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All Journal Farmasains : Jurnal Farmasi dan Ilmu Kesehatan Jurnal Manajemen Bisnis Indonesian Journal of Cancer Chemoprevention Indonesian Journal of Biotechnology Majalah Obat Tradisional STRATEGIC INDONESIAN JOURNAL OF PHARMACY JURNAL MANAJEMEN DAN PELAYANAN FARMASI (Journal of Management and Pharmacy Practice) Majalah Farmaseutik YUME : Journal of Management Majalah Kesehatan Pharmamedika Jurnal Minfo Polgan (JMP) Indonesian Journal of Digital Business Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Journal of Artificial Intelligence and Digital Business Journal of Information Systems Management and Digital Business Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Kefarmasian Indonesia Indonesian Journal of Pharmacology and Therapy
Adam Hermawan
Departemen Kimia Farmasi, Fakultas Farmasi, Universitas Gadjah Mada, Sekip Utara II, Yogyakarta 55281, Indonesia
Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Penggunaan Metode Hybrid e-Learning untuk Praktikum Imunologi Farmasi di Fakultas Farmasi Universitas Gadjah Mada Ikawati, Muthi'; Hermawan, Adam; Sahid, Muhammad Novrizal Abdi; Kristina, Susi Ari; Sasmito, Ediati
Jurnal Kefarmasian Indonesia VOLUME 11, NOMOR 1, FEBRUARI 2021
Publisher : Pusat Penelitian dan Pengembangan Biomedis dan Teknologi Dasar Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22435/jki.v11i1.3332

Abstract

Laboratory work of Pharmaceutical Immunology, Faculty of Pharmacy UGM aims to provide skills of applying antigens, antibodies, and immunological techniques in pharmaceutical; and ideally each student should be able to perform it completely. However, the limitation of time and facilities making the learning process ineffective. An innovative learning method such as hybrid e-learning is expected to increase the learning effectiveness. Learning materials and online quizzes/discussions were uploaded and carried out using elisa.ugm.ac.id (eLisa), respectively, combined with on-site works in the laboratory. The method was evaluated by examination scores and final grades. Student participations in online quizzes increased from first to fourth quiz (average participation rate 98.86±0.87%). Compared to the conventional method applied in 2016 (n=207), the examination average score did not increase; however, the percentage of students whose score is 90-100 were higher in the hybrid e-learning. The average final grade of the hybrid e-learning was 81.43±0.70; whereas the conventional method of 2016 was 80.22±5.22. More than 80% students (n=48) expressed easiness in following courses and were satisfied with the online learning materials’ quality. Hence, the hybrid e-learning results positive effects in increasing the effectiveness of the learning process. Development of more interactive online platforms is needed to optimize the learning process.
The Influence of Turbo Marketing and Brand Image on Mixue Ice Cream Purchase Decision In Tasikmalaya Fauziyah Darwis, Rattu Syahada; Hermawan, Adam; Purwaamijaya, Btari Mariska
Indonesian Journal of Digital Business Vol 4, No 2 (2024): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v4i2.59603

Abstract

In the current era of economic recession, Indonesia has even experienced an increase in the economy, quoted to Katadata, one of the main sectors that have become the largest contribution to increasing the economy in Indonesia is the Food and Beverage (FnB) business sector and one of the rapidly growing FnB business sectors is Mixue, which is a Chinese ice cream maker franchise that has entered Indonesia since 2020, Mixue is the largest franchise store in Southeast Asia, However, Mixue has recently been discussed on various social media because it does not yet have halal labeling on its products, but Mixue is quick to respond to the phenomenon that occurs by providing clarification in various media it has, and making digital marketing to maintain the company's brand image to remain good among the public. This study used descriptive quantitative methods, with a total of 110 respondents, the sampling technique used, namely the NonProbability sampling approach with purposive sampling, hypothesis testing was carried out by using SPSS 25 software, As for the hypothetical results of this study, there is a positive and significant influence between turbo marketing variables and purchase decisions, there is a positive and significant influence between brand image variables and purchase decisions, and there is a simultaneous influence between turbo marketing variables and brand image on purchase decisions.
ANALISIS PENGARUH CONTENT MARKETING DAN GREEN MARKETING TERHADAP PURCHASE DECISION PADA BRAND SKINCARE AVOSKIN BEAUTY Yullia Febrianti, Sheilla; Hermawan, Adam; Guntara, Rangga Gelar
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 2 No. 1 (2024): Oktober
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jmie.v2i1.1146

