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All Journal Attoriolong Jurnal Teknik Kimia OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Jurnal Manajemen Pendidikan Briliant: Jurnal Riset dan Konseptual Chemistry Indonesian Journal of Chemical Research Jurnal Samudra Ekonomi dan Bisnis JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Walasuji : Jurnal Sejarah dan Budaya Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Fokus Manajemen Bisnis Indonesian Journal of Industrial Engineering & Management Juminten : Jurnal Manajemen Industri dan Teknologi Industrika : Jurnal Ilmiah Teknik Industri JRMB (JURNAL RISET MANAJEMEN & BISNIS) JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Indonesian Journal of Innovation Studies Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Nautical: Jurnal Ilmiah Multidisiplin Indonesia Jurnal Hasi Penelitian Dan Pengkajian Ilmiah Eksakta - JPPIE Journal Industrial Engineering and Management (JUST-ME) Silvarum Jurnal Pengabdian Masyarakat Bangsa ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat
Iriani Iriani
Fakultas Teknologi Industri, Jurusan Teknik Industri, Univesitas Pembangunan Nasional ”Veteran” Jawa Timur, Jl. Rungkut Madya Surabaya 60294
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Marketing Strategy Analysis using Strength Opportunity Aspiration Result (SOAR) Strategy and Quantitative Strategic Planning Matrix (QSPM) at PT. XYZ Firmansyah, Muhammad Daffa Dzaky; Iriani, Iriani
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 5, No 1: February 2024
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v5i1.21996

Abstract

The intense competition involving many business actors demands that these entrepreneurs be able to adapt to the evolving business conditions. In facing this competition, running a business requires a well-thought-out strategy to help business owners anticipate the impact of such events and remain competitive. The SOAR Analysis is an approach consisting of Strengths, Opportunities, Aspirations, and Results components derived from the Appreciative Inquiry (AI) approach, where planning focuses on existing strengths and available opportunities. The Quantitative Strategic Planning Matrix (QSPM) is applied to prioritize various factors influencing strategic planning. The objective of QSPM analysis is to determine the best strategies to be implemented. The QSPM matrix can identify the strategies to be used in the decision-making stage, which can later be applied to the company. From the results of the QSPM matrix, strategy 1 obtained the highest TAS value of 2.39, while strategy 2 had the lowest TAS value of 0.86, indicating that strategy 1 is the top priority that the company can implement.
Analysis of the Effect of Compensation, Motivation, and Work Environment on Job Satisfaction and Employee Job Loyalty Using the Partial Least Square (PLS) Method at PT. XYZ Syarif, Muhammad; Iriani, Iriani
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 5, No 1: February 2024
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v5i1.21973

Abstract

PT.XYZ engaged in the wood processing industry by producing and exporting plywood. Based on preliminary research conducted, it is known that the current condition is that there are problems regarding decreased job satisfaction which results in a low employee work loyalty attitude towards the company. The purpose of this study is to determine the effect of compensation, motivation, and work environment on job satisfaction, to determine the effect of job satisfaction on employee job loyalty, and to provide suggestions for development and improvement to companies related to human resource management. All permanent employees of the production division PT. XYZ is the research population totaling 95 people, with a sample size of 50 employees. The research method is quantitative using a questionnaire with a scale of 1 to 5. The data analysis technique in this study uses the Structural Equation Modeling-Partial Least Square (SEM-PLS) method. The results showed that compensation has a significant effect on job satisfaction, motivation has a significant effect on employee job satisfaction, work environment has a significant effect on employee job satisfaction, and job satisfaction has a significant effect on employee job loyalty.
Marketing Strategy Analysis in Increasing Participation Numbers in the Social Security Administration for Employment (BPJS Ketenagakerjaan) Tanjung Perak Branch Office Using SWOT Analysis Method Azizah, Shinta Rizki; Iriani, Iriani
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 5, No 1: February 2024
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v5i1.22338

