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All Journal JAM : Jurnal Aplikasi Manajemen MIX : Jurnal Ilmiah Manajemen Jurnal Mirai Management Applied Information System and Management SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Journal of Humanities and Social Studies EKONOMI BISNIS Coopetition : Jurnal Ilmiah Manajemen Jurnal Pengembangan Manajemen, Bisnis, Keuangan dan Perbankan Golden Ratio of Marketing and Applied Psychology of Business Society: Jurnal Pengabdian Masyarakat International Journal of Economics (IJEC) Golden Ratio of Data in Summary EJOIN : Jurnal Pengabdian Masyarakat Jurnal Masyarakat Berdikari dan Berkarya (MARDIKA) Celebes Journal of Community Services Ambidextrous : Journal of Innovation, Efficiency and Technology in Organization Global Management: International Journal of Management Science and Entrepreneurship
Suca Rusdian
STIE Yasa Anggana Garut
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Increasing Repurchase Interest Through Improving Product Quality: An Analysis of Garut Sheep Sales at PT Bima Sakti Tigaroot Rusdian, Suca; Ameliani, Meli
Golden Ratio of Data in Summary Vol. 4 No. 1 (2024): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i1.1076

Abstract

Companies in the livestock sector face great challenges in increasing consumer repurchase interest, especially in the midst of increasingly fierce competition. This study aims to analyse the effect of product quality on consumer repurchase intention at PT Bima Sakti Tigaroot, a company engaged in the sale of Garut sheep. This type of research is quantitative with descriptive and associative approaches. The study population consisted of 55 regular customers of the company, and the sampling technique used was a census, where the entire population was sampled. The research was conducted at PT Bima Sakti Tigaroot, with a research duration of several months. The results showed that product quality has a significant influence on consumer repurchase intention. The better the product quality, the more likely consumers are to repurchase. The implication of this research is the importance of companies to focus on improving product quality, especially the physical and health aspects of sheep, in order to increase customer loyalty and higher sales volume.
The Role of Geographic Information Systems in Marketing Strategy: Improving the Efficiency of Store Locations and Consumer Targeting Based on Alfamart Locations in Bandung City Syaifuddin, Syaifuddin; Puad, Noor Aimi Mohamad; Rusdian, Suca
Applied Information System and Management (AISM) Vol. 8 No. 2 (2025): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v8i2.45522

Abstract

This research explores the application of Geographic Information Systems (GIS) to optimize location selection and consumer targeting strategies for Alfamart mini markets in Bandung City. The purpose of this study is to assess how GIS can improve the decision-making process in determining the location of new outlets by integrating spatial data with multi-criteria decision analysis methods. This research uses Analytical Hierarchy Process (AHP) to evaluate the best location based on factors such as population density, accessibility, and the presence of competitors. Additionally, authors conducted consumer segmentation using the K-means clustering technique to understand consumer behavior based on shopping patterns and geographical distribution. Key findings showed that the Dago area in Bandung was the optimal location for the new store, with a 25% increase in foot traffic and a 30% increase in sales during the first three months of operation. This research emphasizes the importance of using GIS not only for spatial analysis but also for more targeted marketing, improved operational efficiency, and customer satisfaction. However, there are limitations in terms of dependence on data quality and the dynamics of consumer preferences. Future research could expand the coverage area and integrate additional variables to refine the application of GIS in retail location planning.
The Role of Product Innovation and Local Culture in Strengthening Marketing Strategy and Driving Economic Growth of MSMEs Sonani, Nia; Islami, Vina; Sukayat, Harmoko; Nadzri, Suhaila binti; Rusdian, Suca
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.02

Abstract

Product innovation and the utilisation of local culture are significant in strengthening marketing strategies and encouraging the economic growth of MSMEs. This study aims to analyse the role of local culture-based product innovation and marketing strategies in improving the economic development of MSMEs in West Java Province. This study uses a quantitative approach with a correlational design. The population involved was MSME players in West Java, with a purposive sampling technique and a sample size of 200 respondents. Data were collected through questionnaires and structured interviews. The results showed that local culture-based product innovation has a significant positive influence on marketing strategies, thus contributing to the economic growth of MSMEs. This study emphasizes the importance of incorporating local culture into marketing strategies to enhance product attractiveness and the competitive position of MSMEs in the market. The study suggests that MSMEs should continue to develop locally culture-based product innovations and enhance their marketing strategies to maximize contributions to local economic growth, especially in the face of global challenges.
The Strategic Tech Horizons: A Comprehensive SWOT Analysis of Organizational Technology Integration Paroli, Paroli; Jajang Sugiat; Suca Rusdian
Ambidextrous Journal of Innovation Efficiency and Technology in Organization Vol. 1 No. 01: Ambidextrous Leadership and Organizational Agility: Redefining Innovation and Efficie
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/ambidextrous.v1i01.32

