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IMPACT OF SERVICE QUALITY, ATMOSPHERE OF STORE, PRICE AND WORD OF MOUTH ON PURCHASE DECISIONS IN SWIWINGS, JEMBER Rendra Pradana Perkasa; Muhammad Firdaus; Amien Pudjanarso
MBA - Journal of Management and Business Aplication Vol 4 No 1 (2021)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/mba.v4i1.425

Abstract

Culinary business in JemberRegency is increasing and developing rapidly. This phenomenon causes the consumer's various culinary choices. With the existing of competition in culinary business, triggers the employers to move faster in attracting consumers. Swiwings Jember has to be able to take advantage of business opportunity and try hard to apply marketing strategy and factors that can impact the purchasing. This research aims to determine the influence of Service quality, Store atmosphere, Price and Word of Mouth toward the buyingdecision in Swiwings Jember. This type of reseacrh is quantitative reseacrh. The technique uses purposive sampling technique. The research sample used was 50 respondents.This study used tools of analysis such as: Instrument test, Classic Assumption test, and Multiple Linear Regression Analysis. Hyphotesis is done using the t and F test. It is know that using the t test of Service Quality, Store Atmospheric and Price does not have a partially significant effect on the Purchasing Decision, whereas Word of Mouth has a partially significant effect on the Purchasing Decision. It is know that using the F test Service Quality, Store Atmosphere, Price and Word of Mouth have the significant simultaneous effect in purchasing decision. Keywords:Service Quality, Store’s Atmosphere, Price, Word of Mouth and Purchasing Decisions
STRATEGY OF EDUCATION QUALITY IMPROVEMENT ON SENIOR HIGH SCHOOL ARGOPURO PANTI Syaeful Al-Hamzah; Muhammad Firdaus; Zainollah
MBA - Journal of Management and Business Aplication Vol 4 No 2 (2021)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/mba.v4i2.509

Abstract

Quality of education is one of the central isue of national education among other isues such asequlization, relevance and educational management eficiencies. SMA Argopuro Panti is stillfaced with several obstacles that affect the quality of education, which regard to the backgroundof students and their families, support of educational resources, teachers qualification, and lowcommunity participation. This research aims to obtain information about the policies underlyingthe school-based education quality improvement program, and how the school stakeholdersunderstanding of the policy and to analyze information about alternative strategies for improvingthe quality of schoole-based education, regarding to the education program in SMA ArgopuroPanti Jember. Informants in this study are founders of foundations, school committee members,and teacher, research subjects are relatively few and selected according to the research objects. Inthis study, collection uses snowball sampling techniques. Data analysis method uses SWOTanalysis method. Based on the results of the analysis it is known that SMA Argopuro Panti is in avery favorable situation, it should able to compete because according to data analysis this schoolalready has the strengthand opportuintyto improve its quality and dare to compete with otherschools. The strategy applied in this condition is to support an aggressive growth policy growthoriented strategy.Keywords : Strategy, Development, Quality of Education
Feasibility Study of Na-Oogst Tobacco in Jember District Muhammad Firdaus; Nanda Widaninggar; Farid Wahyudi; Ahmad Sauqi; Suherman
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2022): April 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.524 KB) | DOI: 10.55927/ministal.v1i2.311

Abstract

Na-Oogst tobacco or also called Besuki Na-Oogst tobacco is a type of cigar tobacco that is grown in the dry season and harvested at the beginning of the rainy season where the export market share is very promising at a high enough price. Jember is the center of this type of tobacco. This study aims to determine the level of profit and feasibility of Tobacco Na Oogst farm business in Jember Regency. This study used Multistage Cluster Sampling, with the number of respondents are 120 people. The results showed that Tobacco Na Oogst farm business per hectare requires a total cost of Rp27,042,469 and resulted in a total revenue of Rp168,633,671. Thus, Tobacco Na Oogst farm business per hectare is able to produce a net profit of Rp141,591,202. The R/C Ratio of Tobacco Na Oogst farm business is 6.24 (R/C ratio> 1). This means that every Rp1,000 the costs incurred for Tobacco Na Oogst farm business able to provide revenue of Rp6,240. Therefore, Tobacco Na Oogst farm business is feasible.
ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PUPUK PERTANIAN BERSUBSIDI PADA KIOS RESMI UD. HASRI JAYA DI KECAMATAN SILO KABUPATEN JEMBER Fahriyana Eka Novalia; Muhammad Firdaus; Tamriatin Hidayah
AGRIBEST Vol 2, No 1 (2018): Maret
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/agribest.v2i1.1379

