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All Journal Buletin Studi Ekonomi E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana JDM (Jurnal Dinamika Manajemen) JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) International Journal of Social Science and Business Bhakti Persada Jurnal Aplikasi IPTEKS Indonesian Journal of Business Analytics (IJBA) Jurnal Manajemen dan Kewirausahaan Journal of International Conference Proceedings Indonesian Journal of Advanced Research (IJAR) International Journal of Asian Business and Management (IJABM) Journal of Business on Hospitality and Tourism Journal of Sustainable Community Service INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) International Journal of Economics, Management and Accounting
Tjok Gde Raka Sukawati
Fakultas Ekonomi Dan Bisnis Universitas Udayana, Bali, Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences

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PERAN PROMOSI DALAM MEMEDIASI LINGKUNGAN PEMASARAN ONLINE TERHADAP PERILAKU PEMBELIAN ONLINE (STUDI DI KOTA DENPASAR) Cokorda Gede Govinda Partha; Tjok Gde Raka Sukawati
E-Jurnal Manajemen Vol 5 No 5 (2016)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui peran promosi dalam memediasi lingkungan pemasaran online terhadap perilaku pembelian online pada masyarakat Kota Denpasar. Penelitian ini dilakukan di Kota Denpasar, sampel yang diambil sebanyak 110 responden dengan metode purposive sampling dan pengumpulan data dilakukan melalui penyebaran kuesioner. Metode analisis data yang digunakan adalah berupa analisis jalur disertai Uji Sobel digunakan untuk menguji hipotesis yang dirumuskan. Hasil penelitan ini menunjukkan bahwa lingkungan pemasaran online secara positif dan signifikan mempengaruhi perilaku pembelian konsumen online. Lingkungan pemasaran online berpengaruh positif dan signifikan terhadap promosi. Promosi berpengaruh positif secara signifikan terhadap perilaku pembelian konsumen online. Terakhir, promosi dapat memediasi secara signifikan lingkungan pemasaran online terhadap perilaku pembelian konsumen online.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN GOOD CORPORATE GOVERNANCE TERHADAP CITRA PDAMTIRTA MANGUTAMA KABUPATEN BADUNG Andana Ega Harsa Wijaya; Tjokorda Gede Raka Sukawati
E-Jurnal Manajemen Vol 5 No 7 (2016)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Citra (Image) perusahaan selalu menjadi sorotan bagi masyarakat yang menjadi pengguna jasanya.Kondisi ini merupakan sebuah tantangan sekaligus dilema yang berkepanjangan bagi perusahaan yang bergerak dibidang jasa.Sorotan tentang citra perusahaan juga diterima oleh Perusahaan Daerah Air Minum Tirta Mangutama Kabupaten Badung.Studi yang bertajuk pengaruh Customer Relationship Management (CRM) dan Good Corporate Governance (GCG) terhadap citra (image) perusahaan ini bertujuan untuk menguji dan menganalisis pengaruh CRM dan GCG terhadap citra perusahaan.Alat uji yang digunakan menguji hipotesis adalah model regresi linear berganda dengan uji normalitas, uji multikolinearitas dan uji heteroskedastisitas sebagai asumsi klasiknya.Hasil Penelitian menunjukkan bahwa Customer Relationship Management (CRM) dan Good Corporate Governance (GCG) berpengaruh positif dan signifikan terhadap citra perusahaan. Fokus peningkatan untuk customer relationship adalah pada peningkatan SDM, teknologi dan proses peningkatan pelayanan. Sedangkan peningkatan corporate governance diarahkan pada optimalisasi penerapan prinsip keadilan, transparansi dan akuntabilitas serta pertanggungjawaban perusahaan.
PERAN PERCEIVED QUALITY MEMEDIASI PRICE DENGAN PERCEIVED VALUE Ni Kmg Agustini; Tjok Gede Raka Sukawati
E-Jurnal Manajemen Vol 6 No 6 (2017)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

