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Information on Online Promotion Strategies Based on Go-Food Applications in Creating Marketing Effectiveness Hermiyetti, Hermiyetti; Dewi, Luh Komang Candra; Dharmawan, Donny; Junaedi, I Wayan Junaedi; Utami, Eva Yuniarti
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1091

Abstract

The research aims to explore the effectiveness of online promotion strategies through the Go-Food application for culinary MSMEs in Jakarta. This research explores the benefits and disadvantages of using online promotional strategies through the Go-Food application. Effectiveness is measured by the number of advantages obtained compared to the losses experienced. The research method is a case study with a qualitative approach. Data collection techniques were carried out using interviews, observation, documentation and literature study. The number of informants studied was 5 informants. The research results show that the online promotion strategy through the Go-Food application has benefits: increasing the number of consumers, expanding the market, increasing income, as a promotional medium, time efficiency and increasing credibility, while the disadvantages can be overcome by technological development carried out in the Go-Food application. Thus, the advantages of using an online promotion strategy through the Go-Food application outweigh the disadvantages, so it can be concluded that the online promotion strategy through the Go-Food application is effective for culinary MSMEs.
Applying Programmable Logic Control (PLC) for Control Motors, Blower and Heater in the Rubber Drying Processing Hendra, Hendra; S, Pebriyanto; Hernadewita, Hernadewita; Hermiyetti, Hermiyetti; Yoserizal, Yoserizal
Jurnal Ilmiah Teknik Elektro Komputer dan Informatika Vol. 7 No. 1 (2021): April
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26555/jiteki.v7i1.20514

Abstract

Rubber is the largest commodity in Indonesia. Rubber is traditionally processed and dried using bamboo hangers, manual arrangement of bamboo drying rubber, heat from firewood for drying chambers and large areas. This drying process has disadvantages, namely inconsistent drying time, non-uniform room temperature, unequal product quality, and unfriendly drying process. The solution is to overcome the automatic rubber dryer machine that is made using PLC to get the motor operating system for automatic rubber handling in the drying chamber, fixed drying temperature, small drying area, and fast-drying time. The experimental method is used for the automatic rubber drying process with PLC to control the movement of rubber in/out of the chamber dryer, heater, and blower for distribution temperature and other components. From the test results, it is found that the control system can work well at the voltage of each component of 220V, such as a sensor with a current of 0.21A and a stop time of 0.01s-0.3 seconds. The motor, heater, and blower are active (ON) at 220V with a current of 8.27A. The heater requires a current of 1.99A for active (ON) and an active blower (ON) with a current of 0.75A.
TOWARDS THE FUTURE: DIGITAL TRANSFORMATION IN INDONESIAN BANKING AND ITS IMPLICATIONS FOR ECONOMIC GROWTH AND PUBLIC PROSPERITY Hermiyetti, Hermiyetti
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital transformation has emerged as a pivotal force reshaping the Indonesian banking sector, with profound implications for economic growth and public prosperity. This paper comprehensively analyzes the trends, challenges, and opportunities associated with digital transformation in Indonesian banking. By examining the adoption of digital channels, fintech innovations, and regulatory frameworks, this study highlights the transformative impact of digitalization on traditional banking practices and customer interactions. Additionally, it explores the Role of regulatory bodies in fostering a conducive environment for digital financial services and promoting financial inclusion. The findings underscore the potential of digital transformation to drive economic growth, enhance operational efficiency, and extend banking services to underserved populations. However, challenges such as cybersecurity risks, regulatory compliance issues, and talent shortages must be addressed to realize the full benefits of digitalization. By prioritizing cybersecurity measures, fostering innovation, and investing in talent development, Indonesian banks can navigate the complexities of the digital age and contribute to sustainable economic development and public prosperity.
Marketing Performance: Digital Marketing and Marketing Ability Moderated by Government Policies (The Owner of Snack UMKM in Bekasi Regency) Agustini Tanjung; Hermiyetti; Helen Parkhurst; Felina Co Young
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/v1014v03

Abstract

MSMEs in Indonesia contribute to national economic income progressing from year to year. This research aims to analyze the small snack business category of MSMEs activities in Bekasi Regency developing the businesses and determine the impact of Digital Marketing and Marketing Capabilities on Marketing Performance moderated by Government Policy. The research model is quantitative with non-probability sampling and primary and secondary data is used. Data analysis usage is descriptive statistical analysis, and inferential analysis through SmartPLS version 3. This research approached and processed 170 small snack business actors in Bekasi Regency as prime data. The research results show that digital marketing had a significant influence on marketing performance since the result of T value>T table (2,857>1,974) P value (0.004<0.05). Marketing capabilities had a significant influence on marketing performance since the result of T value>T tabel (2,870>1,974) P value (0.004<0.05). Government policy as a moderating variable on digital marketing influenced marketing performance affected but not significant since T value<T value (1,582<1,974). Government policy as a moderating variable on marketing ability influenced marketing performance affected but not significant since T value<T value (1,280<1,974). Meanwhile, the results of the termination test (R Square) explained both digital marketing and marketing capability influenced marketing performance 62.10%
Analysis of the Influence of Growth Opportunities and ISO 14001 Certification on the Level of Carbon Emission Disclosure Hermiyetti Hermiyetti; Usmar Usmar
Maneggio Vol. 2 No. 3 (2025): Maneggio-June
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/68td7m11

