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Marketing Performance: Digital Marketing and Marketing Ability Moderated by Government Policies (The Owner of Snack UMKM in Bekasi Regency) Agustini Tanjung; Hermiyetti; Helen Parkhurst; Felina Co Young
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/v1014v03

Abstract

MSMEs in Indonesia contribute to national economic income progressing from year to year. This research aims to analyze the small snack business category of MSMEs activities in Bekasi Regency developing the businesses and determine the impact of Digital Marketing and Marketing Capabilities on Marketing Performance moderated by Government Policy. The research model is quantitative with non-probability sampling and primary and secondary data is used. Data analysis usage is descriptive statistical analysis, and inferential analysis through SmartPLS version 3. This research approached and processed 170 small snack business actors in Bekasi Regency as prime data. The research results show that digital marketing had a significant influence on marketing performance since the result of T value>T table (2,857>1,974) P value (0.004<0.05). Marketing capabilities had a significant influence on marketing performance since the result of T value>T tabel (2,870>1,974) P value (0.004<0.05). Government policy as a moderating variable on digital marketing influenced marketing performance affected but not significant since T value<T value (1,582<1,974). Government policy as a moderating variable on marketing ability influenced marketing performance affected but not significant since T value<T value (1,280<1,974). Meanwhile, the results of the termination test (R Square) explained both digital marketing and marketing capability influenced marketing performance 62.10%
Analysis of the Influence of Growth Opportunities and ISO 14001 Certification on the Level of Carbon Emission Disclosure Hermiyetti Hermiyetti; Usmar Usmar
Maneggio Vol. 2 No. 3 (2025): Maneggio-June
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/68td7m11

Abstract

This study aims to analyze the effect of growth opportunities and ISO 14001 certification on the level of carbon emission disclosure in companies listed on the Indonesia Stock Exchange (IDX). Carbon emissions have become a global concern as demands for environmental accountability and transparency in corporate practices increase. This study employs a quantitative approach using multiple linear regression, based on secondary data obtained from annual reports and sustainability reports of 70 companies during the period 2019–2023. Carbon emissions disclosure is measured using GRI G4-EN15 to G4-EN21 indicators, while growth opportunity is measured through the market-to-book equity ratio, and ISO 14001 certification is categorized as a dummy variable. The results indicate that growth opportunities and ISO 14001 certification have a positive and significant effect on the level of carbon emissions disclosure. Together, these two variables explain 37.5% of the variation in corporate carbon disclosure. These findings indicate that companies with high growth prospects and formal environmental management systems are more likely to disclose carbon emissions information openly as part of their sustainability strategy and public legitimacy. This study contributes theoretically to the environmental accounting literature and offers practical implications for regulators, investors, and companies in promoting more transparent carbon emissions management and reporting
Optimization of Inorganic Waste Recycling into Plant Pots Using the 4R Approach to Support the Adiwiyata Unggulan School Program Yuliani, Euis Nina Saparina; Hernadewita, Hernadewita; Hermiyetti, Hermiyetti; Rahmi, Syifa Ur
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. 2 (2026): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v11i2.11082