Abstract

This article conducts a comprehensive SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis focused on the strategic integration of technology within Bank BJB, Garut. The strengths identified include the bank's established local presence, a robust customer base, and a strong financial position. However, the analysis reveals weaknesses, including limited experience in digital banking, reliance on traditional processes, and potential resistance to change. Opportunities lie in the growing demand for digital banking services, collaborative partnerships with fintech companies, and regulatory support for technological advancements. On the flip side, the bank faces threats such as intense competition from national and global banks, cybersecurity risks, and the risk of rapid technological obsolescence. The discussion emphasizes the need for strategic initiatives to capitalize on strengths, address weaknesses, seize opportunities, and mitigate threats. In conclusion, recommendations are provided, urging Bank BJB to invest in digital literacy, establish strategic fintech partnerships, fortify cybersecurity measures, and foster a culture of innovation to navigate the dynamic landscape of technology integration successfully.
The Influence of Product Innovation and Innovation-Based Marketing on The Competitiveness of MSMEs and its Impact on Local Economic Growth in West Java Rusdian, Suca; Tojiri, Yusuf; Yakin, Ipa Hafsiah
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.005

Abstract

Objective: Regional economic growth is greatly influenced by the ability of micro, small, and medium enterprises (MSMEs) to innovate and adapt to market changes. This study aims to analyze the effect of product innovation and innovation-based marketing on the competitiveness of MSMEs and their impact on local economic growth in West Java Province.Methodology: This research is an explanatory quantitative study using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The research population includes all MSME actors in the creative industry, agribusiness, and service sectors in West Java, with a sample of 200 respondents selected using purposive sampling. Data collection was conducted through a structured questionnaire that had been tested for validity and reliability.Findings: The results showed that product innovation and innovation-based marketing had a positive effect on the competitiveness of MSMEs, and competitiveness was proven to mediate the influence of these two variables on local economic growth. These findings suggest that enhancing innovation capacity and adopting adaptive marketing strategies are crucial factors in strengthening the market position of MSMEs while driving regional economic development.Conclusion: The practical implication of this study is the need for local government policy support to enhance the innovation ecosystem and digitization of MSMEs, creating inclusive and sustainable regional economic development
MOTIVASI SEMANGAT BERWIRAUSAHA GENERASI MUDA KHUSUSNYA DI KALANGAN SISWA SMKS AL-QUDSY CIBATU KABUPATEN GARUT Sugiat, Jajang; Rusdian, Suca
EJOIN : Jurnal Pengabdian Masyarakat Vol. 1 No. 12 (2023): EJOIN : Jurnal Pengabdian Masyarakat, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ejoin.v1i12.1924

Abstract

Opportunities for the younger generation to work in government offices or companies are dwindling due to increasingly fierce competition in formal sector jobs. On the other hand, the younger generation does not want to become an entrepreneur and earn work and money independently. The aim of the Community Service (PKM) program is to prepare the productive young generation to become more motivated, have passion, strong character and profits in entrepreneurship. To achieve this goal, students at Al-Qudsy Cibatu Vocational School, Cibatu Regency, Garut Regency were given knowledge and motivation about entrepreneurship. The results of the activity showed that students had high interest and motivation for entrepreneurship, but students still felt confused and afraid to start. Apart from that, the role of support from school institutions and families is still minimal, so in developing young entrepreneurs all parties, including families, communities, educational institutions, and the government and private sectors must play a role.
Understanding Consumer Behavior in Marketing Management: A Descriptive Study and Review of Literature Rusdian, Suca; Sugiat, Jajang; Tojiri, Yusuf
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.416

Abstract

This research aims to explore the multifaceted nature of consumer behavior in marketing management by synthesizing literature on individual characteristics, social influences, cultural factors, and technological advancements. The study employs a comprehensive review methodology to analyze existing research findings and identify key insights into consumer decision-making processes and preferences. Drawing from diverse disciplines such as psychology, sociology, and marketing, the research investigates the interplay between individual traits, social dynamics, cultural norms, and technological innovations in shaping consumer behavior patterns. Methodologically, the study utilizes a systematic literature review approach to collate and analyze relevant literature, identifying common themes, theoretical frameworks, and empirical findings. The results of the research reveal the significant impact of individual characteristics, such as personality traits and values, on consumer preferences and purchasing behaviors. Moreover, social influences, including social identity theory and reference groups, emerge as critical determinants of consumer decision-making processes. Cultural factors, as elucidated by Hofstede's cultural dimensions theory, play a pivotal role in shaping consumer attitudes and behaviors across diverse cultural contexts. Additionally, technological advancements, particularly in social media and artificial intelligence, have transformed consumer behavior patterns, creating new opportunities and challenges for marketers. The findings underscore the importance of understanding the complex interactions between individual, social, cultural, and technological factors in designing effective marketing strategies.
The Effect of Brand Trust on Brand Loyalty of Dodol Bestory Study of PD. Bestari Diamond Garut Taopik Hidayat; Suca Rusdian; Ima Apriliani
International Journal of Economics (IJEC) Vol. 1 No. 2 (2022): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v1i2.231