Abstract

Penelitian bertujuan untuk membangun strategi pemasaran dalam upaya meningkatkan penjualan pupuk pertanian mersubsidi pada kios Resmi UD. HASRI JAYA. Penelitian ini dilaksanakan pada bulan April sampai dengan Juni 2017 bertempat di Desa Karang Harjo Kecamatan Patrang Kabupaten Jember. Jenis penelitian yang digunakan adalah penelitian deskriptif dimana populasi penelitian ini berupa produsen dan konsumen yang mempunyai wawasan tentang pemasaran pupuk pertanian bersubsidi. Pengambilan sampel dilakukan dengan cara purposive sampling dalam yang terdiri dari 5 orang. Data yang diperoleh adalah data kualitatif dan kuantitatif hasil wawancara responden yang kemudian dianalisis dengan menggunakan metode analisis SWOT. Hasil penelitian menunjukkan bahwa alternatif strategi pemasaran yang tepat untuk meningkatkan penjualan pupuk pertanian bersubsidi pada kios resmi UD. HASRI JAYA Di Kecamatan Silo Kabupaten Jember adalah strategi WO (strategi meminimalkan kelemahan organisasi sehingga dapat merebut peluang). Strategi yang harus diterapkan dalam kondisi ini adalah strategi turn around. Dalam hal ini kelemahan organisasi perlu diperbaiki untuk memperoleh peluang yang besar.
Feasibility and Sensitivity Study of Big Chilli Farm Business in Jember Regency Muhammad Firdaus; Suherman; Farid Wahyudi; Ahmad Sauqi; Nanda Widaninggar
Nusantara Science and Technology Proceedings 4th International Seminar of Research Month
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2019.0458

Abstract

This study aims to determine the feasibility and sensitivity of big chili farm business in Jember Regency. Chili is one of the horticultural plants that have high economic value, in spite of chili farm business also has a high risk, since the price of the chili was involatile. Using the case study type of research, primary data were obtained from 120 respondents of big chilli farmers in Wuluhan and Ambulu Districts. Sampling was done by the Multistage Cluster Sampling Method. Data analysis used R/C Ratio analysis and sensitivity analysis. The results showed that: 1) Big chilli farmbusiness in Jember Regency had an R/C Ratio of 3.37, so this farm business is feasible to be cultivated; 2) Big chilli farmbusiness had no loss if the maximum production cost increase was less than 237%, ceteris paribus. Likewise, a decrease in production or a decrease in selling prices up to 70.29%. This finding could be additional information to enlarge farmer’s big chili business.
Keuntungan Usahatani Cabai Besar Di Kabupaten Jember Muhammad Firdaus; Suherman Suherman; Farid Wahyudi; Ahmad Sauqi; Nanda Widaninggar
Journal of Economics Development Issues Vol 2 No 02 (2019): Journal of Economics Development Issues
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.76 KB) | DOI: 10.33005/jedi.v2i02.34

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Penelitian ini bertujuan untuk mengetahui tingkat keuntungan usahatani cabai besar rata-rata per hektar di Kabupaten Jember. Data primer diperoleh dari 120 responden petani cabai besar di Kecamatan Wuluhan dan Kecamatan Ambulu. Pengambilan sampel dilakukan dengan metode Multistage Random Sampling. Analisis data menggunakan keuntungan absolut. Hasil penelitian menunjukkan bahwa: 1) Usahatani cabai besar di Kabupaten Jember memerlukan biaya produksi total rata-rata sebesar Rp53.532.193 per hektar, 2) Usahatani cabai besar di Kabupaten Jember menghasilkan penerimaan total rata-rata sebesar Rp180.210.264 juta per hektar. 3) Usahatani cabai besar di Kabupaten Jember menghasilkan keuntungan bersih rata-rata sebesar Rp126.678.071 juta per hektar.
COST PROFIT VOLUME ANALYSIS OF BIG CHILI FARMING IN JEMBER REGENCY Muhammad Firdaus; Suherman Suherman; Farid Wahyudi; Ahmad Sauqi; Nanda Widaninggar
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, VOL. 06 ISSUE 02, JUNE 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.5190

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This study aims to determine the total cost of production, revenue and income, and BEP of Big Chili farming per hectare in Jember Regency. Data was obtained from primary and secondary sources. Primary data was obtained from 120 farmers in Ambulu and Wuluhan Subdistricts (Big Chili farming centers in Jember Regency) by using a multistage sampling technique. Secondary data was obtained from the Agriculture Service and the Central Statistics Agency. This study uses the absolute Profit analysis and Break Event Point analysis. The results showed that big chilli farming per hectare in Jember Regency required a total production cost of Rp52.4 millions, resulting in a total revenue of Rp177.5 millions, and a net profit of Rp125.1 million. In addition, the minimum production of Big Chili farming in Jember Regency so that farmers do not experience losses is 3.771 kg per hectare. While the minimum price of Big Chili farming in Jember Regency so that farmers as not to suffer loss is Rp4.106 per kilogram.
PENGARUHKUALITAS PRODUK, HARGA, DANPROMOSI TERHADAP LOYALITAS MELALUI MINATPEMBELIANULANGSMARTPHONE XIAOMI DI JEMBER Elfath Almas Alfafa; Muhammad Firdaus; Ahmad Sauqi
JMBI : Jurnal Manajemen Bisnis dan Informatika Vol 1 No 1 (2020)
Publisher : Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (752.547 KB) | DOI: 10.31967/prodimanajemen.v1i1.403