Abstract

Terjadinya fluktuasi penjualan produk skincare Avoskin Beauty pada tahun 2019-2022 menjadi latar belakang dilakukannya penelitian ini. Sebagai brand yang menganut prinsip green beauty, Avoskin mengandalkan content marketing dan green marketing pada social media instagram sebagai salah satu strategi untuk mempengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh content marketing dan green marketing terhadap keputusan pembelian (purchase decision) brand skincare Avoskin Beauty. Pendekatan yang digunakan pada penelitian ini adalah kuantitatif deskriptif. Data dikumpulkan emlalui kuisioner yang disebarkan secara online. Responden pada penelitian ini terdiri dari 126 wanita pengguna produk Avoskin Beauty berusia remaja 18-25 tahun dan dewasa 25-35 tahun. Pengolahan data dilakukan menggunakan SPSS 29. Hasil penelitian menunjukkan bahwa content marketing memiliki pengaruh signifikan terhadap keputusan pembelian, hasil yang sama ditunjukan oleh variabel green marketing. Secara simultan, kedua variabel tersebut berpengaruh signifikan terhadap keputusan pembelian. Adapun content marketing dan green marketing memiliki kontribusi sebesar 48,7% dalam mempengaruhi purchase decision. Secara keseluruhan, temuan dari penelitian ini menguatkan bahwa kedua variabel, content marketing dan green marketing, memiliki peran penting dalam mempengaruhi keputusan pembelian. Oleh karena itu, perusahaan perlu terus mengembangkan dan menerapkan strategi pemasaran yang tidak hanya menarik secara konten tetapi juga bertanggung jawab secara lingkungan.
PENGARUH HARGA, PROMOSI, DAN ULASAN KONSUMEN ONLINE TERHADAP MINAT BELI GO-RIDE DI KOTA TASIKMALAYA Arya Nugraha, Reyhan; Hermawan, Adam; Maesaroh, Syti Sarah
Journal of Information Systems Management and Digital Business Vol. 2 No. 1 (2024): Oktober
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jismdb.v2i1.1089

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga, promosi, dan review konsumen online terhadap minat beli layanan Go-Ride di kota Tasikmalaya. Metode penelitian yang digunakan adalah survei dengan menyebarkan kuesioner kepada pengguna layanan Go-Ride di kota Tasikmalaya. Teknik pengumpulan data menggunakan probability sampling dengan jenis simple random sampling dengan beberapa kriteria yang telah ditentukan. Data yang terkumpul kemudian dianalisis dengan menggunakan teknik analisis regresi linier berganda. Sampel penelitian sebanyak 120 responden. Hasil pengujian secara parsial menunjukkan berdasarkan metode nilai signifikansi dan nilai t pada pengujian hipotesis, semua variabel lolos uji. Berdasarkan nilai signifikansi, variabel harga memiliki nilai < 0,01 < 0,05, promosi < 0,01 < 0,05, dan ulasan konsumen online < 0,01 < 0,05. Sedangkan berdasarkan metode t-value, variabel harga = 7.784 > 1.98063, promosi = 7.131 > 1.98063, dan ulasan konsumen online = 7.200 > 1.98063. Hasil uji parsial menunjukkan bahwa semua variabel memenuhi kriteria dari kedua metode tersebut, artinya masing-masing variabel secara parsial berpengaruh terhadap minat beli. Berdasarkan uji simultan, variabel harga, promosi, dan ulasan konsumen online berpengaruh secara signifikan terhadap minat beli layanan Go-Ride. Berdasarkan nilai signifikansi, variabel- variabel tersebut memiliki nilai < 0,01 < 0,05 terhadap minat beli. Berdasarkan nilai f hitung, harga, promosi, dan ulasan konsumen online memiliki nilai 43,222 > 2,68. Kata Kunci: Ulasan Konsumen Online, Minat Beli, Go-Ride, Gojek, Kota Tasikmalaya
PENGARUH SOCIAL MEDIA MARKETING DAN USER GENERATED CONTENT (UGC) TERHADAP PURCHASE DECISION PRODUK LUXCRIME PADA GENERASI Z DI TIKTOK Amaliyatul, Mita; Hermawan, Adam; Nuryadin, Asep
Journal of Information Systems Management and Digital Business Vol. 2 No. 1 (2024): Oktober
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jismdb.v2i1.1184