Abstract

Inorganic waste, particularly plastic generated from school canteens and learning activities, remains a significant environmental challenge due to its non-biodegradability, which contributes to soil, water, and air pollution. Addressing this issue, this community service program aimed to enhance students' environmental awareness and practical skills in managing plastic waste by producing ecobricks, which were repurposed as eco-friendly plant pots to improve the school's aesthetic and ecological quality. Mercu Buana University implemented the program in collaboration with the Rawakalong Village Government to support SMKN 1 Gunung Sindur in achieving Exemplary Adiwiyata School status. The initiative combined participatory training sessions, hands-on Fs, and continuous mentoring, emphasizing the application of the 4R principles in the school environment. The results indicated a marked increase in students' engagement, knowledge, and skills in waste management, along with a measurable reduction in plastic waste volume. Ecobricks were successfully integrated into school greening activities, serving as both functional plant pots and tangible educational tools that reinforced sustainable behaviors. The program also contributed to the fulfillment of Key Performance Indicators (KPI) 3 and 7 and promoted experiential, community-based learning aligned with the Merdeka Belajar–Kampus Merdeka initiative. This study demonstrates that ecobrick-based interventions can transform environmental challenges into educational opportunities, fostering sustainable practices and participatory learning among students. Moreover, the program highlights the potential to scale ecobrick initiatives across broader school and community contexts, supporting environmental stewardship and institutional commitment to sustainability. These findings provide practical and theoretical insights into integrating hands-on waste management strategies into school-based ecological education programs.
ENVIRONMENTAL ACCOUNTING AS A MEANS OF DISCLOSING CORPORATE SOCIAL RESPONSIBILITY (CSR) AND ITS EFFECT ON CORPORATE IMAGE Hermiyetti; Usmar
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 7 (2025): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the era of globalization and increasing environmental awareness, companies are not only expected to focus on profitability but also social responsibility and environmental preservation. Environmental accounting comes as a vital tool in supporting effective Corporate Social Responsibility (CSR) disclosure, enabling companies to measure, manage, and report their impact on the environment in a systematic and transparent way. The research method in this study uses literature study. The results show that environmental accounting facilitates companies in managing resources more efficiently, identifying opportunities to save costs, and making sustainable decisions. Effective implementation of environmental accounting can contribute to increased accountability and precision in environmental reporting, strengthen communication with stakeholders, and meet market expectations for transparency and social responsibility.
THE ROLE OF FORENSIC ACCOUNTING IN DETECTING AND INVESTIGATING CASES OF CORPORATE FINANCIAL FRAUD Hermiyetti Hermiyetti
INJOSEDU: International Journal of Social and Education Vol. 2 No. 3 (2025): MARCH
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore the important role played by forensic accounting in detecting and investigating financial fraud. The research method used is literature. The results showed that forensic accounting is an effective instrument in identifying and exposing financial fraud. By using data analysis tools and specialized investigative techniques, forensic accountants can detect unusual patterns that may signal fraud. Their skills and experience in evidence assessment and preparation of investigative reports provide significant support in legal proceedings. The findings also confirm that forensic accountants play a vital role as expert witnesses in court, as well as in making recommendations for improvements to internal control systems to reduce the risk of future fraud.
Model of Crisis Communication Management in the Perspective of Situational Crisis Communication Theory at the Transportation Ministry Ari Sulistyanto; Usmar Usmar; Hermiyetti Hermiyetti
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 5 No. 2 (2020): December 2020 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v5i2.408

Abstract

Rapid disaster response is necessary since it involves various stakeholders in disaster. However, rapid response is difficult to implement due to structural constraints and organizational hierarchy.  This research aims to reveal structural constraints to crisis communication management in the internal organization of the Transportation Ministry. Situational Crisis Communication Theory (SCCT) approaches offer a framework to understand management in general in responding to crisis situation.  This research uses a qualitative method with case study approaches. The results of this research show that in the pre-crisis phase the organization serves as media for sections at the Transportation Ministry to interact in monitoring potential crisis.  In the crisis and post-crisis response phases, the establishment of an Ad Hoc Crisis Communication Team (TKK) has changed the organization from being under stringent hierarchic structure to being more flexible and responsive in crisis response. This research gives contributions to more dynamic crisis communication management, recommends the formulation of Standard Operating Procedure (SOP) in crisis communication management, starting from pre-crisis, crisis to post-crisis response phases, and gives guidance to government and non-government organizations in crisis communication management.
The Manufacturing Process of Aluminum Hammer Molding using CNC 3 Axis for Waste Plastic in the Injection Molding Machine Hendra H; Reski Septiana; Dio Restu Putra Ardhika; Hernadewita; Rahmayetty; Rispandi; Hermiyetti; Gusri Akhyar
METAL: Jurnal Sistem Mekanik dan Termal Vol. 9 No. 2 (2025): Jurnal Sistem Mekanik dan Termal (METAL)
Publisher : Department of Mechanical Engineering, Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/metal.9.2.139-145.2025

