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Analisis keputusan investasi pembelian aktiva tetap (Alat transportasi) di PT. XYZ Chasanah Prisani, Hani Iszatul; Iriani, Iriani
Nautical : Jurnal Ilmiah Multidisiplin Indonesia Vol. 1 No. 8 (2022): Nautical: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/nautical.v1i8.413

Abstract

PT. XYZ merupakan perusahaan produsen minuman ringan yang memiliki volume penjualan yang tinggi membuat kegiatan pendistribusian meningkat. Dalam pendisribusiannya perusahaan bekerja sama dengan jasa pengiriman. Pada pendistribusian memiliki permsalahan yang terkadang menyebabkan pendistribusian produk mengalami keterlambatan. Sehingga menimbulkan pemborosan pada biaya. Adanya permasalahan tersebut perusahaan membuat rencana kebijakan untuk mengelolah sendiri trasportasi tanpa menggunakan pihak ketiga dengan cara investasi. Oleh karena itu penelitian ini bertujuan untuk mengetahui kelayakan investasi pembelian aktiva tetap berupa alat transportasi yang bertipe Fuso dan Colt Disel Double (CDD) dengan metode Net Present Value (NPV) dan Internal Rate Of Return (IRR) pada departemen logistic di PT. XYZ. Berdasarkan hal tersebut peneliti melakukan pengelolahan data dan analisis menggunakan beberapa metode. Hasil perhitungan NPV (Net Present Value) sebesar Rp. 23.749.298.144,03 > 0, BCR (Benefit Cost Ratio) sebesar 3,37 karena 3,37 > 1, PP (Payback Period) pada investasi ini selama 1,0083 tahun < n = 15, dan Internal Rate of Return (IRR) sebesar 11,58% sehingga IRR > MARR = 11,58 % > 10,153 %. Dari hasil tersebut telah memenuhi indikator yang menjadi parameter perhitungan maka investasi layak dilaksanakan
Analysis of Marketing Strategies to Achieve Room Occupancy Targets with the SWOT Method at Grand Tamaro Parapat Hotel Malau, Geby Hotmauli; Iriani, Iriani
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 5, No 1: February 2024
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v5i1.22413

Abstract

Hotel is one of the service businesses that can support improving the tourism industry through the facilities and infrastructure provided. The marketing strategy carried out by a hotel is very influential on the success of achieving the room occupancy target set by the hotel. Grand Tamaro Hotel is one of the hotels located in a tourism city in Indonesia, namely the city of Parapat, which is experiencing a problem of decreasing room occupancy rates, where from 2020 to 2022 Grand Tamaro Hotel cannot reach the room occupancy target that has been set. This study aims to determine the marketing strategy for achieving room occupancy targets using the SWOT method at the Grand Tamaro Hotel. This research is a quantitative study using purposive sampling technique as a sampling technique. The sample in this study were visitors who had visited the Grand Tamaro Hotel at least once with a total of 80 respondents. The results of this study indicate that the position of the Grand Tamaro Hotel is in quadrant II, namely the position of the diversification strategy with an IFAS score of 3.9 and an EFAS score of 4. This position shows that the Grand Tamaro Hotel faces several threats but has internal strengths. The strategy that must be applied during this condition is to take advantage of strengths to maximize long-term opportunities. Judging from the condition of the hotel, the strategy that can be applied is the S-T strategy which utilizes strength factors to overcome the threats at the Grand Tamaro Hotel.
Performance Analysis and Company Strategy Using MBCfPE Method and SWOT Analysis at PT. X HC and GA Unit Putri Suryaninggar, Ega Nandita; Iriani, Iriani
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 5, No 1: February 2024
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v5i1.21747

