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All Journal Jurnal Transportasi Journal of Economics, Business, & Accountancy Ventura Jurnal Manajemen Pelayanan Publik Jurnal Ilmiah Kebijakan Hukum Matra Pembaruan: Jurnal Inovasi Kebijakan International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Kesehatan Masyarakat : Media Komunikasi Komunitas Kesehatan Masyarakat Monas: Jurnal Inovasi Aparatur Coopetition : Jurnal Ilmiah Manajemen Indonesian Journal of Islamic Economics and Business BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Social Science and Education Golden Ratio of Auditing Research Journal of Social Work and Science Education
Rachma Fitriati
Universitas Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Innovation Through AI Integration: A Study of AI Technology Adoption for the Maritime Inspection and Consulting Sector using Soft System Methodology Suprajeni, M. Raihan; Yopan, Muhamad; Fitriati, Rachma
Golden Ratio of Social Science and Education Vol. 5 No. 1 (2025): December - May
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grsse.v5i1.1174

Abstract

The maritime industry, a global powerhouse for trade and transportation, is on the cusp of a transformative era driven by Artificial Intelligence (AI). This paper explores the potential of AI to revolutionize various aspects of the maritime sector, from navigation and route optimization to predictive maintenance and enhanced safety. This paper will study AI implementation in the inspection and consulting industry. This AI will help speed up the maritime industry's regulatory compliance process and maintenance services. The study showed four main stakeholders in AI implementation: Operational experts, managers, clients, and the AI team. Each stakeholder has a crucial role in successfully implementing AI in this industry. This study will map out each stakeholder's interest using SSM, giving a clear picture of what each stakeholder wants and their apprehensions. The result of this study is some conditions that need to be met by each stakeholder for the implementation of AI in this sector to be successful.
Building Digital Governance Integration Internal Audit Through Strategy Application Programming Interface (API): Study on BUMN Holding Survey Services (IDSurvey) Rahman, Abdur; Yopan, Muhamad; Fitriati, Rachma
Golden Ratio of Auditing Research Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grar.v5i2.1470

Abstract

This article discusses the Indonesian Classification Bureau, which needs to integrate digital governance from the application Internal Audit – Internal Audit Portal (SPI) to the application Human Resource Management System (HRMS) for the automation of Key Performance Indicator (KPI) results. However, until now, the Society still uses manual calculations to display Corporate, Work Unit, and Individual KPI, which causes delays in reports to shareholders and disbursing team member benefits. This research uses a qualitative method with the Soft Systems Methodology (SSM) approach to analyze digital governance utilizing the SPI portal application in the Internal Audit Division. The results show that no tools automate KPI values from the SPI Portal application to the HRMS system. This research can provide recommendations for making SPI Portal SOP policies that can measure and monitor performance, and the results can be sent directly to the HRMS systems. This research contributes to manually changing the KPI assessment system into a system that can produce accurate, transparent, and equitable results.
Membangun Model Tata Kelola Strategis dalam Strategi Peningkatan Informasi Keimigrasian Melalui Expo dan Konferensi di Indonesia, Pendekatan Soft Systems Methodology Sarsito, Aditya; Fitriati, Rachma
Jurnal Ilmiah Kebijakan Hukum Vol 17, No 3 (2023): November Edition
Publisher : Law and Human Rights Research and Development Agency

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30641/kebijakan.2023.V17.289-308

Abstract

Di Indonesia, expo dan konferensi mengenai ketenagakerjaan, pariwisata, atau bisnis masih diorganisir secara terpisah dan, maka dari itu, perlu diintegrasikan dengan lebih baik. Kegiatan-kegiatan expo dan konferensi ini kontras dengan sifat multidimensional dari proses keimigrasian. Organisasi layanan keimigrasian selalu berada dalam dinamika tinggi karena fungsi dari keimigrasian secara langsung terkait dengan mobilitas orang yang selalu mengejar perubahan. Penelitian ini bertujuan untuk menganalisis model tata kelola strategis dalam meningkatkan informasi keimigrasian melalui expo dan konferensi. Studi ini menggunakan metodologi soft system atau SSM dalam pemodelan aktivitas terkait imigrasi. SSM cocok digunakan dalam penelitian ini karena dapat melihat situasi sosial yang kompleks dan melibatkan berbagai sudut pandang. Hasil studi menunjukkan bahwa diperlukan pendirian sebuah acara besar internasional, yaitu Indonesia Immigration Expo and Conference, sebagai forum tata kelola strategis terintegrasi dan tata kelola kolaboratif untuk menyediakan informasi yang benar tentang keimigrasian di Indonesia. Selain itu, dengan diberlakukannya Peraturan Pemerintah No. 40 tahun 2023 tentang imigrasi dalam bentuk kebijakan “Golden Visa,” perubahan dalam periode pemberian visa dan izin tinggal diharapkan dapat menarik lebih banyak investasi asing. Acara internasional besar ini diharapkan berfungsi sebagai jaringan sosial karena mengumpulkan kedutaan, pengusaha, universitas, dan agen pariwisata dalam satu tempat. Studi ini merekomendasikan keterlibatan pemangku kepentingan dalam mendorong desain tata kelola strategis dan tata kelola kolaboratif untuk setiap pemangku kepentingan.
Beyond Branding: Naming Rights As Public-Private Synergy In Jakarta Mrt’s Marketing Strategy Heranisty Nasution; Fitriati, Rachma
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8496