This research was conducted with the aim of explaining the effect of variable price (the price) and perceived quality (perceived quality) of the perceived value (perception niali), as well as the role of perceived quality (perceived quality) in mediating the effects of price (the price) of the perceived value (perceived value). The method used to determine the sample is non-probability sampling form of purposive random sampling with a sample size of 77 respondents. The data collection is done by distributing questionnaires directly in Denpasar and Badung. Data analysis techniques used adalan Partial Least Square (PLS). The results showed that the price (the price) significant and positive impact on the perceived quality (perceived quality) and berepengaruh significantly and positively to the perceived value (perceived value), as well as the perceived quality (perceived quality) significant and positive impact on the perceived value (perception niali) and positive and significant effect on the price (the price). Perceived quality (perceived quality) play a significant role in mediating the relationship between price (the price) and perceived value (perceived value).
Hospital Brand Image, Service Quality, and Patient Satisfaction in Pandemic Situation Tjokorda Gde Raka Sukawati
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol 10, No 2 (2021): August
Publisher : Universitas Muhammadiyah Yogyakarta in Clollaboration with ADMMIRASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v10i2.12230

Abstract

The aim of this research was to analyze the effect of hospital brand image, service quality, and patient satisfaction on hospital service users in Denpasar, Bali. This study was conducted during the current pandemic. This study aimed at testing the important mediation role of service quality in relation to hospital brand image on patient satisfaction. This study took the research samples of 81 respondents who used medical services at hospitals in Denpasar. The simple random sampling technique was used to collect the data. The hypothesis test results show that hospital brand image positively, significantly influences patient satisfaction. Hospital brand image positively, significantly influences service quality. Service quality positively, significantly influences patient satisfaction.
Implementasi Model Penyajian Makanan Ketegak dan Ketegak Agung di Desa Wisata Pinge, Kecamatan Marga, Kabupaten Tabanan I Putu Astawa; Tjokorda Gde Raka Sukawati; I Nyoman Suamir; Cening Ardina
Bhakti Persada Jurnal Aplikasi IPTEKS Vol 7 No 1 (2021): Mei 2021
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v7i1.2043

Abstract

Salah satu strategi yang diperlukan dalam memenangkan persaingan adalah menciptakan inovasi-inovasi. Salah satu inovasi yang telah dibuat dalam mengolah dan menyajikan makanan kepada wisatawan adalah ketegak dan ketegak agung. Tujuan penelitian ini adalah melakukan analisis terhadap implementasi inovasi penyajian makanan oleh kelompok sadarwisata kepada wisatawan dan memberikan manfaat untuk meningkatkan kualitas makanan. Metode pada penelitian ini menggunakan dua tahap yaitu pertama melakukan pelatihan dan tahap kedua adalah penerapan teknologi yang disertai dengan analisis dengan menggunakan statistik deskriptif. Penggunaan sampel jenuh sebanyak 6 orang sesuai dengan jumlah pengurus di bidang kuliner. Hasil kajian menjelaskan bahwa peningkatan keterampilan dalam pengolahan dan penyajian makanan dapat meningkatkan pendapatan kelompok sadar wisata dan menjadi salah satu strategi dalam meningkatkan kunjungan wisatawan. Hasil ini memberikan implikasi terhadap manajemenstrategi dalam memenangkan persaingan dan juga memberikan motivasi kepada pengelola wisata bahwa nilai budaya di bidang makanan dapat sebagai daya tarik membangun desa wisata.
Exploring the Values of Local Wisdom as Sustainable Tourism Attractions Rini Andari; I Wayan Gede Supartha; I Gede Riana; Tjokorda Gde Raka Sukawati
International Journal of Social Science and Business Vol. 4 No. 4 (2020): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v4i4.29178

