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All Journal Jurnal Pengolahan Hasil Perikanan Indonesia JURNAL ILMIAH PLATAX Jurnal Akuatika Jurnal Perikanan Kelautan Jurnal Perikanan dan Kelautan Jurnal Akuatika Indonesia Jurnal Biodjati Albacore : Jurnal Penelitian Perikanan Laut Aquacultura Indonesiana Grouper: Jurnal Ilmiah Perikanan Juvenil: Jurnal Ilmiah Kelautan dan Perikanan International Journal of Research in Community Services International Journal of Quantitative Research and Modeling SENTRI: Jurnal Riset Ilmiah Jurnal Riset Rumpun Ilmu Hewani (JURRIH) Jurnal Ruaya : Jurnal Penelitian dan Kajian Ilmu Perikanan dan Kelautan Manfish Journal Eduvest - Journal of Universal Studies Jurnal Kajian dan Penelitian Umum Jurnal Perikanan
Evi Liviawaty
Program Studi Perikanan, Fakultas Perikanan Dan Ilmu Kelautan, Universitas Padjadjaran
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Physics Social Sciences Veterinary Other

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Analysis of Marketing Strategy of Freshwater Ornamental Fish Business in Bandung City, West Java Province Haganta, Louise David; Nurhayati, Atikah; Liviawaty, Evi; Gumilar, Iwang
Jurnal Ilmiah Platax Vol. 12 No. 2 (2024): ISSUE JULY-DECEMBER 2024
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35800/jip.v12i2.55236

Abstract

The purpose of this study is to analyze appropriate marketing strategies that can be applied to the freshwater ornamental fish business in Bandung City. The research will be conducted in a time frame and location from March to April 2024 in Bandung City. The analysis method used is SWOT analysis. The initial stage involves the analysis of internal factors (IFAS) and external factors (EFAS). Next, perform the calculation of the IFE EFE matrix and the formulation of marketing strategies using the grand strategy matrix. Based on the results of the analysis, both internal factors and external factors each have 5 factors. Strengths include Good quality ornamental fish, strategic location, affordable prices, a large selection of fish species, and comfortable and clean stores. Weaknesses include hampered marketing activities, promotion has not been maximized, fish dying from the disease, do not update on social media, and unsatisfactory service. Opportunities include the trend of ornamental fish, the number of ornamental fish suppliers being relatively large, supportive government policies, consumer confidence in products, and ornamental fish as a hobby or decoration. Threats include changes in consumer tastes, increasingly fierce business competition, price games from competitors, the entry of ornamental fish from abroad, and a lack of market information. The results of the grand strategy matrix analysis show that the position of the X-axis (0.48) and the Y-axis (0.42) is in quadrant I, so the right strategy that can be applied is an aggressive strategy (SO) which means utilizing strengths and opportunities. S-O strategies that can be applied include maintaining and improving the quality of ornamental fish, increasing the number of different types of ornamental fish, setting prices that can be reached by consumers, expanding ornamental fish business premises, and arranging and maintaining the cleanliness of business premises. Keywords: SWOT analysis; Freshwater ornamental fish; Marketing strategy. Abstrak Tujuan penelitian ini adalah untuk menganalisis strategi pemasaran yang tepat yang dapat diterapkan pada usaha ikan hias air tawar di Kota Bandung. Waktu dan lokasi penelitian dilakukan pada bulan Maret sampai bulan April 2024 di Kota Bandung. Analisis yang digunakan dalam penelitian ini adalah analisis SWOT. Tahap pertama dengan melakukan analisis faktor internal (IFAS) dan faktor eksternal (EFAS). Berikutnya melakukan perhitungan matriks IFE EFE dan perumusan strategi pemasaran menggunakan matriks grand strategi. Berdasarkan hasil analisis faktor internal dan faktor eksternal masing-masing memiliki 5 faktor. Kekuatan meliputi Kualitas ikan hias baik, lokasi strategis, harga yang terjangkau, banyak pilihan jenis ikan, dan toko yang nyaman dan bersih. Kelemahan meliputi Kegiatan pemasaran terhambat, promosi belum maksimal, ikan mati karena penyakit, tidak update dimedia sosial, pelayanan yang tidak memuaskan. Peluang meliputi Tren ikan hias mengalami peningkatan, jumlah pemasok ikan hias relatif banyak, kebijakan pemerintah yang mendukung, kepercayaan konsumen terhadap produk, dan ikan hias sebagai hobi ataupun hiasan. Ancaman meliputi perubahan selera konsumen, persaingan bisnis semakin ketat, permainan harga dari pesaing, masuknya ikan hias dari luar negeri, dan kurangnya informasi pasar. Hasil dari analisis matriks grand strategi menunjukkan posisi sumbu X (0,48) dan sumbu Y (0,42) berada pada kuadran I, maka strategi yang tepat yang dapat diterapkan adalah strategi agresif (SO) yang berarti memanfaatkan kekuatan (strength) dan peluang (opportunities). Strategi SO yang dapat diterapkan antara lain Mempertahankan dan meningkatkan kualitas ikan hias, menambah jumlah jenis ikan hias yang berbeda, menetapkan harga yang dapat dijangkau oleh konsumen, memperluas tempat usaha ikan hias, serta menata dan menjaga kebersihan tempat usaha. Kata Kunci: Analisis SWOT; Ikan hias air tawar; Strategi pemasaran.
PERENDAMAN FERMENTASI AIR CUCIAN BERAS DAN GARAM TERHADAP MASA SIMPAN FILET NILA MERAHPADA PENYIMPANAN SUHU RENDAH BERDASARKAN JUMLAH MIKROBA Shilfana Fitriana; Evi Liviawaty; Junianto Junianto; Rusky Intan Pratama
Jurnal Perikanan Unram Vol 14 No 2 (2024): JURNAL PERIKANAN
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jp.v14i2.843

