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All Journal ECSOFiM (Economic and Social of Fisheries and Marine Journal) Jurnal Perikanan dan Kelautan Jurnal Bisnis Perikanan Panrita Abdi - Jurnal Pengabdian pada Masyarakat Resona : Jurnal Ilmiah Pengabdian Masyarakat Proceeding Simposium Nasional Kelautan dan Perikanan Martabe : Jurnal Pengabdian Kepada Masyarakat JOURNAL OF INDONESIAN TROPICAL FISHERIES (JOINT-FISH) : Jurnal Akuakultur, Teknologi Dan Manajemen Perikanan Tangkap, Ilmu Kelautan Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Jurnal Pengabdian Masyarakat Nusantara Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat PONGGAWA : Journal of Fisheries Socio-Economic International Journal of Business and Quality Research
Sitti Fakhriyyah
Program Studi Sosial Ekonomi, Departemen Perikanan, Fakultas Ilmu Kelautan Dan Perikanan, Universitas Hasanuddin
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pelatihan Pemasaran Digital untuk Peningkatan Omzet di Unit Pembenihan Sipakatuo Kabupaten Pinrang jalil jalil; Sitti Fakhriyyah; Irmawati Irmawati; Romisetiawan Romisetiawan; Ade Ikhlas Amal; Syafruddin Syafruddin; Muh Alwi; Husnaeni Husnaeni; Kusmaladewi Kusmaladewi; Alam Alam; M. Irham Ilyas; Syakira Permadani Mahdi; Dian Purnamasari Anwar
Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 2 (2026): Volume 7, No 2, Juni 2026
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/zdc8fv15

Abstract

Unit Pembenihan Rakyat (UPR) Sipakatuo Kabupaten Pinrang merupakan salah satu pelaku usaha pembenihan ikan nila yang menghadapi tantangan dalam memperluas pasar. Selama ini, pemasaran masih terbatas pada metode manual dan pemanfaatan media sosial tanpa iklan berbayar. Hal ini berdampak pada stagnasi omzet meskipun permintaan pasar meningkat. Program pengabdian ini bertujuan meningkatkan omzet usaha melalui pelatihan dan pendampingan pemasaran digital. Metode kegiatan meliputi pelatihan pembuatan konten promosi, penggunaan google bisnis dan WhatsApp Bisnis, serta pendampingan implementasi strategi pemasaran digital. Hasil kegiatan menunjukkan peningkatan kompetensi pengelola dalam membuat konten digital yang menarik, memperluas jangkauan konsumen, serta meningkatkan omzet penjualan benih. Kegiatan ini juga melibatkan mahasiswa sebagai pendamping lapangan yang memperoleh pengalaman praktis di luar kampus. Dengan demikian, pelatihan pemasaran digital terbukti efektif sebagai upaya pemberdayaan pengelola dan peningkatan daya saing UPR Sipakatuo di era digital.
BAKSO IKAN RUMPUT LAUT MAKANAN SEHAT UNTUK MENDUKUNG PEMENUHAN GIZI MASYARAKAT Arie Syahruni Cangara; Amiluddin Amiluddin; Syahrul Syahrul; Sitti Fakhriyyah; Sri Suro Adhawati; Andi Amri; Iman Sudrajat; Satriawati Cangara; Aswin Aswin
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i2.631-638

Abstract

Bakso nyatanya tidak banyak mengandung serat pangan walaupun suda bersumber dari daging hewani. Namun, semestinya tubuh sangat membutuhkan serat pangan tersebut untuk Kesehatan. Senyawa anorganik, yang mungkin memiliki konsekuensi negatif jika digunakan dalam jumlah berlebihan dan hal ini biasanya digunakan sebagai bahan pengenyal pada bakso. Menambahkan serat nutrisi pada produk bakso dan membantu memperbaiki tekstur bakso agar lebih kenyal adalah solusi yang mungkin untuk masalah ini. Penggunaan Rumput laut dapat menjadi salah satu alternatif yang dapat digunakan. Karena kegunaan rumput laut sebagai emulsifier selama proses pembuatan bakso, dengan fungsi tersebut penambahan bubur rumput laut dapat meningkatkan kualitas produk. Permasalahan yang ditemukan adalah produk bakso yang dipasarkan di sekitar kampus hanya mengandung karbohidrat yang tinggi dan tanpa serat pangan. Solusi yang ditawarkan yakni dengan adanya produk bakso ikan rumput laut menjadi makanan siap makan yang memiliki gizi seimbang dan kaya serat pangan yang dibutuhkan oleh tubuh.
ANALISIS SALURAN PEMASARAN DAN PENGENDALIAN MUTU KOMODITAS PERIKANAN MELALUI OPTIMALISASI COLD STORAGE PPI SELILI: Analysis of Marketing Channels and Quality Control of Fishery Commodities Through the Optimization of Cold Storage at Selili Fish Landing Base Nur Indah Pratiwi; Syakira Permadani Machdi; Andi Muttia Yunita Mentari Sayuti; Sitti Fakhriyyah
JURNAL AKUAKULTUR, TEKNOLOGI DAN MANAJEMEN PERIKANAN TANGKAP, ILMU KELAUTAN Vol 9 No 1 (2026): JOURNAL OF INDONESIAN TROPICAL FISHERIES
Publisher : Fakultas Perikanan dan Ilmu Kelautan Universitas Muslim Indonesia Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/23a3n907

