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Pengaruh Kompetensi Sumber Daya Manusia, Literasi Keuangan, dan Teknologi Media Sosial Terhadap Kinerja UMKM di Rawa Bendungan Cilacap Kurniawan, Ibnu Detri; Pemungkas, M. Rijal; Pamikatsih, Mutia; Hakim, Hakim
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/td9a6e14

Abstract

This study aims to analyze the influence of Human Resource Competence, Financial Literacy, and Social Media Technology on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Rawa Bendungan, Cilacap. The background of this research is based on the importance of improving MSME performance as one of the driving sectors of the community's economy, which is influenced by the quality of human resources, financial management capabilities, and the utilization of digital technology in business activities.This study employed a quantitative approach using a survey method. The population consisted of MSME actors in Rawa Bendungan, Cilacap, with a sample of 85 respondents determined using a specific sampling technique. Data were collected through questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis, including t-tests, F-tests, and the coefficient of determination (R²).The results show that partially and simultaneously, Human Resource Competence (X1), Financial Literacy (X2), and Social Media Technology (X3) have a positive and significant effect on MSME performance. The coefficient of determination (R²) is 76%, indicating that the independent variables explain 76% of the variation in MSME performance. The research model demonstrates that the three independent variables adequately explain the performance of MSMEs. Based on these findings, it is recommended that MSME actors continuously improve their competencies, enhance financial management practices, and optimize the use of social media technology to increase competitiveness and business sustainability. The government and related stakeholders are also expected to provide support through training programs, mentoring, and facilitation of access to financing.  
Pengaruh Strategi Networking dan Motivasi Bisnis Terhadap Pendapatan Omset Penjualan Produk Halal pada Mitra Business Center HNI Cilacap 3 Kurniawati, Indri; Hakim, Hakim; Syafi’ah, Syafi’ah
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/f2rdgg86

Abstract

This study aims to analyze the effect of networking strategy and business motivation on the increase in sales turnover of halal products among partners of Business Center HNI Cilacap. Networking strategy refers to the partners’ ability to build and utilize business networks to expand market reach, while business motivation represents internal drives that encourage partners to run and develop their businesses. This research employed a quantitative approach using a survey method. The research population consisted of partners of Business Center HNI Cilacap, with the sampling technique determined through purposive sampling. Data were collected using questionnaires and analyzed using multiple linear regression analysis. The results indicate that networking strategy and business motivation have a positive and significant effect on the increase in sales turnover of halal products, with a coefficient of determination of 79.4%. These findings suggest that strengthening effective business networks and enhancing business motivation can significantly improve partners’ sales performance. This study is expected to serve as a reference for HNI Business Center partners in formulating business development strategies to sustainably increase halal product sales turnover.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen di Toko Jihan Shop Cilacap Puspita, Azmi Kurnia Ayu; Hakim, Hakim; Syafi’ah, Syafi’ah
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zmrxer53

Abstract

This study aims to determine and analyze the effect of service quality and price on customer satisfaction at Jihan Shop Store in Cilacap, both partially and simultaneously. This research employed a quantitative approach using a survey method. The population consisted of all customers of Jihan Shop Store Cilacap, with a total sample of 96 respondents selected through purposive sampling technique. Data were collected by distributing questionnaires, and the data analysis techniques included validity test, reliability test, classical assumption test, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²) using SPSS software. The results of the study indicate that partially, service quality has a positive and significant effect on customer satisfaction. Price also has a positive and significant effect on customer satisfaction. Simultaneously, service quality and price have a significant effect on customer satisfaction, with an R² value of 61.7% at Jihan Shop Store Cilacap. This finding shows that the better the service quality and the more appropriate the pricing strategy implemented, the higher the level of customer satisfaction. This study concludes that service quality and price are important factors in improving customer satisfaction. Therefore, Jihan Shop Store Cilacap should maintain and enhance service quality while implementing competitive pricing strategies in order to create customer satisfaction and loyalty.