Abstract

This study delves into the societal responsibility of nations for ensuring the well-being of their citizens through the implementation of social welfare systems, notably the social security program managed by the Social Security Organizing Agency (BPJS). The historical evolution of PT Jamsostek (Persero) underscores the development of social security programs in Indonesia, emphasizing the significance of safeguarding workers' economic and social interests. This research focuses on BPJS Ketenagakerjaan Tanjung Perak Branch, aiming to analyze its marketing strategies to augment membership through the SWOT analysis method. Employing a qualitative approach, the study employs interviews, observations, and documentation for data collection. The findings reveal strengths in BPJS Ketenagakerjaan's extensive social security offerings, weaknesses in communicating with and raising awareness among informal workers, opportunities for enhancing worker welfare, and threats posed by declining membership due to competitive forces. Drawing on the SWOT analysis, the study suggests a conglomerate diversification strategy, wherein BPJS Ketenagakerjaan Tanjung Perak can introduce new programs to previously untapped segments, thus bolstering its membership base. The research enriches the understanding of BPJS Ketenagakerjaan's marketing strategies and contributes insights for broadening its membership outreach.
Developing marketing strategies to increase customer satisfaction Putri, Agnes Adiniyah; Iriani, Iriani
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i2.8402

Abstract

Designing a marketing strategy is creating a business plan for a company to reach potential consumers and convert them into customers of the company's products or services. The main objective of the marketing strategy itself is to achieve and communicate a sustainable competitive advantage over competing companies by understanding the needs and wants of customers and increasing service quality. This study aims to conduct an analysis and develop marketing strategies. Qualitative analysis were used in this study using servqual and strength, weakness, opportunity, treats analysis. The servqual analysis is used to measure the level of customer satisfaction, and the strength, weakness, opportunity, treats analysis is used to formulate a marketing strategy. The study's results obtained through the servqual analysis showed seven differences in negative gap values. However, two positive gap values were found in perceived importance and expectation. The strength, weakness, opportunity, treats analysis results carried out the strength-threats strategy, which includes plans to improve the characteristics of tourist objects, innovate new rides, etc.
Analisis postur pekerja welder menggunakan metode Ovako Work Analysis System (OWAS) (Studi kasus : PT. Putra Jawamas Surabaya) Octavia, Eka Anestya; Iriani, Iriani
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 1 (2025): January
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i1.39359

Abstract

Putra Jawamas is a company that provides services in the field of repair, fabrication, and procurement, with a primary focus on heavy equipment vehicles. One of the techniques often used in the company's operations is welding, which is a process of joining metals by melting some of the parent metal and filler metal into an inseparable part of operational activities at PT. Putra Jawamas. Therefore, to ensure the health and safety of workers is maintained, supervision of the work environment is needed, especially for workers involved in welding activities. Based on the results of the analysis carried out, it is known that the company obtained a category assessment score of 2, which indicates that there are still areas that need to be improved. Thus, the company is expected to improve working conditions for welding workers in the future. This step is very important to maintain the quality of competent workers, while ensuring the quality of products produced by PT. Putra Jawamas is maintained properly.
Analisis risiko kecelakaan kerja dengan Metode HIRARC dan Diagram Fishbone di Divisi Pergudangan pada PT Z Wulandari, Aisyah Eka; Iriani, Iriani
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 1 (2025): January
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i1.39372

Abstract

The warehouse is the "spearhead" that supports all company activities. In PT Z's warehouse, the process of receiving, retrieving, and moving goods still has the potential for work accidents. Hazard identification was carried out using the HIRARC and Fishbone Diagram methods to determine the risks and causes. The results of the study showed that there were six activities with seven potential hazards, of which four hazards were classified as medium risk and three others were low risk. Recommendations for improvement include strengthening SOPs for the use of PPE, maintaining the cleanliness and safety of the work area, adding K3 signs, using material handling tools, and improving air ventilation. No potential high-risk hazards were found, reflecting the success of risk management in the warehouse. However, regular evaluations, employee training, and strengthening mitigation are still needed to minimize the risk of future work accidents.
Penerapan Manajemen Industri pada Budidaya Jamur di Desa Kembang Belor Kecamatan Pacet Mojokerto Iriani, Iriani
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 10 (2025): Desember
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i10.3466

