Article Per Year (5 Year)
p-Index From 2021 - 2026
2.943
P-Index
This Author published in this journals
All Journal Buletin Studi Ekonomi E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana JDM (Jurnal Dinamika Manajemen) JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) International Journal of Social Science and Business Bhakti Persada Jurnal Aplikasi IPTEKS Indonesian Journal of Business Analytics (IJBA) Jurnal Manajemen dan Kewirausahaan Journal of International Conference Proceedings Indonesian Journal of Advanced Research (IJAR) International Journal of Asian Business and Management (IJABM) Journal of Business on Hospitality and Tourism Journal of Sustainable Community Service INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) International Journal of Economics, Management and Accounting
Tjok Gde Raka Sukawati
Fakultas Ekonomi Dan Bisnis Universitas Udayana, Bali, Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 43 Documents
Search

 1   2   3   4   5 
THE ROLE OF BRAND AWARENESS IN MEDIATING THE INFLUENCE OF KEY OPINION LEADERS (KOL) ON PURCHASE INTENTION FOR MUSTIKA RATU FACE MASK PRODUCTS (A STUDY ON TIKTOK USERS IN DENPASAR CITY) Ni Made Viviani Saraswaty; Tjokorda Gde Raka Sukawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the role of brand awareness in mediating the influence of key opinion leaders (KOL) on purchasing intention in Mustika Ratu face mask products, focusing on TikTok users in Denpasar City. The number of respondents in this study was 107 people, who were selected using a non-probability sampling method with a purposive sampling technique through a questionnaire distributed via Google Form. The results of the study showed that key opinion leaders had a positive and significant effect on consumer purchasing intention. In addition, brand awareness also had a positive and significant effect on purchasing intention. This study also proves that brand awareness can mediate the influence of key opinion leaders on purchasing intention, so that the higher consumer awareness of the Mustika Ratu brand, the stronger the influence of KOL on purchasing intention of the product. The implications of this study indicate that companies can maximize the use of KOL in Mustika Ratu's marketing strategy, especially on social media platforms such as TikTok. In addition, increasing brand awareness is an important key in strengthening the effectiveness of KOL on consumer purchasing intention.
PERAN KEPUASAN PELANGGAN MEMEDIASI PENGARUH PROMOSI PENJUALAN TERHADAP LOYALITAS PELANGGAN (Studi Komparasi antara GoFood dan GrabFood) Neri Parasian Girsang; Tjokorda Gde Raka Sukawati; I Gde Ketut Warmika
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.13.NO.08.TAHUN.2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2024.v13.i08.p15

Abstract

Penelitian ini bertujuan untuk mencari tahu hubungan antara promosi penjualan terhadap loyalitas pelanggan melalui kepuasan pelanggan dengan membandingkan layanan GoFood dengan GrabFood. Penelitian ini dilakukan di Kota Denpasar, menggunakan metode purposive sampling dengan total sampel 100 pelanggan GoFood dan GrabFood. Pengumpulan data dilakukan menggunakan pendekatan survei, dimana instrumen penelitian menggunakan kuisioner. Data yang dikumpulkan dianalisis menggunakan analisis jalur, uji Sobel dan uji beda dua rata-rata (Wilcoxon signed rank test). Hasil penelitian menunjukkan bahwa promosi penjualan berpengaruh positif dan signifikan terhadap kepuasan dan loyalitas pelanggan. Kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Kepuasan pelanggan secara parsial mampu memediasi pengaruh promosi penjualan terhadap loyalitas pelanggan. Terdapat perbedaan signifikan antara daya tarik promosi penjualan, tingkat kepuasan dan tingkat loyalitas pelanggan GoFood dengan GrabFood.
PENGARUH HARGA, PROMOSI PENJUALAN, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN STARBUCKS COFFEE DI BALI Muhammad Rifandy Taufik; Tjokorda Gde Raka Sukawati
E-Jurnal Manajemen Vol 13 No 4 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i04.p03

