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All Journal Jurnal Transportasi Journal of Economics, Business, & Accountancy Ventura Jurnal Manajemen Pelayanan Publik Jurnal Ilmiah Kebijakan Hukum Jurnal Pendidikan Ekonomi & Bisnis Matra Pembaruan: Jurnal Inovasi Kebijakan Jurnal Bina Praja International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) Aptisi Transactions on Technopreneurship (ATT) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Kesehatan Masyarakat : Media Komunikasi Komunitas Kesehatan Masyarakat Monas: Jurnal Inovasi Aparatur Coopetition : Jurnal Ilmiah Manajemen Indonesian Journal of Islamic Economics and Business BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Social Science and Education Golden Ratio of Auditing Research Jurnal Keamanan Nasional Journal of Social Work and Science Education International Research Journal of Business Studies
Rachma Fitriati
Universitas Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Innovation Through AI Integration: A Study of AI Technology Adoption for the Maritime Inspection and Consulting Sector using Soft System Methodology Suprajeni, M. Raihan; Yopan, Muhamad; Fitriati, Rachma
Golden Ratio of Social Science and Education Vol. 5 No. 1 (2025): December - May
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grsse.v5i1.1174

Abstract

The maritime industry, a global powerhouse for trade and transportation, is on the cusp of a transformative era driven by Artificial Intelligence (AI). This paper explores the potential of AI to revolutionize various aspects of the maritime sector, from navigation and route optimization to predictive maintenance and enhanced safety. This paper will study AI implementation in the inspection and consulting industry. This AI will help speed up the maritime industry's regulatory compliance process and maintenance services. The study showed four main stakeholders in AI implementation: Operational experts, managers, clients, and the AI team. Each stakeholder has a crucial role in successfully implementing AI in this industry. This study will map out each stakeholder's interest using SSM, giving a clear picture of what each stakeholder wants and their apprehensions. The result of this study is some conditions that need to be met by each stakeholder for the implementation of AI in this sector to be successful.
Building Digital Governance Integration Internal Audit Through Strategy Application Programming Interface (API): Study on BUMN Holding Survey Services (IDSurvey) Rahman, Abdur; Yopan, Muhamad; Fitriati, Rachma
Golden Ratio of Auditing Research Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grar.v5i2.1470

Abstract

This article discusses the Indonesian Classification Bureau, which needs to integrate digital governance from the application Internal Audit – Internal Audit Portal (SPI) to the application Human Resource Management System (HRMS) for the automation of Key Performance Indicator (KPI) results. However, until now, the Society still uses manual calculations to display Corporate, Work Unit, and Individual KPI, which causes delays in reports to shareholders and disbursing team member benefits. This research uses a qualitative method with the Soft Systems Methodology (SSM) approach to analyze digital governance utilizing the SPI portal application in the Internal Audit Division. The results show that no tools automate KPI values from the SPI Portal application to the HRMS system. This research can provide recommendations for making SPI Portal SOP policies that can measure and monitor performance, and the results can be sent directly to the HRMS systems. This research contributes to manually changing the KPI assessment system into a system that can produce accurate, transparent, and equitable results.
Membangun Model Tata Kelola Strategis dalam Strategi Peningkatan Informasi Keimigrasian Melalui Expo dan Konferensi di Indonesia, Pendekatan Soft Systems Methodology Sarsito, Aditya; Fitriati, Rachma
Jurnal Ilmiah Kebijakan Hukum Vol 17, No 3 (2023): November Edition
Publisher : Law and Human Rights Research and Development Agency

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30641/kebijakan.2023.V17.289-308

