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<![CDATA[ANALYSIS OF THE INFLUENCE OF RATE, TYPE OF INSURANCE PRODUCT AND IMPLEMENTATION OF INSURANCE POLICY PREMIUM PAYMENT POLICY ON INSURANCE PRODUCT PURCHASE DECISION AT PT. BSAM MEDAN INSURANCE ]]>
<![CDATA[Annisa Amelia]]>;
<![CDATA[Paham Ginting]]>;
<![CDATA[Endang Sulistya Rini]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 3 (2025): FEBRUARY ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/ijset.v4i3.703
<![CDATA[Talk about consumer purchasing behavior associated with the purchase of an insurance product, it will relate to answer the question of what type of insurance product that will be purchased, how much tariff should be issued by the holder of the policy premiums, and how the company's payments insurance policy. The problem in this study is the Tariff, Product Insurance Types and Insurance Premium Payment policies significantly influence the purchase decision of Insurance Products in PT BSAM Insurance Medan. The method used in this study is descriptive quantitative, and the nature of this study is explanotary research. The population in this study is 7590 totaled of insurance policyholders with a total sample of 400 respondents. The data analysis technique used in this study is multiple regression analysis. To test the hypothesis, F test was used to test simultaneously, and the t test for partial testing. The test results show that the hypothesis simultaneously (Test F) variable tariff, Products, and Insurance Premium Payment Policy has a positive and significant impact on Purchasing Decisions Insurance Products, while partial (t test) variable tariff and products has a positive and significant the decision to purchase insurance products in BSAM Insurance Medan, and variable insurance policy premium payment policy is not a positive and significant impact on the buying decision Insurance Products Insurance BSAM Medan.]]>
<![CDATA[THE INFLUENCE OF CONTENT MARKETING STRATEGIES AND SERVICE QUALITY ON WORD OF MOUTH THROUGH STUDENT SATISFACTION AT STIM SUKMA MEDAN ]]>
<![CDATA[Syahrida Khairani]]>;
<![CDATA[Paham Ginting]]>;
<![CDATA[Beby Karina Fawzeea Sembiring]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/ijset.v4i10.933
<![CDATA[This study aims to determine and analyze the effect of Content Marketing strategies and service quality on word of mouth through student satisfaction at STIM Sukma Medan. This research is quantitative research. The population in this study were students who enrolled in the 2024/2025 academic year at STIM Sukma Medan. The number of samples in this study were 71 students. The sampling technique used probability sampling, the type of sample design that will be used in this study is random sampling technique. The data analysis technique used is quantitative data analysis. The results showed that the Content Marketing strategy had no significant effect on student satisfaction, but had a positive and significant effect on word of mouth. Student satisfaction and service quality are proven to have a positive and significant effect on word of mouth, and service quality also has a significant effect on student satisfaction. Although service quality does not directly affect word of mouth, through student satisfaction, the effect is significant. In contrast, Content Marketing does not have a significant effect on word of mouth through student satisfaction.]]>
<![CDATA[The Effect of Content Marketing on Customer Advocacy with Brand Trust and Customer Engagement as Intervening Variables in the TikTok Application in Medan City ]]>
<![CDATA[Handayani, Erma Florentina]]>;
<![CDATA[Ginting, Paham]]>;
<![CDATA[Lubis, Arlina Nurbaity]]>
<![CDATA[ East Asian Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/eajmr.v3i6.9316
<![CDATA[This research adopts a quantitative method approach. Primary and secondary data are obtained through documentation studies and online questionnaire collection using the Likert scale. The population for this study comprises all TikTok application users in the city of Medan. Path analysis is used to analyze the data in this research. The results indicate that content marketing positively and significantly affects brand trust. Content marketing also has a positive and significant direct effect on customer engagement. Brand trust has a positive and significant direct effect on customer advocacy. Customer engagement has a positive and significant effect on customer advocacy. The research also reveals that content marketing indirectly has a positive and significant effect on customer advocacy through brand trust, and content marketing has a positive and significant effect on customer advocacy through customer engagement as an intervening variable.]]>
