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All Journal Jurnal Pustakawan Indonesia JAM : Jurnal Aplikasi Manajemen EKONOMIS : Journal of Economics and Business SEIKO : Journal of Management & Business Nusantara Journal of Information and Library Studies (N-JILS) Jurnal Ilmiah Edunomika (JIE) Community Engagement and Emergence Journal (CEEJ) Jurnal Riset Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Kreatif Jurnal Abdimas Bina Bangsa Jurnal Pustakawan Indonesia Jurnal Informatika Ekonomi Bisnis Journal of Economics and Management Scienties Escalate : Economics and Business Journal
Cucu Hodijah
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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PENYULUHAN PENINGKATAN PENGEMBANGAN MANAJEMEN SUMBER DAYA MANUSIA SERTA KUALITAS PELAYANAN UNTUK MENINGKATKAN PRODUKTIVITAS KARYAWAN Jaya, Umban Adi; Priyana, Indarta; Albar, Fauzan Manafi; Hodijah, Cucu; Novitasari, Yuli
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1676

Abstract

This service aims to improve the productivity of the Kuda Tandang Processed Snack Factory in Sumedang, through counseling and development of human resource (HR) management and service quality. This factory faces challenges in HR management and service standards that have a negative impact on productivity and competitiveness in an increasingly competitive market. This counseling applies a quantitative descriptive method with a survey and interview approach, involving 33 employees from various divisions. The counseling program includes HR management training and improving service quality. Data analysis uses questionnaires, interviews, and productivity reports before and after the counseling. The results of the study showed that this training program succeeded in improving employee technical and managerial skills, which ultimately increased productivity, product quality, and customer satisfaction. Short-term and long-term evaluations confirmed that improvements in HR and customer service contributed positively to the company's operational efficiency and competitiveness.
ANALYSIS OF THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAMS ON CORPORATE IMAGE IN THE DIGITAL ERA Hodijah, Cucu; Kusnara, Hasti Pramesti; Albar, Fauzan Manafi; Gusyana, Dadang; Jaya, Umban Adi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15090

Abstract

In the digital era, corporate image is impacted not only by the social and environmental effects of CSR programs but also by the public communication of these programs. As a result, corporate social responsibility, or CSR, has become a crucial component of company strategy around the globe. Information and communication technology advancements give businesses excellent chances to connect with a larger audience via a variety of digital channels. This emphasizes how crucial it is to assess how well CSR initiatives contribute to a company's favorable public image in the digital age. This study aims to determine the impact of CSR programs on corporate image, focusing on PT Amerta Indah Otsuka's CSR initiatives in Sukabumi. This study aims to analyze how PT Amerta Indah Otsuka's CSR programs affect corporate image, especially in terms of communication and public response in the digital era. The findings are expected to provide guidance for other companies in designing effective CSR strategies in an increasingly connected digital world. The literature review highlights that effective CSR management not only enhances corporate image but also contributes to competitive and financial advantages. Studies emphasize that CSR increases customer loyalty, strengthens brand identity, and improves financial performance. In addition, CSR initiatives also improve employee satisfaction and regulatory relations, support risk management, and sustainability efforts. The methodology used was an associative causal quantitative approach, by collecting data through a Google Form-based questionnaire distributed to 100 respondents aged 18-65 years in Sukabumi. Statistical analysis, specifically regression analysis using SPSS, confirmed a significant positive relationship between CSR and the dependent variable, indicating a substantial influence of CSR on corporate image.
The Winning Formula: Marketing Mix, Relationship Marketing and Service Quality Fueling Customer Loyalty Nugroho, Anton Priyo; Hodijah, Cucu; Maria, Santi; Dewatmoko, Santo; Hendriyanto, Yoga
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4959

