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All Journal Sosiohumaniora Dinasti International Journal of Education Management and Social Science Jurnal Scientia Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Ekonam : Ekonomi, Akuntansi dan Manajemen INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Journal of Accounting and Finance Management (JAFM) International Journal of Advanced Multidisciplinary Jurnal Manajemen Bisnis Kewirausahaan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Greenation International Journal of Tourism and Management
Nunung Ayu Sofiati (Efi)
Universitas Indonesia Membangun Bandung, Jawa Barat, Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences

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The Effect of Motivation and Competence on Employee Performance with Job Satisfaction as a Mediating Variable (Case Study at The Cidadap District Office of Bandung City) Firma Agustin Dwi Admaja; Salsa Billa Putri Yuningsih; Gurawan Dayona Ismail; Nunung Ayu Sofiati; Riyandi Nur Sumawidjaja
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5346

Abstract

This study aims to analyze the influence of motivation and competence on employee performance directly and indirectly through job satisfaction as a mediating variable at the Cidadap Subdistrict Office in Bandung City. The research employs a quantitative approach and utilizes survey data collected from 52 employees through structured questionnaires measured on a Likert scale. Data analysis is conducted using Structural Equation Modeling with Partial Least Squares (SEM-PLS) to evaluate measurement validity, reliability, and the hypothesized relationships. The findings reveal that motivation significantly affects employee performance both directly and through job satisfaction. Competence influences job satisfaction positively and substantially but does not have a direct significant impact on performance. Job satisfaction serves as a critical mediator enhancing the relationship between motivation and competence toward performance. The results highlight that fostering motivation and developing competence with supportive job satisfaction mechanisms are essential strategies for improving employee outcomes in public sector institutions. This research provides practical implications for management in promoting effective human resource development and enhancing service quality in local government offices.
Digital Marketing Analysis of Customer Satisfaction's Impact on Company Brand Image: Quantitative Study Dendi Sujatmika; Rimayani Rimayani; Nunung Ayu Sofiati; Mochammad Mukti Ali; Yoyo Sudaryo; Riyandi Nur Sumawidjaya; Dadan Abdul Aziz Mubarok
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5375

Abstract

This study aims to analyze the influence of digital marketing on customer satisfaction and its impact on brand image, particularly among consumers of PT. YXY Motors. In today's digital era, the use of online media such as websites and applications has become a key strategy for companies to reach consumers. This study employs a quantitative approach using a survey method with 30 respondents, and a questionnaire as the measurement tool, which has been validated and tested for reliability. The results indicate that the implementation of digital marketing at PT. YXY Motors is quite good, with social engagement as the strongest aspect. However, there are still shortcomings, especially in terms of the duration of digital visits. Customer satisfaction is also considered to be in the fairly satisfied category, with expectations as the dominant aspect and perception as the lowest. Meanwhile, PT. YXY Motors's brand image is in the fairly good category, with the reputation dimension having the highest score and affinity as the lowest. Data analysis shows that digital marketing has a significant effect on customer satisfaction, and customer satisfaction has a positive impact on the company's brand image. These findings indicate the importance of optimal digital marketing management to increase consumer loyalty and positive perceptions of the Yamaha brand.  
The Influence of Leadership, Work Environment, Motivation, Communication, and Training on Employee Performance at PT XYZ – ABC Airport Astiana Nengsi; Aris Setiyani; Nunung Ayu Sofiati
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5417

Abstract

This study aims to analyze the influence of leadership, work environment, work motivation, organizational communication, and training on employee performance at PT XYZ, ABC International Airport. As a strategic national sector, the aviation industry demands effective human resource management to ensure service excellence and organizational competitiveness. This research employs a quantitative approach with descriptive and verificative methods, using Structural Equation Modeling (SEM) AMOS involving 155 respondents. The analysis results indicate that only organizational communication positively and significantly affects employee performance (p < 0.05), while leadership, work environment, motivation, and training show no direct significant effect. These findings highlight the critical role of effective internal communication in enhancing performance within complex and dynamic work environments such as airports. The managerial implication is the need for the company to prioritize the development of robust internal communication systems both vertically and horizontally to support efficient coordination, prompt decision-making, and overall productivity improvement. This study contributes both theoretically and practically to the development of human resource strategies in the air transportation service sector.
Co-Authors Ade Salman Alfarisi Albert Gamot Malau Aldi Rahman Lazuardi Ana Hadiana Andi Sukandi Andriasan Sudarso Anggono Anggono Raras Tirto Sakti Anggono Raras Tirto Sakti Anggono Raras Tirto Sakti April Gunawan Malau Aris Setiyani Astiana Nengsi Astrin Kusumawardani Benny Bernadus Cahyono, Yoyok Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dayan Hakim Natigor Dayona Ismail, Gurawan Dendi Sujatmika Detya Wiryany Devyanthi Syarif Dyah Purnamasari Egi Fernandez Fauzan Daffa Firma Agustin Dwi Admaja Fitria Ariyani Fitria Ariyani Gurawan Dayona Ismail Gustiawan, Rudi Hisashi, Rendy Mahardhika Indra Sani Irving Ignatius Paul Luntungan Irving Irving Ignatius Paul Luntungan Ismail, Gurawan Dayona Ita Kumaratih Josua Panatap Soehaditama Kartika Nuradina Lazuardi, Aldi Rahman Lili Suryati Meilani Eka Putri Andrean Mochammad Mukti Ali Mochammad Subagio Nana Trisnawati Nandan Limakrisna Palupi Permata Rahmi Pertiwi, R. Dewi Prinska Damara Sastri Pujianto, Gatot Rama Chandra Jaya Rimayani Rimayani Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaya Rizki Fathurrahman Septian Rona Tumiur Mauli Carolin Simorangkir Salsa Billa Putri Yuningsih Sonya Sidjabat Thessa Tri Astuty Tjipto Sajekti Wardana, Wikrama Wiara Sanchia Grafita Ryana Devi Wikrama Wardana Yosi Pahala Yoyo Sudaryo