Abstract

Sustainable tourism is a concept that is aspired to be realized in the tourism industry so that natural and cultural resources can be preserved and enjoyed for generations to come. This research explores a variety of tourist attractions based on local wisdom values as an effort to create sustainable tourism. Kampung Banceuy is one of the traditional villages that has various values of local wisdom which is still preserved today and is able to attract many tourists. The method used in this research is an explorative qualitative approach. The data collection technique is done by direct observation, interviews, and documentation. Data analysis techniques were carried out in an interactive way and continued until completion, so that the data was saturated. The informants in this study were 9 people consisting of traditional leaders, communities, tourism managers, and tourists. The results showed that the value of local wisdom that can be a tourist attraction is village celebration events, cultural festivals, natural tourist attractions, and community life that has educational value. These various tourist attractions are not only oriented towards economic benefits but also act as a medium for the conservation of noble socio-cultural and environmental values as well as having educational value for tourists through the experience of tourism activities. The practice of the value of local wisdom that is still maintained is expected to always be passed on to the younger generation and can be of benefit to many parties, therefore this tourism activity always requires support from various parties.
THE VIEWS OF THE TOURISM VILLAGE MANAGERS ON THE GREEN EVENT CONCEPT IN BALI Christantius Dwiatmadja; I Putu Astawa; Tjokorda Gde Raka Sukawati
Jurnal Manajemen dan Kewirausahaan Vol. 21 No. 1 (2019): MARCH 2019
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.788 KB) | DOI: 10.9744/jmk.21.1.89-94

Abstract

Green event remains an issue under debate in the effort to support sustainable tourism today, because the result of the previous research has not found a standard model for the implementation of the green event concept. This research describes the views of the village tourism managers on the green event model developed by the Bali State Polytechnic. Green events are developed on the basis of two aspects: green and cultural aspects. Data were collected through questionnaires sent by email and by post to village tourism managers. There are a hundred tourist villages planned to be developed in Bali and all are made research samples. The collected data were analyzed by using descriptive statistics. The results of the study indicate that the understanding of green aspects includes green foods, waste management, natural materials, and ecosystem is averagedly quite good. The result of the analysis from the cultural aspect is very good, meaning that the culture practised  by the community gives a strong impetus to keep the environment sustainable so that the harmonious relationship with nature, humans, and God is maintained through the activities in Tourism Villages. Other results indicate that an understanding related to the ecosystem, the green food, and the waste management needs a special attention to further improve understanding. Green event as an alternative product in supporting the tourist village is very much expected by the managers that will further be synergized with the existing culture. The combination of both green event and existing culture is quite unique and will constantly keep the concept of sustainable tourism. These findings give a contribution to the theory of green tourism or sustainable tourism which is built upon the event and based on the blend of modern and traditional concepts. Keywords: green event,  sustainable tourism,  tourism village, culture
PERAN BRAND AWARENESS MEMEDIASI SOCIAL MEDIA MARKETING TERHADAP NIAT BELI SEPATU NIKE DI KOTA DENPASAR Made Ayuni Dindasari; Tjok Gde Raka Sukawati
E-Jurnal Manajemen Vol 11 No 10 (2022)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2022.v11.i10.p03

Abstract

Niat beli adalah aktivitas individu yang muncul berdasarkan respon individu tersebut dalam memperlihatkan niat konsumen guna melaksanakan pembelian untuk suatu produk. Tujuan penelitian guna mengkonfrimasi brand awareness dalam memediasi social media marketing dan niat beli Sepatu Nike di Kota Denpasar. Jumlah sampel yang diambil sebanyak 130 orang responden yang merupakan responden yang belum pernah membeli sepatu Nike. Pengumpulan data dilakukan dengan menggunakan kuesioner. Teknik analisis yang digunakan adalah analisis jalur (path analysis) dan uji sobel.Berdasarkan hasil analisis ditemukan bahwa Brand awareness secara positif dan signifikan memediasi social media marketing terhadap niat beli Sepatu Nike di Kota Denpasar. Semakin baik sebuah brand dalam melakukan social media marketing maka meningkatkan brand awareness di kalangan konsumen terhadap produk tersebut sehingga niat beli konsumen juga meningkat. Kata kunci: social media marketing; brand awareness; niat beli
Hospital Brand Image, Service Quality, and Patient Satisfaction in Pandemic Situation Tjokorda Gde Raka Sukawati
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 10 No. 2 (2021): August 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v10i2.12230