Abstract

Platform media sosial TikTok yang kini telah beralih menjadi social commerce, hal ini dimanfaatkan oleh banyak brand sebagai salah satu media pemasaran dan jual beli. Namun, social media marketing yang dilakukan pada aplikasi TikTok tidak direspon dengan baik oleh pengguna, sehingga menyebabkan jangkauan kampanye social media marketing pada brand menurun, salah satunya dirasakan oleh brand Luxcime. Brand Luxcrime mendapatkan berbagai ulasan, review dan semacamnya melalui konten-konten yang dibuat pengguna atau disebut dengan user generated content (UGC). Bukan hanya pandangan yang baik dan positif, brand ini juga mendapatkan pandangan negatif yang dihadirkan dalam beragam bentuk konten UGC di Tiktok oleh para konsumen yang merasa kecewa dengan produknya. Penelitian ini dilakukan untuk mengetahui pengaruh social media marketing dan user generated content (UGC) terhadap purchase decision produk Luxcrime pada generasi z di TikTok. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif deskriptif dengan metode survei kuesioner. Sampel dalam penelitian ini berjumlah 130 responden yang merupakan generasi z berusia 18-27 tahun yang berdomisili di jawa barat dan pernah membeli produk luxcrime di tiktok minimal satu kali. Data yang telah dikumpulkan kemudian diolah menggunakan menggunakan aplikasi SPSS 26. Hasil penelitian ini antara lain, pertama social media marketing berpengaruh secara signifikan terhadap purchase decision. Kedua, user generated content (UGC) berpengaruh secara signifikan terhadap purchase decision. Ketiga social media marketing dan user generated content (UGC) secara bersama-sama berpengaruh positif dan signifikan terhadap purchase decision. Kata Kunci: social media marketing, user generated content (UGC), purchase decision
Implementation of Blue Ocean Strategy in Facing Business Competition: A Startup Case Study of Lapangbola.Com Hermawan, Adam; Hurriyati, Ratih; Hendrayati, Heny; Sultan, Mokh Adib
Jurnal Manajemen Bisnis Vol. 15 No. 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.20486

Abstract

Research aims: This study discusses the specific blue ocean strategy employed by lapangbola.com to emerge successful in the business competition.Design/Methodology/Approach: This study employed a descriptive qualitative methodology, utilizing interviews with relevant individuals (Operations and Marketing managers) from lapangbola.com. The analysis was conducted using the Blue Ocean Strategy, employing a strategy canvas, a four-step framework, and a six-step framework for data gathering.Research findings: A business competition strategy employs a blue ocean strategy approach that originates from business innovation, encompassing product development, operational enhancements, and the utilization of efficient digital marketing channels.Theoretical Contribution/Originality: This research serves as valuable information for decision-makers, particularly in startup firms, seeking to enhance their business growth by adopting a blue ocean strategy approach. The successful implementation of this technique by lapangbola.com, a startup business in the sports industry, further exemplifies its effectiveness.Practitioners/Policy Implications: Startup companies or businesses in the digital industry might employ a blue ocean strategy, characterized by a rigorous, flexible, and inventive approach, to analyze the market and formulate an effective formula for company development.Research Limitations/Implications: The limitations of this research are found in the secondary data (literature studies) used, this is because not many businesses have consciously implemented blue ocean strategy simultaneously using canvas strategies, 4-step frameworks and 6-step frameworks. More in-depth analysis is needed on the implementation of the blue ocean business strategy that will be carried out at each startup.
Analisis Pengaruh Brand Image Dan Grab Campus Ambassador Terhadap Minat Penggunaan Konsumen Layanan Transportasi Online Grab Musyaffa, Fakhrizal Labib; Hermawan, Adam; Ridlo, Muhammad Dzikri Ar
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8137

