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Journal : Research Horizon

Work Motivation, Incentive Systems, and Job Stress as Predictors of Sales Performance in the Digital Telecommunications Sector Rismawati, Amelia; Gusti, Yenni Kurnia
Research Horizon Vol. 6 No. 1 (2026): Research Horizon - February 2026
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.6.1.2026.1018

Abstract

This study is motivated by the importance of improving sales performance as a key factor in achieving IndiHome marketing targets in Yogyakarta, where employee performance is influenced by internal factors such as work motivation, incentive systems, and job stress. The purpose of this research is to examine the effect of work motivation, incentive systems, and job stress on the performance of IndiHome sales personnel in Yogyakarta. A quantitative approach with an associative research design was employed, and data were collected through Likert-scale questionnaires distributed to 60 sales staff. The data were analyzed using multiple linear regression with SPSS version 23, including validity, reliability, and classical assumption tests. The results indicate that work motivation and incentive systems have a positive and significant effect on sales performance, while job stress does not have a significant partial effect. However, when examined simultaneously, work motivation, incentive systems, and job stress significantly influence the performance of IndiHome sales personnel in Yogyakarta. In conclusion, improving sales performance can be achieved by strengthening work motivation, implementing fair incentive systems, and effectively managing job stress to support optimal achievement of sales targets.
Job Satisfaction and Stress as Determinants of Employees’ Turnover Intention in Yogyakarta Riyandani, Nila Puspita; Gusti, Yenni Kurnia
Research Horizon Vol. 6 No. 2 (2026): Research Horizon - April 2026
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.6.2.2026.1001

Abstract

High turnover intention among employees of Bale Ayu Restaurant Yogyakarta is reflected in frequent resignations and fluctuations in workforce numbers, a condition assumed to be influenced by both internal employee factors and the work environment. The study aims to analyze the effect of job satisfaction and job stress on employee turnover intention. This research adopts a quantitative approach using a causal associative method with SPSS 22 as the data analysis tool. The population consists of all 60 employees of Bale Ayu Restaurant Yogyakarta, and a saturated sampling technique was applied, in which the entire population was used as the sample. Data were obtained through questionnaires measured using a Likert-type scale. The findings indicate that job satisfaction has a statistically significant negative relationship with turnover intention, suggesting that employees who experience higher levels of satisfaction are less likely to intend to leave the organization. In contrast, job stress shows a significant positive relationship with turnover intention, meaning that increased work-related stress raises employees’ intentions to resign. When examined jointly, job satisfaction and job stress are found to have a significant combined effect on turnover intention among employees of Bale Ayu Restaurant Yogyakarta.