Abstract

Di Indonesia, expo dan konferensi mengenai ketenagakerjaan, pariwisata, atau bisnis masih diorganisir secara terpisah dan, maka dari itu, perlu diintegrasikan dengan lebih baik. Kegiatan-kegiatan expo dan konferensi ini kontras dengan sifat multidimensional dari proses keimigrasian. Organisasi layanan keimigrasian selalu berada dalam dinamika tinggi karena fungsi dari keimigrasian secara langsung terkait dengan mobilitas orang yang selalu mengejar perubahan. Penelitian ini bertujuan untuk menganalisis model tata kelola strategis dalam meningkatkan informasi keimigrasian melalui expo dan konferensi. Studi ini menggunakan metodologi soft system atau SSM dalam pemodelan aktivitas terkait imigrasi. SSM cocok digunakan dalam penelitian ini karena dapat melihat situasi sosial yang kompleks dan melibatkan berbagai sudut pandang. Hasil studi menunjukkan bahwa diperlukan pendirian sebuah acara besar internasional, yaitu Indonesia Immigration Expo and Conference, sebagai forum tata kelola strategis terintegrasi dan tata kelola kolaboratif untuk menyediakan informasi yang benar tentang keimigrasian di Indonesia. Selain itu, dengan diberlakukannya Peraturan Pemerintah No. 40 tahun 2023 tentang imigrasi dalam bentuk kebijakan “Golden Visa,” perubahan dalam periode pemberian visa dan izin tinggal diharapkan dapat menarik lebih banyak investasi asing. Acara internasional besar ini diharapkan berfungsi sebagai jaringan sosial karena mengumpulkan kedutaan, pengusaha, universitas, dan agen pariwisata dalam satu tempat. Studi ini merekomendasikan keterlibatan pemangku kepentingan dalam mendorong desain tata kelola strategis dan tata kelola kolaboratif untuk setiap pemangku kepentingan.
Beyond Branding: Naming Rights As Public-Private Synergy In Jakarta Mrt’s Marketing Strategy Heranisty Nasution; Fitriati, Rachma
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8496

Abstract

This article analyzes the implementation of marketing government in the naming rights scheme of Jakarta MRT stations as an innovative strategy for financing public services. This study used a qualitative case study approach through observation, interviews, and social media metadata analysis. Findings indicate that Jakarta MRT has systematically implemented six stages of t marketing government, from product design to message delivery, to achieve synergy between commercial objectives and public service. Analysis reveals public engagement in responding to partner brands, station locations, and consumption activities, reflecting both acceptance and critical attitudes toward the commercialization of public space. Although the marketing government strategy is generally considered successful, challenges remain in balancing commercial visibility with participatory and social values. This study emphasizes the importance of continuous evaluation in marketing government practices to strengthen the legitimacy and effectiveness of sustainable public services.
Collaborative Governance of Tourism Policy of Bali Province, Policy Study based on Local Wisdom Sad Kerthi Kerti, Maryasih Ni Luh; Effendy, Khasan; Fitriati, Rachma; Faisal, Faisal
Jurnal Manajemen Pelayanan Publik Vol 9, No 3 (2025): Jurnal Manajemen Pelayanan Publik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmpp.v9i3.65333

Abstract

In early 2025, Bali faced a major flood that disrupted tourism activities, followed by a tragedy in Monkey Forest, Ubud, where two foreign tourists died after being struck by a falling tree. These incidents highlight the fragility of Bali’s tourism governance, despite the sector being the backbone of the regional economy. This study analyzes collaborative governance in Bali’s tourism policy with emphasis on integrating Sad Kerthi, the Hindu-Balinese philosophy of environmental and spiritual balance, as outlined in Governor’s Circular No. 4/2022. A qualitative case study was conducted through ten in-depth interviews, three months of field observations (March–June 2024), and policy document analysis, including the RPJPD 2025–2045. Thematic analysis with cross-source triangulation ensured validity. Findings indicate that Sad Kerthi implementation remains largely symbolic. Rituals are regularly performed, yet ecological awareness is weak, pollution and deforestation (46–51 ha/year) persist, and mental health issues are rising. Collaborative forums exist but are still dominated by government actors, limiting genuine participation from customary institutions and communities. The study concludes that cross-sector collaboration, institutional capacity strengthening, and culture-based education are essential to transform Sad Kerthi from a symbolic policy into an operational framework for sustainable tourism governance.
Analysis Soft System Methodology of Digital MSME Development in DKI Jakarta Aditya, Ricky; Z.Rusfian, Effy; Fitriati, Rachma
Indonesian Journal of Islamic Economics and Business Vol. 9 No. 2 (2024): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v9i2.2766