Abstract

Ikan nila merah banyak digemari oleh masyarakat Indonesia, dikarenakan rasa dagingnya gurih dan tebal mirip daging ikan kakap merah. Salah satu produk ikan nila adalah filet nila dengan kulit, memiliki keunggulan yaitu mengandung nilai gizi yang tinggi terutama kandungan protein dan lemak, namun memiliki kekurangan yaitu cepat mengalami penurunan mutu. Strategi untuk mengurangi jumlah bakteri bisa melalui penambahan senyawa pengawet alami. Fermentasi air cucian beras yang ditambah dengan konsentrasi garam menghasilkan senyawa asam laktat yang anti bakteri sehingga dapat memperlambat pertumbuhan bakteri. Penelitian ini bertujuan untuk menentukan konsentrasi garam pada fermentasi air cucian beras yang paling baik terhadap masa simpan filet nila merah berdasarkan jumlah mikroba pada penyimpanan suhu rendah (5-10. Metode penelitian yang digunakan adalah eksperimental dengan empat perlakuan masing- masing secara duplo, yaitu melakukan perendaman selama 30 menit terhadap filet nila dengan penambahan fermentasi air cucian beras pada setiap konsentrasi (0%, 2%, 3%, 4%). Hasil penelitian menunjukan bahwa rata-rata nilai pH filet nila merah tanpa perlakuan selama penyimpanan cenderung lebih tinggi jika dibandingkan dengan filet nila merah yang diberi perlakuan. Hal ini dikarenakan tidak adanya senyawa yang mengontrol fermentasi air cucian beras. Filet nila merah tanpa perlakuan hanya memiliki masa simpan selama 6 hari, sedangkan filet nila merah dengan perlakuan memberikan masa simpan lebih lama sekitar 7-8 hari. Berdasarkan hasil penelitian dapat disimpulkan bahwa penambahan konsentrasi garam 3% pada fermentasi air cucian beras merupakan konsentrasi yang paling baik, dan dapat memperpanjang masa simpan filet nila merah sampai hari ke-8 berdasarkan jumlah mikroba pada penyimpanan suhu rendah (5-10.
Penggunaan Larutan Fermentasi Kulit Singkong dan Garam Terhadap Masa Simpan Filet Nila Merah Berdasarkan Jumlah Mikroba Pada Penyimpanan Suhu Rendah Shally Auliyatul Hakim; Evi Liviawaty; Subiyanto Subiyanto; Rusky Intan Pratama
Jurnal Perikanan Unram Vol 14 No 3 (2024): JURNAL PERIKANAN
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jp.v14i3.928