Abstract

Studi ini meneliti pengaruh Bauran Pemasaran, Relationship Marketing, dan Kualitas Pelayanan terhadap Loyalitas Konsumen di Bank Syariah Indonesia (BSI). Data dikumpulkan melalui survei dari 131 konsumen BSI dan dianalisis menggunakan teknik statistik. Temuan menunjukkan bahwa setiap faktor secara individu memiliki pengaruh positif yang signifikan terhadap Loyalitas Konsumen. Manajemen yang efektif terhadap elemen-elemen Bauran Pemasaran, implementasi strategi Relationship Marketing, dan memastikan Kualitas Pelayanan yang tinggi berperan penting dalam meningkatkan loyalitas konsumen. Pengaruh bersama dari faktor-faktor ini secara signifikan mempengaruhi Loyalitas Konsumen. Temuan ini memberikan wawasan berharga bagi BSI dan organisasi serupa dalam mengembangkan strategi pemasaran yang efektif untuk meningkatkan kepuasan, kepercayaan, dan loyalitas konsumen. Kata Kunci: Bauran Pemasaran, Relationship Marketing, Kualitas Layanan, Loyalitas Nasabah, Bank Syariah Indonesia Abstract This study examines the influence of the Marketing Mix, Relationship Marketing, and Service Quality on Customer Loyalty in Bank Syariah Indonesia (BSI). Data was collected through surveys from 131 BSI customers and analyzed using statistical techniques. The findings reveal that each factor individually has a significant positive impact on Customer Loyalty. Effective management of the Marketing Mix elements, implementing Relationship Marketing strategies, and ensuring high Service Quality play vital roles in enhancing customer loyalty. The combined influence of these factors significantly affects Customer Loyalty. These findings provide valuable insights for BSI and similar organizations in developing effective marketing strategies to foster customer satisfaction, trust, and loyalty. Keywords: Marketing Mix, Relationship Marketing, Service Quality, Customer Loyalty, Bank Syariah Indonesia
Neuromarketing and Consumer Decision-Making: A Psychological Approach to Brand Perception Heriyana, H; Hodijah, Cucu; Zulkarnaen, Teuku
Journal of Economics and Management Scienties Volume 7 No. 3, June 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i3.90

Abstract

This study investigates the influence of neuromarketing stimuli on consumer decision-making through the mediating roles of emotional engagement and cognitive response, with brand perception as a key outcome variable. Employing a quantitative approach and utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS, data were collected from 250 consumers in the electronics sector. The results reveal that neuromarketing stimuli significantly affect cognitive responses, which in turn strongly influence brand perception and consumer purchase decisions. While emotional engagement is also stimulated, its effect on brand perception and purchasing behavior is not statistically significant. The findings underscore the central role of cognitive mechanisms in transforming neuromarketing inputs into favorable consumer actions, particularly in high-involvement product contexts. This research contributes to the growing body of knowledge on consumer neuroscience and offers practical implications for marketers aiming to enhance brand strategy effectiveness through psychologically grounded approaches.
Sustainable HRM: Integrating Green Human Resource Management Practices for Organizational Resilience Munziar, Fakhri; Hodijah, Cucu
Journal of Economics and Management Scienties Volume 7 No. 3, June 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i3.100

Abstract

This paper explores the strategic role of Green Human Resource Management (Green HRM) in enhancing organizational resilience within the broader paradigm of Sustainable HRM. Drawing from theoretical frameworks such as the Resource-Based View, Dynamic Capabilities, and Stakeholder Theory, the study develops a model linking five Green HRM practices—green recruitment, green training, green performance management, green rewards, and green employee involvement—to five distinct resilience capabilities: adaptive capacity, human capital agility, organizational robustness, innovation readiness, and collective resilience. The framework posits that these HRM practices, when embedded strategically and supported by sustainability-oriented leadership and learning cultures, contribute not only to environmental outcomes but also to the organization’s ability to withstand and adapt to environmental, regulatory, and operational disruptions. Practical examples from companies such as Patagonia, Unilever, and Infosys are used to illustrate real-world applications of the framework. The study concludes that Green HRM is a critical yet underutilized enabler of long-term organizational resilience and offers actionable recommendations for aligning HRM systems with sustainability goals. This work contributes to both the theoretical development and practical advancement of Sustainable HRM as a driver of strategic adaptability in the face of ecological complexity.
Analysis of Perceived Ease of Use and Perceived Enjoyment on Behavior Intention in Digital Payment on Generation Z in Sukabumi City Jaya, Umban Adi; Kusnara, Hasti Pramesti; Hodijah, Cucu; Yunita, Melda; Kusumadewi, Ade Nurhayati
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1945

