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Journal : Logistic and Operation Management Research

Systematic Review of Sustainable Competitive Advantage Factors of SMEs in The Creative Industry Dewayana, Triwulandari Satitidjati; Gunawan, Akbar; Suryadi, Kadarsah; Marie, Iveline Anne
Logistic and Operation Management Research (LOMR) Vol. 4 No. 1 (2025): Logistic and Operation Management Research (LOMR)
Publisher : Research Synergy Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/lomr.v4i1.3331

Abstract

A sustainable competitive advantage refers to a combination of characteristics and capabilities that allow a business to fulfill customer needs more effectively than its competitors. It encompasses elements that enable a company to produce goods or services of superior quality or at a lower cost than others. These advantages help businesses achieve higher sales or profit margins in the market. This literature review aims to examine and identify various factors contributing to the development of sustainable competitive advantage in the creative industry, a topic that has gained significant importance and widespread attention. This research employs a systematic literature review (SLR) approach to investigate these factors in the context of creative industries. Using the SLR approach and the PRISMA framework, this research identified, evaluated, and synthesized 27 relevant articles from the Scopus and IEEE Xplore databases, published between 2014 and 2024. These articles contain results about the factors and problems that can influence sustainable competitive advantage in creative industries with relevant fields, such as social, economic, and technical. A total of 19 factors were found that influence sustainable competitive advantage.  All these factors are important, but production quality, environmental friendliness, finance, innovation, consumer behavior, and human resources are the most prominent. This meta-analysis provides valuable insights and serves as a foundation for advancing efforts to promote the implementation of competitive advantage practices.
Co-Authors A.A. Ketut Agung Cahyawan W Adi Sucipto, Adi Adianto Adianto Adianto Adianto Ahmad Farhan Ahmad Farhan Ahmad Farhan, Ahmad Ahsan Khalfani Sabara Amal Witonohadi Amal Witonohadi Amal Witonohadi Andi Arni Soraya Annisa Dewi Akbari, Annisa Dewi Annisa Widya Putri Annisa Widya Putri Annisa Widya Putri Anung B. Aribowo Auliya Dewi Oktriana Bella Suciana Istiqomah Bella Suciana Istiqomah, Bella Suciana Cindy Claudia Cindy Claudia, Cindy Dadan Umar Daihani Dara Mustika Dedy Sugiarto Dewayana, Triwulandari Satitidjati Dewi Nilamsari Didien Suhardini Djohar Tjintamani Docki Saraswati Dorina Hetharia Dorina Hetharia Emelia Sari Eriyatno . Erna Regina Supriatna Fani Puspitasari Fani Puspitasari Ferian Rizkyka Triswara Gunawan, Akbar Gusni Muharam Habyba, Anik Nur Harahap, Anni Kholila Hartini Henry Candra Idriwal Mayusda Ilham, Ahmad Indah Permata Sari Indah Permata Sari Intan Emeralda Iphov Kumala Sriwana Isnaeni Nabilah Isnaeni Nabilah Iwan Purwanto Iwan Purwanto Jeany Fadhilah Agatha Siahaan Juliana Josephina Alexsandra Kadarsah Suryadi Kemala Sari, Debbie Khairunisa, Rahmi Laser Narindro Lukmanul Hakim Lukmanul Hakim Lussa, Mila Oktaviyani Marcel Patulus Caesar Maulana, Ihram Mohammad Ali Wafa Monika Tangel Muhammad Aditya Putra Muhammad Aditya Putra Muhammad Aditya Putra Muhammad Daffa Alrifqi Muhammad Najih N. Nilla Nabila, Shadrina Putri Nilla Nilla Nilla, N. Nilla, Nilla Nora Azm Nora Azmi Nora Azmi Nora Azmi Novia Rahmawati Novia Rahmawati Novia Rahmawati Nue Jihan Widayanti Nur Azizah Putri Utami Parwadi Moengin Parwadi Moengin PUDJI ASTUTI Pudji Astuti Puspa, Sofia Debi Puspitasari, Fani Rachman Catur Kurniawan Rahmi Khairunisa Ratna Mira Yojana Ratnaningsih Ruhiyat Rina Fitriana Rina Fitriana, Rina Rosi Theresia Rumlaklak, Marchel P Silvi Ariyanti Siska Herliana Sofia Debi Puspa Sucipto Adi Suwiryo Suhartati Agoes Suhendi Suhendi Suprana, Yayang Ade Suryana, Yunita Friscilia Susan Sulaiman Susan Sulaiman Teofilus Nathanael Chaiyadi Teofilus Nathanael Chaiyadi Teofilus Nathanael Chaiyadi Tiena Gustina Amran Tono Sukarnoto Tono Sukarnoto, Tono Triwulandari Satitidjati Dewayana Triwulandari Satitidjati Dewayana Triwulandari SD, Triwulandari Wahyuningsih Santoso Wayan Rendy Armilando Widayanti, Nue Jihan Winnie Septiani Yandra Arkeman Yayang Ade Suprana Yayang Ade Suprana Yojana, Ratna Mira Yudha Melianto Yulius .