Abstract

This research was conducted to analyze the best salt concentration in the cassava peel fermentation solution to extend the shelf life of red tilapia fillets based on the number of microbes during low temperature storage (5°-10°C). Soaking red tilapia fillets using fermented cassava peel solution with various added salt concentrations consisting of 4 treatments, namely 0% (control), 2%, 3% and 4%, soaking for 30 minutes for each fillet according to the treatment. The parameters observed were the number of bacterial colonies and the degree of acidity (pH), each parameter was carried out in duplicate. For concentrations of 0%, observations were made on days 1, 3, 6, 7, 8, 9, while for concentrations of 2%, 3% and 4%, observations were made on days 1, 4, 7, 8, 9, 10, 11 and 12. The results of the study showed that soaking red tilapia filets using fermented cassava skin solution, namely adding 3% salt concentration, had the best effect on shelf life during low temperature storage with an acceptance limit of up to the 11th day with TPC value is 2,5 x 106 and a pH value is 6,5.
KARAKTERISTIK ORGANOLEPTIK PEDA KEMBUNG RENDAH GARAM SELAMA PENGENDALIAN LINGKUNGAN DENGAN PENGGUNAAN KADAR GARAM YANG BERBEDA Usman Lubis; Evi Liviawaty; Lantun Paradhita Dewanti; Rusky Intan Pratama
Jurnal Perikanan Unram Vol 14 No 3 (2024): JURNAL PERIKANAN
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jp.v14i3.942

Abstract

Peda is one of the fermented products made through a spontaneous fermentation process, namely fermentation without starter bacteria. Environmental control is one of the important stages in peda fermentation because at this stage it requires the growth of fermentation bacteria originating from within the fish body. Salt is used during environmental control because salt can inhibit the growth of spoilage microbes and provide a suitable environment for fermentation microbes. The purpose of this study was to determine the use of appropriate salt levels to control the environment for the growth of fermentation bacteria so that the final product produced has uniform quality and the most favorable organoleptic characteristics. This research was conducted in December 2022 at the Fishery Product Processing Laboratory, Faculty of Fisheries and Marine Science, Padjadjaran University. The method used in this research is an experimental method by controlling the fermentation environment for 7 days consisting of six treatments, namely using salt in levels of 0%, 15%, 20%, 25%, 30%, and 35%, with observations made on day 1 to day 7, organoleptic tests were conducted by 15 semi trained panelists. The results of the organoleptic test were analyzed using non-parametric statistics with the Friedman test, if there is a significant difference then a further test of multiple comparison is carried out and the Bayes test is carried out for decision making. The results showed that the best treatment was the treatment using 20% salt content for 7 days with a pH value of 6.3; moisture content of 61.5%; salt content of 11.79% with a median characteristic value of appearance 5, aroma 7, texture 5, and taste 7 which was the most preferred treatment by panelists.
Penggunaan Larutan Fermentasi Kulit Pisang Cavendish dan Garam Terhadap Masa Simpan Filet Nila Merah Berdasarkan Jumlah Mikroba pada Penyimpanan Suhu Rendah widiastuti, Mia; Liviawaty, Evi; Subiyanto, Subiyanto
Jurnal Kelautan, Lingkungan, dan Perikanan Vol 5 No 2 (2024): MANFISH JOURNAL
Publisher : Jurusan Ilmu Kelautan dan Perikanan Politeknik Negeri Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31573/manfish.v5i2.764