Abstract

This study aims to analyze the effect of growth opportunities and ISO 14001 certification on the level of carbon emission disclosure in companies listed on the Indonesia Stock Exchange (IDX). Carbon emissions have become a global concern as demands for environmental accountability and transparency in corporate practices increase. This study employs a quantitative approach using multiple linear regression, based on secondary data obtained from annual reports and sustainability reports of 70 companies during the period 2019–2023. Carbon emissions disclosure is measured using GRI G4-EN15 to G4-EN21 indicators, while growth opportunity is measured through the market-to-book equity ratio, and ISO 14001 certification is categorized as a dummy variable. The results indicate that growth opportunities and ISO 14001 certification have a positive and significant effect on the level of carbon emissions disclosure. Together, these two variables explain 37.5% of the variation in corporate carbon disclosure. These findings indicate that companies with high growth prospects and formal environmental management systems are more likely to disclose carbon emissions information openly as part of their sustainability strategy and public legitimacy. This study contributes theoretically to the environmental accounting literature and offers practical implications for regulators, investors, and companies in promoting more transparent carbon emissions management and reporting
Optimization of Inorganic Waste Recycling into Plant Pots Using the 4R Approach to Support the Adiwiyata Unggulan School Program Yuliani, Euis Nina Saparina; Hernadewita, Hernadewita; Hermiyetti, Hermiyetti; Rahmi, Syifa Ur
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. 2 (2026): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v11i2.11082

Abstract

Inorganic waste, particularly plastic generated from school canteens and learning activities, remains a significant environmental challenge due to its non-biodegradability, which contributes to soil, water, and air pollution. Addressing this issue, this community service program aimed to enhance students' environmental awareness and practical skills in managing plastic waste by producing ecobricks, which were repurposed as eco-friendly plant pots to improve the school's aesthetic and ecological quality. Mercu Buana University implemented the program in collaboration with the Rawakalong Village Government to support SMKN 1 Gunung Sindur in achieving Exemplary Adiwiyata School status. The initiative combined participatory training sessions, hands-on Fs, and continuous mentoring, emphasizing the application of the 4R principles in the school environment. The results indicated a marked increase in students' engagement, knowledge, and skills in waste management, along with a measurable reduction in plastic waste volume. Ecobricks were successfully integrated into school greening activities, serving as both functional plant pots and tangible educational tools that reinforced sustainable behaviors. The program also contributed to the fulfillment of Key Performance Indicators (KPI) 3 and 7 and promoted experiential, community-based learning aligned with the Merdeka Belajar–Kampus Merdeka initiative. This study demonstrates that ecobrick-based interventions can transform environmental challenges into educational opportunities, fostering sustainable practices and participatory learning among students. Moreover, the program highlights the potential to scale ecobrick initiatives across broader school and community contexts, supporting environmental stewardship and institutional commitment to sustainability. These findings provide practical and theoretical insights into integrating hands-on waste management strategies into school-based ecological education programs.
Model of Crisis Communication Management in the Perspective of Situational Crisis Communication Theory at the Transportation Ministry Sulistyanto, Ari; Usmar, Usmar; Hermiyetti, Hermiyetti
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 5 No. 2 (2020): December 2020 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v5i2.408

Abstract

Rapid disaster response is necessary since it involves various stakeholders in disaster. However, rapid response is difficult to implement due to structural constraints and organizational hierarchy.  This research aims to reveal structural constraints to crisis communication management in the internal organization of the Transportation Ministry. Situational Crisis Communication Theory (SCCT) approaches offer a framework to understand management in general in responding to crisis situation.  This research uses a qualitative method with case study approaches. The results of this research show that in the pre-crisis phase the organization serves as media for sections at the Transportation Ministry to interact in monitoring potential crisis.  In the crisis and post-crisis response phases, the establishment of an Ad Hoc Crisis Communication Team (TKK) has changed the organization from being under stringent hierarchic structure to being more flexible and responsive in crisis response. This research gives contributions to more dynamic crisis communication management, recommends the formulation of Standard Operating Procedure (SOP) in crisis communication management, starting from pre-crisis, crisis to post-crisis response phases, and gives guidance to government and non-government organizations in crisis communication management.