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THE INFLUENCE OF COMPETITIVE ADVANTAGE AND E-BANKING FACILITIES ON CUSTOMER SATISFACTION WITH TRUST CUSTOMERS USER E-BANKING AS A VARIABLE INTERVENING AT PT BANK NEGARA INDONESIA PADANGSIDIMPUAN BRANCH Windi Puspita Dian Sari Hasibuan; Paham Ginting; Endang Sulistya Rini
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 5 (2024): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i5.2151

Abstract

The form of product service developed by the bank is Electronic Banking or commonly referred to as E-Banking. BNI has E-Channel designation as E-Banking service product. E-Banking is one of bank services that enables customers to obtain information, can make communication and banking transactions through the Internet, and not a bank that only provides banking services through the internet. The purpose of this research is to know and analyze the influence of competitive advantage and e-banking facility to customer satisfaction with customer trust of e-banking user as intervening variable at PT. Bank Negara Indonesi (Persero), Tbk Padangsidimpuan Branch. Data collection in this research is done through survey approach with quantitative descriptive research type by spreading questionnaire to 94 people. Data analysis method used is path analysis (path analysis). The results showed that simultaneously showed competitive advantage and e-banking facilities have a positive and significant impact on customer satisfaction. Partially Competitive advantage positively and significantly to customer satisfaction. The e-banking facility has a positive and significant impact on customer satisfaction. Competitive advantage positively and positively influence to the belief of customer of e-banking user. The e-banking facility has a positive and significant impact on the e-banking customer's confidence. The e-banking facility has a positive and significant impact on the e-banking customer's confidence. The e-banking customer's confidence has a positive and significant impact on customer satisfaction. Competitive Advantages and e-banking Facility Positive Influence on Customer Satisfaction through Customer Confidence e-banking users as intervening variable at PT. Bank Negara Indonesia (Persero), Tbk Padangsidimpuan Branch.
THE EFFECT OF PRICE AND CELEBRITY ENDORSERS ON PURCHASE DECISIONS WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN MS GLOW SKINCARE PRODUCTS Endang Satriani Siregar; Paham Ginting; Beby Karina Fawzeea Sembiring
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 1 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i1.2341

Abstract

Skincare products also support this development. The goal of skincare is to maintain healthy and firm skin through a series of skincare treatments that utilize specific products. Customers who value their appearance will undoubtedly choose skincare products that provide the highest level of happiness when worn, which of course encourages manufacturers to develop more innovative products in an effort to attract customers. MS Glow, a skincare company that has recently joined the Indonesian beauty product industry, managed to bring home the Indonesia Best Brand Award 2020 in the field of Exclusive Facial Care. This type of research uses a quantitative approach and is associative in nature. This research was conducted in Rantauprapat City, Labuhanbatu Regency, North Sumatra Province, aimed at customers who use MS Glow Skincare products and the research time was carried out starting from September-December 2024. The population of this study includes MS Glow customers.
THE EFFECT OF SERVICE QUALITY AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION AND THEIR IMPACT ON CUSTOMER LOYALTY AT MAYO DIET MEDAN CATERING Laily Artha Nasution; Paham Ginting; Arlina Nurbaity Lubis
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1312

Abstract

Globalization brings changes to human lifestyles from bad to better, from not prioritizing health to making health a priority in one's life. Health can be obtained in several ways, one of which is maintaining food intake to avoid consuming food carelessly in the sense of fatty and containing high cholesterol. Mayo Diet Medan provides health food products by not consuming rice and salt for a specified time, in order to control electrolyte and water levels in the body to facilitate the destruction of bad fats and processing fat into energy for daily activities. Mayo Diet Medan is one of the health food catering located in the city of Medan. The purpose of this study was to determine the effect of physical evidence, reliability, responsiveness, assurance, empathy and relationship marketing on customer satisfaction and its impact on customer loyalty Mayo Diet Medan. This type of research is Descriptive Quantitative. This study used the Proposive sampling method to collect data from 86 respondents with a sample using the Slovin formula. The data analysis method used was path analysis using SPSS software. The results of the study show that sub-model I shows that service quality consisting of reliability, responsiveness, assurance has a positive and significant influence on Customer Satisfaction. Service quality in the form of empathy has a positive but insignificant influence on customer satisfaction, and for the physical evidence variable has a negative but insignificant influence on customer satisfaction at Mayo Diet Medan. Relationship Marketing has a positive and significant influence on Customer Satisfaction at Mayo Diet Medan. From the results of the study conducted in sub-model II shows that the service quality variable consisting of physical evidence, reliability, assurance and empathy has a positive and significant influence on loyalty. The service quality variable in the form of responsiveness has a negative but insignificant influence on customer loyalty. Relationship marketing has a positive and significant influence on customer loyalty. And customer satisfaction has a positive and significant influence on customer loyalty. From the results of the study conducted shows that service quality consisting of reliability, responsiveness, assurance, empathy has a positive influence on customer loyalty through Customer Satisfaction at Mayo Diet Medan. Physical evidence has a negative influence on customer loyalty through customer satisfaction because Mayo Diet Medan has provided the best raw materials and has its own operational standards regarding employee appearance and neatness.
The Effect of Corporate Image and Career Development on Employee Performance with Work Commitment as A Moderating Variable at PT Rifan Financindo Berjangka Medan Harianja , Rotua Margaretta; Siahaan, Elisabeth; Ginting, Paham
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.170