<![CDATA[Strategy improves profits through the right investment for households in Serikat Tolong Menolong Setia Sambu Baru Kecamatan Medan Barat ]]>
<![CDATA[Fachrudin, Khaira Amalia]]>;
<![CDATA[Siahaan, Elisabet]]>;
<![CDATA[Ginting, Paham]]>;
<![CDATA[Ginting, Liasta]]>;
<![CDATA[Sipayung, Friska]]>
<![CDATA[ ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2019): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat ]]>
Publisher : <![CDATA[Talenta Publisher ]]>
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DOI: 10.32734/abdimastalenta.v4i2.4087
<![CDATA[Investment is very important to be done in order to obtain benefits in the future. Housewives also need to make this investment. This service aims to provide investment strategies and open householder insights to be able to choose the right type of investment and assist her husband in deciding to invest or support investments made by her husband. Lectures and assistance were given to 25 housewives in STM Sambu Baru, Medan Barat District. After reading the profiles of these mothers it is recommended that the right investment is pure gold. The result is that mothers who have not had investment become interested in investing in gold. Previously they did arisan money, now they change their arisan, i.e. the arisan money is bought pure gold and will be given to the arisan draw. They also agreed to invite their husbands to invest in land and thought to have land investment in their own name.]]>
<![CDATA[Marketing Strategy for Domestic and International Tour Packages at PT. Yuk Kita Tour ]]>
<![CDATA[Siregar, Ahmad Jailani]]>;
<![CDATA[Ginting, Paham]]>;
<![CDATA[Harahap, R.Hamdani]]>
<![CDATA[ Formosa Journal of Multidisciplinary Research Vol. 3 No. 7 (2024): July 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjmr.v3i7.10158
<![CDATA[This research discusses Tourism, one of the largest industries in the world and is a sector that many countries rely on. This study aims to find out the marketing strategy of tour packages in PT. Yuk Kita Tour on Domestic and International Tour Packages. This research method was carried out to consumers of PT. Yuk Kita Tour, The reason for choosing this location is because PT. Yuk Kita Tour is a travel agency that is different from other travel agencies. The types and sources of data in this study use qualitative data types, such as: the results of descriptive interviews, the potential attraction of tourists of PT. Yuk Kita Tour and two data sources, namely primary data sources and secondary data sources. In collecting data using three techniques, namely: observation where this research is carried out by direct observation of PT. Yuk Kita Tour. To determine the informants using the purposive sampling technique, the researcher determines in advance who is the sample, and mentions the status of each according to the researcher's wishes and objectives. Research Results of PT. Yuk Kita Tour Implement the SO strategy by increasing sales promotion to the target market, increasing cooperation with hotels and travel agents and maintaining diversity and innovation in product and service quality.]]>
<![CDATA[THE INFLUENCE OF eWOM AND PERCEPTION OF PRICE ON PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN KAHF CARE PRODUCTS ]]>
<![CDATA[Irfan Syahputra]]>;
<![CDATA[Paham Ginting]]>;
<![CDATA[Arlina Nurbaity Lubis]]>
<![CDATA[ International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June ]]>
Publisher : <![CDATA[CV. Radja Publika ]]>
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DOI: 10.54443/ijebas.v3i3.951
<![CDATA[eWOM is a form of electronic word-of-mouth communication that includes reviews and recommendations. Price perception is the consumer's evaluation of a product's value in relation to its price. Brand image refers to consumers' perception of a product brand that is embedded in their minds. The sales percentage of Kahf Care products fluctuated between the years 2021 and 2022. This is due to the emergence of many local brands offering similar specialized grooming products for men. This study aims to analyze the influence of eWOM and the perception of price on purchase intention with brand image in Kahf Care products. The study examines 380 respondents who use Kahf Care products, selected through purposive sampling technique, and is tested using the statistical analysis method of path analysis. The results of the first substructure indicate that eWOM and price perception have a positive and significant impact on brand image. The results of the second substructure indicate that eWOM, price perception, and brand image have a positive and significant influence on purchase intention. There is a direct positive and significant influence of eWOM and perception of price on purchase intention. This research