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All Journal Jurnal Pustakawan Indonesia JAM : Jurnal Aplikasi Manajemen EKONOMIS : Journal of Economics and Business SEIKO : Journal of Management & Business Nusantara Journal of Information and Library Studies (N-JILS) Jurnal Ilmiah Edunomika (JIE) Community Engagement and Emergence Journal (CEEJ) Jurnal Riset Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Kreatif Jurnal Abdimas Bina Bangsa Jurnal Pustakawan Indonesia Jurnal Informatika Ekonomi Bisnis Journal of Economics and Management Scienties Escalate : Economics and Business Journal
Cucu Hodijah
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Journal : EKONOMIS : Journal of Economics and Business

 1 
Analysis of Perceived Ease of Use and Perceived Enjoyment on Behavior Intention in Digital Payment on Generation Z in Sukabumi City Jaya, Umban Adi; Kusnara, Hasti Pramesti; Hodijah, Cucu; Yunita, Melda; Kusumadewi, Ade Nurhayati
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1945

Abstract

This research explores the influence of perceived ease of use and perceived enjoyment on behavioral intentions to use digital payments among generation Z in Sukabumi City. With a quantitative approach and explanatory research type, a sample of 100 respondents used a questionnaire as a data collection instrument. Data analysis in this study used multiple linear regression. The research results show that perceived enjoyment has a significant effect on behavior intention, but perceived ease of use does not have a significant effect on behavior intention in generation Z in Sukabumi City
Co-Authors Ade Nurhayati Kusumadewi Ajeng Intan Legi Novita Sarip Albar, Fauzan Manafi Amna, Amna Bumandava Eka, Andi Primafira Deden Sutisna Delis Fathonah, Neneng Dewatmoko, Santo Farhan Hamdalah Gusyana, Dadang H.ASEP, H. ASEP JAMALUDIN,SE.,MM Hendrayani, Eka Hendriyanto, Yoga Heriyana, H Intan, Amalia Juliana Monika Kurniadi, Wandi Kusnara, Hasti Pramesti Maria, Santi Mariana F, R.Adjeng Mariana Rachmawati Marwan Effendi Melda Yunita Munziar, Fahri Munziar, Fakhri Nazara, Desman Serius Novitasari, Yuli Nugroho, Anton Priyo Priyana, Indarta Rahayu, Hilda Sri Rika Solihah, Rika Santo Dewatmoko Sri Yulianti Suharno Pawirosumarto Suprianto, Ghalib Suryathi, Wayan Tarigan, Miska Irani Teuku Zulkarnaen Tonny Yuwanda Umban Adi Jaya Yuaningsih, Lilis