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All Journal Buletin Studi Ekonomi E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana JDM (Jurnal Dinamika Manajemen) JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) International Journal of Social Science and Business Bhakti Persada Jurnal Aplikasi IPTEKS Indonesian Journal of Business Analytics (IJBA) Jurnal Manajemen dan Kewirausahaan Journal of International Conference Proceedings Indonesian Journal of Advanced Research (IJAR) International Journal of Asian Business and Management (IJABM) Journal of Business on Hospitality and Tourism Journal of Sustainable Community Service INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) International Journal of Economics, Management and Accounting
Tjok Gde Raka Sukawati
Fakultas Ekonomi Dan Bisnis Universitas Udayana, Bali, Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences

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THE VALUES OF BATANG HARING AS LOCAL WISDOM IN BUILD ING THE SUSTAINABLE COMPETITIVE ADVANTAGE OF TOURISM DESTINATION IN CENTRAL KALIMANTAN Mau, Daniel Pandu; Sukawati, Tjokorda Gde Raka
Journal of Business on Hospitality and Tourism Vol. 5 No. 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v5i2.164

Abstract

As a regional tourism destination in Indonesia, Central Kalimantan has cultural richness from its sub-ethnics of Dayak (indigenous people in Kalimantan) that can be used to develop its tourism products. Therefore, through an ethnographic approach using triangulation data collection techniques, this study explored, illustrated and comprehended in-depth the culture of Central Kalimantan specifically local wisdom values. Batang Haring as a local wisdom of Dayak in Kalimantan, particularly Central Kalimantan, has culture value that is the balanced and harmonious relationship among three-dimensional: human, God, and nature implemented through rites of Kaharingan (traditional belief of Dayak). The uniqueness in implementing the values become a "spirit" that is able to “awaken” and more "revive" Central Kalimantan, specifically in tourism sector. The strongly formed "spirit" will be a basic strength of differentiation strategy to create different, unique and unimitate products as a factor of competitive advantage in its tourism products. Utilization of these values can be done through cultural practices, Dayak-Kaharingan rite activities, and the use of cultural symbols in its development. However, it needs to be applied consistently in everyday life and supported through the hospitality of its people who live spiritually and continue to uphold their culture and arts that will form a strong "spirit" and hard to find elsewhere. Thus, the tourism sector can be sustainable and will impact on strengthen economic activity, as well as improve the living standard of its community as host.
The Role of Brand Image Mediates the Effect of Product Quality on Repurchase Intention Ni Putu Atik Ekayani; Tjokorda Gde Raka Sukawati; Ni Nyoman Kerti Yasa
International Journal of Asian Business and Management Vol. 3 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i4.10282

Abstract

Repurchase deliberate may be a consumer's purposeful to purchase a item based on encounter from acquiring and utilizing the past item. A few variables that can cultivate repurchase eagerly are brand picture and item quality. This ponder pointed to clarify the part of brand picture in interceding the impact of item quality on repurchase eagerly among customers of Kulo Coffee Shop. This investigate was conducted in Denpasar City; the number of tests in this consider was 120 respondents utilizing the purposive inspecting strategy. Information collection was carried out by conveying surveys offline and online.  The information investigation strategies utilized are way examination, Sobel test and VAF test. Based on the comes about of the examination, this ponder appears that item quality features a positive and significant impact on repurchase purposeful, item quality incorporates a positive and noteworthy impact on brand picture, brand picture includes a positive and critical impact on repurchase deliberate, brand picture emphatically and altogether intercedes the impact of item quality on repurchase purposeful
From Stall to Screen: Increasing MSMEs Exposure and Sales in Pering Village Through Online Marketing Dewi, Sayu Ketut Sutrisna; Sukawati, Tjokorda Gde Raka; Seminar, Ni Ketut; Martins, Rosena Fatima De Oliveira; Adyatma, Prastha; Sumariani, Ni Putu Ayu; Geriadi, Made Ayu Desy; Artha, I Kadek Arifandi Werdhi; Putri, Putu Amanda Angelina
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 4 (2025): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i4.1083

Abstract

Limited marketing access remains a major obstacle for Micro, Small, and Medium Enterprises (MSMEs) in Pering Village, Blahbatuh District, Gianyar Regency, Bali Province, leading to low sales volumes and profits. Although these enterprises have the potential to produce various superior products, their market reach is constrained, partly because digital technology is still used primarily for personal rather than business communication. To address this issue, a community service program was implemented that included digital marketing training, product photography assistance, the development of compelling promotional narratives, and support in creating business accounts on appropriate digital platforms. The program has enabled MSME actors to expand their marketing access and become more prepared to compete in the digital marketplace, thereby supporting increased sales performance and business growth. Participants improved their digital marketing skills, creating better product photos and promotions. They applied this knowledge by setting up Google Business profiles and social media accounts, expanding their online presence.
Co-Authors A A Diah Setiawati A. A. Ayu Mutiara Sari A.A. Istri Chintya Wiryantari Anak Agung Bagus Dimas Bhaskara Bija Andana Ega Harsa Wijaya Andy Tejantara Artha, I Kadek Arifandi Werdhi Arya Diana Putra Cening Ardina Chandra, Wayan Haris Chrisna Riane Opod Christantius Dwiatmadja Cok. Gd Unadita Yana Cokorda Gede Govinda Partha Daniel Pandu Mau Dewi, Sayu Ketut Sutrisna Dinata, I Made Surya Yoga Gede Bayu Rahanatha Gede Suparna Geriadi, Made Ayu Desy Giantari, I Gst. Ayu Kt. Gusti Bagus Yopi Brangsinga I Gede Agus Sastrawan I Gede Mingga Suarmita I Gede Riana I Gst. A. Kt. Gd. Suasana I Gusti Agung Diandra Prabandari I Ketut Rahyuda I Made Adi Juniantara I Nyoman Suamir I Putu Astawa I Putu Gde Sukaatmadja I Wayan Bhakta Pradnyana I Wayan Plong Widiana Ida Bagus Dicky Darmajaya Kadek Teddy Surya Prabawa Ketut Warmika, I Gede Komang Shanty Nathadewi Komang Yulia Pertiwi Luh Gede Sri Artini Made Aditya Saputra Made Ayuni Dindasari Martina Carissa Dewi Martins, Rosena Fatima De Oliveira Mau, Daniel Pandu Muhammad Rifandy Taufik Neri Parasian Girsang Ni Ketut Seminari Ni Kmg Agustini Ni Made Viviani Saraswaty Ni Nyoman Kerti Yasa Ni Nyoman Rsi Respati Ni Putu Atik Ekayani Ni Putu Ayu Kartika Kurnia Putri Prastha Adyatma Putri, Putu Amanda Angelina Putu Ika Putri Ardiani Putu Yudi Setiawan Rini Andari Rini Andari, Rini Sarah Yulinar Adiputri Seminar, Ni Ketut Sukaatmaja, I Putu Gde Sumariani, Ni Putu Ayu Vina Inayatuka