Abstract

A process called injection molding involves cooling molten plastic after it has been injected into a mold to create a finished product. Polypropylene (PP) and polyethylene terephthalate (PETE), two basic ingredients used in plastic, are melted into a liquid and then injected into a mold. tests pertaining to the geometry of the molded product's shape and the mold's resistance at 150 °C. The mold material used in this study is aluminum 6061, and the techniques used are modeling and experimentation. The 6061-aluminum material has good temperature resistance and yields dimensional results, thickness, and shape that are almost identical to the design developed based on geometry features, which makes it suitable for use in the plastic injection process, according to the test findings.
Stress and Stiffness Analysis of Geometric Design of Structure Universal Testing Machine 1 Ton Capacity With Ribbing Technology Using Finite Element Method reski septiana; Hendra; Zuliantoni; Hamdan Akbar Notonegoro; Rispandi Rispandi; Hernadewita; Hermiyetti; Fajri A. Rayhan; M. Irfan Dzaky
METAL: Jurnal Sistem Mekanik dan Termal Vol. 10 No. 1 (2026): METAL : Jurnal Sistem Mekanik dan Termal
Publisher : Department of Mechanical Engineering, Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/metal.10.1.70-77.2026

Abstract

A machine structure is designed with a high stiffness concept [1]. Low stiffness leads to deformation of the machine structure, which can degrade the quality of the resulting product. High machine structural stiffness is used in machine tools, material testing machines, and other testing machines, such as universal testing machines. High machine structural stiffness is always accompanied by a large machine design volume, which requires the use of large amounts of material, resulting in high volume and weight and high production costs. To overcome this, ribbing technology is used [2-5]. Ribbing technology functions to prevent deformation in the machine structure while reducing the machine's volume. This study aims to apply and analyze the structural stiffness of a universal testing machine with various ribbing configurations using the finite element method [6-9]. The results show that the thicker the ribbing dimension, the smaller the resulting deflection, and the smaller the deflection, the greater the stiffness. The simulation results show that the highest deflection value was obtained for the 4 mm thick Box model using AISI 1010 material (1.55 mm), while the smallest was for the 16 mm thick X model using AISI 1045 material (1.26 mm). The lowest stiffness value was found for the 4 mm-thick Box model using AISI 1010 material (6472.49 N/mm), while the highest was found for the 16 mm-thick X model using AISI 1045 material (7936.51 N/mm).
EFFECT OF PLATE THICKNESS AND ROLL GAP ON THE GEOMETRIC QUALITY OF ROLLING PRODUCTS Hendra Hendra; Ahmad Fauzan; Zuliantoni Zuliantoni; Aswata Aswata; Kurnia Nugraha; Hermiyetti Hermiyetti; Hernadewita Hernadewita
Trends in Mechanical Engineering Research Vol 1, No 1 (2023): June
Publisher : Department of Mechanical Engineering, Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62870/timer.v1i1.20496

Abstract

The gacorslot folding gate is a middle frame flanked by cross bars on the back of the shop door which has a higher level of strength than the body of the door and has better security. The U folding profile is made by a plastic deformation rolling process in which the plate is passed between the pressing roll and the sliding roll. Flat plates are used from the base material of metal plates with varying plate thickness where the metal forming process uses a cold working process. Factors that affect the results of rolling are roll dimensions, machine capacity, roll pressure lever settings and others. The thickness of the plate that can be rolled by the machine, the amount of force exerted on the roll gap, the evenness of the roll surface both vertically and horizontally and the alignment of the roll gap. The thicker the material with a large pressure spacing can affect the forming process so that it enlarges the largest angular deviation of 0.761 mm at a pressure spacing of 0.0 mm. A thicker material with a large pitch can enlarge the wing opening so that both wings bend imperfectly making the height deviation increase by 18.58 mm at a pitch of 0.0 mm. Thinner material with a large press distance at the start of the roll affects the flange width so that the rolling force exerted on the contact gap between the roll and the workpiece side is unbalanced. Get the largest size b- (8.030 mm) 0.0 mm pressure distance and b+ (7.843) 0.15 mm pressure distance.