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Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, dan promosi minat pembelian ulang terhadap loyalitas pengguna Smartphone Xiaomi di Kecamatan Jember. Pengambilan sampel menggunakan teknik accidental Sampling kepada 50 responden. Hasil dari penelitian menunjukan kualitas produk, harga, promosi berpengaruh signifikan terhadap Loyalitas melalui minat pembelian ulang pengguna Smartphone Xiaomi di kecamatan Sumbersari.
Pengaruh Kualitas Produk,Kualitas Pelayanan Dan Media Sosial Terhadap Keputusan Pembelian ( Studi Pada UKM Makaroni Bantet Banyuwangi ) Husnul Hotimah; Muhammad Firdaus; Saiful Amin
JMBI : Jurnal Manajemen Bisnis dan Informatika Vol 2 No 1 (2021)
Publisher : Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (620.005 KB) | DOI: 10.31967/prodimanajemen.v2i1.542

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This study aims to determine the effect of product quality, service quality, and social media on purchasing decisions for macaroni bantet Banyuwangi. This study is based on quantitative methods, the data used in this study are primary data obtained from respondents' responses to questionnaires. Samples were taken as many as 100 respondents with a sampling technique using a simple random sample. The data obtained is then processed using SPSS analysis tools, analysis method using multiple linier regression analysis. The results showed that the variables of product quality, service quality, and social media had a simultaneous effect on purchasing decisions.
Application of Customer Relationship Marketing Towards Customer Loyalty Through Trust in Bank Angga Ade Permana; Muhammad Firdaus; Muhaimin Dimyati
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 10 No. 2 (2020): September 2020
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v10i2.622

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Customer relationship marketing as a strategy to build good relationships with customers in the long run by combining the ability to respond directly and to serve customers with high interaction. The purpose of this study is whether customer relationship marketing influences customer loyalty through trust, directly or indirectly. The sampling technique that researchers took was Nonprobability sampling and using purposive sampling. The type of research method used in this research is path analysis, t-test, determination R2 . The path analysis results show that the variable component of customer relationship marketing which includes commitment and conflict handling has a significant direct relationship to trust and loyalty while communication does not have a negative influence or a negative effect on customer trust or loyalty
Co-Authors Abdul Ghofur Abdul Holiq Firdaus Abel Rahmad Mulyono Ade Permana, Angga Agustin H P Agustin Hari Prastyowati Agustin HP, Agustin Ahmad Sauqi Ahmad Sauqi Ahmad Sauqi Ahmad Sauqi Ahmad Sauqi Aiqe Seprinanda Mubarokah Amalia Putri Sani Amien Pudjanarso Angga Ade Permana Ardhi Satrio Pamungkas Azizul Nur Irza Ihtizar Berlinetta Setia Wandhana Damanhuri Damanhuri Dapit Yusra Kusuma Dedy Wijaya Kusuma Dian Sari Anggraini Dyah Ayu Safitri Eka Zerli Defintasari Elfath Almas Alfafa Enjel Meylita Santosa Erin Indriana Rosidah Erni Wijayanti Fahriyana Eka Novalia Fajar Kurnia Laily Fandi Ahmad Farid Wahyudi Farid Wahyudi Farid Wahyudi Farrel Rayhan Nabil Geri Damayanto Hary Sulaksono Hary Sulaksono Hendy Dwi Praptantyo Hidayah, Tamriatin Hilda Ramadhani Hizbullah Muhib Holifah Holifah Husnul Hotimah Ira Sofiyanti Karim Budiono Kasiman Kasiman Kurnia Hartati Kusno Lia Rachmawati Lina Ayu Candra Lita Permata Sari Lofty Alvito Surya A M. Hasyim Moh. Agus Riawan Muhaimin Dimyati Muhammad Dimyati Muhammad fakih Khoirul Bais Nanang Tri Haryadi Nanda Widaninggar Nanda Widaninggar Nanda Widaninggar Nanda Widaninggar Nanda Widaninggar Nilasari Dewi Nofita Ambarwati Novalia, Fahriyana Eka Novia Margaretha Nurshadrina Kartika Sari Nurul Lathifa R. Helmy Ramadianto R.B. Moch Gozali Rachma Wahyu Hidayat Rendra Pradana Perkasa Rina Dian AGUSTIN Rizki Amelia Rachmawati Ruslita Nur Aini Sahiratul Himmah Saiful Amin Saiful Rohman Salsa Dinta Arizona Salsabila Nur Shinta Sekar Faradita Prameswari Suherman Suherman Suherman Suherman Supardi Supardi Syaeful Al-Hamzah Taufiqqurachman Vicky Andika Prahemas Waqiah Waqiah Yani Dahliani Yani Ekowati Yulia Variska Putri Yulias Primita Siswanto Yuniorita Indah Handayani Yuniorita Indah Handayani Yuniorita Indah Handayani Yunus Hidayat Zainollah Zainollah Zainollah Zainul Ulum