also shows that eWOM and price perception have an indirect positive and significant influence on purchase intention through brand image. Brand image acts as an intervening variable based on the Sobel test. and brand image has a positive and significant influence on purchase intention. There is a direct positive and significant influence of eWOM and perception of price on purchase intention. This research also shows that eWOM and price perception have an indirect positive and significant influence on purchase intention through brand image. Brand image acts as an intervening variable based on the Sobel test. and brand image has a positive and significant influence on purchase intention. There is a direct positive and significant influence of eWOM and perception of price on purchase intention. This research also shows that eWOM and price perception have an indirect positive and significant influence on purchase intention through brand image. Brand image acts as an intervening variable based on the Sobel test.]]>
<![CDATA[THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON PURCHASE DECISIONS THROUGH CONSUMER TRUST IN FORE COFFEE PRODUCTS AT SUN PLAZA MEDAN ]]>
<![CDATA[Erwin Sahat Mora Pardede]]>;
<![CDATA[Paham Ginting]]>;
<![CDATA[Endang Sulistya Rini]]>
<![CDATA[ International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August ]]>
Publisher : <![CDATA[CV. Radja Publika ]]>
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DOI: 10.54443/ijebas.v3i4.964
<![CDATA[This research aims to analyze the phenomenon of the problem in the form of applying different promotions and product tastes at each Fore Coffee outlet causing low consumer purchasing decisions for Fore Coffee products. This is an associative type of research. The population in this research is consumers who have purchased online and offline from Fore Coffee Sun Plaza Medan and the sample is 135 respondents. The sample is withdrawn by a non-probability sampling using the purposive sampling method. The data using are primary data and secondary data are obtained through a list of statements and documentation studies. The data analysis technique employs structural equation modeling (SEM) with the analytical tools of Smart PLS. The research results directly show that online customer reviews and online customer ratings have a positive and significant effect on purchasing decisions, online customer reviews and online customer ratings have a positive and significant effect on consumer confidence, consumer confidence has a positive and significant effect to the purchase decision. Then the test results which are carried out indirectly show that consumers trust are able to mediate online customer review correlation with purchasing decisions and are able to mediate online customer rating correlation with purchase decisions.]]>
<![CDATA[EFFECT OF SERVICE MARKETING MIX AND SERVICE QUALITY THROUGH CUSTOMER SATISFACTION ON CUSTOMER LOYALTY IN BANK BTPN ZAINUL ARIFIN MEDAN ]]>
<![CDATA[Indah Ardhina Oktaria]]>;
<![CDATA[Endang Sulistya Rini]]>;
<![CDATA[Paham Ginting]]>
<![CDATA[ International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August ]]>
Publisher : <![CDATA[CV. Radja Publika ]]>
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DOI: 10.54443/ijebas.v3i4.982
<![CDATA[Banks as financial institutions are businesses that are exposed to many problems and are not even discussed and studied endlessly on various occasions. The ups and downs and ups and downs of the banking business in Indonesia have a direct effect on all business sectors wherever and whenever. PT Bank Tabungan Pensiunan Nasional, Tbk is a company engaged in the banking sector, which was founded in 1958, and is headquartered in Jakarta Customer loyalty in this study is influenced by the service marketing mix where there are still a lack of aspects of the service marketing mix so that customers switch to other banks, as well as service quality which is still considered not good in terms of service to customers so that this also affects customer satisfaction so that it is necessary to examine based on the variables that have been described. The purpose of this study was to analyze the influence of service marketing mix and service quality through customer satisfaction on customer loyalty at PT. Bank BTPN Tbk Zainul Arifin Medan Branch. This type of research is associative research and the population in this study is PT. Bank BTPN Medan branch of Zainul Arifin as many as 63,276 customers, with a total sample of 397 customers. The sampling method used is purposive sampling. Data analysis was carried out through PLS-SEM using the SmartPLS program. The results showed that the service marketing mix, service quality and customer satisfaction had a positive and significant effect on customer loyalty at PT. Bank BTPN Medan branch of Zainul Arifin. then indirectly service marketing mix has a positive and significant effect on customer loyalty through customer satisfaction and service quality through customer satisfaction has a positive and significant effect on customer loyalty at PT. Bank BTPN Medan branch of Zainul Arifin.]]>