Abstract

Filet is a food ingredient that is easily damaged and spoiled, so efforts are needed to extend the shelf life of filet by preserving it using low temperature storage and natural preservatives. This research aims to determine the salt concentration in the cavendish banana peel fermentation solution that is best for the shelf life of tilapia fillets. The method used in this research was experimental with four treatments, namely soaking tilapia filets in a fermented solution of cavendish banana peel with a salt concentration of 0%, 2%, 3% and 4% for 30 minutes, then storing at low temperature (5-10̊C). Observations of fillets treated with 0% salt concentration were carried out on days 1, 3, 6, 7, 8 and 9 of storage, while fillets treated with salt concentrations of 2%, 3% and 4% were carried out on days 1, 4, 7, 8, 9, 10, 11, and 12 of storage. The parameters observed were the number of bacteria (TPC) and the degree of acidity (pH), each carried out in duplicate. The research results showed that tilapia filets with 0%, 2%, 3%, and 4% salt cavendish banana skin fermentation solution had storage limits each of up to 6 days 19 hours, 7 days 2 hours, 8 days 8 hours, and 7 days 22 hours. Cavendish banana peel fermentation solution and the addition of 3% salt concentration is the best treatment with a Total Plate Count (TPC) value of 3.6 x 106 cfu/g and a pH value at the storage limit of 6.0, and can inhibit the growth of spoilage bacteria to the limit. maximum storage 8 days 8 hours.
ANALISIS PROSES PRODUKSI TIRAM PASIFIK (Crassostrea gigas) DENGAN CANGKANG DAN TANPA CANGKANG: STUDI OBSERVASI DI PERUSAHAAN KOBAYASHI SUISAN, JEPANG Luther, Abraham; Fathurohman, Raqil Gilang; Az-Zakiy, Muhammad Luthfi; Liviawaty, Evi
Jurnal Ruaya : Jurnal Penelitian dan Kajian Ilmu Perikanan dan Kelautan Vol 13, No 1 (2025): Jurnal Ruaya : Jurnal Penelitian dan Kajian Ilmu Perikanan dan Kelautan
Publisher : UNIVERSITAS MUHAMMADIYAH PONTIANAK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jr.v13i1.7168

Abstract

Tiram Pasifik (Crassostrea gigas) merupakan salah komoditas yang banyak peminatnya. Proses produksi tiram memiliki beberapa tahapan penting, mulai dari pemeliharaan, pemanenan, dan proses penanganan tiram pasca panen. Tiram dapat dijual dalam keadaan dengan cangkang maupun tanpa cangkang. Perusahaan Kobayashi Suisan merupakan salah satu produsen tiram Pasifik di Jepang. Tujuan dari penelitian ini adalah menganalisis proses produksi tiram Pasifik dengan cangkang dan tanpa cangkang di perusahaan Kobayashi Suisan. Metode pengumpulan data dilakukan secara observasi dan dianalisis secara deskriptif. Hasil studi menunjukkan bahwa proses produksi tiram Pasifik dalam kondisi dengan cangkang dan tanpa cangkang telah sesuai dengan standar yang berlaku sehingga kualitas tiram dapat terjaga hingga berada ditangan konsumen. Proses produksi tiram diperusahaan Kobayashi Suisan berjalan dengan optimal dan dapat mengatasi kendala yang terjadi.
Masa Simpan Kerang Hijau (Perna viridis) pada Suhu Ruang dengan Uji Organoleptik dan Uji pH Rifky Ardytiandi; Muhammad Mush'ab Al Mujahid; Rama Aditya Putra; Evi Liviawaty
JURNAL RISET RUMPUN ILMU HEWANI Vol. 3 No. 1 (2024): April : Jurnal Riset Rumpun Ilmu Hewani
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrih.v3i1.2332

