Article Per Year (5 Year)
p-Index From 2021 - 2026
6.94
P-Index
This Author published in this journals
All Journal JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Ekonomi Bisnis Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Shirkah: Journal of Economics and Business JURNAL MANAJEMEN BISNIS JURNAL PEMASARAN KOMPETITIF Jurnal Manajemen Bisnis Jurnal Ilmiah Edunomika (JIE) Islam Universalia : International Journal of Islamic Studies and Social Sciences Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam International Journal Of Science, Technology & Management (IJSTM) International Journal of Social and Management Studies (IJOSMAS) Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat Journal Of World Science ADPEBI International Journal of Business and Social Science Husnayain Business Review Jurnal Pengabdian Masyarakat Akademisi JEBI (Jurnal Ekonomi dan Bisnis Islam) Maqdis: Jurnal Kajian Ekonomi Islam International Journal of Entrepreneurship and Business Management Asean International Journal of Business Journal of Business, Social and Technology Eduvest - Journal of Universal Studies Jurnal Ekonomi, Teknologi dan Bisnis El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Law, Policy and Governance Adpebi International Journal of Multidisciplinary Sciences International Journal of Management and Business Applied International Journal of Management and Digital Business Adpebi Science Series International Journal of Economics, Business and Innovation Research Journal of Ekonomics, Finance, and Management Studies International Journal of Digital Marketing Science Eko dan Bisnis: Riau Economic and Business Review Global Academy of Business Studies
Dedi Iskamto
Universitas Telkom
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Physics Social Sciences Transportation Other

Published : 58 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 58 Documents
Search

 2   3   4   5   6 
Customer Review, Influencer Endorsement, and Purchase Intention: The Moderating Role of Brand Image Dedi Iskamto; Khaerunnisa Fauziah Rahmalia
Shirkah: Journal of Economics and Business Vol. 8 No. 3 (2023)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shirkah.v8i3.601

Abstract

Investigating the increasing prominence of influencer endorsements and customer reviews represents a crucial and compelling area of research. Influencer endorsement and customer reviews can influence a customer's purchasing interest in a product. This study aims to examine the influence of consumer reviews and influencer endorsement on the purchase intention of Avoskin products, taking into account the role of brand image as a moderator. The study involved 385 skincare enthusiast respondents in Indonesia and used a questionnaire as the data collection instrument. Employing multiple linear regression, the results showed that consumer reviews and influencer endorsement have a positive and significant effect on the purchase intention of Avoskin products. The brand image also plays an important role as a moderator in the relationship between consumer reviews, influencer endorsement, and purchase intention. These findings provide advice to Avoskin to improve product and service quality to improve brand image, and to increase consumer purchase intention through influencer support and customer reviews.
Country of Origin, Brand Image, and Attitude Toward the Brand on Wuling EV Purchase Intention Roni Irawan; Maria Apsari Sugiat; Dedi Iskamto
Husnayain Business Review Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v6i1.1448

Abstract

Purpose – This study aims to examine the influence of country of origin on purchase intention of Wuling electric vehicles in Indonesia, with brand image and attitude toward the brand as mediating variables. Methodology/Approach – A quantitative survey design was employed using a structured questionnaire to collect data from respondents who own Wuling electric vehicles. The purposive sampling technique was applied with an inclusion criterion of age between 21 and 55 years. A total of 419 respondents were successfully collected and included in the analysis. The analysis used SEM-PLS to evaluate the direct and indirect relationships between variables. Findings – The results revealed that country of origin does not exert a direct impact on the intention to purchase but significantly influences attitude toward the brand and brand image. Both mediators, attitude toward the brand and brand image, exert a significant impact on the intention to purchase and serve as effective pathways in strengthening the indirect influence of country of origin. Novelty/Value – This study highlights the strategic importance of brand image and consumer attitudes in shaping purchase intentions, particularly for Chinese automotive brands entering competitive markets. It also provides practical insights for Wuling and theoretical guidance for future research on international brands and consumer behavior in emerging markets.
Computational Architecture of Digital Marketing of Toyota Corporation Dedi Iskamto; Adryan Edhie Wicaksono
Jurnal Penelitian Pendidikan IPA Vol 9 No SpecialIssue (2023): UNRAM journals and research based on science education, science applic
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9iSpecialIssue.7233