Abstract

This article analyzes the implementation of marketing government in the naming rights scheme of Jakarta MRT stations as an innovative strategy for financing public services. This study used a qualitative case study approach through observation, interviews, and social media metadata analysis. Findings indicate that Jakarta MRT has systematically implemented six stages of t marketing government, from product design to message delivery, to achieve synergy between commercial objectives and public service. Analysis reveals public engagement in responding to partner brands, station locations, and consumption activities, reflecting both acceptance and critical attitudes toward the commercialization of public space. Although the marketing government strategy is generally considered successful, challenges remain in balancing commercial visibility with participatory and social values. This study emphasizes the importance of continuous evaluation in marketing government practices to strengthen the legitimacy and effectiveness of sustainable public services.
Collaborative Governance of Tourism Policy of Bali Province, Policy Study based on Local Wisdom Sad Kerthi Kerti, Maryasih Ni Luh; Effendy, Khasan; Fitriati, Rachma; Faisal, Faisal
Jurnal Manajemen Pelayanan Publik Vol 9, No 3 (2025): Jurnal Manajemen Pelayanan Publik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmpp.v9i3.65333

Abstract

In early 2025, Bali faced a major flood that disrupted tourism activities, followed by a tragedy in Monkey Forest, Ubud, where two foreign tourists died after being struck by a falling tree. These incidents highlight the fragility of Bali’s tourism governance, despite the sector being the backbone of the regional economy. This study analyzes collaborative governance in Bali’s tourism policy with emphasis on integrating Sad Kerthi, the Hindu-Balinese philosophy of environmental and spiritual balance, as outlined in Governor’s Circular No. 4/2022. A qualitative case study was conducted through ten in-depth interviews, three months of field observations (March–June 2024), and policy document analysis, including the RPJPD 2025–2045. Thematic analysis with cross-source triangulation ensured validity. Findings indicate that Sad Kerthi implementation remains largely symbolic. Rituals are regularly performed, yet ecological awareness is weak, pollution and deforestation (46–51 ha/year) persist, and mental health issues are rising. Collaborative forums exist but are still dominated by government actors, limiting genuine participation from customary institutions and communities. The study concludes that cross-sector collaboration, institutional capacity strengthening, and culture-based education are essential to transform Sad Kerthi from a symbolic policy into an operational framework for sustainable tourism governance.
Co-Authors Abdur Rahman Azhari, Andi Vivi Bagus Sartono Bernardus Yuliarto Nugroho Dewi, Herliana Djatmika, Gatot Hery Effendy, Khasan Ellen Sophie Wulan Tangkudung Faisal Faisal Hartoyo Heranisty Nasution Hermiati, Tutie Himsar Silaban Hipui, Maria Vianei Hutajulu, Ruby Wirawan Kerti, Maryasih Ni Luh Kudang Boro Seminar Marsanty, Dea Alita Mohamad Agus Setiawan Muhamad Yopan Muttaqin Muttaqin Ohorella, Zulkifli Ricky Aditya, Ricky Robiana Modjo Salsabila, Radita Sarsito, Aditya Setiotirin, Roosnelly Wahyuning Simarmata, Yuliana Wisna Sinta Wardani Siti Aminah SOEDIBJO, SUGENG Suprajeni, M. Raihan Tarigan, Roberto Pehulisa TOBING, SONDANG YOHANNA L. Triyuni Soemartono Wahyudi, Andreo Wilopo Wilopo, Wilopo Z.Rusfian, Effy