Abstract

The development of the increasingly complex investment business requires companies to have quality human resources with a good corporate image in the eyes of the public and employees to support employee performance with career development that becomes an internal supporting factor for employees to achieve their targets. The work commitment of each employee is very much considered in order to achieve each company's goals. This research is motivated by fluctuations in employee performance which are influenced by public perception of the company's image and the lack of optimal career development in the work environment. The research method used is a quantitative approach with moderated regression analysis. Data was collected through the distribution of questionnaires to employees at PT Rifan Financindo Berjangka Medan. This study used all employees of PT Rifan as a research population with a sample of 105 people with a data collection technique using a likert scale questionnaire. The results showed that company image and career development had a positive and significant effect on employee performance, while work commitment did not play a significant role as a moderation variable even though it had a direct influence on performance. These findings confirm the importance of strengthening the company's image and sustainable career development programs as key factors in improving employee performance.
The Influence of Job Insecurity and Job Stress on Quitting Intentions, with Early Retirement as a Moderating Variable Asdilvira, Beby; Ginting, Paham; Siahaan, Elisabeth
International Journal of Science, Technology & Management Vol. 4 No. 1 (2023): January 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i1.748

Abstract

Intention to cease working is a condition that causes workers to willingly or involuntarily quit their occupations. Job instability is one of the variables that contribute to the desire to cease working. Additionally, job stress is a factor that contributes to the desire to cease working. The goal of this research was to examine the relationship between job instability and work stress and the desire to retire early. This study's demographic and sample consisted of 58 Xyz Aviation Medan Branch workers. Using descriptive analysis and moderated regression analysis, the data were evaluated (MRA). The findings revealed that job uncertainty and work stress had a positive and statistically significant influence on the desire to cease working. In addition, early retirement might amplify the impact of job uncertainty and stress on the decision to cease working.
Analysis applicability of 360-degree feedback performance appraisal as a new technique performance appraisal for civil servants Tambunan, Toman Sony; Ginting, Paham; Sirojuzilam, Sirojuzilam; Absah, Yeni
Review of Management, Accounting, and Business Studies Vol. 2 No. 1 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v1i2.3645

Abstract

The literature on 360-degree feedback performance appraisal systems has attracted considerable attention by showing a link between behavior change and individual performance. This study aimed to analyze the strengths, weaknesses, opportunities, and threats to the 360-degree feedback performance appraisal system for Civil Servants in the City Government of Medan. To determine the participants in this study, it was calculated using the formula, Slovin. The data was collected through observations, interviews, and literature studies. Data analysis used qualitative descriptive analysis. The data results would be used to determine the strengths, weaknesses, opportunities, and threats to the implementation of the Civil Servants' 360-degree feedback performance assessment system in the City Government of Medan. The strategy of implementing a 360-degree feedback performance appraisal system as a performance assessment system for Civil Servants in the City Government of Medan was creating a joint commitment to support a fair and objective performance appraisal system, implement a 360-degree feedback performance appraisal system as an effective performance appraisal system for Civil Servants in the City Government of Medan, involving the participation of many parties to formulate assessment instruments, involving the participation of several parties at each interconnected level to act as an assessment team, improving the competence of human resources in conducting the appraisal process, establishing performance appraisal instruments that reflect aspects of actual attitudes, behaviors, morals, skills, and work outcomes, creating stages and performance appraisal standards, and using information and communication technology (ICT) in the delivery of appraisal instruments.