Abstract

This study aims to analyze the marketing channels of fishery commodities, examine the quality control of fishery products, and evaluate the utilization of cold storage facilities at the Selili Fish Landing Site (PPI Selili) in Samarinda City, Indonesia.. The research employed a descriptive survey method using both quantitative and qualitative approaches through observation, interviews, and primary data collection. The results showed that there are three marketing channels, namely Fishermen–PPI Selili–Consumers, Fishermen–Collectors–PPI Selili–Consumers, and Fishermen–Collectors–PPI Selili–Retailers–Consumers. The highest marketing margin was obtained by retailers, while the total marketing margin from fishermen to retailers ranged from IDR 3,000/kg to IDR 29,000/kg. The findings also indicate that the utilization of cold storage facilities at PPI Selili still requires improvement to better support the maintenance of fishery commodity quality. Therefore, optimizing cold storage facilities is expected to help maintain fish freshness, extend shelf life, and improve the efficiency of the fisheries supply chain in the region.
ANALISIS DAMPAK SOSIAL EKONOMI PEMBANGUNAN BREAKWATER PADA KOMUNITAS PESISIR DI PELABUHAN PERIKANAN BEBA, TAKALAR, SULAWESI SELATAN M Irham Ilyas; Andi Tenri Fada; Kasri Kasri; Sitti Fakhriyyah
JURNAL AKUAKULTUR, TEKNOLOGI DAN MANAJEMEN PERIKANAN TANGKAP, ILMU KELAUTAN Vol 8 No 2 (2025): JOURNAL OF INDONESIAN TROPICAL FISHERIES
Publisher : Fakultas Perikanan dan Ilmu Kelautan Universitas Muslim Indonesia Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/skhe3g63

Abstract

Breakwater construction in coastal areas is essential for enhancing port stability and ensuring the safety of fisheries activities; however, the construction phase often generates socio-economic pressures on communities dependent on port operations. This study aims to analyze the impacts of breakwater development at Beba Fishing Port, Takalar District, with a focus on changes in fishermen’s income, local economic dynamics, and social disturbances during construction. The research employs a mixed-methods approach with an explanatory sequential design, which integrates quantitative and qualitative analyses in a sequential manner. The initial phase involved a survey of 40 respondents—including fishermen, fish traders, small-scale entrepreneurs, and nearby residents—followed by in-depth interviews and field observations based on Participatory Action Research. Chi-square analysis was used to assess the relationship between demographic characteristics and levels of impact. The findings indicate that fishermen’s income decreased by 11% during construction due to operational disruptions at the port but increased by 6% after the breakwater became fully functional. Economic impacts were more pronounced among fishermen and fish traders (χ² = 8.0; p < 0.05). Socially, communities experienced conflict, pollution, and environmental discomfort, particularly in areas affected by heavy-equipment traffic. Inferential analysis revealed significant associations between age (χ² = 11.73; p < 0.01) and education level (χ² = 8.10; p < 0.05) and conflict experiences, with younger and less-educated groups being the most affected.
Pemberdayaan Masyarakat Melalui Pelatihan Pakan Mandiri Ikan Nila Berbahan Baku Lokal Sitti Fakhriyyah; Jalil Jalil; Irmawati Irmawati; Romi Setiawan; Ade Ikhlas Amal Alam; M. Irham Ilyas; Asmi Citra Malina; Andi Haerul; Husnaeni Husnaeni; Muh. Alwi; Syafruddin Syafruddin; Kusmaladewi Kusmaladewi; Syakira Permadani Machdi; Dian Purnamasari Anwar; Kamaruddin Kamaruddin
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 5 No. 2 (2025): Agustus 2025 - Januari 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v5i2.5463