Abstract

Toyota uses social media marketing strategies Instagram to promote its products and include important information about the automotive industry to influence social media marketing, e-wom, brand image, brand trust, and purchase intention. The research aims to determine the influence of Toyota's social media marketing, brand image, brand trust, and purchase intention. The sample taken in this research was 385 respondents using quantitative methods and data analysis techniques using SmartPLS. Based on the results of the analysis it was found that Social Media Marketing has a significant and positive effect on Purchase Intention, Social Media Marketing has a significant and positive effect on Brand Trust, Social Media Marketing has a significant and positive effect on the Brand Image, Brand Trust has a significant and positive effect on Purchase Intention, Brand Image has a significant and positive effect on Purchase Intention, E-Wom moderate Social Media Marketing has a significant and positive effect on Purchase Intention at Toyota
The Role of Customer Relationship and Innovation Readiness on Marketing Behavior: The Mediating Effect of Customer Management Dedi Iskamto; Jenita Jenita; Ahmad Zainudin Awang; Ayub Ayub; Fasya Hauna
International Journal of Entrepreneurship and Business  Management Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v5i1.1651

Abstract

This study examines the influence of Customer Relationship (CR) and Innovation Readiness (IR) on Marketing Behavior (MB) through the mediating role of Customer Management (CM). Using a quantitative approach with Partial Least Square – Structural Equation Modeling (PLS-SEM), data were collected from 353 respondents via a structured Likert-scale survey instrument. The measurement model demonstrates satisfactory reliability (Cronbach's α ≥ 0.72; Composite Reliability ≥ 0.83) and convergent validity (AVE ≥ 0.50). Hypothesis testing results indicate that Customer Relationship significantly influences Customer Management (β = 0.468, t = 10.699, p < 0.001), Innovation Readiness significantly influences Customer Management (β = 0.287, t = 6.421, p < 0.001), and Customer Management exerts the strongest effect on Marketing Behavior (β = 0.855, t = 23.143, p < 0.001). The R² values of 0.622 and 0.604 indicate moderate explanatory power for CM and MB respectively. These findings contribute to the growing body of literature on marketing strategy and digital transformation in service-oriented firms, highlighting customer management as a critical conduit between relational capabilities and behavioral marketing outcomes.  
The Effect of Perceived Usefulness and Perceived Ease of Use on Intention to Use Shopee Paylater with Perceived Trust as a Mediating Variable among Generation Z in Bandung City Kiagus Muhammad Arsy; Dedi Iskamto
Journal of Business, Social and Technology Vol. 7 No. 3 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i3.682

Abstract

Background: This research is motivated by the rapid development of Buy Now Pay Later (BNPL) services, especially Shopee Paylater, which is increasingly used by Generation Z in Bandung City. The high adoption of e-commerce and digital payment services highlights the need to understand the factors influencing users’ intention to use Shopee Paylater. Objective: This study aims to analyze the effects of perceived usefulness and perceived ease of use on intention to use Shopee Paylater, with perceived trust as a mediating variable. Methods: This study used a quantitative approach based on the Technology Acceptance Model (TAM). Data were collected through questionnaires distributed to 385 Generation Z Shopee Paylater users in Bandung City and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Results: The findings show that perceived usefulness and perceived ease of use have positive and significant effects on intention to use. Both variables also positively and significantly affect perceived trust. Furthermore, perceived trust has a positive and significant effect on intention to use and mediates the relationship between perceived usefulness, perceived ease of use, and intention to use Shopee Paylater. Conclusion: Perceived usefulness, perceived ease of use, and perceived trust are important factors in shaping Generation Z’s intention to use Shopee Paylater. Trust strengthens technology acceptance and supports sustainable fintech service adoption.
The Influence Of Celebrity Endorsement On Repurchase Intention With The Role Of Brand Image, Brand Credibility, And Brand Trust As Mediation On The Somethinc Brand Windy Christalia; Maya Ariyanti; Dedi Iskamto
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 7 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i7.187

Abstract

The beauty industry in Indonesia is increasingly competitive with local brands such as Somethinc using celebrity endorsements as a marketing strategy. This study analyzes the influence of celebrity endorsement (attractiveness, trustworthiness, and expertise) on repurchase intention with brand image, brand credibility, and brand trust as mediation variables. The research method used a quantitative approach with 397 respondents analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of the study show that celebrity endorsements have a significant effect on brand image, brand credibility, and brand trust. Brand image and brand credibility have been shown to have a positive effect on repurchase intention, while brand trust does not show a significant influence. In mediation analysis, brand image mediates the relationship between trustworthiness and expertise and repurchase intention, while brand credibility mediates the relationship between attractiveness and expertise and repurchase intention. However, brand trust does not significantly mediate the relationship between celebrity endorsement and repurchase intention. This research provides practical implications that companies need to select endorsers based on trust and expertise, as well as build a strong brand image and credibility to increase consumer loyalty.
The Effect of E-Service Quality on E-Customer Loyalty with E Customer Satisfaction as a Mediation Variable Case Study on the My BCA Mobile Banking Application Irvandeo Wandinata Sembiring; Dedi Iskamto
Eduvest - Journal of Universal Studies Vol. 5 No. 6 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i6.51449