Abstract

This research explores the influence of perceived ease of use and perceived enjoyment on behavioral intentions to use digital payments among generation Z in Sukabumi City. With a quantitative approach and explanatory research type, a sample of 100 respondents used a questionnaire as a data collection instrument. Data analysis in this study used multiple linear regression. The research results show that perceived enjoyment has a significant effect on behavior intention, but perceived ease of use does not have a significant effect on behavior intention in generation Z in Sukabumi City
PENGARUH BAURAN PROMOSI (PROMOTION MIX) TERHADAP MINAT BACA ANGGOTA PERPUSTAKAAN UNIVERSITAS WIDYATAMA BANDUNG Hodijah, Cucu
Nusantara Journal of Information and Library Studies (N-JILS) Vol. 2 No. 1 (2019): Juni 2019
Publisher : Program Studi Ilmu Perpustakaan dan Informasi, Universitas Islam Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/n-jils.v2i1.512

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Bauran Promosi Terhadap Minat Baca Anggota Perpustakaan.Grand theory yang digunakan adalah Bauran Promosi dari Kotler and Amstrong. Hipotesis penelitian ini adalah terdapat pengaruh simultan bauran promosi, yang terdiri dari Periklanan, Penjualan Personal, Promosi Penjualan, Penjualan Langsung dan Publisitas terhadap Minat Baca Anggota Perpustakaan Universitas Widyatama. Penelitian dilakukan dengan menggunakan metode deskriptif dan Verifikatif. Penelitian ini mengkaji Pengaruh bauran promosi, yang terdiri dari Periklanan, Penjualan Personal, Promosi Penjualan, Penjualan Langsung dan Publisitas terhadap Minat Baca Anggota Perpustakaan Universitas Widyatama dengan menggunakan teknik regresi berganda. Data dikumpulkan menggunakan kuesioner dengan skala Likert. Pengolahan data menggunakan analisis regresi berganda dan data deskriptif analisis menggunakan teknik rata-rata.Hasil penelitian menunjukkan secara parsial variabel Periklanan, Penjualan Personal, Promosi Penjualan, Penjualan Langsung dan Publisitas berpengaruh secara signifikan terhadap Minat Baca Anggota Perpustakaan Universitas Widyatama. Secara simultan masing-masing sub variabel bauran promosi memiliki pengaruh yang signifikan Minat Baca Anggota Perpustakaan. Variabel yang paling dominan dalam Minat Baca Anggota Perpustakaan Universitas Widyatama yaitu Penjualan Personal.  ABSTRACT This study aims to determine the Effect of Promotion Mix on Reading Interest of Members of the Library. Grand theory used is Promotion Mix from Kotler and Armstrong. The research hypothesis is that there is a simultaneous influence of the promotion mix, which consists of Advertising, Personal Selling, Sales Promotion, Direct Marketing and Public Relation towards Reading Interests of Widyatama University Library Members. The study was conducted using descriptive and verification methods. This study examined the effect of promotional mix, which consisted of Advertising, Personal Selling, Sales Promotion, Direct Marketing and Public Relation on Reading Interests of Widyatama University Library Members using multiple regression techniques. Data was collected using a questionnaire with a Likert scale. Processing data using multiple regression analysis and descriptive analysis data using the average technique. The results showed partially the variable Advertising, Personal Selling, Sales Promotion, Direct Marketing and Public Relation significantly influence the Reading Interest of Widyatama University Library Members. Simultaneously each promotional mix sub variable has a significant influence on Library Member Reading Interest. The most dominant variable in the Reading Interest of Widyatama University Library Members is Personal Selling.
Co-Authors Ade Nurhayati Kusumadewi Ajeng Intan Legi Novita Sarip Albar, Fauzan Manafi Amna, Amna Bumandava Eka, Andi Primafira Deden Sutisna Delis Fathonah, Neneng Dewatmoko, Santo Farhan Hamdalah Gusyana, Dadang H.ASEP, H. ASEP JAMALUDIN,SE.,MM Hendrayani, Eka Hendriyanto, Yoga Heriyana, H Intan, Amalia Juliana Monika Kurniadi, Wandi Kusnara, Hasti Pramesti Maria, Santi Mariana F, R.Adjeng Mariana Rachmawati Marwan Effendi Melda Yunita Munziar, Fahri Munziar, Fakhri Nazara, Desman Serius Novitasari, Yuli Nugroho, Anton Priyo Priyana, Indarta Rahayu, Hilda Sri Rika Solihah, Rika Santo Dewatmoko Sri Yulianti Suharno Pawirosumarto Suprianto, Ghalib Suryathi, Wayan Tarigan, Miska Irani Teuku Zulkarnaen Tonny Yuwanda Umban Adi Jaya Yuaningsih, Lilis