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Aris Tri Haryanto
Universitas Dharma AUB Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Veterinary Other

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Membangun Kualitas Produk, Strategi Harga Dan Kualitas Pelayanan Terhadap Kepuasan Yang Berdampak Pada Loyalitas Konsumen Pada Apotek Asahi Farma Sragen Hamid, Muslih Abdul; Haryanto, Aris Tri
Excellent Vol 12, No 2 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v12i2.2076

Abstract

The aim of this research is to empirically test and analyze efforts to build product quality, price strategy and service quality on satisfaction which has an impact on consumer loyalty at the Asahi Farma Sragen Pharmacy. The population in this research were consumers at the Asahi Farma Sragen Pharmacy, totaling 500 consumers in the first week of October 2023. The sample taken in this research was 20% of the population of 500, namely 100 respondents in order to get better results. The sampling technique is random sampling. The analysis technique used is the path analysis test. The research results show that product quality has a positive and significant effect on consumer satisfaction. Pricing strategy has a positive and significant effect on consumer satisfaction. Service quality has a positive and significant effect on consumer satisfaction. Product quality has a positive and significant effect on consumer loyalty. Pricing strategy has a positive and significant effect on consumer loyalty. Service Quality has a positive and significant effect on Consumer Loyalty. Consumer satisfaction has a positive and significant effect on Consumer Loyalty. The results of the simultaneous test (F test) in the second equation show that the value of F = 99.208 with a significance level of 0.000 < 0.05, so it can be concluded that together the independent variables have a significant effect on consumer loyalty. The total R2 value of 0.718 can be interpreted as consumer loyalty at Asahi Farma Sragen Pharmacy, explained by the variables product quality, price strategy, service quality and consumer satisfaction of 71.8%. Product quality is the most dominant variable in increasing consumer loyalty at Asahi Farma Sragen Pharmacy. The direct influence of product quality on consumer loyalty is greater than the indirect influence, so increasing consumer loyalty is more effective through direct channels on product quality variables. The direct influence of pricing strategy on consumer loyalty is greater than the indirect influence, so increasing consumer loyalty is more effective through direct channels on the price strategy variable. The direct influence of service quality on consumer loyalty is greater than the indirect influence, so increasing consumer loyalty is more effective through direct channels.
Pengaruh Brand Image, Web Quality dan Trust Terhadap Purchase Intention Melalui Electronic Word of Mouth sebagai Variabel Intervening Studi Kasus pada Pembelian Body Care Secara Online di Marketplace Prasetyo Budi Raharjo; Aris Tri Haryanto; Septiana Novita Dewi
ProBank Vol 10, No 1 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/probank.v10i1.1965

Abstract

Co-Authors Abda Abda Achmad Choerudin Adi Penawan Adi Penawan, Adi Alifah, Inayatul Anoraga Sunggingprobo, Satrio Ari Budiarto, Fahrul Arsyadita, Adella BRM Suryo Triono Damayanti Suhita Denny Mahendra Deva, Adinda Dibyo Iskandar Dyah Ayu Purnamasari Endang Brotojoyo Fabyanti, Enjel Gansar Fauziah, Eka Istiyani Fitri Wulandari Gunawi, Gunawi Hamid, Muslih Abdul Handayani Tri Wijayanti Herning Suryo Jarot Santosa Joko Handoko, Sayudi Joko Pramono Joko Sekti Riyadi Joko Sekti Riyadi Joko Suranto Khamid, Luthfi Khasanah, Lulu In Kristiawan, Putut Maharani, Ria Muhammad Khoiruman Murni Sulistyowati Murni Sulistyowati, Murni Nagari, Novia Ratna Nihayatunniswah, Nihayatunniswah Novita Dewi, Septiana Novitasari Novitasari Nugroho, Anggoro Panji Nugroho, Ernes Cahyo Nuria Siva, Anggi Nurrohmawati, Aprilia Pamuji Santoso, Hari Prasetyo Budi Raharjo Putri, Aktiffiani Energi Retno, Retno Ambarwati Ria Yuni Rahmawati, Mayta Novaliza Isda, Siti Fatonah, Rina Ani Sapariyah Riyadi, Joko Sekti Roesmilia, Lola Febi Roissana, Roissana Rosihul Ilmu, Fuhham Saputra, Prasetyo Okmana Septiana Novita Dewi Septiana, Klariza Siswanta, Siswanta Siti Fatonah Sri Riris Sugiyarti Sugiarti, Sri Riris Sumaryanto Sumaryanto, Sumaryanto Suryo Sardjono, Herning Susanti, Nani Irma Suseno, Adnan Terry Suwardi Suwardi Suyani, Anik Terry Suseno, Adnan Tia Hana, Faadilah Wahyuningsih, Hartati Dyah Wariati, Ambar Widianto, Tri Wijayanto, Yanuar Winarna Winarna Winarna Winarna Winarti Winarti Winduro, Wirid Yenni Khristiana Yusuf Sutanto