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All Journal Jurnal Komunikasi Psikologika : Jurnal Pemikiran dan Penelitian Psikologi Jurnal Psikologi Jurnal Ekologi Kesehatan Jurnal Kebijakan Kesehatan Indonesia PALASTREN Jurnal Psikologi Indonesia Jurnal Perkotaan Jurnal The Messenger ProTVF Indigenous: Jurnal Ilmiah Psikologi Jurnal Psikologi Ulayat: Indonesian Journal of Indigenous Psychology Jurnal Studi Komunikasi Inklusi Journal of Disability Studies Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Nyimak: Journal of Communication Jurnal Komunikasi Gondang: Jurnal Seni dan Budaya GUIDENA: Jurnal Ilmu Pendidikan, Psikologi, Bimbingan dan Konseling Jurnal Masyarakat dan Budaya Asia Pacific Fraud Journal Koneksi Jurnal Riset Komunikasi Jurnal Audience Jurnal Manajemen Komunikasi Journal Psikogenesis The Journal of Society and Media International Journal of Communication and Society ANIMA Indonesian Psychological Journal Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Komunikasiana: Journal of Communication Studies BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi MANASA, Jurnal Ilmiah Psikologi Jurnal Penelitian Scriptura : Jurnal Ilmiah Makara Human Behavior Studies in Asia Psychological Research on Urban Society Jurnal Psikologi Universitas Gadjah Mada Buletin Psikologi Komunikologi: Jurnal Ilmiah Ilmu Komunikasi Mediator: Jurnal Komunikasi al-Balagh : Jurnal Dakwah dan Komunikasi
Hana Rochani Gustasari Panggabean
Faculty Of Psychology, Atma Jaya Catholic University Of Indonesia
Religion Arts Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Journal : ProTVF

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Teacher Identity Formation: A Vernacular Discourse Analysis of Television Public Service Advertisement Florence Yulisinta; Rustono Farady Marta; Hana Panggabean
ProTVF Vol 7, No 2 (2023): September 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v7i2.42006

Abstract

Background: The influence of technology and media on teachers’ beliefs and self-concepts is substantial. The social identity theory explains how an individual’s perception of themselves as a group member influences their social identity. Purpose: This study aims to examine the analysis of vernacular discourse in public service announcements (PSA) from two perspectives: cultural syncretism and pastiche. Methods: The methodology utilized in this study is vernacular discourse analysis with a critical paradigm-based qualitative approach. The objects of this study were two PSA videos of the Ministry of Education (MOE) Singapore. Results: The vernacular discourse analysis reveals that cultural and social contexts influence teachers’ rhetoric, with sociocultural and linguistic conditions reinforcing educational hegemony in the PSA videos of Singapore. Conclusion: MOE’s PSA videos shape teachers’ social identity by employing persuasive strategies to promote teachers’ roles and self-concepts based on the belief that student and societal success begins with the teacher. Implications: Theoretically, this study implies that media can shape teachers’ social identities. The practical implications of this study are using PSA videos to align the role and self-concept of Indonesian teachers, demonstrating how the noble but less prestigious teaching profession shapes the next generation. Additionally, media can be utilized to enhance the quality of education in Indonesia.
Co-Authors Amanda, Mercedes Andhita Ramadhania Pristiawati Angela Oktavia Suryani Bangun, Nurlina Changsong Wang Changsong Wang Changsong Wang Chinmi, Maichel Clara R.P Ajisukmo Clara R.P. Ajisuksmo Dabukke, Fatrica Ivana Damayati, Anindita Desy Ratnasari Desy Ratnasari Devi Jatmika, Devi Dionisius Egho Efar, Mirna Elia Wenardjo Engliana Engliana, Engliana Evanytha Farady Marta, Rustono Farady, Rustono Marta Fathul Qorib Fernandes, Maristela Julia Florence Yulisinta Hairul Hairul Hakim, Lulu Nadya hanifah hanifah hanifah hanifah Hanifatusholihah, Hanifatusholihah Herawati Herawati Hermanto, Febe Oriana Himawan, Muhammad Noor Rahman Hora Tjitra Hora Tjitra IRWANTO Jeremy Bastanta Ginting Juliana Murniati Junida, Isma Karjadidjaja, Francesca, Ms. Kezia Riventa Talumepa Kristina Nurhayati Kurniawati, Laurencia Steffanie Mega Wijaya Le Duc, Anthony Liem, Silva Maesy Angelina Margaretha, Carolina Maria Borges, Serilio Verdial Meirlyn Mewengkang Mercedes Amanda Mewengkang, Meirlyn Mirna Efar Monica, Nisa Mufid Salim, Mufid Nani Nurrachman Raisa Rakhmania Ratri Atmoko Benedictus Rizki Briandana Rosario, Teresa Metta Rustono - Rustono Farady Marta Rustono Farady Marta Rustono Farady Marta Rustono Farady Marta Rustono Farady Marta Rustono Marta Farady Setiadi, Bernadette Shanty Sudarji, Shanty Silva Liem Silva Liem Sitorus, Sandra Marissa Sukardi, Cindy Fransisca Sunar Wibowo Sunaringsih, Monica Sri Sutarman, Tifanny Thomas, Catherine Tjajadi, Octavia Putri Tjitra, Hora Trihastuti, Maria Claudia Wahyu Triyudanto, Arya Wang, Changsong Wenardjo, Elia Weny Savitry Sembiring Wibawa, Dhevy Setya Wibowo, Sunar Yosua, Immanuel Yudha, Yusuf Hadi