Abstract

This study employs the Soft System Methodology (SSM) to analyze and develop strategies for the digitalization of Micro, Small, and Medium Enterprises (MSMEs) in DKI Jakarta. Given the significant role of MSMEs in Indonesia's economy, contributing 61% to the Gross Domestic Product and employing 97% of the workforce, their integration into the digital landscape is crucial. The research highlights existing challenges, such as limited digital literacy, constrained access to capital, and inadequate product standardization, and identifies opportunities for enhancing MSME competitiveness through digital tools. By applying SSM, the research constructs a conceptual model to address these challenges, emphasizing stakeholder collaboration among government, academia, and the private sector. The findings offer a strategic framework for effective digital transformation, aiming to improve efficiency and foster sustainable economic growth.
Designing Entrepreneurial Intention with Personal Values Using Soft Systems Methodology-Based Action Research Dewi, Herliana; Fitriati, Rachma; Salsabila, Radita
Journal of Economics, Business, and Accountancy Ventura Vol. 27 No. 1 (2024): April - July 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v27i1.3937

Abstract

The employment landscape in Indonesia is increasingly intricate and demands serious attention. Persistently high unemployment rates, coupled with a lower entrepreneurship ratio compared to other Southeast Asian nations, underscore the urgency for initiatives addressing entrepreneurial intention. Establishing an entrepreneurial intention program, anchored in personal values considerations, is imperative to align policies with community needs and ensure effective implementation. This study endeavors to craft entrepreneurial intentions intertwined with personal values, aimed at bolstering the entrepreneurial aspirations of both students and the broader community. The development of such a program involves a series of human activities ideally suited for analysis through soft systems methodology (SSM). Leveraging SSM, this study puts forth recommendations advocating for synergistic collaboration among the government, universities, entrepreneurs, and banking sectors. The objective is to devise a branding strategy for entrepreneurship, positioning it as an avenue for self-development and practical training enhancement through digital platforms. Effective implementation of this proposed program hinges on collaboration and synergistic communication among all stakeholders. It is essential for each entity involved to contribute collaboratively towards the seamless execution of this initiative.
Pelibatan Personel Intelijen dan Peralatan Khusus Berteknologi Tinggi dalam Menghadapi Ancaman Jaringan Terorisme di Sulawesi Tengah Pinora, Joseph Ananta; Hardjosoekarto, Sudarsono; Fitriati, Rachma; Syauqillah, Muhamad; Setyabudi, Chairul Muriman
Jurnal Keamanan Nasional Vol. 9 No. 1 (2023): JURNAL KEAMANAN NASIONAL VOL 9 NO 1 TAHUN 2023
Publisher : Pusat Kajian Keamanan Nasional (Puskamnas) Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The problem raised in this study is about the role of human intelligence as an organization, human networking, and high technologies special equipment for intelligence when facing the dynamics of the movement of terrorist networks in the middle of the wilderness in Central Sulawesi Province. Meanwhile, the purpose of this study is to determine the role and implementation of information gathering in special intelligence operations. A number of theories used by researchers are intelligence theory, technology utilization theory, strategy theory, and cooperation theory. Where the approach used in this research is a qualitative approach, with a descriptive type that utilizes case study models in certain areas. The researcher used the technique of observation, interview, discussion, and document study. Furthermore, the data obtained were analyzed using an interactive analysis model and then validated. There are three roles described in this intelligence operation, namely the role of investigation, security, and intelligence gathering, where the three activities are carried out by human intelligence and techno intelligence simultaneously.
Psychological Empowerment Mediates the Effect of Workplace Wellbeing on Readiness to Change Munawaroh, Munawaroh; Fitriati, Rachma
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol. 10 No. 1 (2022): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ & SINTA 2 Indexed)
Publisher : Faculty of Economics, Universitas Negeri Indonesia,Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPEB.010.1.6

