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All Journal Jurnal Komunikasi Pembangunan Buletin Peternakan Jurnal Studi Pemerintahan Jurnal Ekonomi Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Jurnal Ketahanan Nasional Kanal : Jurnal Ilmu Komunikasi Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) UNEJ e-Proceeding Livestock and Animal Research Animal Production : Indonesian Journal of Animal Production Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Khazanah: Jurnal Studi Islam dan Humaniora JURNAL MANAJEMEN BISNIS Kultura: Jurnal Ilmu Sosial dan Humaniora AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Studi Pemerintahan Jurnal Kawistara
Budi Guntoro
Fakultas Peternakan Universitas Gadjah Mada
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary Other

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DEMOGRAPHIC TARGETING OF USERS IN MOBILE APPLICATIONS FOR LIVESTOCK DIGITAL MARKETING AMONG SMALLHOLDER CATTLE FARMERS Triatmojo, Agung; Muzayyanah, Mujtahidah Anggriani Ummul; Syahlani, Suci Paramitasari; Guntoro, Budi
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 2 (2024): Special Edition in Collaboration with The 6th International Seminar on Agribusin
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i2.22722

Abstract

Several livestock diseases leading to high mortality rates among animals have raised concerns about a potential food crisis in Indonesia. To prevent further spread of these diseases, access to livestock sheds has been restricted. This situation has highlighted the importance of developing alternative marketing channels to facilitate livestock trade. The present study investigates the demographic factors that influence farmers' interest in adopting mobile applications for digital livestock marketing in the Special Region of Yogyakarta. The data for this research was collected from a stratified random sample of 968 respondents across four regions. Prior to the interviews, farmers were provided with an introduction and given the opportunity to experience the mobile applications firsthand. The data analysis employed descriptive statistics, non-parametric analysis, and a logistic regression model. The results indicated a significant (p < 0.05) association between variables such as the farmer's age, educational level, women's decision-making power, farming revenue, cattle ownership, farming experience, and interest in using mobile applications for livestock digital marketing. However, no distinction in adoption interest was observed between farmers who were members of agricultural groups and those who were not. These findings have significant methodological implications, as they require independent interviewing among member farmer groups. This study suggests that developers of mobile applications for livestock digital marketing should consider the lack of digital literacy among farmers as a crucial factor influencing their interest in adopting new technologies. Addressing the digital literacy gap could increase the adoption and effective use of these applications within the farming community.
Cultural Dimensions Toward The Communication Policy of Street Vendors Relocation in The Government of Yogyakarta City LA MANI; BUDI GUNTORO; MUDIYONO MUDIYONO; NUNUNG PRAJARTO
Jurnal Studi Pemerintahan Vol 7, No 4 (2016): November 2016
Publisher : Department of Government Affairs and Administration, Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jgp.2016.0042.551-577

Abstract

Culture appears in all contexts of human life, included in the government's communication policy. The aim of this study is to verify the influence of the cultural dimension toward the communication policy of relocating street vendors by the Government of Yogyakarta City in 2004 to 2010. This study used 258 vendors who had been relocated as the sample. The data analysis used of this study was quantitative with the double regression analysis test. The results of this study showed that the cultural dimension have a significant effect toward the communication of relocation policy of Street Vendors in Yogyakarta. It can be seen from the F-count (71,536) > F-table (4,710), t-count (18,625) > t-table (1,960) with a significance level of 0.000 (α < 0,05). The regression determination coefficient (R2) showed that the communication of relocation policy of street vendors in Yogyakarta is influenced by the cultural dimension, that is about 0,600, or 60%, while the rest is about 40% due to other variables outside of the model studied.
EFEKTIVITAS KOMUNIKASI TELEPON SELULER PENJUALAN TOMAT KECAMATAN PANGALENGAN KABUPATEN BANDUNG Gontom Kifli, Budi Guntoro, dan Endang Sulastri
Jurnal Kawistara Vol 5, No 1 (2015)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.6405