Abstract

This research aims to analyze the performance of the HC and GA work unit in relation to the overall performance of the company to enhance its competitiveness. Additionally, it provides valuable input to the company's management as improvement proposals to optimize the performance of the HC and GA work unit, enabling it to contribute optimally to the company's objectives.The study employed the Proportionate Stratified Random Sampling technique with a sample size of 32 employees. It utilized the Malcolm Baldrige Criteria for Performance Excellence method to assess the company's performance and conducted a SWOT analysis to provide strategic recommendations.The study employed the Proportionate Stratified Random Sampling technique with a sample size of 32 employees. It utilized the Malcolm Baldrige Criteria for Performance Excellence method to assess the company's performance and conducted a SWOT analysis to provide strategic recommendations.The novelty of this study lies in the holistic integration of the MBCfPE method and SWOT analysis to provide a comprehensive view of the company's performance and strategies.This research offers profound insights into the performance of PT. Semen Indonesia Pabrik Tuban's HC&GA work unit, as well as suitable strategies to optimize success by integrating the MBCfPE method and SWOT analysis.
The Effect of Service Quality on Customer Satisfaction at Apeng Auto Service Workshop Using the Potential Gain in Customer Value Method Naufal, Raffi Muhammad; Iriani, Iriani
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 5, No 1: February 2024
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v5i1.22411

Abstract

Bengkel Apeng Auto Service operates as a provider of motor vehicle service, encompassing not only repairs but also offering oil changes and car washing services. Situated at Jl. Imam Bonjol no.7, Geluran, Taman District, Sidoarjo Regency, this establishment is equipped to address various mechanical and body-related issues in automobiles. Furthermore, it provides both new and used spare parts. This study employs a customer-centric potential gain approach to pinpoint attributes contributing to decreased customer satisfaction. Additionally, there exists one attribute with the lowest PGCV index, indicating satisfaction aligns with customer expectations; however, this doesn't rule out the potential for improvement, as evidenced by a PGCV index value of less than 10.5. The first attribute, E2 - Mechanic's Attention to Customer Preferences, holds a PGCV index of 10.46, while the second attribute, RE3 - Information about Product Sales to Customers, has a PGCV index of 10.27. It is advisable for Bengkel Apeng Auto to periodically assess their service quality to identify potentially dissatisfactory aspects from customers' perspectives. This practice enables the implementation of corrective measures to enhance customer satisfaction levels.
Marketing Strategy Analysis using Strength Opportunity Aspiration Result (SOAR) Strategy and Quantitative Strategic Planning Matrix (QSPM) at PT. XYZ Firmansyah, Muhammad Daffa Dzaky; Iriani, Iriani
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 5, No 1: February 2024
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v5i1.21996

Abstract

The intense competition involving many business actors demands that these entrepreneurs be able to adapt to the evolving business conditions. In facing this competition, running a business requires a well-thought-out strategy to help business owners anticipate the impact of such events and remain competitive. The SOAR Analysis is an approach consisting of Strengths, Opportunities, Aspirations, and Results components derived from the Appreciative Inquiry (AI) approach, where planning focuses on existing strengths and available opportunities. The Quantitative Strategic Planning Matrix (QSPM) is applied to prioritize various factors influencing strategic planning. The objective of QSPM analysis is to determine the best strategies to be implemented. The QSPM matrix can identify the strategies to be used in the decision-making stage, which can later be applied to the company. From the results of the QSPM matrix, strategy 1 obtained the highest TAS value of 2.39, while strategy 2 had the lowest TAS value of 0.86, indicating that strategy 1 is the top priority that the company can implement.
Analysis of the Effect of Compensation, Motivation, and Work Environment on Job Satisfaction and Employee Job Loyalty Using the Partial Least Square (PLS) Method at PT. XYZ Syarif, Muhammad; Iriani, Iriani
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 5, No 1: February 2024
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v5i1.21973

Abstract

PT.XYZ engaged in the wood processing industry by producing and exporting plywood. Based on preliminary research conducted, it is known that the current condition is that there are problems regarding decreased job satisfaction which results in a low employee work loyalty attitude towards the company. The purpose of this study is to determine the effect of compensation, motivation, and work environment on job satisfaction, to determine the effect of job satisfaction on employee job loyalty, and to provide suggestions for development and improvement to companies related to human resource management. All permanent employees of the production division PT. XYZ is the research population totaling 95 people, with a sample size of 50 employees. The research method is quantitative using a questionnaire with a scale of 1 to 5. The data analysis technique in this study uses the Structural Equation Modeling-Partial Least Square (SEM-PLS) method. The results showed that compensation has a significant effect on job satisfaction, motivation has a significant effect on employee job satisfaction, work environment has a significant effect on employee job satisfaction, and job satisfaction has a significant effect on employee job loyalty.
Marketing Strategy Analysis in Increasing Participation Numbers in the Social Security Administration for Employment (BPJS Ketenagakerjaan) Tanjung Perak Branch Office Using SWOT Analysis Method Azizah, Shinta Rizki; Iriani, Iriani
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 5, No 1: February 2024
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v5i1.22338

