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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Pendidikan dan Pengajaran Jurnal Penelitian dan Pengembangan Pendidikan Jurnal Pendidikan Indonesia Primary: Jurnal Pendidikan Guru Sekolah Dasar Jurnal Inovasi Teknologi Pendidikan Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Scholaria: Jurnal Pendidikan dan Kebudayaan TRIHAYU: Jurnal Pendidikan Ke-SD-an Satya Widya Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Pendidikan dan Pembelajaran Mimbar Ilmu JETL (Journal Of Education, Teaching and Learning) RADIAL: JuRnal PerADaban SaIns RekAyasan dan TeknoLogi Jurnal Prakarsa Paedagogia Jurnal Paedagogy Indonesian Values and Character Education Journal Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Journal for Lesson and Learning Studies Inovasi Kurikulum BIOCHEPHY: Journal of Science Education NUSRA: Jurnal Penelitian dan Ilmu Pendidikan Transformasi dan Inovasi : Jurnal Pengabdian Masyarakat Education and Counseling Journal Journal Ta'lim of Journal STKIP Aisyiyah Riau Edukasia: Jurnal Pendidikan dan Pembelajaran Kurikula Jurnal Pendidikan Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat AUDIENSI: Jurnal Pendidikan dan Perkembangan Anak Kelola: Jurnal Manajemen Pendidikan Journal of Nonformal Education IJoEd: Indonesian Journal on Education Journal of Studies in Academic, Humanities, Research, and Innovation Journal of Teaching and Learning RADIAL: Jurnal Peradaban Sains, Rekayasa dan Teknologi
Sophia Tri Satyawati
Universitas Kristen Satya Wacana
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Journal : Mimbar Ilmu

 1 
Social Media Based Marketing Model to Improve School Reputation Ambarwati, Naumi; Bambang Ismanto; Sophia Tri Setyawati
Mimbar Ilmu Vol. 28 No. 3 (2023): December
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/mi.v28i3.71140

Abstract

The non-optimal implementation of school promotions, as well as the lack of interactive social media-based school marketing models and guidelines, have an impact on the school's poor reputation. This research aims to develop an interactive social media-based marketing model to improve the school's reputation. This type of research is development research using mixed methods. The development model used is Borg and Gall. Product validation was carried out by 2 IT experts and two management experts. The product trial subjects are teachers, employees, students and parents. Data collection methods include interviews, document studies, questionnaires, observations and focus group discussions. Data collection instrument with questionnaire sheet. Data analysis techniques use qualitative and quantitative descriptive analysis. Process the model effectiveness trial data using the T-test on SPSS 21. The results of the research are the development of a marketing model with IT expert validation of 78% in the very feasible category. Assessment from management experts 90% is a very worthy category. The results of trials on research subjects regarding the model and guidelines for its use averaged 92% in the very feasible category. The product effectiveness test stated that treatment influenced the results in the experimental group. It was concluded that the social media-based marketing model and marketing guidebook "MAS SOLMED" and its guidelines could be used to improve the school's reputation. The implication of this research is that the development of a social media-based marketing model and marketing guidebook "MAS SOLMED" along with the guidelines that have been developed can be used to maintain and improve the school's reputation.
Co-Authors Ade Iriani Afentis Nehe Ambarwati, Naumi Ana Maria Heni Andianti, Yohana Putri Anugraheni, Dina Widianti Aoetpah, Richard Leonando Ari Novita Sari Arianto Halawa, Atanasius Bambang Ismanto Bambang Ismanto Bunbaban, Yoseb Sudarso De Araujo Tilman, Alexandra Destin Ricardo Lase Destin Ricardo Lase Devi Kurniawati, Agatha Ratna Di Ohanes R. C. Plenden Dian Aprianto, Dian Dike, Yosina Dina W. Anugraheni Djari, Maria Cristiana Yuliyanti Elsa K.Filimdity Endang Shobariyah Ester Uru Hida Ezverenzha Lelatobur, Lovely Falerery Pesulima, Flawelna Fery Virgiawan Tampatonda Gustriya Wijayanto Hida, Ester Uru Hikinda, Fransina Irene Septina Nugrahani Javid Nama Ayu Laksmi Jayati, Messiana Ji Suk Young Lamba, Septhy Saputri Laurentia Prabaniardi Kartikasari Laurentia Prabaniardi Kartikasari Lovely Ezverenzha Lelatobur Magay, Deky Maria Cristiana Yuliyanti Djari Marina Sandra Marinu Waruwu Mauwa, Netda Konstantia Mawardi Menik Purpuniyanti Meutia, Tiara Osa Nabila Nabila, Nabila Nicolas Bagas Dwi Kurniadi Novianti Novianti Hutasoit Nuzul Triprastiwi Paais, Reinhard Leonardo Pityarini Nurwidayati Pramasari, Retno Pramita, Septiana Pramono, Margareta Hani Putra, Ie Johanes Juan Yutama Putri, Daning Rahmat Dhoni Wiryatmo Retno Pramasari Retno Pramasari RR. Ella Evrita Hestiandari Sachin Gupta Sapto Irawan Saputri Lamba, Septhy Sari, Desi Nalurita Septhy Saputri Lamba Sette, Landro Setyo Budi Utomo Setyo Budi Utomo Setyo Budi Utomo Silviana Winty Wongarso Sri Katoningsih Stefanus Christian Relmasira Stefanus M. Lahade Tabuni, Nanita Tampatonda, Fery Virgiawan Tesalonika, Asry Tilman, Alexandra de Araújo Triprastiwi, Nuzul Wahyudi WAHYUDI Wahyudi Wahyudi Wally, Maikel Wasitohadi Wasitohadi , Wasitohadi Wasitohadi - Wiryatmo, Rahmat Dhoni Yari Dwikurnaningsih Yari Dwikurnaningsih Yari Dwikurnaningsih1 Yohana Natallina Sari Yohanes Dewa Aji Pangestu Young, Ji Suk Yuliana, Lastri Yulica Dosmaroha, Angelique