Abstract

The access to information on the selling price of tomatoes by tomato growers is perceived very limitedin the pastin Pangalengan District. The appearance of information technology, such as mobile phone,provides opportunities for tomatoes growers to obtain the access to more information, wider, fasterand cheaper. The general objective of this research is to identify the behavior of tomato growers’communication and the influence aspects of the use of mobile phones toward the effectiveness ofcommunication in Pangalengan District. The method for this research is explanatory survey research.Two-steps random sampling has been used in this research with selected sample of 165 respondents.The research unit is focused on the tomatoes growers who used mobile phones. The result indicates thatthe tomato growers in Pangalengan District perceive the use of mobile phones provides benefits to havemore options for the selling price of tomatoes. The result of statistical analysis shows that the use ofmobile phones among tomato growers and tomato sellers has given significant effect on the effectivenessof communication and increasing the intensity of tomato sales.From this research, it is recommendedto provide the information management of the selling price of tomatoes via mobile phones involvingAgriculture Information Officer (PIP) which already exist today.
BENTUK LARANGAN JURAI SEBAGAI PRANATA MASYARAKAT DI MUARA SAHUNG, KABUPATEN KAUR, BENGKULU Dhanurseto Hadiprashada Hadiprashada,; Budi Guntoro,; Mudiyono Mudiyono; Subejo Subejo
Jurnal Kawistara Vol 6, No 2 (2016)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.15589

Abstract

The value of cultural wisdom that exist in the society in Kaur District, Bengkulu Province, could beapplied in the form of verbal message. They believe that verbal messages, which are used, are convincedby community as a heritage that could become a social regulation. The lack of communication betweengovernment and the community becomes the factor in implementing these values. The lack of attentionfrom the government put culture seemed to be an obstacle factor in development. Documenting thelocal knowledge of community related to cultural values became a problem in contributing to thedevelopment. This verbal messages are called as larangan jurai and used by the community in the NapalHijau village, Muara Sahung, Kaur District, Bengkulu Province. Larangan jurai contains regulations tocommunicate with each other, culture, and the Creator. This study gives an overview about manners,habits, behaviours, and customs as social regulations in the community. The community believed thatlarangan jurai could be able to give the contribution of development in various fields.
Kemandirian Peternak Sapi Perah Anggota Koperasi Susu Warga Mulya Sleman, Daerah Istimewa Yogyakarta Endang Sulastri; F. Trisakti Haryadi; Budi Guntoro; Siti Andarwati; Ahmad Romadhoni Surya Putra
Jurnal Kawistara Vol 11, No 3 (2021)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.v11i3.69331

