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Harun Al Rasyid
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THE INFLUENCE OF WEBSITE QUALITY, STORE PROMOTIONS, AND TIME PRESSURE ON E-IMPULSE BUYING ON SHOPEE Harun Al Rasyid; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.824

Abstract

The study aims to examine the impact of website quality, store promotion, and time pressure on e-impulse buying on Shopee. The research uses primary data obtained by distributing questionnaires to 115 respondents selected through purposive sampling. The data analysis method employed is SEM-PLS, using Smart PLS version 4.0 as the analytical tool. To test data validity, the researcher uses validity tests including convergent validity, discriminant validity, and average variance extracted (AVE), as well as reliability tests such as model fit, coefficient of determination (R²), Q-square, and effect size. The results of this study indicate that website quality does not affect e-impulse buying on Shopee. The analysis found that students of Malikussaleh University do not consider website quality significantly. Store promotion has a significant effect on impulse buying on Shopee; Effective store promotions, such as discounts, special offers, and loyalty programs, tend to increase the urgency to make unplanned purchases. Time pressure also has a significant effect on impulse buying on Shopee. Time pressure, often manifesting as limited-time offers or flash sales, can increase the urgency to make immediate purchases without thorough consideration.
Co-Authors Abdurrahman Abdurrahman Adi Subandi Agus Tri Indah K Aidil Akbar Simatupang Anita Yulistia Ardianita Thresnasari Aritonang, Pebrina Yanti Athma Mahmuda Damanik Azhari Rangga Cikal Awandano Cynthia Renita Putri Dani Faturrohman Dea Adinda DEWI SARTIKA Dewi Wahyu Sejati Dimas Ferdian Arisandi Dirgahayu Erri Diyah Ayu Safitri Dwiyani Sudaryanti Egi Alhadi Eka Windasari Elly Fitriana Erdi Suroso Fauzan Fahmi Ferdi Iskandar Fibra Nurainy Gilang Muhammad E Gita Aulia Habibah Khairani Hafisah Perangin-Angin Ifrohul Fadhilah Karen Syafiyah Citra Baradatu Karina Shinta Puspitarani Khairil Azhar Laylati Alifatul Mutmainah Linda Safitri Mexsasai Indra Mhd Ikhsan Rifki Mhd Murini Ramadhani Mirsa Triandani Muhammad Arif Saman Muhammad Nur Mutiara Sulistiawati Nabila Intan Zahrani Nadyra Sari Neti Yuliana Novita Herdiana Nur Atika Zahra Nur Diana Nur Diana Nur Diana Nurainun Nurfadillah Winata Zendrato Nurul Aulia Ersa Putri Otik Nawansih Pramita Sari Anungputri Puspita Yuliandari Regina Valda Garzita Rizza Fauzatur Rohma Rudy Hermawan Karsaman Said Fahrezi Shelly Wahyuni Siti Nurfadhillah Supiyandi Supiyandi Syarifah Aulia Tanto Pratondo Utomo Tugiman Karmani Udin Hasanudin Venisa Ayu Syafira Welly Wirman Widya Kartika Wisnu Satyajaya Zulwisman, Zulwisman