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Image dan program Grab Campus Ambassador terhadap minat penggunaan layanan transportasi online Grab. Dalam industri transportasi online yang semakin kompetitif, strategi pemasaran yang efektif menjadi faktor utama dalam menarik dan mempertahankan pelanggan, khususnya di kalangan mahasiswa. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang melibatkan 150 responden mahasiswa pengguna layanan Grab. Pengumpulan data dilakukan melalui kuesioner, kemudian dianalisis menggunakan regresi linear berganda untuk menguji hubungan antara variabel independen (Brand Image dan Grab Campus Ambassador) dengan variabel dependen (Minat Penggunaan Konsumen). Hasil penelitian menunjukkan bahwa Brand Image memiliki pengaruh positif dan signifikan terhadap minat penggunaan layanan Grab, menunjukkan bahwa citra merek yang kuat dapat meningkatkan ketertarikan konsumen. Program Grab Campus Ambassador juga berpengaruh positif, meskipun dalam tingkat signifikansi yang lebih rendah dibandingkan Brand Image. Hal ini menunjukkan bahwa strategi Ambassador masih perlu dioptimalkan agar lebih efektif dalam menarik pengguna.Kata Kunci: Citra Merek, Duta, Minat Beli.
Analisis Komparatif Pendapatan Layanan Penjualan Offline dan Online: Studi Kasus Soulja Coffee Nurhaliza, Jelita; Hermawan, Adam; Zahra, Nasywa; Fazri, Rezi Muhammad; Yanti, Septi Dwi; Maulid, Zaki Nuraziz; Maesaroh, Syti Sarah
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 6, No 1 (2025): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Juni (In Press)
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v6i1.6046

Abstract

This study aims to analyze the difference in revenue performance between offline and online sales channels at Soulja Coffee during December 2024. The population in this research includes all sales transactions that occurred at Soulja Coffee within the specified period. The sample consists of daily revenue data from each sales channel, selected using purposive sampling based on relevance and data availability. Data were collected through documentation from Soulja Coffee’s internal financial reports. The research employs a comparative quantitative approach and utilizes the Independent T-Test for statistical analysis, supported by SPSS software to test the proposed hypothesis. The results indicate a significant difference in revenue between online and offline sales channels, with the average revenue from online sales (mean = 13.4844) being higher than that of offline sales (mean = 13.1091). These findings have important implications for decision-making in the planning and evaluation of sales strategies. Moreover, the results can serve as a valuable consideration in developing a business model that is more adaptive to changes in consumer behavior and the dynamics of the digital market.
Evaluasi Fungsi, Kinerja dan Pengalaman Pengguna Web E-Commerce Weverse Shop Al-Qorin, Fadillah; Hermawan, Adam; Nugraha, Muhammad Rizki
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1609

Abstract

Penelitian ini bertujuan untuk mengevaluasi fungsi, kinerja, dan pengalaman pengguna dari platform e-commerce Weverse Shop. Pengujian dilakukan melalui pendekatan black-box testing untuk aspek fungsional, Apache JMeter untuk performa, dan System Usability Scale (SUS) untuk usability. Hasil menunjukkan bahwa dari 24 test case, 95,83% berjalan sesuai ekspektasi. Sistem mampu menangani hingga 1000 virtual users tanpa error dengan rata-rata waktu respon 471,21 ms. Pengujian usability terhadap 25 responden menghasilkan skor rata-rata 63,7 dalam kategori marginal. Temuan ini menunjukkan bahwa Weverse Shop telah memiliki fondasi teknis yang stabil, namun masih memerlukan perbaikan pada sisi antarmuka dan aksesibilitas agar pengalaman pengguna semakin optimal.
Association of IMPDH1 and IMPDH2 gene polymorphisms with efficacy and toxicity of mycophenolic acid treatment in renal transplant patients: a narrative review Pratama, Dimo; Ikawati, Zullies; Hermawan, Adam
Indonesian Journal of Pharmacology and Therapy Vol 6 No 3 (2025)
Publisher : Faculty of Medicine, Public Health, and Nursing Universitas Gadjah Mada and Indonesian Pharmacologist Association or Ikatan Farmakologi Indonesia (IKAFARI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ijpther.20875

