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Hana Rochani Gustasari Panggabean
Faculty Of Psychology, Atma Jaya Catholic University Of Indonesia
Religion Arts Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Other

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Journal : protvf

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Teacher Identity Formation: A Vernacular Discourse Analysis of Television Public Service Advertisement Florence Yulisinta; Rustono Farady Marta; Hana Panggabean
ProTVF Vol 7, No 2 (2023): September 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v7i2.42006

Abstract

Background: The influence of technology and media on teachers’ beliefs and self-concepts is substantial. The social identity theory explains how an individual’s perception of themselves as a group member influences their social identity. Purpose: This study aims to examine the analysis of vernacular discourse in public service announcements (PSA) from two perspectives: cultural syncretism and pastiche. Methods: The methodology utilized in this study is vernacular discourse analysis with a critical paradigm-based qualitative approach. The objects of this study were two PSA videos of the Ministry of Education (MOE) Singapore. Results: The vernacular discourse analysis reveals that cultural and social contexts influence teachers’ rhetoric, with sociocultural and linguistic conditions reinforcing educational hegemony in the PSA videos of Singapore. Conclusion: MOE’s PSA videos shape teachers’ social identity by employing persuasive strategies to promote teachers’ roles and self-concepts based on the belief that student and societal success begins with the teacher. Implications: Theoretically, this study implies that media can shape teachers’ social identities. The practical implications of this study are using PSA videos to align the role and self-concept of Indonesian teachers, demonstrating how the noble but less prestigious teaching profession shapes the next generation. Additionally, media can be utilized to enhance the quality of education in Indonesia.
Co-Authors Al Ryanne Gabonada Gatcho Amanda, Mercedes Andhita Ramadhania Pristiawati Angela Oktavia Suryani Anthony Le Duc Bangun, Nurlina Beby Chandra Wijaya Changsong Wang Changsong Wang Changsong Wang Changsong Wang Chinmi, Maichel Clara Rosa Pujiyogyanti Ajisuksmo Dabukke, Fatrica Ivana Damayati, Anindita Desy Ratnasari Desy Ratnasari Devi Jatmika, Devi Dhevy Setya Wibawa Dionisius Egho Efar, Mirna Efar, Mirna Elia Wenardjo Engliana Ester Yuni Evanytha Farady Marta, Rustono Farady, Rustono Marta Fathul Qorib Fernandes, Maristela Julia Flavianus Nanda Harsono Florence Yulisinta Florence Yulisinta Hairul Hairul hanifah hanifah hanifah hanifah Hanifatusholihah, Hanifatusholihah Helmi Azahari Herawati Herawati Hermanto, Febe Oriana Himawan, Muhammad Noor Rahman Hora Tjitra Hora Tjitra Immanuel Yosua IRWANTO Jennifer Susanto Jeremy Bastanta Ginting Juliana Murniati Junida, Isma Karjadidjaja, Francesca, Ms. Kezia Riventa Talumepa Kristina Nurhayati Kurniawati, Laurencia Steffanie Mega Wijaya Lulu Nadya Hakim Maesy Angelina Margaretha, Carolina Maria Claudia Wahyu Trihastuti Meirlyn Mewengkang Mercedes Amanda Mewengkang, Meirlyn Mewengkang, Meirlyn Mirna Efar Monika Eigenstetter Mufid Salim, Mufid Nani Nurrachman Nisa Monica Raisa Rakhmania Ratri Atmoko Benedictus Rizki Briandana Rüdiger Trimpop Rustono - Rustono Farady Marta Rustono Farady Marta Rustono Farady Marta Rustono Farady Marta Rustono Farady Marta Rustono Farady Marta Rustono Farady Marta Rustono Farady Marta Rustono Farady Marta Rustono Marta Farady Sandra Marissa Sitorus Semuel Akihary Serilio Verdial Maria Borges Setiadi, Bernadette Setiadi Shanty Sudarji, Shanty Silva Liem Silva Liem Silva Liem Sukardi, Cindy Fransisca Sunar Wibowo Sunaringsih, Monica Sri Sutarman, Tifanny Teresa Metta Rosario Thomas, Catherine Tjajadi, Octavia Putri Tjitra, Hora Triyudanto, Arya Vincent Leonardi Wang, Changsong Wenardjo, Elia Weny Savitry Sembiring Pandia Wibowo, Sunar Yudha, Yusuf Hadi