Abstract

This study delves into the societal responsibility of nations for ensuring the well-being of their citizens through the implementation of social welfare systems, notably the social security program managed by the Social Security Organizing Agency (BPJS). The historical evolution of PT Jamsostek (Persero) underscores the development of social security programs in Indonesia, emphasizing the significance of safeguarding workers' economic and social interests. This research focuses on BPJS Ketenagakerjaan Tanjung Perak Branch, aiming to analyze its marketing strategies to augment membership through the SWOT analysis method. Employing a qualitative approach, the study employs interviews, observations, and documentation for data collection. The findings reveal strengths in BPJS Ketenagakerjaan's extensive social security offerings, weaknesses in communicating with and raising awareness among informal workers, opportunities for enhancing worker welfare, and threats posed by declining membership due to competitive forces. Drawing on the SWOT analysis, the study suggests a conglomerate diversification strategy, wherein BPJS Ketenagakerjaan Tanjung Perak can introduce new programs to previously untapped segments, thus bolstering its membership base. The research enriches the understanding of BPJS Ketenagakerjaan's marketing strategies and contributes insights for broadening its membership outreach.
Developing marketing strategies to increase customer satisfaction Putri, Agnes Adiniyah; Iriani, Iriani
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i2.8402

Abstract

Designing a marketing strategy is creating a business plan for a company to reach potential consumers and convert them into customers of the company's products or services. The main objective of the marketing strategy itself is to achieve and communicate a sustainable competitive advantage over competing companies by understanding the needs and wants of customers and increasing service quality. This study aims to conduct an analysis and develop marketing strategies. Qualitative analysis were used in this study using servqual and strength, weakness, opportunity, treats analysis. The servqual analysis is used to measure the level of customer satisfaction, and the strength, weakness, opportunity, treats analysis is used to formulate a marketing strategy. The study's results obtained through the servqual analysis showed seven differences in negative gap values. However, two positive gap values were found in perceived importance and expectation. The strength, weakness, opportunity, treats analysis results carried out the strength-threats strategy, which includes plans to improve the characteristics of tourist objects, innovate new rides, etc.
Analisis postur pekerja welder menggunakan metode Ovako Work Analysis System (OWAS) (Studi kasus : PT. Putra Jawamas Surabaya) Octavia, Eka Anestya; Iriani, Iriani
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 1 (2025): January
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i1.39359

Abstract

Putra Jawamas is a company that provides services in the field of repair, fabrication, and procurement, with a primary focus on heavy equipment vehicles. One of the techniques often used in the company's operations is welding, which is a process of joining metals by melting some of the parent metal and filler metal into an inseparable part of operational activities at PT. Putra Jawamas. Therefore, to ensure the health and safety of workers is maintained, supervision of the work environment is needed, especially for workers involved in welding activities. Based on the results of the analysis carried out, it is known that the company obtained a category assessment score of 2, which indicates that there are still areas that need to be improved. Thus, the company is expected to improve working conditions for welding workers in the future. This step is very important to maintain the quality of competent workers, while ensuring the quality of products produced by PT. Putra Jawamas is maintained properly.
Analisis risiko kecelakaan kerja dengan Metode HIRARC dan Diagram Fishbone di Divisi Pergudangan pada PT Z Wulandari, Aisyah Eka; Iriani, Iriani
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 1 (2025): January
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i1.39372

Abstract

The warehouse is the "spearhead" that supports all company activities. In PT Z's warehouse, the process of receiving, retrieving, and moving goods still has the potential for work accidents. Hazard identification was carried out using the HIRARC and Fishbone Diagram methods to determine the risks and causes. The results of the study showed that there were six activities with seven potential hazards, of which four hazards were classified as medium risk and three others were low risk. Recommendations for improvement include strengthening SOPs for the use of PPE, maintaining the cleanliness and safety of the work area, adding K3 signs, using material handling tools, and improving air ventilation. No potential high-risk hazards were found, reflecting the success of risk management in the warehouse. However, regular evaluations, employee training, and strengthening mitigation are still needed to minimize the risk of future work accidents.