Abstract

Kemandirian menjadi isu penting bagi komunitas peternak di Indonesia. Dalam hal ini akan dibahas dalam kasus proses peningkatan produksi susu berkualitas dan pengembangan peternakan sapi perah di Indonesia. Produksi susu dalam negeri di Indonesia masih belum memenuhi jumlah permintaan pasar hingga, hal ini mengakibatkan ketergantungan atas impor susu masih cukup tinggi. Oleh karena itu, tuntutan Industri Pengolahan Susu (IPS) mengharuskan peternak untuk meningkatkan produksi dan juga kualitas susu yang dihasilkan menjadi tema penting dalam pembahasan dan analisis penelitian ini. Fokus perhatian dalam penelitian menekankan pada isu kemandirian peternak. Penelitian ini akan menganalisis berdasarkan indikator pengambilan keputusan, kreativitas dan solusi pemecahan masalah. Secara khusus, penelitian ini menganalisis tingkat kemandirian peternak anggota koperasi dan mengetahui faktor-faktor yang kemandirian peternak. Penelitian menggunakan metode survey dengan jumlah sampel 52 peternak anggota Koperasi Susu Warga Mulya. Kemandirian peternak dianalisis dengan menggunakan skor, sementara untuk mengetahui pengaruh umur, pendidikan, kepemilikan betina produktif dan pengalaman beternak terhadap kemandirian peternak sapi perah dilakukan uji regresi. Studi ini menyimpulkan bahwa peternak yang tergabung dalam Koperasi Susu Warga Mulya mayoritas memiliki kemandirian dalam kategori sedang. Berdasarkan hasil tersebut, dapat dijelaskan bahwa peternak memiliki kemandirian yang cukup dalam menjalankan usahanya. Meskipun demikian, peternak masih memiliki kendala besar terkait pengambilan keputusan penetapan harga jual susu. Hal ini dikarenakan peternak tidak memiliki kemandirian untuk menentukan harga jual susu.  
PARTISIPASI MASYARAKAT DALAM PROGRAM PENGELOLAAN IPAL KOMUNAL DI DESA TAMANAN KECAMATAN BANGUNTAPAN KABUPATEN BANTUL Ayu Nur Indah Sari; Budi Guntoro; Rahima Kaliky
Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora Vol. 2 No. 11 (2024): Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora
Publisher : Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penyediaan air bersih dan pengelolaan limbah yang efektif sangat penting untuk kesehatan masyarakat dan keberlanjutan lingkungan. Penelitian ini bertujuan untuk menggambarkan tingkat partisipasi masyarakat dalam pengelolaan Instalasi Pengolahan Air Limbah (IPAL) Komunal di Desa Tamanan, Kecamatan Banguntapan, Kabupaten Bantul, serta mengidentifikasi faktor-faktor yang mempengaruhi partisipasi tersebut. Metode penelitian yang digunakan adalah deskriptif kuantitatif, dengan pengumpulan data melalui survei dan wawancara. Hasil analisis menunjukkan bahwa tingkat partisipasi masyarakat berada pada kategori sedang, dengan rata-rata partisipasi sebesar 60,27%. Partisipasi tertinggi tercatat pada tahap pemanfaatan hasil (67,5%), sedangkan terendah pada tahap pelaksanaan (56,27%). Melalui analisis regresi linear berganda, penelitian ini mengidentifikasi tiga faktor signifikan yang mempengaruhi partisipasi masyarakat: persepsi, sikap, dan peran tokoh masyarakat. Persepsi positif tentang pentingnya pengelolaan limbah berkontribusi pada peningkatan partisipasi, sementara sikap negatif, yang mungkin disebabkan oleh disonansi kognitif, menghambat keterlibatan masyarakat. Selain itu, peran tokoh masyarakat terbukti menjadi pendorong partisipasi yang signifikan. Temuan ini menunjukkan bahwa untuk meningkatkan partisipasi masyarakat dalam pengelolaan IPAL Komunal, perlu adanya pendekatan yang berfokus pada peningkatan persepsi positif dan peran aktif tokoh masyarakat. Selain itu, edukasi berkelanjutan mengenai manfaat IPAL Komunal harus dilakukan untuk meningkatkan kesadaran dan keterlibatan masyarakat. Penelitian ini memberikan wawasan penting bagi pihak-pihak terkait dalam merancang strategi pengelolaan limbah yang lebih efektif dan berkelanjutan.
THE ISLAMIC EXTENSION STRATEGY FOR MUSLIM CONVERTS IN REMOTE CULTURAL SOCIETIES: A CASE STUDY OF THE MERATUS DAYAK TRIBE Arafat, Gusti Yasser; Budi Guntoro; Roso Witjaksono
Khazanah: Jurnal Studi Islam dan Humaniora Vol. 22 No. 2 (2024)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/khazanah.v22i2.14537

