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All Journal Jurnal Peternakan Indonesia JISIP: Jurnal Ilmu Sosial dan Pendidikan Journal of Applied Nursing (Jurnal Keperawatan Terapan) International Journal of Economics, Business and Accounting Research (IJEBAR) At-Tajdid : Jurnal Pendidikan dan Pemikiran Islam Jurnal Ilmiah Manajemen dan Kewirausahaan Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen dan Ekonomi Kreatif Manajemen Kreatif Jurnal Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Jurnal Riset dan Inovasi Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Master Manajemen Journal Economic Excellence Ibnu Sina Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Ekonomi, Akuntansi dan Perpajakan Akuntansi Pajak dan Kebijakan Ekonomi Digital Jurnal Strategi Bisnis Teknologi Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Ilmiah Manajemen dan Akuntansi Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan Global Leadership Organizational Research in Management Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Manajemen Kreatif dan Inovasi
Iswati Iswati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Interaksi Host dan Diskon Flash Sale Terhadap Ketertarikan Konsumen dalam Live Shopping di Shopee pada Masyarakat di Kota Surabaya Yusran Syaroni; Iswati Iswati; Siti Aisah
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 4 (2025): AGUSTUS : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i4.2140

Abstract

This study aims to examine the influence of host interaction and flash sale discounts on consumer interest in live shopping on Shopee among the community in Surabaya City. The research employs a quantitative approach using a structured questionnaire as the primary data collection method. A total of 96 respondents, all of whom actively engage in online shopping via Shopee, were selected as the study sample. Data analysis was conducted using SPSS, applying both t-tests and F-tests to evaluate the hypotheses. The t-test results reveal that host interaction significantly affects consumer interest, with a t-count value of 5.252 exceeding the t-table value of 1.986, and a significance level of 0.000, which is below the 0.05 threshold. Similarly, flash sale discounts also demonstrate a significant effect on consumer interest, with a t-count value of 3.217 surpassing the t-table value of 1.986, and a significance level of 0.002, indicating statistical significance. Furthermore, the F-test results indicate that host interaction and flash sale discounts have a simultaneous and significant influence on consumer interest, as evidenced by an F-count value of 26.37 exceeding the F-table value of 3.9434, with a significance level of 0.000. These findings suggest that both host interaction and flash sale discounts play a crucial role in shaping consumer purchasing interest during live shopping events. The results highlight the importance for resellers and online sellers to enhance host engagement skills and strategically implement time-limited discount offers to attract and retain consumers. In the increasingly competitive e-commerce environment, optimizing these two factors may significantly contribute to improving customer engagement and driving sales performance. This research provides practical insights for online retailers seeking to strengthen their marketing strategies on live shopping platforms
Revitalisasi Pasar Rukun Masyarakat (Parukmas) dengan Inovasi Fasilitas Spot Foto Instagramable untuk Pengembangan Wisata Kreatif di Yosodadi Kecamatan Metro Timur Iswati Iswati; Bayu Ardiwansyah; Retno Fajarwati; Faizah Kanti Pandia; Handini Lutfiana Alfaqih
Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan Vol. 2 No. 4 (2025): Desember : Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kese
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/dinsos.v2i4.2662

Abstract

The revitalization of the Rukun Masyarakat (Parukmas) Market through innovative Instagrammable photo spots is a strategic effort to develop the potential for creative tourism in Yosodadi Village, Metro Timur District. The market, which previously served only as a center of local economic activity, is being revitalized into a public space-based tourist destination that is aesthetic, educational, and attractive. This transformation aims to create a new experience for visitors by presenting an engaging, thematic visual design that aligns with social media trends, particularly Instagram. This research aims to design and implement Instagrammable photo spots that can enhance the appeal of Parukmas Market and evaluate their impact on increasing visitor numbers and empowering the surrounding community economically. The research method used is participatory, involving the community, vendors, and local stakeholders in the planning, design, and construction of the facility. Evaluation is conducted through direct observation of market activities and visitor satisfaction surveys to assess responses and perceived benefits. The expected outcome of this activity is the creation of a creative space that can enhance social interaction, strengthen local identity, attract tourists, and open new business opportunities for the community, thereby strengthening the local economy and increasing vendor income.
Strategi dan Dampak Kenaikan Harga Kedelai Terhadap Pendapatan Pengrajin Tempe Di Tenggilis Mejoyo Surabaya Imron Febrianto; Iswati Iswati; Emilia Pranata
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3927