Abstract

Immunosuppressive regimen treatment in renal transplant recipients is necessary to prevent acute rejection from the body’s immune system. Mycophenolic acid (MPA), commonly prescribed for renal transplant recipients, exists in two formulations: mycophenolate mofetil (MMF) and enteric-coated mycophenolate sodium (EC-MPS). Both drugs act by inhibiting inosine-5’-monophosphate dehydrogenase (IMPDH), an enzyme that is responsible for the guanosine nucleotide synthesis pathway of T and B lymphocytes. IMPDH exists in two isoforms, IMPDH1 and IMPDH2, encoded by IMPDH1 and IMPDH2 gene, respectively. Polymorphisms in these genes may alter the enzyme activity, potentially influencing MPA pharmacodynamics and leading to variations in therapeutic responses among renal transplant patients taking MPA. A systematic literature search was performed using Scopus, PubMed, and Web of Science with the Boolean search strategy: “IMPDH AND Polymorphism* AND Mycophenol* AND ((Renal OR Kidney) Transplant* OR Graft*)”. The articles yielded from this literature search were screened, resulting in 15 articles that were included in this review. Some studies reported the association between the IMPDH1 or IMPDH2 polymorphism and acute rejection, while others found no significant correlation. Regarding toxicity, leukopenia was linked to IMPDH1 SNPs (rs2278293, rs2278294), although the results were inconsistent. Most of the studies found no significant association between IMPDH2 SNPs and leukopenia incidence.
Co-Authors . Anindyajati . Larasati Adisusilo, Midori Rahmadhany Putri Aditya Fitriasari Aditya Fitriasari Agusta Fauzi, Ilham Agustina Setiawati Al-Qorin, Fadillah Amaliyatul, Mita Ameilinda Monikawati Andita Pra Darma Angraini, Sonia Meta Anindyajati Anindyajati Anindyajati Anindyajati Arya Nugraha, Reyhan Asep Nuryadin Astrid Ayu Maruti Astrid Ayu Maruti Azmi Rahmadani Bambang Sulistiyo Ari Sudarmanto Bani Adlina Shabrina Cyndwika Ayu Dewi Pratiwi Dewi Pratiwi Dhania Novitasari Dini Maharani Dyaningtyas D. P. Putri Dyaningtyas D.P. Putri Dyaningtyas Dewi Putri Pamungkas Ediati Sasmito Ediati Sasmito Edy Meiyanto Edy Meiyanto Edy Meiyanto Edy Meiyanto Edy Meiyanto Edy Meiyanto Edy Meiyanto Edy Meiyanto Edy Meiyanto Edy Meiyanto Erlina Rivanti Esti, Yuni Fajar Fauziyah Darwis, Rattu Syahada Fazri, Rezi Muhammad Fikri Amalia Guntara, Rangga Gelar Handani, Dewa Ayu Sri Heny Hendrayati Herwandhani Putri Ibrahim Arifin Ika Nurzijah Ikawati, Muthi' Ilham Agusta Fauzi Ilham Augusta F Ilham Augusta F. Indah Hairunisa Indri Kusharyanti Inna Armandari Jenie, Riris Istighfari Juni Ekowati Kartika Dyah Palupi Kartika Dyah Palupi Khairunnisa, Najla Laeli Muntafiah Lailatul Qodria Lailatul Qodria Larasati Larasati Luthfia Indriyani Luthfia Indriyani Maesaroh, Syti Sarah Maran, Gergorius Gena Marcellino Rudyanto Maulid, Zaki Nuraziz Meiyanto, Edy Mokh Adib Sultan, Mokh Adib Muhammad Novrizal Abdi Sahid Musyaffa, Fakhrizal Labib Muthi Ikawati Nanda Resa Pratama Nanda Resa Pratama Naufa Hanif Niken Nur W Niken Nur W, Niken Novi Hastuti Novi Hastuti, Novi Nugraha, Muhammad Rizki Nugraheni, Nadzifa Nur Fitra Sari Nurhaliza, Jelita Nurma Sabila Nurrachma, Marsya Yonna Perdana Adhi Nugroho Pratama, Dimo Purwaamijaya, Btari Mariska Putri, Nindya Budiana Rahmawati, Desty Restia Rahmi Khamsita Rahmi Khamsita Ramadani, Ratna Dwi Ratih Hurriyati Ratna Asmah Susidarti Ratna Asmah Susidarti Ratna Dwi Ramadani Retno Murwanti Ridlo, Muhammad Dzikri Ar Riris Istighfari Jenie Riris Istighfari Jenie Riris Istighfari Jenie Rita Riata Rita Riata Ritmaleni, Ritmaleni Rohmad Yudi Utomo Rosana Anna Ashari, Rosana Anna Rumiyati Rumiyati Sahid, Muhammad Novrizal Abdi Santoso, Christopher Filando Sari Haryanti Sari Haryanti Sarmoko Sarmoko Sendy Junedi Shigeru Sasaki Shigeru Sasaki Sofa Farida Sofa Farida Sukardiman Susi Ari Kristina Susi Ari Kristina Susi Ari Kristina Susi Ari Kristina Tamara, Agra Fadhilla Tutuk Budiati Yanti, Septi Dwi Yullia Febrianti, Sheilla Yurista Gilang Yurista Gilang Zahra, Nasywa