Abstract

This research is motivated by the loyalty of the dodol bestory arrowroot brand loyalty to PD. Intan Bestari Garut who is experiencing sales instability. This is caused by several factors, one of which is brand trust. The purpose of this study was to find out how the effect of brand trust on brand loyalty on dodol bestory products in PD. Diamond Bestari Garut. Based on the results of data processing obtained using SPSS version 24, the instrument has been tested for validity and reliability and the results are valid because each item produces an r value of more than 0.30 and a reliability of 0.753 for brand trust and 0.744 for brand trust. Brand Loyalty. And it is known that the effect of brand trust on brand loyalty is 0.678, which means there is a unidirectional (positive) relationship which is included in the strong category, with a contribution of 35.2% to brand loyalty while 64.8% is influenced by other factors. not discussed in this study. . And the last is hypothesis testing using the t test where it is known that the t value is 6.027, which means 6.027 > t table 1.996 and the sig value is 0.000 <0.005, so it can be concluded that the hypothesis in this study Ho is rejected and Ha is accepted, which means Brand Trust (X ) positive and significant effect on Brand Loyalty (Y) on PD. Diamond Bestari Garut. So, the hypothesis proposed can be accepted.
Edukasi Perkembangan Financial Technology Sebagai Upaya Pencegahan Perilaku Konsumtif Masyarakat Dari Pinjaman Online Paroli, Paroli; Rusdian, Suca
Society : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): Januari
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v3i1.373

Abstract

The growth of fintech, especially the P2P lending model, has simplified the procedure of borrowing money and made it faster and easier. The main advantage of online loans, especially through fintech platforms, is their ease of use. The existence of online lending fintech brings positive impacts as well as negative risks for society. Some aspects that need to be considered regarding this negative impact include, Consumer Misunderstanding, Material and Non-Material Losses, Privacy Concerns, Unethical Billing. The aim of this activity is to educate the public to understand financial technology (fintech), one of which is online loans in an effort to prevent consumer behavior. This educational method is a community gathering activity, where the people present are given an understanding of the development of financial technology and online loans.
The Influence of Pricing And Promotion on Satisfaction Through Purchasing Decisions as A Study Intervening Variable at PT Hotel Kampung Sampireun Tojiri, Yusuf; Rusdian, Suca; Sugiat, Jajang
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i3.010

Abstract

Objectives: This research aims to investigate the influence of price and promotion on purchasing decisions and their impact on consumer satisfaction at PT. Kampung Sampireun Resort and Spa. The issues raised focus on how price and promotions contribute to consumer purchasing decisions, as well as how these purchasing decisions influence the level of consumer satisfaction. With increasing competition in the hotel industry, these resorts need to understand the factors that can influence consumer decisions and increase their satisfaction. Methodology: The research method used is correlation analysis, with data collected through questionnaires from respondents who are consumers or potential consumers of this resort. Finding: The research results show that both price and promotion have a significant influence on purchasing decisions, although the resulting correlation coefficient is categorized as low. Purchasing decisions also act as a mediator between price, promotion, and consumer satisfaction variables, indicating that a good strategy in setting prices and promotions can contribute to increasing customer satisfaction. Conclusion: The strategic implications of this research suggest the need for these resorts to continue to optimize pricing and promotion strategies and consider additional factors such as service quality and user experience to achieve more holistic consumer satisfaction. Recommendations for future research include exploring additional factors that may influence consumer satisfaction as well as testing the effectiveness of more complex marketing strategies. Overall, this research provides a strong basis for PT. Kampung Sampireun Resort and Spa to develop more effective marketing strategies to increase competitiveness and maintain customer satisfaction in the future.
Co-Authors Akmaludin Akmaludin, Akmaludin Ameliani, Meli Amellia Octaviani Putri Deni Rustandi Diandra, Patiah Nur Febryan, Rival Gunawan, Tommy Indra Iis Ayu Nurjanah Ima Apriliani jajang sugiat Jajang Sugiat Jajang Sugiat Junaedi Junaedi Mia Kusmiati Nadzri, Suhaila binti Nita Eldiani Paroli Paroli Puad, Noor Aimi Mohamad Rismayani, Nizma Septiady, Adryan Sugiat, Jajang Sukayat, Harmoko Sundari, Sri Syaifuddin Syaifuddin Syaifuddin Syaifuddin Taofik Hidayat, Taofik Taopik Hidayat Tojiri, Yusuf Vina Islami, Vina Yakin, Ipa Hafsiah Yuni Maryani Yusuf Tojiri