Abstract

This community service activity aimed to enhance the capacity of tilapia farmers at the UPR Kampung Tengah, Gowa Regency, in producing locally based, self-formulated feed. The main problem faced by farmers was the high cost of commercial feed, which accounted for 60–70% of total production expenses. To address this issue, a training program was conducted consisting of socialization on tilapia nutritional requirements, selection of local feed ingredients (such as rice bran, fish meal, snail meal, and vitamin mix), and direct demonstrations of the pellet feed production process. The implementation methods included a pre-test, material presentation, post-test, and hands-on feed-making practice assisted by internship students. The results showed a significant improvement in participants’ understanding, with the average score increasing from 3.6 (pre-test) to 9.1 (post-test), indicating a gain of 5.5 points. Participants were also able to practice the feed processing stages, including grinding, mixing, molding, and drying. This training not only provided theoretical knowledge but also equipped farmers with practical skills in independent feed production, thereby reducing dependence on factory-made feed, lowering production costs, and promoting greater self-reliance and sustainability in tilapia aquaculture enterprises.
Digital Marketing to Increase Sales of Fishery Products for MSMEs in Biringkanaya District Muh Rifkhi Ramadhan; Sri Suro Adhawati; Amiluddin Amiluddin; Arie Syahruni Cangara; Sitti Fakhriyyah; Sutinah Made; Aris Baso; Benny Audy Jaya Gosari
PONGGAWA : Journal of Fisheries Socio-Economic VOLUME 6, NOMOR 1, MAY 2026
Publisher : Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35911/ponggawa.v6i1.49923

Abstract

Digital marketing has proven to be an effective solution for boosting sales of fishery products by MSMEs in Biringkanaya District, Makassar City. This study aims to analyze the implementation of digital marketing strategies by MSMEs, measure their impact on sales growth, and identify the factors influencing their implementation. This study employs a quantitative descriptive method, involving 11 MSMEs operators with data collected through questionnaires, in-depth interviews, and observations. Data analysis utilized multiple linear regression to test the significance of digital marketing’s role. The results indicate that 82% of MSMEs have adopted digital marketing, with some businesses experiencing a significant revenue increase of up to 860%. However, challenges such as a lack of technical training and internet infrastructure remain barriers. The results of the partial T-test indicate that sales effectiveness (X2) and marketing techniques (X4) have a significant impact on digital marketing, while the other four variables do not. This confirms that the success of digital marketing is more influenced by marketing strategies than by the educational background or age of the business owners. These findings highlight the importance of ongoing training, mentoring, and infrastructure improvements to support the digital transformation of MSMEs. This study makes a strategic contribution to supporting the development of digital marketing to enhance the competitiveness of MSMEs in the fisheries sector.
Marketing of Skipjack Tuna (Katsuwonus pelamis) in Lappa Island, Sinjai Regency Annisa Bahar; Sri Suro Adhawati; Hamzah Tahang; M. Chasyim Hasani; Sitti Fakhriyyah
PONGGAWA : Journal of Fisheries Socio-Economic VOLUME 5, NOMOR 2, NOVEMBER 2025
Publisher : Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35911/ponggawa.v5i2.48321

Abstract

This study aims to determine the marketing channels of Skipjack Tuna (K.pelamis) in TPI Lappa, Sinjai Regency and to analyze the costs and marketing margins of Skipjack Tuna (K.pelamis) in TPI Lappa, Sinjai Regency, and to determine the efficiency of marketing Skipjack Tuna (K.pelamis) in TPI Lappa, Sinjai Regency. This research was conducted in February - March 2025. The method of determining the location was chosen intentionally (purposive) with the consideration that the North Sinjai District has several villages that are coastal areas, especially in TPI Lappa Sinjai, most of whose residents work as fishermen and the area has characteristics that are in accordance with the objectives of the study. The type of research used is a type of research using a quantitative and qualitative approach with a population sampling method. Data collection techniques are observation, interviews, literature studies, and documentation. The results of this study are that there are four marketing channels at TPI Lappa. Also, the results of the highest marketing margin are in the fourth marketing channel, which is IDR 25,000 with a marketing cost of IDR 7,846/kg, a profit of IDR 15,878/kg, so that efficient marketing is obtained at <1%.
The Influence of Tariffs and Non-Tariffs on Octopus Commodity Exports in Makassar Muhammad Abi Thalib; Muhammad Dalvi Mustafa; Sitti Fakhriyyah; M. Chasyim Hasani
PONGGAWA : Journal of Fisheries Socio-Economic VOLUME 6, NOMOR 2, NOVEMBER 2026
Publisher : Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35911/ponggawa.v6i2.49919