<![CDATA[THE INFLUENCE OF OMNI-CHANNEL STRATEGY AND CUSTOMER EXPERIENCE ON REPURCHASE INTEREST THROUGH CONSUMER SATISFACTION WITH THE PRODUCT SOMETHINC SUN PLAZA MEDAN ]]>
<![CDATA[Shabrina Tifani]]>;
<![CDATA[Endang Sulistya Rini]]>;
<![CDATA[Beby Karina Fawzeea Sembiring]]>;
<![CDATA[Paham Ginting]]>;
<![CDATA[Parapat Gultom]]>
<![CDATA[ International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 6 (2023): December ]]>
Publisher : <![CDATA[CV. Radja Publika ]]>
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DOI: 10.54443/ijebas.v3i6.1323
<![CDATA[This research aims to see the influence of omnichannel strategy and customer experience on repurchase interest through consumer satisfaction with Somehinc products at Sun Plaza Medan. The type of research used is quantitative research. The population in this study were 154 consumers who had purchased Somethingnc products. The sample size was drawn using non-probability sampling using the purposive sampling method. The data used are primary data and secondary data obtained through a list of statements and documentation studies. The data analysis technique uses structural equation modeling (SEM) with the Smart PLS 3.3 analysis tool. The research results directly show that omnichannel strategy has a positive and significant effect on repurchase interest, omnichannel strategy has a positive and significant effect on consumer satisfaction, customer experience has a positive and significant effect on repurchase interest and customer experience has a positive and significant effect on consumer satisfaction. Consumer satisfaction has a positive effect on repurchase interest. Then the results of tests carried out indirectly show that tourist satisfaction is not able to mediate the relationship between omnichannel strategy and repurchase interest, but consumer satisfaction is able to mediate the relationship between customer experience and repurchase interest..]]>
<![CDATA[IMPACT OF LEADERSHIP STYLE AND WORK CONFLICT ON PERFORMANCE IN THE MEDICAL FIELD AND HEALTH OF NORTH SUMATERA REGIONAL POLICE THROUGH JOB SATISFACTION ]]>
<![CDATA[Cynthia Rut Vio Nanda Tarigan]]>;
<![CDATA[Paham Ginting]]>;
<![CDATA[Yeni Absah]]>
<![CDATA[ International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 1 (2024): February ]]>
Publisher : <![CDATA[CV. Radja Publika ]]>
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DOI: 10.54443/ijebas.v4i1.1412
<![CDATA[Employee performance in a government organization is an important component in achieving the goal of providing the best service to the community. As a result, leaders must effectively handle work conflicts that affect employee performance and job satisfaction. This research aims to analyze the influence of leadership style and work conflict on performance in the field of medicine and health in the North Sumatra Regional Police, as well as through job satisfaction. Leadership style and work conflict are identified as factors that influence individual performance in the organizational context. Data was collected through a survey using a questionnaire distributed to 83 respondents in the North Sumatra Regional Police's Biddokkes. Data were analyzed using descriptive analysis and SEM (Structural Equation Model) analysis. The research results show that leadership style has a positive and significant influence on performance in the field of medicine and health in the North Sumatra Regional Police. Work conflict has a negative and significant effect on performance. High work conflict tends to hinder individual performance. Job satisfaction can mediate the relationship between leadership style, work conflict, and performance. This means that if individuals feel satisfied with their work, the negative influence of work conflict can be reduced and the positive influence of leadership style can be increased. This research provides an important contribution to the understanding of the factors that influence performance in the field of medicine and health in the North Sumatra Regional Police. The practical implication of this research is the importance of developing an effective leadership style and good conflict management in improving individual performance. Apart from that, organizations also need to pay attention to job satisfaction as a factor that can mediate the relationship between leadership style, work conflict and performance.]]>
