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All Journal Jurnal Diskursus Islam Jurnal Analisa Ecopreneur.12 Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Studi Islam Lintas Negara (Journal of Cross-Border Islamic Studies) TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat IQTISHADequity jurnal MANAJEMEN Journal of Economic Education and Entrepreneurship Studies Indonesian Journal Of Business And Entrepreneurship Research Journal of Embedded Systems, Security and Intelligent Systems Jurnal Nirta: Studi Inovasi Southeast Asia Journal of Graduate of Islamic Business and Economics Jurnal Sipakatau Jurnal Pendidikan Dasar Islam International Journal of Economics, Business and Innovation Research
Wulan Purnamasari
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Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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PENGEMBANGAN KAWASAN WISATA PANTAI TEMAJUK MEALUI PEMBATASAN SAMPAH PLASTIK Wulan Purnamasari; Fani Heru Wismono; Uray Juniardi
SOUTHEAST ASIA JOURNAL oF GRADUATE OF ISLAMIC BUSINESS AND ECONOMICS Vol. 1 No. 1 (2022): SAJGIBE MEI
Publisher : Pascasarjana, Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/sajgibe.v1i1.1328

Abstract

Coastal tourism development activities in Temajuk provide economic benefits to the community around the coast. However, on the other hand, the beach faces a very disturbing problem of plastic waste, plastic waste around Temajuk Beach is mostly contributed by household waste and also garbage from the ocean. Active and collaborative involvement of various parties in helping to limit the use of plastic waste in the Temajuk Beach Area is very much needed. Interviews with stakeholders and literature studies on existing data such as the government and other institutions involved to get quick wins for plastic waste activities in the Temajuk Beach Tourism Area. So based on the mapping of the problems found in the field, a lot of information is then divided into three parts. The first is the problem that occurred, then followed by various solutions to the problem in brief, and the last part is the expectation regarding the handling of waste management in the Temajuk Beach Tourism Area. Based on the mapping, it can be seen that the waste problem that appears in the Temajuk Tourism Area is not only a problem of waste generation, especially plastic waste. However, the problems that arise are related to the overall management of solid waste management which is still not optimally perceived by the community.
MANAGEMENT VILLAGE OWNED BUSINESS ENTITIES IN IMPROVING VILLAGE ORIGINAL INCOME ISLAMIC ECONOMIC PERSPEC: PENGELOLAAN BADAN USAHA MILIK DESA DALAM MENINGKATKAN PENDAPATAN ASLI DESA PERSPEKTIF EKONOMI ISLAM (STUDI PADA BADAN USAHA MILIK DESA MAJU BERSAMA) Rudi M; Wulan Purnamasari; Jaelani
SOUTHEAST ASIA JOURNAL oF GRADUATE OF ISLAMIC BUSINESS AND ECONOMICS Vol. 1 No. 2 (2022): September
Publisher : Pascasarjana, Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/sajgibe.v1i2.1415

Abstract

ABSTRAK Badan Usaha Milik Desa di wilayah Kabupaten Sambas masih banyak yang belum dikelola secara maksimal sehingga Badan Usaha Milik Desa di Kabupaten Sambas hanya sekitar 10% dalam kondisi sehat secara pengelolaan. Hal ini mengakibatkan banyaknya modal yang telah digelontorkan olah pemerintah desa tidak sebanding dengan Pendapatan Asli Desa yang diterima oleh Pemerintah Desa. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Teknik pengumpulan data dengan wawancara, observasi, dan dokumentasi. Analisis data menggunakan analisis Teknik Miles dan Hubermen dan Analisis SWOT. Hasil penelitian ini menunjukkan bahwa BUM Desa Maju Bersama Sejiram menerapkan Pengelolaan berupa Perencanaan, pengorganisasian, Pelaksanaan dan pertanggungjawaban sesuai regulasi yang ada. Berdasarkan kekuatan, kelemahan, peluang, dan ancaman yang ada di lapangan, beberapa alternatif strategi yang dapat diterapkan dalam pengelolaan BUMDesa, yaitu strategi Ekspansi unit usaha unggulan, pengembangan SDM dan kelembagaan, strategi pengembangan Mitra Bisnis dan Inovasi usaha, serta strategi Penindakan usaha Ilegal. Pengelolaan BUMDesa Maju Bersama dalam hal meningkatkan Pendapatan Asli Desa menggunakan konsep kepemilikan, keadilan dan keseimbangan ABSTRACT There are still many Village Owned Enterprises in the Sambas Regency area that have not been managed optimally so that only 10% of Village Owned Enterprises in Sambas Regency are in a healthy condition in terms of management. This resulted in the amount of capital that had been disbursed by the village government was not proportional to the Village Original Income received by the Village Government. This study uses a qualitative approach with a descriptive type of research. Data collection techniques with interviews, observation, and documentation. Data analysis used Miles and Hubermen technique analysis and SWOT analysis. The results of this study indicate that BUM Desa Maju Bersama Sejiram applies management in the form of planning, organizing, implementing and being accountable according to existing regulations. Based on the strengths, weaknesses, opportunities, and threats that exist in the field, several alternative strategies can be applied in the management of BUMDes, namely the expansion strategy of leading business units, human and institutional development, business partner development strategies and business innovation, and illegal business action strategies. BUMDes Management Forward Together in terms of increasing Village Original Income using the concepts of ownership, justice and balance
UNDERSTANDING OF CULINARY MICRO, SMALL AND MEDIUM ENTERPRISES ACTORS ON HALAL FOOD PRODUCTS IN SAMBAS REGENCY Miswinda; Zarul Arifin; Wulan Purnamasari
SOUTHEAST ASIA JOURNAL oF GRADUATE OF ISLAMIC BUSINESS AND ECONOMICS Vol. 1 No. 3 (2023): Januari
Publisher : Pascasarjana, Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/sajgibe.v1i3.1521