Abstract

Nowadays, as competition between banks intensifies, they must provide the best service to each client in order to grow and strengthen their competitive advantage. This research investigates the impact of e-service quality on e-customer loyalty, with e-customer satisfaction as a mediating variable, specifically focusing on the My BCA Mobile Banking Application. The study aims to analyze how various dimensions of e-service quality—such as site organization, reliability, responsiveness, user-friendliness, personal needs, and efficiency—affect customer satisfaction and loyalty. The study uses a quantitative research method, with data collected from 385 active users of the My BCA mobile banking application in Indonesia. The findings reveal that e-service quality significantly influences e-customer satisfaction, which in turn positively impacts e-customer loyalty. Among the six dimensions of e-service quality, site organization, user-friendliness, personal needs, and efficiency show significant effects on both customer satisfaction and loyalty. The study emphasizes the importance of enhancing service quality to improve customer experience and foster loyalty in the competitive banking sector.
The Influence Of Social Media Influencers On Purchase Intentions Mediated By Affinity, Brand Image, Loyalty, And Trust In Erigo Products Among Tiktok Users In Indonesia Dedi Iskamto; Pahmi Ahmad Faruk
ADPEBI International Journal of Business and Social Science Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v6i1.1807

Abstract

This study examines the influence of social media influencers on purchase intention for Erigo products, considering the mediating role of affinity, brand image, trust, and loyalty. Data were obtained from 280 respondents of TikTok users in Indonesia through a digital survey, and analysed using Smart PLS 4.0. The results show that homophily, social presence, and physical attractiveness of influencers significantly influence purchase intention. Affinity, brand image, trust, and loyalty act as partial mediators that strengthen the relationship between these variables. Homophily or similarity between the influencer and the audience increases Affinity and Trust, while social presence creates a strong emotional connection. In addition, the physical attractiveness of the influencer strengthens the appeal of the marketing message. This study highlights the importance of the emotional connection between consumers and influencers (affinity) in shaping purchase behaviour. Companies are advised to select influencers that match the brand's values and target market, as well as focus on building Trust, creating a strong social presence, and increasing customer Loyalty.TikTok, with rapid user growth, is becoming a strategic platform for influencer-based marketing. Its interactive characteristics allow brands like Erigo to effectively reach a wider audience. This research contributes to the digital marketing literature by uncovering TikTok's unique dynamics in influencer marketing strategies, particularly in the Indonesian fashion industry.
Co-Authors Adryan Edhie Wicaksono Aftanorhan, Asyraf Afthanorhan, Asraf Afthanorhan, Asyraf Ahmad Zainudin Awang Alam, Salman Ramadan Nur Alwifari, Abuzar Amalia, Erika arhipen yapentra, arhipen Asnahwati Asnahwati Asraf Afthanorhan Asyraf Aftanorhan Asyraf Aftanorhan Aulia Fariha Fauzi, Putri Ayub Ayub Budi Santosa Budi Santosa Chongbang , Nirmal Christalia, Windy Christivany, Christivany Cornelis Dehotman Danang Indrajaya Elida Gultom Fasya Hauna Fathimatuz, Zahra Galuh Tresna Murti Ghazali , Puspa Liza Ghazali, Puspa Liza Hendrayani Hendrayani Ibrahim, Maulana Malik Irvandeo Wandinata Sembiring Jeli Nata Liyas Jeli Nata Liyas Jenita Jenita jenita jenita, jenita Juhariyah, Lohana Khaerunnisa Fauziah Rahmalia Kiagus Muhammad Arsy Kurniati Karim Lohana Juariyah Maria Apsari Sugiat Masrida Zasriati Maya Ariyanti Nabila, Syadza Muthi Narti, Seflira Nurvita Trianasari Pahmi Ahmad Faruk Pramono, Indro Puspa Liza Ghazali Puspa liza Ghazali Puspa Liza Ghazali Putra Budi Ansori Ratih Hendayani Ratna Komala Putri Ravi Irfandy Gunawan Rawal, Dipina Sharma Rifa’atul Mahmudah Riski Taufik Hidayah Risman Risman Roni Irawan Saladin, Thoriq Seflira Narti Siti Syahsudarmi Sri Widiyanesti Teguh Hendra Thoriq Saladin Tory, Fadil Athariq Utami, Eristy Minda Windy Christalia Wirdayani Wahab Yulia Harwina Yulihardi Zumarnis, Silfadila