Abstract

This study aims to see the readiness of individuals in dealing with changes that occur in the environment, especially in the workplace. In this study, data was obtained by distributing questionnaires to 200 respondents who were selected using a simple random sampling technique. The research data that has been collected is then analyzed descriptively and quantitatively. The data analysis technique was carried out in three stages, namely the inner model, outer model, and hypothesis testing. Using Structural Equation Modeling Partial Least Square (SEM-PLS), the findings of this study indicate that exogenous variables (workplace welfare and psychological empowerment) have a positive and significant effect on endogenous variables (individual readiness to change) in educators at the Universitas Negeri Jakarta Diploma level. The results also prove that psychological empowerment can be a mediator between the effect of workplace well-being on individual readiness to change in a positive and significant way.
Kepemimpinan Transformasional dalam Masa Krisis: Studi Penanganan COVID-19 di Bumi Raja-Raja Fitriati, Rachma; Marsanty, Dea Alita
Jurnal Bina Praja Vol 15 No 2 (2023)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.15.2023.289-308

Abstract

This study aims to analyze the transformational leadership of Village Heads in efforts to break the chain of the spread of COVID-19 in the Maluku Province area known as Bumi Raja-Raja. Village heads are called "Bapa Raja" because of their position as community leaders, religious leaders, and even traditional leaders because a Bapa Raja must have a noble lineage. This study used a qualitative method with an exploratory and descriptive research approach. Data collection techniques using in-depth interviews, observation and literature review. The results showed that Bapa Raja plays a key role in strengthening local capacity, addressing potential risks, and meeting the basic needs of people in the village. They not only strengthen local empowerment but also overcome and reduce potential and fulfil basic needs in villages by taking concrete action and utilizing local resources pro-actively and having a positive impact in breaking the chain of the spread of COVID-19 and supporting local governments in implementing policies and pandemic response programs. The study recommendation is to strengthen the role of Bapa Raja as a collaborative agent for local governments to increase active community participation in efforts to break the chain of spread of the COVID-19 virus. Thus, in the future, Bapa Raja, as a local leader as well as a traditional & community figure, can be the main force in facing crises while maintaining the stability and prosperity of their community.
Co-Authors Abdur Rahman Azhari, Andi Vivi Bagus Sartono Bernardus Yuliarto Nugroho Chairul Muriman Setyabudi Dewi, Herliana Djatmika, Gatot Hery Effendy, Khasan Ellen Sophie Wulan Tangkudung Faisal Faisal Ginting, Victor Hardjosoekarto, Sudarsono Hartoyo Hartoyo Hartoyo Heranisty Nasution Hermiati, Tutie Himsar Silaban Hipui, Maria Vianei Hutajulu, Ruby Wirawan Kerti, Maryasih Ni Luh Kudang Boro Seminar Marsanty, Dea Alita Mohamad Agus Setiawan Muhamad Syauqillah Muhamad Yopan Munawaroh Munawaroh Muttaqin Muttaqin Ohorella, Zulkifli Pinora, Joseph Ananta Ricky Aditya, Ricky Robiana Modjo Salsabila, Radita Sarsito, Aditya Setiotirin, Roosnelly Wahyuning Simarmata, Yuliana Wisna Sinta Wardani Siti Aminah SOEDIBJO, SUGENG Suprajeni, M. Raihan Tarigan, Roberto Pehulisa TOBING, SONDANG YOHANNA L. Triyuni Soemartono Wahyudi, Andreo Wilopo Wilopo, Wilopo Z.Rusfian, Effy