Abstract

Green mussels (Pernan viridis) are a marine resource that has good protein content. Of these advantages, there are disadvantages, namely the relatively short shelf life. The method used in this research is organoleptic testing (including texture, appearance, color and odor), pH and weight loss. The aim of this research is to determine the storage time of green mussels at room temperature. The results obtained in the organoleptic test where the appearance of the buffer lasted for 4 hours, the aroma for 4 hours, and the texture for 5 hours. The initial pH was found to be 7.14 after storage for 12 hours at room temperature, the pH was 6.53 and there was a decrease in weight loss of 11 g. From this research it was found that the longer the storage time, the quality of green mussels (verna piridis) will decrease.
The Effect of Earthworm Meal Addition as an Atrractant in Feed on the Growth of Catfish (Clarias gariepinus) Trisyandi Imanudin; Kiki Haetami; Evi Liviawaty; Iskandar
Grouper Vol. 15 No. 2 (2024): Grouper : Jurnal Ilmiah Perikanan
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/grouper.v15i2.246

Abstract

Catfish is one type of carnivorous fish that can adapt to artificial feed formulations. attractants from animal sources such as earthworm meal can be used as attractants in feed. Attractants added to feed in small amounts can stimulate appetite and fish growth. This study aims to determine the best dose of earthworm meal addition as an attractant in feed so that it affects the growth of catfish. This study used experimental method of Completely Randomised Design (RAL) with 5 treatments and 3 replicates. The treatment used was the addition of earthworm meal attractant in catfish feed at a dose of 0% (A), 5% (B), 7,5% (C), 10% (D), and 12,5% (E). The results showed that the addition of 10% earthworm meal attractant in feed (Treatment D) was the best dose for catfish growth which was able to increase absolute length growth by 6,85 cm and specific growth rate (SGR) by 4,74%/day.
THE USE OF RICE WASHING WATER FERMENTATION SOLUTION AND VINEGAR ON THE SHELF LIFE OF RED TILE FILET BASED ON THE NUMBER OF MICROBES IN LOW TEMPERATURE STORAGE Luther, Abraham; Liviawaty, Evi; Haetami, Kiki
Jurnal Perikanan Unram Vol 15 No 2 (2025): JURNAL PERIKANAN
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jp.v15i2.1413

Abstract

Tilapia fillets are very susceptible to quality degradation. Therefore, efforts need to be made to maintain the quality of tilapia fillets with preservation methods using natural materials such as rice washing water waste. Rice washing water added with vinegar can grow lactic acid bacteria (LAB) through a fermentation process where LAB can fight spoilage bacteria in processed fishery products. The purpose of this study was to determine the use of optimal vinegar concentration in rice washing water fermentation solution to extend the shelf life of tilapia fillets based on the number of bacteria and pH during low temperature storage. The research method used in this study is a descriptive method. The treatment used was the addition of 0%, 0.5%, 1%, 1.5%, 2% vinegar solution and stored at low temperatures (5°-10). The parameters measured included the number of bacterial colonies and the degree of acidity (pH). Concentration 0% observations were made on days 1, 3, 6, 7, 8, 9 while for concentrations of 0.5%, 1%, 1.5%, 2% observations were made on days 1, 4, 7, 8, 9, 10, 11, and 12. The results showed that the fermentation solution of rice washing water with the addition of 1% vinegar concentration was the best for extending shelf life. The treatment of 1% vinegar concentration can maintain the quality of red tilapia fillets until the 11th day with a total of 5.6×107 bacteria and a pH value of 6.70.
THE EFFECT OF FERMENTED RICE WASHING WATER AND VINEGAR SOAKING ON THE SHELF LIFE OF RED TILAPIA FILLETS DURING LOW-TEMPERATURE STORAGE BASED ON ORGANOLEPTIC CHARACTERISTICS Luther, Abraham; Liviawaty, Evi; Haetami, Kiki
Jurnal Perikanan Unram Vol 15 No 3 (2025): JURNAL PERIKANAN
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jp.v15i3.1572