Abstract

Kegiatan penyuluhan budidaya jamur di Desa Kembang Belor, Kecamatan Pacet, Mojokerto, dilaksanakan untuk meningkatkan pengetahuan dan keterampilan petani dalam mengelola proses produksi jamur secara lebih efektif dan higienis. Permasalahan utama yang ditemukan mencakup tingginya tingkat kontaminasi baglog, pengaturan kelembaban yang kurang optimal, tata letak kumbung yang tidak efisien, dan minimnya pencatatan produksi. Metode penyuluhan dilakukan melalui observasi lapangan, wawancara, ceramah interaktif, demonstrasi teknik, serta pendampingan praktik langsung. Hasil kegiatan menunjukkan perbaikan signifikan berupa penurunan tingkat kontaminasi dari 18% menjadi 9%, peningkatan kelembaban kumbung dari 70% menjadi 85%, serta kenaikan produksi dari 45 kg menjadi 62 kg per kumbung per bulan. Temuan ini mengindikasikan bahwa penerapan prinsip manajemen industri—meliputi standar sanitasi, perbaikan tata letak, dan penguatan kontrol lingkungan—berhasil meningkatkan produktivitas dan kualitas budidaya jamur rakyat. Dengan demikian, penyuluhan ini memberikan dampak positif terhadap peningkatan kapasitas petani dan dapat dijadikan dasar bagi pengembangan program pemberdayaan lanjutan.
Inovasi Produk Hasil Budidaya Ikan Lele untuk Meningkatkan Pendapatan Keluarga di Kelurahan Balas Klumprik Surabaya Aryanny, Enny; Iriani, Iriani; Ari, M. Husin As; Setiawan, M. Frizky Feri
ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2025): ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat
Publisher : UPT Publikasi dan Penerbitan Universitas San Pedro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59632/abdiunisap.v3i2.480

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan masyarakat pembudidaya ikan lele di Kelurahan Balas Klumprik, Kecamatan Wiyung, Kota Surabaya, dalam mengolah hasil budidaya menjadi produk bernilai tambah berupa ekado ikan lele. Kegiatan dilaksanakan melalui empat tahapan, yaitu perencanaan, persiapan, pelaksanaan, dan evaluasi. Metode pelaksanaan meliputi penyuluhan, pelatihan praktik pembuatan ekado, serta evaluasi menggunakan pre-test dan post-test untuk mengukur peningkatan pengetahuan peserta. Hasil kegiatan menunjukkan adanya peningkatan rata-rata skor pengetahuan peserta dari 42 menjadi 77,5 atau meningkat sebesar 35,5 poin (84,5%). Sebanyak 75% di antaranya berminat mengembangkan usaha rumahan berbasis produk olahan ikan lele. Kegiatan ini juga dapat berdampak pada peningkatan pendapatan keluarga per bulannya. Pelatihan ini terbukti efektif dalam meningkatkan kapasitas dan motivasi kewirausahaan masyarakat, sekaligus mendorong peangembangan ekonomi lokal berbasis potensi perikanan air tawar.
Co-Authors Akbar, La Ali Ardianto, Ivan Ari, M. Husin As Ariska, Sinta Azizah, Shinta Rizki Bustomy, Andrean Chasanah Prisani, Hani Iszatul Cholifah, Ergilia Nur Dwi Sukma Donorianto, Dwi Sukma Elny, Sri Enny Aryanny Fabiola B. Saroinsong fahmi, Aliyah - Farhana, Tyara Ariella Farida Pulansari Firmansyah, Muhammad Daffa Dzaky Hamidah Harahap, Hamidah Harsys, Benaya Hengki D. Walangitan Hidayatulloh, Faishal Husin, Ahmad Indria, Tika Ismi, Nurul Julkarnain, Julkarnain Kencana, Rahyang Niskala Wastu Kusuma, Yahya Lubis, Rahma Padilah M. Nur, Agung Pratama Wijaya Malau, Geby Hotmauli Manullang, Andriani R Muhammad Syarif, Muhammad Nagata, Adyatma Naufal, Raffi Muhammad Nisak, Khoirotun Nugroho, Tito Dwi Nurdin, Ahmad Octavia, Eka Anestya Pane, Sri Gustina Pinem, Muhammad Nelson Putra, Dimas Herlambang Putra, M Dwiza Johanda Putri Suryaninggar, Ega Nandita Putri, Agnes Adiniyah Rahmarisa, Faty Ramadhana, Ilham Rr. Rochmoeljati Sahnan, M. Samanhudi, Didi Sari, Bella Wati Novita Setiawan, M. Frizky Feri Simangunsong, Mega Rani Siregar, Adek Gustina Sritimuryati, Sritimuryati Syafrizal Syafrizal Syaifullah, Hafid Syamsul Bahri Syarifuddin Syarifuddin Wahyuni, Neni Sri Wardana, Oktaviano Wulandari, Aisyah Eka Yudha, Tri Kartika Yulianto, Dimas Ramadhani Zafira, Ayesha Tita