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All Journal JURNAL ILMU BUDAYA Jurnal Pengabdian Pada Masyarakat Journal of English Education Studies MENDIDIK: Jurnal Kajian Pendidikan dan Pengajaran Journal on Education Jurnal JOEPALLT (Journal of English Pedagogy, Linguistics, Literature, and Teaching) Jurnal Membaca Bahasa dan Sastra Indonesia JELL (Journal of English Language Learning UNNES International Conference on ELTLT Jurnal Pengabdian Pada Masyarakat Journal of English Literature and Linguistic Studies (JELLS) Journal on Education and Teacher Professionalism Journal of Contemporary Issues in Primary Education Journal of Innovative and Creativity DIALEKTIKA: JURNAL BAHASA, SASTRA DAN BUDAYA Aisyah Journal of English Language Teaching Innovations in Multidisciplinary Education Journal Jurnal Edulanguage: Jurnal Pendidikan Bahasa
Ari Fajria Novari
Universitas Mathla'ul Anwar
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Journal : JURNAL ILMU BUDAYA

 1 
REPRESENTATION OF MARXISM IN PRICE TAG SONG BY JESSIE J. Zahrotuhayaty, Ghafera Kamelia; Fajria Novari, Ari
JURNAL ILMU BUDAYA Vol. 12 No. 1 (2024): Jurnal IlmuBudaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v12i1.32753

Abstract

This textual analysis examines the representation of Marxism in Jessie J’s song “Price Tag.” Qualitative methodology and textual analysis within a Marxist critiques the lyrics’ engagement with capitalism. Findings show “Price Tag” conveys discernible Marxist themes of anti-consumerism, anti-capitalism, alienation, and communal values. References to money and commodification are framed negatively while collective dancing is endorsed. The ubiquitous song demonstrates Marxism of profiteering, working conditions, and the reification of social relations under capitalism. However, complex concepts are diluted into accessible slogans prioritizing human dignity over materialism. The paper concludes Marxist analytics subtly permeate mainstream consciousness through lyrical assimilations. This initial textual reading indicates popular music’s continuity as a conduit for radical political thought in digestible aesthetic forms. Overall, analysis reveals Jessie J’s mass-marketed song derives theoretical substance from Marxism to advance ethical arguments. The study finds song allows marginalized political perspectives to disseminate despite commodification of artistic works under capitalism.
Co-Authors Ade Sudirman Ade Sudirnab Aditya, Prinaldi Adriana, Widha Anah, Anah Anisa Padillah Ardini, Fadhila Malasari Dayat Dayat Dedeh Jubaedah Deliyanti, Dian Ema Rohmatul fazriyah Enasaroh, Enasaroh Esih Novia Ferdiansyah Fitriyani Fitriyani Ghafera Kamelia Zahrotuhayaty Hartini, Reni Heva Rostiana Ika Meika Ika Yunitasari Ilham, Galih Fahrizal Ita Rosita ita, Ita Rosita Khoerunnisa, Siti Alnida Maryani, Yeni Meliyawati Muldiyana Nugraha Nadiya, Nadiya Nadiya Neng Wilda Nida Hayati, Nida Nur Azmi Rohimajaya Nur Azmi Rohimajaya NUR KHOLIFAH Nurlatifah, Ade Padillah, Anisa Parida, Ida Purlilaiceu Putri, Elisa Anggita Ratih Dewi Lestari Riandi Riandi Riandi Riandi Rizdki Elang Gumelar Rizdki Elang Gumelar Rostiana, Heva Saraswati Sari, Nani Putpita Sarni Sarni Sartika, Nenden Suciyati Silviani, Nani Sopyan Sauri Sudirman, Ade Sudirnab, Ade Tatu Munawaroh Tatu Munawaroh Trisnawati Trisnawati Wahyudin Wahyudin Welliam Hamer, Welliam Widiatmoko, Mualwi Zahrotuhayaty, Ghafera Kamelia