Abstract

This research aims to determine the strategies used by tempe craftsmen through the production process regarding the impact of rising soybean prices and to find out whether the income of tempe craftsmen due to the increase in soybean prices has changed in Tenggilis Mejoyo Village, Surabaya City. In conducting this research, the descriptive qualitative method was used by the researcher. The findings in this research are how the tempeh production process, the strategies used by tempeh craftsmen to overcome the increase in soybean prices and the increase in soybean prices affect the income of tempeh craftsmen. It is hoped that this research will provide benefits, especially for all elements of society, for theoretical and practical benefits. The research results show that reducing the size of tempeh sold at a fixed price is a way for tempeh craftsmen to overcome the decline in income. The increase in soybean prices not only affects the income of tempeh craftsmen but also affects the amount of tempeh production which decreases by 50%. Some of the suggestions offered by researchers include craftsmen expanding tempe marketing, for the Indonesian government to help resolve the problem of rising prices of basic commodities, especially soybeans, which are still unstable, and for researchers who can then carry out further research on the impact of rising soybean prices on the purchasing power of tempeh. community in Tenggilis Mejoyo Village, Surabaya City.
Co-Authors Achmad Djoni Sudirman Afan A. Kusuma Ageng Pratiwi Ahmad Fitra Sumbono Ainiyatul Mukarromah Aisyah Khumairo Amilia Duwi Nursinta Ananda Nurhadi Syaifulloh Anis Fitriyasari Anis Fitriysasari Aribowo, Handy Arief Widijatmoko Arief Widjadmoko Bagus Suryo Sajiwo Bayu Ardiwansyah Cahaya Khaeroni Caturia Sasti Sulistyana Cindy Eka Ainur Putri David Sukardi Kodrat Delmy Fergin Elmy Junti Desti Amelia Devi Liliana Putri Marfida Dewi Novia Anggraini Diah Ayu Sekarnadi Emilia Pranata Ennor Ennor Eny Sulistyowati Estee Lauder Santoso Faizah Kanti Pandia Farichatus Solichah Fistia Shofil Ashfiyah G. Ciptadi Hana Mutiara Handini Lutfiana Alfaqih Handy Ariwibowo Heri Cahyono Hoiri Hoiri Ikhwanul Yaqin Ilham Sulaiman Imron Febrianto Is Fadhillah Isa Alawi Istikomah Istikomah Ivan Sanjaya Jelita Amalia Putri Jihan Fauziah Umardi Khusnarida Khusnarida Kuliyatun Kuliyatun Lailatul Rohma Hadi Lasifau Maryamis Lukya Salmi Maryamis M. H. Natsir Majmuatur Rosail Mita Rusdiana Mochamad Yusuf Nuur Fadillah Mohammad Faisal Muhamad Diva Daniswara S Muhammad Nurtajudin Nadya Pramudita Naina K. Nufus Nindita Putri Noval Sahnitri Nur Azizah Nur Jannah Oryza Putri Nurya Rizkiyani Prabowo Adi W Prabowo Prabowo Princess Taza Tesalonica Rahmat Pratama Restu Syifa Nida Retno Fajarwati Rispa Rispa Rozy Hardiyan Pratama Septiana Elma Sinta Shalma Thania Putri Siswahyudianto SITI AISAH Siti Aisyah Siti Fatmala Lailatus Sa’diyah Siti Juliana Putri Siti Patimah Siwi Asabilul Wahidah Sofiyah Salsabilah Sriwigati Wulandari Alvisha Sujino Sujino Suliyanfi Garnis Diah Pitaloka Suyono Suyono Syifana Zakia Zulfa T. Susilawati Tazakia A. Salma Vastika Yulia Putri Venia Dwi Wardani Widya Inayatul Umah Yusran Syaroni Zainal Aprianto Bagus Pratama