Abstract

Inovasi teknologi internet sangat mempengaruhi keputusan konsumen terhadap pemilihan keputusan berbelanja. Penelitian ini memiliki tujuan untuk menjelaskan pengaruh dari harga, promosi penjualan, dan citra dari merek pada penjualan Starbucks Coffee. Sampel penelitian berjumlah 200 responden diperoleh melalui metode penyebaran kuesioner online menggunakan Google Forms bertujuan untuk menjelaskan pengaruh antara harga, promosi penjualan, dan citra merek terhadap keputusan pembelian waralaba Starbucks Coffee di Bali. Analisis Regresi Linier Berganda, Uji Asumsi Klasik, Uji t (Uji Parsial), Uji F (Uji Simultan), dan Uji Koefisien Determinasi (R Square) adalah metode analisis yang digunakan. Hasil analisis dari penelitian ini menunjukkan harga dari suatu produk berpengaruh negatif dan signifikan terhadap keputusan pembelian konsumen, kemudian promosi dan citra merek penjualan berpengaruh positif dan relevan terhadap keputusan pembelian. Harga, promosi penjualan, dan citra merek berpengaruh signifikan terhadap keputusan pembelian. Penelitian ini diharapkan membantu Starbucks Coffee Bali memberikan pengalaman pelanggan yang baik dan memberikan penilaian yang tepat sehingga persepsi pelanggan memengaruhi keputusan pembelian mereka. The development of internet technology has a significant impact on how consumers choose to purchase. The purpose of this study is to clarify how pricing, sales promotions, and brand perception affect Starbucks consumer. 200 people online are gathered as sample in form of Google questionares. Multiple Linear Regression analytical, the Classical Assumption Test, the T Test (Partial Test), the F Test (Simultaneous Test), and the Coefficient of Determination Test (R Square) are the analytical methods employed. The results of this study suggest that the price of items in a coffee shop has a negative and significant impact onpersonal purchasing decisions. Furthermore Sales promotions influence purchases in a good and substantial way. Brand reputation frequently has a favorable effect on individual purchase choices. Pricing, promotions, and brand image all have a big influence on what people decide to buy. The purpose of this study is to advise Starbucks coffee Bali on how to constantly provide customers a positive experience and how to get consumers to give an accurate evaluation so that perception can influence purchase decisions.
PERAN BRAND AWARENESS MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP NIAT BELI ES TEH INDONESIA Anak Agung Bagus Dimas Bhaskara Bija; Tjokorda Gde Raka Sukawati
E-Jurnal Manajemen Vol 12 No 9 (2023)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2023.v12.i09.p02

Abstract

Pengaruh media sosial yang masif di antara mayoritas pengguna internet di Indonesia yang merupakan kaum milenial serta generasi Z menjadikan pertumbuhan bisnis minuman kekinian semakin melesat. Teh menjadi minuman yang dapat dikonsumsi oleh seluruh kalangan masyarakat di Indonesia, baik kalangan bawah, menengah, maupun atas. Penelitian ini bertujuan untuk menguji dan menjelaskan peran brand awareness dalam memediasi pengaruh electronic word of mouth terhadap niat beli konsumen Es Teh Indonesia di Kota Denpasar. Penelitian ini dilakukan di Kota Denpasar dengan jumlah sampel yang diambil sebanyak 100 responden dengan metode penentuan sampelnya adalah purposive sampling. Teknik analisis data yang digunakan adalah analisis jalur, uji sobel dan uji VAF. Hasil penelitian menunjukan bahwa electronic word of mouth berpengaruh positif dan signifikan terhadap niat beli, electronic word of mouth berpengaruh positif dan signifikan terhadap brand awareness, brand awareness berpengaruh positif dan signfikan terhadap niat beli, dan brand awareness secara positif dan signifikan mampu memediasi pengaruh electronic word of mouth terhadap niat beli. Penelitian ini diharapkan memberikan kontribusi empiris pada ilmu manajemen khususnya perilaku konsumen serta bermanfaat bagi Perusahaan Es Teh Indonesia dalam menyusun srategi pemasaran produk yang berhubungan dengan brand awareness, electronic word of mouth, dan niat beli perusahaan. The massive influence of social media among the majority of internet users in Indonesia, who are millennials and generation Z, has made the growth of the current beverage business accelerate. Tea is a drink that can be consumed by all levels of society in Indonesia, both the lower, middle and upper classes. This study aims to examine and explain the role of brand awareness in mediating the effect of electronic word of mouth on consumer purchase intentions of Indonesian iced tea in Denpasar City. This research was conducted in Denpasar City with a total sample taken of 100 respondents with the method of determining the sample is purposive sampling. The data analysis technique used is path analysis, Sobel test and VAF test. The results showed that electronic word of mouth had a positive and significant effect on purchase intention, electronic word of mouth had a positive and significant effect on brand awareness, brand awareness had a positive and significant effect on purchase intention, and brand awareness was positively and significantly able to mediate the effect of electronic word of mouth on purchase intention. This research is expected to provide an empirical contribution to management science, especially consumer behavior and be useful for the Es Teh Indonesia Company in developing product marketing strategies related to brand awareness, electronic word of mouth, and company purchase intentions.
The Mediating Role of Trust in the Influence of Customer Experience on Repurchase Intention of Emina Local Cosmetic Products in Denpasar City I Gusti Agung Diandra Prabandari; Tjokorda Gde Raka Sukawati
International Journal of Economics, Management and Accounting Vol. 2 No. 3 (2025): International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v2i3.713