Abstract

The key determinants in the extension of Islamic values and practices to a particular rural community lies in the specific meticulous strategies in order to result in the expected outcome. This study qualitatively elaborates scrupulous decent strategies in the extension of Islam to the Dayak tribe on Meratus mountain. The strategies proposed are formulated from to field observation where the researcher participated directly in the act of the community and conducted deep interviews with the indigenous people. The data are analyzed using Miles and Hubberman's cyclic data analysis. The validity and credibility of the data are checked through external validity and triangulation of data sources and methods. The effectiveness of extension and communication strategies are discussed through the viewpoint of extension and communication studies. The preaching of Islam to the community relies on religious axioms that are discussed through the viewpoint of religious studies. Meanwhile, an ethnographic approach is used to understand the life of the Meratus Dayak tribe as the target of the extension. The results of this study is expected to reveal opportunities in extending Islamic values into the life of Meratus Dayak tribe as it shows the traditional values of their heritage. Appreciations and harmonious relationship to their culture and tradition determines the success of Islamic religious extension to their community.
Technological Acceptance of Cattle Farmers in Mobile Applications for Livestock Digital Marketing Triatmojo, Agung; Qui, Nguyen Hoang; El Sayed, Yasser Basstawy; Ummul Muzayyanah, Mujtahidah Anggriani; Syahlani, Suci Paramitasari; Guntoro, Budi
Buletin Peternakan Vol 48, No 2 (2024): BULETIN PETERNAKAN VOL. 48 (2) MAY 2024
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v48i2.92075

Abstract

The farmers have encountered challenges in conducting livestock trade due to the absence of dealer activity caused by Anthrax and Foot Mouth Disease (FMD) epidemics. In this context, it is crucial to utilize technology in livestock marketing to obtain current market information from distant marketplaces and reduce the risk of contagion. To meet these purposes, a mobile phone application has been developed in order to be used by cattle farmers; after that, market testing has been conducted to gain feedback and determine the segmentation. Thus, the study aimed to examine the differences in the perceived ease of use, perceived usefulness, and social impact amongst farmers who are willing and unwilling to embrace a mobile phone application for digital marketing. A total of 968 cattle farmers were surveyed with stratified random sampling techniques in the Special Region of Yogyakarta. The data obtained were analyzed using mean difference inferential analysis. The result showed that farmers with various categories of age, education, farm revenue, farmers group, farmer experience, cattle ownership, and regions have significantly different (p<0.01) perceived usefulness (PU), perceived ease of use (PE), and social influence (SI) on mobile applications for livestock digital marketing. Furthermore, farmers willing to adopt mobile application have significantly higher (p<0.01) PU, PE, and SI factors. This study recommends mobile app developers evaluate potential user needs and background factors that may influence farmers' interest.
Co-Authors Aditya Halim Perdana Kusuma Putra Putra Ageng Setiawan Herianto Agus Setiawan Ahmad Romadhoni Surya Putra Ahmat Endang Two Sulfiar Alia Bihrajihant Raya Alia Bihrajihant Raya Ambar Pertiwiningrum Anang Febri Prasetyo, Anang Febri Arafat, Gusti Yasser Ayu Nur Indah Sari Bayu Andri Atmoko Budi Prasetyo Widyobroto Daduk Merdika Mansur Dhanurseto Hadiprashada El Sayed, Yasser Basstawy Endang Sulastri F. Trisakti Haryadi F. Trisakti Haryadi F. Trisakti Haryadi Gunawan Gunawan Haryadi, Fransiskus Trisakti Hasrianti Silondae Herdianto Kurniawan I Gede Suparta Budisatria Indratiningsih Indratiningsih La Mani LA MANI LA MANI LA MANI, LA M. Imron Rosyidi Mikael Heri Setiyo Wibowo Moch Imron Rosyidi Mudiyono Mudiyono Mudiyono MUDIYONO MUDIYONO Mudiyono Mudiyono MUDIYONO MUDIYONO Mujtahidah Anggriani Ummul Muzayyanah Mujtahidah Anggriani Ummul Muzayyanah Mulatmi, Septi Nur Wulan Nafiatul Umami Nunung Prajarto Nur Laili Marufah Nurul Chamidah nuryanti nuryanti Prajarto, YA Nunung Qui, Nguyen Hoang Rahima Kaliky RASYID, ERWIN Rochijan Rochijan Roso Witjaksono Siti Andarwati Siti Khabir Rasyida Sa’idatin Ahmad Subejo Suci Paramitasari Syahlani Sudi Nurtini Sudi Nurtini Tri Anggraeni Kusumastuti Tri Djoko Wisnumurti Triatmojo, Agung Trisakti Haryadi Wahyudi Wahyudi Wihandoyo (Wihandoyo) Yundari, Yundari Zaitun Zaitun