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Dedi Iskamto

Universitas Telkom

Author-ID : 2683764

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Social Sciences Transportation Other

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Religiosity and Trust in Islamic Banking in Pekanbaru City Indonesia Iskamto, Dedi; Yapentra, Arhipen
Eko dan Bisnis: Riau Economic and Business Review Vol. 9 No. 4 (2018)
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/jeb.v9i4.132

This research is intended to examine the level of Religiosity towards trust in Islamic banking. This research was conducted in Pekanbaru City, Riau Province, Indonesia with a sample of 400 people. The research was conducted from May to August 2018. Indications of Religiosity are associated with the dimensions of the dimensions of religious practice, the dimensions of beliefs-creeds, the dimensions of religious knowledge, and the dimensions of practice ..From the results of the study obtained the value of the determinant coefficient (R Square) of 0.062. This means that the effect of Religiosity on trust in Islamic banks is 6.2% while the remaining 93.8% is influenced by other variables.Partial regression analysis between Religiustisa (X1) on Trust in Islamic Banks (Y) has a significant influence this can be seen from the results of data processing obtained that testing hypotheses with t test there is an t count of 5.120 means tcount> t table = 1.966 which means Religiosity significant effect on trust in Islamic banks.linear analysis From the results of the SPSS data, the regression equation is obtained as follows: Y = 26,939 + 0,263 X1

Stress and Its Impact on Employee Performance Iskamto, Dedi
International Journal of Social and Management Studies Vol. 2 No. 3 (2021): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

The purpose of this study was to determine The Effect of Job Stress on Employee Performance. The research uses quantitative methods. For data analysis and hypothesis testing, SPSS version 26 is used. The test results show that work stress has a significant and negative effect on employee performance. Based on the coefficient of determination test (R2), the contribution of work stress to employee work performance is 0.783, or 78.3%, the rest is explained by other variables that do not exist in this study.

The effect of sales promotion and hedonic shopping motivation on impulse buying behavior and the impact to customer loyalty in social commerce TikTok shop Ibrahim, Maulana Malik; Ariyanti, Maya; Iskamto, Dedi
Global Academy of Business Studies Vol. 1 No. 4 (2025): April
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/gabs.v1i4.3467

Purpose: This study aimed to analyze the effects of sales promotion and hedonic shopping motivation on impulse buying behavior and its subsequent impact on customer loyalty among TikTok Shop fashion product buyers in Indonesia. This study seeks to understand how sales incentives and emotional shopping drives foster unplanned purchases that strengthen long-term customer relationships. Research Methodology: Quantitative method was used in this study with individual analysis units, and data collection was done through a questionnaire with a valid sample of 400 respondents. Data analysis techniques used the Structural Equation Model (SEM) and Partial Least Squares (PLS) using the SmartPLS 4.0 application. Results: The findings indicate that both sales promotion and hedonic shopping motivation significantly influence impulse buying behavior. In turn, impulse buying positively and significantly contributes to customer loyalty. Sales promotions also directly enhance loyalty, while hedonic motivation demonstrates both direct and indirect effects through impulse buying. The model achieved strong predictive relevance, with R ² values of 0.459 for impulse buying and 0.415 for customer loyalty. Conclusions: Sales promotions and hedonic motivations play crucial roles in shaping impulsive purchase tendencies, which increase customer loyalty. The TikTok Shop benefits from strategic promotions and the emotional appeal of shopping experiences to retain customers in a competitive social commerce landscape. Limitations: This study focused only on fashion product buyers within the TikTok Shop in Indonesia, limiting generalization to other product categories or platforms. Contribution: This study contributes to the e-commerce and consumer behavior literature by integrating hedonic and promotional factors with loyalty outcomes, offering managerial insights for optimizing digital marketing strategies.

Customer Review, Influencer Endorsement, and Purchase Intention: The Moderating Role of Brand Image Dedi Iskamto; Khaerunnisa Fauziah Rahmalia
Shirkah: Journal of Economics and Business Vol. 8 No. 3 (2023)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shirkah.v8i3.601

Investigating the increasing prominence of influencer endorsements and customer reviews represents a crucial and compelling area of research. Influencer endorsement and customer reviews can influence a customer's purchasing interest in a product. This study aims to examine the influence of consumer reviews and influencer endorsement on the purchase intention of Avoskin products, taking into account the role of brand image as a moderator. The study involved 385 skincare enthusiast respondents in Indonesia and used a questionnaire as the data collection instrument. Employing multiple linear regression, the results showed that consumer reviews and influencer endorsement have a positive and significant effect on the purchase intention of Avoskin products. The brand image also plays an important role as a moderator in the relationship between consumer reviews, influencer endorsement, and purchase intention. These findings provide advice to Avoskin to improve product and service quality to improve brand image, and to increase consumer purchase intention through influencer support and customer reviews.

Country of Origin, Brand Image, and Attitude Toward the Brand on Wuling EV Purchase Intention Roni Irawan; Maria Apsari Sugiat; Dedi Iskamto
Husnayain Business Review Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v6i1.1448

Purpose – This study aims to examine the influence of country of origin on purchase intention of Wuling electric vehicles in Indonesia, with brand image and attitude toward the brand as mediating variables. Methodology/Approach – A quantitative survey design was employed using a structured questionnaire to collect data from respondents who own Wuling electric vehicles. The purposive sampling technique was applied with an inclusion criterion of age between 21 and 55 years. A total of 419 respondents were successfully collected and included in the analysis. The analysis used SEM-PLS to evaluate the direct and indirect relationships between variables. Findings – The results revealed that country of origin does not exert a direct impact on the intention to purchase but significantly influences attitude toward the brand and brand image. Both mediators, attitude toward the brand and brand image, exert a significant impact on the intention to purchase and serve as effective pathways in strengthening the indirect influence of country of origin. Novelty/Value – This study highlights the strategic importance of brand image and consumer attitudes in shaping purchase intentions, particularly for Chinese automotive brands entering competitive markets. It also provides practical insights for Wuling and theoretical guidance for future research on international brands and consumer behavior in emerging markets.