Abstract

In recent years, the beauty industry has gained significant traction and become deeply embedded in public awareness, especially regarding skincare routines involving cosmetic products. Among the notable local cosmetic brands in Indonesia is Emina, which stands out for its youthful concept and lightweight formulations—ideal for entry-level users. This study seeks to explore the mediating role of trust in the relationship between customer experience and repurchase intention for Emina’s products in Denpasar City. Utilizing a non-probability sampling technique, specifically purposive sampling, data were obtained through surveys distributed to 120 qualified respondents. The analysis was conducted using path analysis, complemented by the Sobel test and the Variance Accounted For (VAF) approach. Findings reveal that customer experience significantly and positively affects both trust and repurchase intention. Moreover, trust itself has a significant positive impact on repurchase intention and acts as a mediating variable between customer experience and repurchase intention. Theoretically, this research reinforces prior findings in the field, while practically, it offers strategic insights for Emina’s management to improve consumer experiences and foster trust—ultimately boosting repeat purchase behavior.
The Mediating Role of Customer Satisfaction in the Relationship between Experiential Marketing and Revisit Intention among Visitors of Bobocabin Kintamani Putu Ika Putri Ardiani; Tjokorda Gede Raka Sukawati
International Journal of Economics, Management and Accounting Vol. 2 No. 3 (2025): International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v2i3.718

Abstract

Camping has become a part of the lifestyle of modern tourists. From camping, a new lodging innovation emerged that combines hotel accommodation facilities and camping, namely glamping. One of the modern glamping in Bali is Bobocabin Kintamani. The purpose of this study was to analyze the effect of experiential marketing on revisit intention mediated by customer satisfaction. The sample of this study was 120 respondents of Bobocabin Kintamani visitors. The sampling technique that will be used in this study is purposive sampling. This research technique uses path analysis, Sobel test and VAF test. The results of this study indicate that experiential marketing has a positive and significant effect on revisit intention, experiential marketing has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on revisit intention, and customer satisfaction mediates experiential marketing on revisit intention. The implications of this study provide implications that can be used by Bobocabin Kintamani in developing appropriate strategies. Experiential marketing implemented by Bobocabin Kintamani plays an important role in increasing customer satisfaction, which ultimately has a positive impact on the intention to revisit. The unique experiences offered, such as the smart cabin concept with soothing natural views, increase customer satisfaction and form a lasting impression that encourages them to return.
The Role of Brand Trust Mediating the Influence of Electronic Word of Mouth on Erigo Fashion Purchase Decisions in Denpasar City Chandra, Wayan Haris; Suasana, I Gst. A. Kt. Gd.; Sukawati, Tjokorda Gde Raka; Artini, Luh Gede Sri
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.14864

Abstract

The purpose of this study is to ascertain how brand trust functions as a mediator between Electronic Word of Mouth (E-WOM) and Erigo fashion product purchases in Denpasar City. The existence of Erigo stores in Bali, which are limited to Denpasar, served as the basis for the choice of location. One hundred Erigo customers participated in the non-probability sampling technique. Questionnaires were used to gather data, and the Sobel test and path analysis were used for analysis. The findings demonstrated that the impact of E-WOM on purchase decisions could be mediated by brand trust. By paying attention to E-WOM and brand trust, these findings should help Erigo make better purchasing decisions.
The Role of Brand Image in Mediating the Influence of Social Media Marketing on Repeat Purchase of Kober Mie Denpasar Customers Dinata, I Made Surya Yoga; Sukawati, Tjokorda Gde Raka; Suparna, Gede; Giantari, I Gst. Ayu Kt.
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.14973

Abstract

Repeat purchase describes a customer’s decision to repurchase the same product or service, reflecting their satisfaction and that their expectations have been fulfilled. This research explores how brand image mediates the relationship between social media marketing and repeat purchase behavior among customers of Kober Mie Denpasar. A total of 130 respondents, selected through purposive sampling, completed a structured survey, and their responses were analyzed using SEM‑PLS 3. The analysis reveals that social media marketing has a direct, positive, and statistically significant impact on repeat purchase intentions. It also enhances brand image, which in turn positively influences the likelihood of customers making repeat purchases. Moreover, brand image functions as a crucial mediator, intensifying the effect of social media marketing on repeat buying behavior. These results underscore the importance for businesses to develop compelling social media strategies that not only generate immediate sales but also cultivate a strong brand image to support lasting customer loyalty.
The Role of Brand Image in Mediating the Influence of Product Completeness and Price Perception on Consumer Repurchase Intention of Clandys in Gianyar Cok. Gd Unadita Yana; Tjokorda Gde Raka Sukawati; Ni Nyoman Rsi Respati
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15256

