type. Data were collected through in-depth interviews, non-participatory observations, and document analysis, and were then analyzed using the interactive analysis model of Miles, Huberman, and Saldaña. The findings indicate that chain hotels excel in standardized service structures, consistent implementation of Standard Operating Procedures (SOP), evenly distributed staff professionalism, and integrated technological support such as PMS and CRM systems. In contrast, independent hotels demonstrate strengths in service flexibility, emotional closeness with guests, the incorporation of local wisdom, and higher levels of personalized service, although they face challenges in maintaining consistency. The differences in service quality are influenced not only by hotel type but also by organizational factors, work culture, staff competence, technology, and guest characteristics. This study concludes that both hotel types offer complementary service approaches; optimal service quality is achieved when strong operational standards are combined with personalized touches that adapt to guest needs. These findings provide theoretical contributions to the study of hospitality service quality and practical recommendations for hotel management to enhance service competitiveness in tourism destinations.
Sales Blitz Marketing Communication Strategy in Increasing Revenue at Horison Hotel Pekalongan Dewi Maria, Aletta; Susmono Widagdo, Chrisostomus; Fajar Pradapa, Sri Yulianto; Maskur, Ali
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 2 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i2.6440

Abstract

The company's marketing efforts influence sales growth in the hotel service lodging industry in addition to the caliber of the products. For instance, the company should implement an appropriate marketing plan because of the intense competition. The sales blitz is a key component of the marketing plan to boost Hotel Horison Pekalongan's revenue. The sales blitz team needs to be improved once more due to the volume of new competitors. This thesis aims to explain the Blitz sales marketing communication technique used to boost revenue at the Horison Hotel Pekalongan. Also, describe the challenges and how to conduct a successful sales campaign. It is anticipated that sales will rise due to the sales blitz events. The author interviewed people in the marketing industry, specifically sales executives and managers.
The Role of Self-efficacy in Enhancing Employee Performance: A Phenomenological Analysis of Malaysian Hotel Sector Ray Octafian; Dyah Palupiningtyas; Aletta Dewi Maria; Krisnawati Setyaningrum Nugraheni; Farah Nabilah Binti Yaacob; Nabilah Binti Muhammad
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 3 (2025): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i3.3370

Abstract

The hospitality industry faces significant challenges in maintaining consistent service quality amidst increasingly intense global competition. Employee Self-efficacy, or confidence in one’s own abilities, is a crucial factor influencing service performance; however, an in-depth understanding of its mechanisms within a multicultural context remains limited. This study aims to explore the Self-efficacy experiences of employees in international hotels in Malaysia and examine how these experiences impact their service performance. The findings reveal that employee Self-efficacy manifests in three key dimensions: confidence in technical abilities, adaptability, and interpersonal skills. The development of Self-efficacy occurs through four stages: acclimatization to workplace culture, experiential learning, internalization of organizational values, and the cultivation of specific expertise. Key supporting factors include comprehensive training systems, social support, fair reward systems, career development opportunities, team cultural diversity, and autonomy in decision-making. Self-efficacy plays a central role in determining the quality of hotel employee performance through complex mechanisms influenced by the multicultural workplace context. These findings provide theoretical contributions to the development of Self-efficacy theory within multicultural organizations and practical implications for human resource management in the hospitality industry.
Co-Authors Adhistyo Wijoyo, Tuwuh Ahmad Mansur Ali Maskur Anas Harsanto Ardiansyah, Memo Nanda Riski Asmungi Asmungi Aurilia Triani Aryaningtyas Aurilia Triani Aryaningtyas Bambang Guritno Bethary Henandriati K1 C Susmono Widagdo Diovany Tirtana Dita Aulia Rachma Nurul Farida Dorotea Sotizunidar Waruwu Dyah Palupiningyas Elna Matasari Halawa Enik Rahayu Erna Nur Wahidah Farah Nabilah Binti Yaacob Hendrajaya - Heru Yulianto Hesky Ilham Ikhlasandi Idah Kusuma Dewi Irwanto, Soni Isnu Hadi Sunarko Jeniria Lase Juwita Daya Kholil Aswan, Mukhamad Koesprayogo, Dwipayana Laia, Iwan Hendra Leohard Lesman Jaya Waruwu Maharany, Ricka May Moch. Rizqy Eko Saputra Mochamad Miswanto Gunawan Muhammad Arif Winata Mulyoko, Mulyoko Nabilah Binti Muhammad Nina Mistriani Nindy Fatma Rizkyka Nugraheni, Krisnawati Setyaningrum Palupiningtyas, Dyah Perez Eben Ezer Sidabutar Phia Susanti Helyanan Prarasdya Alyka, Amara Putri Brawarso, Kaila Zefanya Ray Octafian Renny Aprilliyani Sabrina Diva Pramesti Sajia Ferdousi Selfianis Srinarti Laia Setyaningrum, Titik Siti Nurjannah Sri Yulianto Fajar Pradapa Sri Yulianto Fajar Pradapa Supriyadi, Andhi Supriyanto, Sapto Susmono Widagdo, Chrisostomus Tri Maryani Tuwuh Adhistyo Tuwuh Adhistyo M.Par SE Wijoyo Tuwuh Adhistyo W Vera Damayanti Yema Charista Zelda Zalukhu, Desmeni