Abstract

This research is motivated by a lack of understanding of halal products and foods, therefore researchers feel interested in researching the challenge of understanding the halalness of food so that culinary micro, small and medium enterprises actors are not careless in serving food to consumers. This study aims to obtain clear information about: 1) Knowing the understanding of culinary micro, small and medium enterprises actors on halal food products in Sambas Regency, 2) Knowing the application of culinary micro, small and medium enterprises actors to halal food products in Sambas Regency, 3) Knowing the benefits of understanding halal food products for culinary micro, small and medium enterprises actors in Sambas County. The subjects in the study were culinary micro, small and medium enterprises actors who had attended halal supervisor training in Sambas district. To obtain data related to the focus of the study, researchers conduct interviews, observations and documentation. The data validity check techniques used are: 1) Triangulation Technique, 2) Member Check Technique. The results of the study can be concluded: 1) Understanding of culinary micro, small and medium enterprises actors on halal food products in Sambas Regency, namely the understanding that micro, small and medium enterprises actors have met halal standards in Islam by referring to Halal Product Assurance Organizing Agency and the Indonesian Ulema Council and evidenced by the issuance of halal certificates on existing culinary micro, small and medium enterprises products Kabulaten Sambas. 2) The application of culinary micro, small and medium enterprises actors (businesses, micro and medium) to halal food products in Sambas Regency is carried out by paying attention to cleanliness in food, paying attention to packaging and how to serve food, always preparing hand washing before entering the food place. 3) The benefits for culinary micro, small and medium enterprises actors (businesses, micro and medium) in halal food products in Sambas Regency are that the body becomes healthy both physically and spiritually, the food that will eat is always maintained for comfort, security, and safety in consuming goods and/or services.
The Expansion Of The Sambas District Region On The Economic Growth Of Border Communities In A Sharia Economic Perspective (Study of Muslim Communities in the District Sajingan Besar Misni Safari; Sumar’in; Wulan Purnamasari
SOUTHEAST ASIA JOURNAL oF GRADUATE OF ISLAMIC BUSINESS AND ECONOMICS Vol. 2 No. 3 (2024): January
Publisher : Pascasarjana, Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/sajgibe.v2i3.2806