The Influence Of Social Media Influencers On Purchase Intentions Mediated By Affinity, Brand Image, Loyalty, And Trust In Erigo Products Among Tiktok Users In Indonesia Iskamto, Dedi; Faruk, Pahmi Ahmad
ADPEBI International Journal of Business and Social Science Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v6i1.1807

This study examines the influence of social media influencers on purchase intention for Erigo products, considering the mediating role of affinity, brand image, trust, and loyalty. Data were obtained from 280 respondents of TikTok users in Indonesia through a digital survey, and analysed using Smart PLS 4.0. The results show that homophily, social presence, and physical attractiveness of influencers significantly influence purchase intention. Affinity, brand image, trust, and loyalty act as partial mediators that strengthen the relationship between these variables. Homophily or similarity between the influencer and the audience increases Affinity and Trust, while social presence creates a strong emotional connection. In addition, the physical attractiveness of the influencer strengthens the appeal of the marketing message. This study highlights the importance of the emotional connection between consumers and influencers (affinity) in shaping purchase behaviour. Companies are advised to select influencers that match the brand's values and target market, as well as focus on building Trust, creating a strong social presence, and increasing customer Loyalty.TikTok, with rapid user growth, is becoming a strategic platform for influencer-based marketing. Its interactive characteristics allow brands like Erigo to effectively reach a wider audience. This research contributes to the digital marketing literature by uncovering TikTok's unique dynamics in influencer marketing strategies, particularly in the Indonesian fashion industry.

Pengaruh Strategi Daring dan Kualitas Online terhadap Niat Membeli AMDK di Kota Bandung: Peran Mediasi Persepsi Risiko dalam Kerangka Teori Perilaku Terencana Radhi, Muhammad Fadhel Parmato; Iskamto, Dedi
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 5 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i5.5501

Transformasi digital di Indonesia telah mengubah pola konsumsi, termasuk pembelian air minum dalam kemasan (AMDK) melalui platform daring. Pertumbuhan e-commerce dan perubahan perilaku pasca-pandemi membuka peluang pemasaran baru, namun juga meningkatkan persepsi risiko lingkungan. Oleh karena itu, pemahaman terhadap risiko lingkungan menjadi penting untuk membangun kepercayaan dan mendorong keputusan pembelian yang berkelanjutan. Penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi niat pembelian AMDK secara daring dengan mengintegrasikan Theory of Planned Behavior (TPB) dan persepsi risiko lingkungan. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dan eksplanatori dengan pengumpulan data melalui survei kuesioner tertutup terhadap 385 responden di Kota Bandung menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbantuan SEM-PLS. Hasil penelitian menunjukkan bahwa persepsi risiko pencemaran air (WPRP) dan risiko informasi palsu (FIRP) tidak berpengaruh signifikan terhadap persepsi risiko, sikap, norma subjektif, maupun perceived behavioral control (PBC). Sebaliknya, persepsi risiko pencemaran kemasan tak terurai (NPPRP) berpengaruh signifikan terhadap sikap, norma subjektif, dan PBC, sehingga menjadi faktor yang lebih dominan dalam membentuk evaluasi dan tekanan sosial konsumen. Kualitas online hanya memengaruhi persepsi risiko. Sikap, norma subjektif, dan PBC terbukti sebagai prediktor utama niat membeli, sementara NPPRP memengaruhi niat melalui sikap dan norma subjektif.

Co-Authors Aftanorhan, Asyraf Afthanorhan, Asraf Afthanorhan, Asyraf Alam, Salman Ramadan Nur Alwifari, Abuzar Amalia, Erika arhipen yapentra, arhipen Asnahwati Asnahwati Asraf Afthanorhan Asyraf Aftanorhan Asyraf Aftanorhan Aulia Fariha Fauzi, Putri Budi Santosa Budi Santosa Chongbang , Nirmal Christalia, Windy Christivany, Christivany Cornelis Dehotman Danang Indrajaya Elida Gultom Faruk, Pahmi Ahmad Fathimatuz, Zahra Galuh Tresna Murti Ghazali , Puspa Liza Ghazali, Puspa Liza Hendrayani Hendrayani Ibrahim, Maulana Malik Idris, Fahmi Zain Jeli Nata Liyas Jeli Nata Liyas jenita jenita, jenita Juhariyah, Lohana Khaerunnisa Fauziah Rahmalia Kurniati Karim Lohana Juariyah Maria Apsari Sugiat Masrida Zasriati Maya Ariyanti Nabila, Syadza Muthi Narti, Seflira Nurvita Trianasari Pramono, Indro Puspa Liza Ghazali Puspa Liza Ghazali Puspa liza Ghazali Putra Budi Ansori Radhi, Muhammad Fadhel Parmato Ratih Hendayani Ratna Komala Putri Ravi Irfandy Gunawan Rawal, Dipina Sharma Rifa’atul Mahmudah Riski Taufik Hidayah Risman Risman Roni Irawan Saladin, Thoriq Seflira Narti Sembiring, Irvandeo Wandinata Siti Syahsudarmi Sri Widiyanesti Teguh Hendra Thoriq Saladin Tory, Fadil Athariq Utami, Eristy Minda Wicaksono, Adryan Edhie Wirdayani Wahab Yulia Harwina Yulihardi Zumarnis, Silfadila

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