Abstract

This study aims to analyze how tariff and non-tariff barriers affect the export volume of octopus commodities from Makassar to destination countries. The method employed is qualitative descriptive with a case study approach, based on secondary data from relevant institutions and interviews with key informants. The analysis focuses on import tariffs in destination countries as well as non-tariff barriers in the form of SPS (Sanitary and Phytosanitary Measures) and TBT (Technical Barriers to Trade) regulations. The results indicate that although Indonesia does not impose export tariffs on octopus, destination countries still apply varying import duties, which affect the price competitiveness of the product. Non-tariff barriers have a more significant impact on exports, particularly through the enforcement of quality standards, food safety certifications, labeling requirements, and complex product traceability systems. Therefore, to enhance the competitiveness of octopus exports, it is necessary to strengthen the technical capacity of business actors, improve regulatory support, and foster synergy between the government and the private sector. Conclusion. This study concludes that increasing octopus exports to global markets requires adaptive strategies toward international regulations as well as collaboration between the government and business actors to improve product quality, legality, and distribution efficiency.
Economic Business Analysis of Polyculture Pond Cultivation of Shrimp and Milkfish in Turikale District, Maros Regency Alfian Adisaputra Hy; Aris Baso; Sutinah Made; Sitti Fakhriyyah
PONGGAWA : Journal of Fisheries Socio-Economic VOLUME 6, NOMOR 2, NOVEMBER 2026
Publisher : Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35911/ponggawa.v6i1.49926

Abstract

Aquaculture plays a strategic role in supporting food security, economic growth, and the welfare of coastal communities in Indonesia. Turikale District in Maros Regency is one of the regions with high potential for implementing polyculture pond systems, particularly for black tiger shrimp Penaeus monodon and milkfish Chanos chanos. This study aimed to evaluate the economic aspects of polyculture pond farming in this area, focusing on profitability and economic feasibility. The research was conducted in response to the growing demand for efficient and sustainable aquaculture models to optimize fisheries resource management. The study employed a descriptive quantitative approach, collecting primary data through interviews, questionnaires, and direct field observations involving 24 fish farmers in Taroada Village. Data analysis included calculations of total production costs, total revenues, profit margins, and R/C ratio analysis to assess business efficiency. The total production cost per cycle (6 months) was Rp18,242,320.61, comprising fixed costs of Rp1,036,877.86 and variable costs of Rp17,205,442.75. The total revenue reached Rp27,857,697.22, yielding a net profit of Rp9,615,376.598. Feasibility analysis revealed an R/C ratio of 1.53, indicating that for every Rp1 spent, the business generated Rp1.53 in revenue, thus confirming its economic viability. These findings demonstrate that polyculture farming of black tiger shrimp and milkfish not only provides significant financial returns to farmers but also has the potential to enhance local economic development. It is recommended to expand the implementation of this system while ensuring operational efficiency and sustainable pond management practices.
Co-Authors A. Padliah Harbah Syamsuddin Abd Wahid Ade Ikhlas Amal Ade Ikhlas Amal Alam Alam Alam Alfian Adisaputra HY Alimuddin Amiluddin Amiluddin Andi Amri Andi Amri Andi Baso Adil Natsir Andi Darawelalangi Andi Haerul Andi Haerul Andi Muttia Yunita Mentari Sayuti Andi Tenri Fada Annisa Bahar Arie Syahruni Cangara Arie Syahruni Cangara Aris Baso Asmi Citra Malina Asnia Astuti Asti Sugiarti Aswin Aswin Benny Audi Jaya Gosari Benny Audy Jaya Gosari Benny Audy Jaya Gosari Budimawan Dian Purnamasari Anwar Dian Purnamasari Anwar Dian Purnamasari Anwar Firman Firman Hamzah Hamzah Hamzah Tahang Hasani, Chasyim Husnaeni Husnaeni Husnaeni Husnaeni Iman Sudrajat Irmawati Irmawati Irmawati Irmawati Irmawati, Budimawan Isnainul Amaliah Jalil Jalil jalil jalil Kamaruddin Kamaruddin Kamaruddin Kasri Kusmaladewi Kusmaladewi M Irham Ilyas M. Irham Ilyas M. Irham Ilyas Mardiana E. Fachry Mauli Kasmi Muh Alwi Muh Rifkhi Ramadhan Muh. Alwi Muh. Hari Syafar Muhammad Abi Thalib Muhammad Dalvi Mustafa Nur Indah Pratiwi Romi Setiawan Romisetiawan Romisetiawan Satriawati Cangara Siti Aslamyah Sri Suro Adhawati Sri Suro Adhawati Sutinah Made Sutinah Made Syafruddin Syafruddin Syafruddin Syafruddin Syahrul Syahrul Syakira Permadani Machdi Syakira Permadani Mahdi Umniyah Musdhalifah Yusran