Abstract

Red Nile tilapia (Oreochromis niloticus) fillet is a highly nutritious aquaculture product but is prone to spoilage, thus requiring environmentally friendly preservation innovations. This study aimed to evaluate the effect of fermented rice washing water with varying vinegar concentrations on the organoleptic characteristics of red tilapia fillets during cold storage. The research was conducted experimentally at the Laboratory of Fishery Product Technology, Universitas Padjadjaran, using five vinegar concentration treatments (0%, 0.5%, 1%, 1.5%, and 2%), and organoleptic parameters observed included appearance, odor, mucus, and texture. Data were analyzed using the Friedman test and Bayesian analysis. The results showed that the treatments significantly affected fillet shelf life, particularly in maintaining appearance and mucus up to day 11 of storage. The 1% vinegar concentration was identified as the most effective treatment in preserving fillet freshness during refrigeration. In general, the combination of fermented rice washing water and vinegar can serve as a natural preservative alternative to extend the shelf life of fishery products.
Co-Authors Achmad Rizal Achmad Syauqibik Ainy Justicia Anjelly Maulina Ardani, Ravena Destia Atik Nur Latifah Atikah Nurhayati Auliyatul Hakim, Shally Ayi Yustiati Az-Zakiy, Muhammad Luthfi Azhari Jaya Permana Azizia, Annisa Dewi Nur Azka Layalia Asandri Christin Jelita, Christin Jelita Deni Ramdani Dewanti, Lantun Paraditha Dini Puspita Wardani Dyah Hafizha Nadhira Eddy Afrianto Eddy Afrianto Eddy Afrianto Eddy Afrianto Eddy Afrianto Eri Bachtiar Fadly Pratama Widjaya Fathurohman, Raqil Gilang Fauzi Rachmansyah Fitriana, Shilfana Haganta, Louise David Herman Hamdani Herman Hamdani Heti Herawati Ibnu Dwi Buwono Iis Rostini Ima Nur Halimah Iskandar Iskandar - Iskandar Iskandar Iwang Gumilar Junianto - Junianto - - Junianto . . Junianto Junianto JUNIANTO JUNIANTO Karimah Syakirotin Kiki Haetami Kiki Haetami Laily Hikmawati Lantun Paradhita Dewanti Latif, Arya Zikri Maulana Luther, Abraham Luther, Abraham Mochamad Rudyansyah Ismail Mochamad Untung Kurnia Agung Muammar Alno Muhamad Fauzan Muhammad Aulia Rahman Santoso Muhammad Farhansyah Muhammad Mush'ab Al Mujahid Mutiara Insani Nawang Nila Ririsanti Nia Kurniawati Nia Kurniawati Nia Kurniawati Nia Kurniawati Nielam Vioni Nitie Ismi Otong Suhara Raihan Wandri Samara Rama Aditya Putra Reihan Slamet Riyadi Rifky Ardytiandi Rika Rosmawaty Rina Novita Pranawaty Roffi Grandiossa Rosa - Handayani Rosidah . Rusky Intan Pratama Rusky Intan Pratama Rusky Intan Pratama Rusky Intan Pratama Rusky Intan Pratama Rusky Intan Pratama Salsabila, Reza Santi Amelia Sapinatun Namira Septhyani, Anisa Dwi Shally Auliyatul Hakim Shilfana Fitriana Subiyanto Subiyanto Subiyanto Subiyanto Syarifudin Sahlan Trisyandi Imanudin Usman Lubis Usman Lubis, Usman Vanie Elsis Mariana widiastuti, Mia Yeni Mulyani Yudi Nurul Ihsan Yuli Andriani Yuniar Mulyani Zahidah Zahidah, Zahidah