Abstract

One of the big problems that must be faced by the nation now is the (disparity) or growth gap (growth) in the regional and socio-economic areas (socio economic) in the border area (mainland) and the outer islands that is a border area with other countries. The backwardness of these border areas compared to non-border regional areas in various matters related to development outcomes and equitable distribution. The objectives of this study were : (1) The Impact of the Regional Expansion of Sambas Regency on the Economic Growth of the Muslim Community in Sajingan Besar District. (2) Islamic economic review of the impact of regional expansion in Sambas Regency in improving the economy of the Muslim community in the Sajingan Besar District. This study used a qualitative approach and descriptive analysis method using field research. The results of this study indicated that the impact of the expansion of the Sambas Regency area on the economic growth of the Muslim community in Sajingan Besar district has three impacts namely : the first is the social impact of the community, both on the economy and education, the second is the impact on public services and the third is the impact on infrastructure. Meanwhile, an Islamic economic review of the impact of regional expansion in Sambas Regency in improving the economy of the Muslim community in Sajingan Besar District The impact of regional expansion in Sajingan Besar District from an Islamic economic perspective shows quite good changes. Islam determines the main functions of the state and government in the economic field, namely eliminating economic difficulties experienced by the people, providing easy access to economic development for all levels of the people and creating prosperity. Meanwhile, Islam considers poverty to be something that can endanger morals, logical thinking, family and society. There are three ways to overcome poverty, namely: 1). increase the real sector and eliminating usury, 2). develop infrastructure development, as well as health and education that become factors in the economic development of welfare and justice (al-adl wal ihsan) and a good living (hayyah thayyibah) for all people, as the goal of Islamic economics to achieve falah that can be realized through mashlahah optimization.
Analysis Of The Influence Of K-Drama Culture On Consumer Perpection And Business Communication Strategies Og Korean Street Food Business Actors In Cidu Market, Makassar City Wisudawaty, Ika; Wulan Purnamasari
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the influence of K-Drama culture on consumer perception and business communication strategies of Korean Street Food business actors in Cidu Market, Makassar. Using a quantitative approach with a cross-sectional survey design, data was collected from 150 respondents consisting of consumers and business actors. The results of the analysis show that most of the respondents are exposed to K-Drama and have a high interest in Korean street food. The use of elements of Korean culture in marketing strategies has been shown to increase buying interest and consumer confidence. Regression analysis indicates that exposure to K-Drama has a significant positive influence on consumer perception and business communication strategies, with regression coefficients of 0.7 and 0.6, respectively. The findings underscore the importance of elements of Korea's pop culture in shaping consumer behavior and advise businesses to integrate more elements of Korean culture in their business strategies to attract consumers.
IoT-Based Automatic Sprinkler Innovation to Support Environmental Economic Sustainability in Tourism Aisles: English Wahyudi; Sutasih Suhaeb; Wulan Purnamasari
Journal of Embedded Systems, Security and Intelligent Systems Vol 5, No 3 (2024): November 2024
Publisher : Program Studi Teknik Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/jessi.v5i3.5564

Abstract

Environmental management in Lorong Wisata requires innovative approaches to support economic and ecological sustainability. This research aims to design and implement an Internet of Things (IoT)-based automatic watering system to improve efficiency in plant management in the area. The system is designed using soil moisture sensors, microcontrollers, and an IoT platform to automate the watering process according to the needs of plants in real-time. Data collected from the sensors is integrated with web-based and mobile applications, enabling remote monitoring and control. Trial results showed that the system was able to optimise water usage by 30% compared to manual methods, while increasing plant growth by 20% in a three-month observation period. In addition, the solution supports local community participation with technical training, creating new economic opportunities through productive crop cultivation. This innovation is expected to become a sustainability model that can be replicated in other regions, integrating IoT technology in supporting resource efficiency, community empowerment, and environmental conservation. This research concludes that the application of IoT technology in community-based environmental management can accelerate the achievement of economic and ecological sustainability goals in tourist areas.
Utilisation of Technology Media for Effective Management of Prospective Workforce in Enhancing Digital Marketing Skills Syahrul Ramadhan, Muhammad; Wulan Purnamasari; Wahyudi
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 4 (2024): VOL. 5, NO. 4 (2024): JE3S, DESEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i4.6459

Abstract

As digital technology continues to evolve, digital marketing skills are becoming a very important skill for prospective workers. Managing and developing these skills requires an efficient and effective approach, one of which is through the utilisation of technological media. This research aims to analyse the use of technological media in the management of workforce candidates to improve digital marketing skills effectively. The method used in this research is a literature study and survey of various technology platforms used in training and developing digital marketing skills. This research identified various types of technology media that can be used to support the training process, such as e-learning platforms, webinars, mobile applications, and social media. In addition, it explores the relationship between the utilisation of technology media and the improvement of workforce candidates' skills in key aspects of digital marketing, such as SEO, social media marketing, paid advertising and web analytics. The results show that the utilisation of technological media can improve the effectiveness of training management for prospective workers, enabling them to acquire digital marketing skills that are relevant to industry needs. In addition, the technology-based approach also provides greater flexibility and accessibility, facilitating more interactive and practice-based learning. Thus, proper utilisation of technological media can be key in preparing job candidates to face the challenges and dynamics of an increasingly competitive digital marketing industry.
Service Quality, Promotions, and Product Prices on Consumer Purchasing Decisions in the Marketplace: The Mediating Role of Brand Image Nur Hikmah; Mustari; Muh Ihsan Said Ahmad; Nur Arisah; Wulan Purnamasari
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 1 (2025): Vol. 3, No. 1, January 2025: Indonesian Journal of Business and Entrepreneurshi
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v3i1.7392