Abstract

Companies must constantly innovate in the retail industry to stay ahead of the competition and keep customers. Customer satisfaction at Clandys Grosir in Gianyar is impacted by issues including diminishing sales and uneven product completeness. This study is to examine how consumers' perceptions of price and product completeness affect their desire to repurchase at Clandys in Gianyar, and how brand image functions as a mediator in this relationship. The Sobel test and path analysis are two components of the quantitative research methodology. There were 130 responders in all, and the sample was chosen using a non-probability sampling technique. The findings indicate that the impact of price perception and product completeness on repurchase intention is considerably mediated by brand image. These results suggest that consumers' propensity to repurchase can be increased by a strong brand image, well-maintained product completeness, and a favorable price perception. In order to boost customer repurchase intention, Clandy's should focus more on these elements in their marketing tactics, according to the research's practical implications.
Reviewing The Role of Destination Brand Identity in Sustainable Tourism Destinations Opod, Chrisna Riane; Sukawati, Tjokorda Gde Raka; Sukaatmadja, I Putu Gde; Suparna, Gede
Journal of International Conference Proceedings Vol 8, No 2 (2025): 2025 ICPM Thailand Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i2.4184

Abstract

Sustainable tourism has become a central theme in destination development worldwide, driven by increasing awareness of tourism’s environmental, social, and cultural impacts. Within this context, Destination Brand Identity (DBI) plays a crucial role in shaping tourist perceptions and enhancing the long-term competitiveness of destinations. This study presents a systematic literature review using a qualitative approach aimed at examining the contribution of DBI to sustainable tourism destinations. A total of 20 peer-reviewed articles published over the past decade were critically analyzed, focusing on five core themes: (1) DBI dimensions that support sustainability; (2) the role of DBI in enhancing destination sustainability; (3) the integration of DBI with sustainable branding practices; (4) community engagement and local representation in DBI formation; and (5) methodological developments in DBI and sustainable tourism studies. The findings are expected to enrich the academic discourse on DBI and provide practical insights for sustainable destination management.
Co-Authors A A Diah Setiawati A. A. Ayu Mutiara Sari A.A. Istri Chintya Wiryantari Anak Agung Bagus Dimas Bhaskara Bija Andana Ega Harsa Wijaya Andy Tejantara Artha, I Kadek Arifandi Werdhi Arya Diana Putra Cening Ardina Chandra, Wayan Haris Chrisna Riane Opod Christantius Dwiatmadja Cok. Gd Unadita Yana Cokorda Gede Govinda Partha Daniel Pandu Mau Dewi, Sayu Ketut Sutrisna Dinata, I Made Surya Yoga Gede Bayu Rahanatha Gede Suparna Geriadi, Made Ayu Desy Giantari, I Gst. Ayu Kt. Gusti Bagus Yopi Brangsinga I Gede Agus Sastrawan I Gede Mingga Suarmita I Gede Riana I Gst. A. Kt. Gd. Suasana I Gusti Agung Diandra Prabandari I Ketut Rahyuda I Made Adi Juniantara I Nyoman Suamir I Putu Astawa I Putu Gde Sukaatmadja I Wayan Bhakta Pradnyana I Wayan Plong Widiana Ida Bagus Dicky Darmajaya Kadek Teddy Surya Prabawa Ketut Warmika, I Gede Komang Shanty Nathadewi Komang Yulia Pertiwi Luh Gede Sri Artini Made Aditya Saputra Made Ayuni Dindasari Martina Carissa Dewi Martins, Rosena Fatima De Oliveira Mau, Daniel Pandu Muhammad Rifandy Taufik Neri Parasian Girsang Ni Ketut Seminari Ni Kmg Agustini Ni Made Viviani Saraswaty Ni Nyoman Kerti Yasa Ni Nyoman Rsi Respati Ni Putu Atik Ekayani Ni Putu Ayu Kartika Kurnia Putri Prastha Adyatma Putri, Putu Amanda Angelina Putu Ika Putri Ardiani Putu Yudi Setiawan Rini Andari Rini Andari, Rini Sarah Yulinar Adiputri Seminar, Ni Ketut Sukaatmaja, I Putu Gde Sumariani, Ni Putu Ayu Vina Inayatuka