Abstract

The aim of this research was to analyze the effect of hospital brand image, service quality, and patient satisfaction on hospital service users in Denpasar, Bali. This study was conducted during the current pandemic. This study aimed at testing the important mediation role of service quality in relation to hospital brand image on patient satisfaction. This study took the research samples of 81 respondents who used medical services at hospitals in Denpasar. The simple random sampling technique was used to collect the data. The hypothesis test results show that hospital brand image positively, significantly influences patient satisfaction. Hospital brand image positively, significantly influences service quality. Service quality positively, significantly influences patient satisfaction.
THE ROLE OF SATISFACTION IN MEDIATING THE INFLUENCE OF PRODUCT QUALITY ON CUSTOMER LOYALTY IN INDOMILK PACKAGED MILK PRODUCTS IN DENPASAR Made Aditya Saputra; Tjokorda Gde Raka Sukawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

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Abstract

Business in Indonesia is incredibly competitive, thus every company works hard to augment their customer base while simultaneously satisfying current customers and finding new ones. Indomilk, a brand of dairy products, is experiencing a phenomenon whereby customer loyalty is being impacted by falling sales volume and the Top Brand Index. Indomilk packaged milk products in Denpasar are the focus of this investigation, which aims to determine the role of consumer pleasure in mediating the relationship between product quality and brand loyalty. The sample for the investigation consisted of 110 participants chosen using a combination of non-probability and purposive selection methods. Information is analysed using Path Analysis in conjunction with the Sobel Test and the Variance Accounted for (VAF) Test. Product quality has a good and substantial effect on customer satisfaction, which has a positive and substantial effect on customer loyalty, in light of the outcomes of the study. Furthermore, product quality indirectly influences customer loyalty via customer satisfaction. In light of the investigation, Indomilk should improve the quality of its raw materials, augment the amount of attention-grabbing colours and patterns used in product packaging, and maintain a constant level of high-quality items.
Co-Authors A A Diah Setiawati A. A. Ayu Mutiara Sari A.A. Istri Chintya Wiryantari Anak Agung Bagus Dimas Bhaskara Bija Andana Ega Harsa Wijaya Andy Tejantara Artha, I Kadek Arifandi Werdhi Arya Diana Putra Cening Ardina Chandra, Wayan Haris Chrisna Riane Opod Christantius Dwiatmadja Cok. Gd Unadita Yana Cokorda Gede Govinda Partha Daniel Pandu Mau Dewi, Sayu Ketut Sutrisna Dinata, I Made Surya Yoga Gede Bayu Rahanatha Gede Suparna Geriadi, Made Ayu Desy Giantari, I Gst. Ayu Kt. Gusti Bagus Yopi Brangsinga I Gede Agus Sastrawan I Gede Mingga Suarmita I Gede Riana I Gst. A. Kt. Gd. Suasana I Gusti Agung Diandra Prabandari I Ketut Rahyuda I Made Adi Juniantara I Nyoman Suamir I Putu Astawa I Putu Gde Sukaatmadja I Wayan Bhakta Pradnyana I Wayan Plong Widiana Ida Bagus Dicky Darmajaya Kadek Teddy Surya Prabawa Ketut Warmika, I Gede Komang Shanty Nathadewi Komang Yulia Pertiwi Luh Gede Sri Artini Made Aditya Saputra Made Ayuni Dindasari Martina Carissa Dewi Martins, Rosena Fatima De Oliveira Mau, Daniel Pandu Muhammad Rifandy Taufik Neri Parasian Girsang Ni Ketut Seminari Ni Kmg Agustini Ni Made Viviani Saraswaty Ni Nyoman Kerti Yasa Ni Nyoman Rsi Respati Ni Putu Atik Ekayani Ni Putu Ayu Kartika Kurnia Putri Prastha Adyatma Putri, Putu Amanda Angelina Putu Ika Putri Ardiani Putu Yudi Setiawan Rini Andari Rini Andari, Rini Sarah Yulinar Adiputri Seminar, Ni Ketut Sukaatmaja, I Putu Gde Sumariani, Ni Putu Ayu Vina Inayatuka