Abstract

In today's digital era, almost all activities can be carried out using the internet, making information access easier. This study aims to review and analyze existing problems to determine the extent of the influence of service quality, promotions, and product prices in the marketplace on consumers' purchasing decisions, with brand image acting as a mediating variable. The research subjects are students from eight study programs at the Faculty of Economics and Business, Makassar State University, from the 2021 and 2022 intakes, with a sample size of 348 respondents. Data analysis was conducted using the Partial Least Squares Structural Equation Model (PLS-SEM). Based on the problem formulation, the study results show that service quality, promotions, product prices, and brand image have a positive and significant influence on consumers' purchasing decisions. Additionally, brand image effectively mediates the relationship between these three variables and consumers' purchasing decisions.
Pengelolaan Lorong Wisata Berbasis Teknologi Internet of Things (IoT) di Kota Makassar Wahyudi; Hartini Ramli; Moch. Kay Muddin Asnur; Wulan Purnamasari
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 4 No. 2 (2024): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v4i2.4426

Abstract

The management of lorong wisata as one of the local tourist destinations in Makassar City requires an innovative approach to improve service quality and attractiveness for tourists. Internet of Things (IoT) technology offers an effective solution to integrate a more efficient and modern management system. This service programme aims to implement IoT-based management of tourist corridors, including real-time monitoring of cleanliness, security, and management of public facilities. The method used involves training for local communities in the utilisation of IoT technology and the installation of IoT devices in tourist alleys. The results of the service showed an increase in efficiency in the management of tourist passages, as well as more active community involvement in maintaining and utilising existing facilities. The use of IoT technology is proven to be able to accelerate responses to environmental and operational problems, thereby improving the quality of the tourist experience. In the future, it is hoped that this IoT-based management model can be replicated in other areas to support sustainable tourism development.
Kelori: Development of Moringa Leaves Based on Nori Products as a Solution to Increase Immune System Wisudawaty, Ika; Hasbi; Wulan Purnamasari; Nur Halim; Uqbah Al Ansyari
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 2 Issue 3 April 2025: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i3.2516

Abstract

Indonesia is one of the largest seaweed-producing countries in the world; however, the limited availability of Porphyra species hinders local nori production. The innovation of developing nori based on moringa leaves (Moringa oleifera) presents a promising alternative, considering moringa's high nutritional content, including protein, fiber, vitamins, minerals, and antioxidants that contribute to immune system enhancement. This activity represents a novel innovation in the development of functional food products by utilizing fresh moringa leaves as the main ingredient. The process begins with drying the moringa leaves using a low-temperature dehydrator to preserve their nutritional value. Next, the dried leaves are ground into a fine powder using a high-speed blender. This powder is then mixed with tapioca flour, egg white, and a pinch of salt using a horizontal dough mixer until a homogeneous mixture is formed. The mixture is flattened using a manual stainless steel nori sheet press and then dried again in a low-temperature air-circulating oven to produce thin, dry moringa nori sheets. Through this process, a product that has never been developed before—moringa-based nori—is created, characterized by a crispy texture, natural savory taste, and high nutritional value. This activity not only introduces a new method of moringa leaf processing but also opens opportunities for innovation using simple tools that can be replicated by local communities.
Co-Authors Aan Sumantri Abdul Wahid Haddade Adheke Lista Mardiningrum Amiruddin K Amy Nurhuda Arnadi Beti Yanuri Posha Budi Iswanto Desi Yuniarti Dina Uswatun Hasanah Fani Heru Wismono Hartini Ramli Hasbi Ika Wisudawaty Isa madjid Jaelani Latif Dian Astri Indrayanti Mahmuddin Mahmuddin Misni Safari Miswinda Moch. Kay Muddin Asnur Moh. Sabri AR Muh Ihsan Said Ahmad Mukti Ali Muslimin H Kara MUSTARI Nur Arisah Nur Halim Nur Hikmah Nurul Laili Fittriya Pahrul, Pahrul Ratna Ekasari Ridawati Rudi M Septiyan Intan Purnama Sigit Sardjono Sulis Solehah Sumar’in Sutasih Suhaeb SYAHRUL RAMADHAN, MUHAMMAD Syamsul Arifin Ubabuddin Uqbah Al Ansyari Uray Juniardi WAHYUDI Wisudawaty, Ika Zarul Arifin