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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Kreativitas PKM Jurnal Mantik Jurnal Ekonomi Manajemen Jurnal Wacana Ekonomi International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Bisnis dan Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Pengabdian UNDIKMA JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat International Journal of Humanities Education and Social Sciences Jurnal Social Library International Journal of Applied Business and International Management Journal of International Conference Proceedings Journal of Economics and Management Scienties Journal of Community Empowerment International Journal of Community Service Implementation
Rivaldi Arissaputra
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Analisis Preferensi Konsumen Terhadap Brand Identity Hotel Syariah Di Kota Bandung Prianka, Winda Gafrilia; Askalani R, Muhammad Syakib; Desmantyo, Pandu Sapto; Arissaputra, Rivaldi; Sentika, Sarah; Yulianti, Siska Dewi
JURNAL SOCIAL LIBRARY Vol 3, No 3 (2023): JURNAL SOCIAL LIBRARY NOVEMBER
Publisher : Granada El-Fath

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51849/sl.v3i3.150

Abstract

Perkembangan hotel, baik hotel berbintang maupun nonbintang di Indonesia, terus meningkat jumlahnya. Untuk itu, pengelola hotel harus melengkapi hotelnya dengan infrastruktur yang sesuai dengan keinginan tamu hotelnya. Konsep hotel syariah atau bisnis hotel syariah berkembang menjadi pasar unik yang dengan cepat menjadi sangat menarik. Tujuan dari penelitian ini adalah untuk menganalisis preferensi konsumen terhadap identitas merek hotel syariah. Metode penelitian yang digunakan adalah metode verifikasi deskriptif dengan desain analisis data Analisis Jalur. Beberapa pengaruh utama yang diidentifikasi di balik keberhasilan konsep ini adalah meningkatnya ketersediaan dana dari mereka yang mematuhi prinsip-prinsip syariah dan perbaikan intra-regional di kawasan Timur Tengah ; Afrika Utara (MENA). Pembentukan identitas merek tidak hanya terbatas pada pembentukan merek, tetapi perlu untuk mengkomunikasikan nilai-nilai yang terkandung dalam merek melalui proses proposisi nilai dengan konsep hotel syariah yang menunjukkan bahwa identitas merek terhadap konsep syariah adalah penting, hotel syariah tidak hanya tentang fasilitas syariah tetapi juga dalam hal manajemen,  prinsip-prinsip Muamara dalam ekonomi Islam disesuaikan dengan prinsip-prinsip Muamara.
Bridging Theory and Practice: Applying Vrio and Pest to Foster Digital Transformation in Kadin Bandung City Msmes Asmara, Maisa Azizah; Arissaputra, Rivaldi; Sabila, Sherly Nur; Arrizki, Aril Lyan
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 7, No 11 (2024): Volume 7 No 11 (2024)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v7i11.17480

Abstract

ABSTRACT The data indicates that approximately 70% of MSMEs in Indonesia operate within the food and beverage sector, with 99.5% falling under the MSME classification. Despite being perceived as having numerous advantages, MSMEs face several limitations that hinder their ability to enhance competitiveness and growth. The PKM program is designed to equip participants with relevant knowledge and skills, aiming to improve product quality, expand market access, and implement effective digital strategies. The approach employed involved direct counseling and mentoring sessions for 20 women-led MSMEs supported by KADIN Bandung City. The most notable improvement was observed in participants' understanding of the benefits of digital transformation, along with a strong motivation to apply it within their business practices. Overall, the counseling and mentoring activities demonstrated their effectiveness in enhancing participants' comprehension and motivation to implement the three concepts presented in a practical business context. Keywords: PEST Analysis, VRIO Analysis, Digital Transformation
Enhancing Brand Quality through Business Kit Assistance for Micro Enterprise Jamu Bandung Arissaputra, Rivaldi; Sentika, Sarah; Sena Rahma Amelia
International Journal of Community Service Implementation Vol. 1 No. 2 (2023): IJCSI SEPTEMBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijcsi.v1i2.166

Abstract

This project addresses the challenges faced by micro 'Jamu Bandung' enterprises in Indonesia. The background of the project highlights the significance of these small businesses in preserving traditional herbal medicine practices and the need to adapt to modern market dynamics. The research methodology employed a qualitative approach, including interviews, surveys, document analysis, and observation, to improve the impact of branding, packaging design, and e-commerce strategies. The results of this project have provided invaluable insights, as follows: (1) Implementation of comprehensive Brand Guidelines has significantly improved brand consistency within the micro 'Jamu Bandung' sector, fostering a unified brand identity and instilling trust among consumers, (2) Innovative packaging designs have substantially increased the appeal of 'Jamu Bandung' products. Detailed analyses demonstrate the specific design elements contributing to consumer attraction and market success, (3) The integration of e-commerce strategies shows promise in expanding market reach and deepening customer engagement. A detailed exploration of these strategies and their impact on consumer behavior offers a nuanced understanding of the project's effectiveness. Future endeavors in this direction should prioritize addressing digital literacy challenges and ensuring the sustainability of these enhancements. These efforts are crucial for long-term success and the continued preservation of Indonesia's herbal medicine heritage.
Maximizing Potential: Total Quality Manamenet (TQM) Implementation in 'Aisyiyah Women Entrepreneurs' Small Medium Enterprises (SMEs) Sentika, Sarah; Arissaputra, Rivaldi
International Journal of Community Service Implementation Vol. 1 No. 2 (2023): IJCSI SEPTEMBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijcsi.v1i2.167

Abstract

The rapid growth of Small and Medium Enterprises (SMEs) in Indonesia, with 64.2 million businesses employing 97% of the workforce by 2021, has intensified competition, necessitating enhanced management strategies. This study focuses on the Bandung region, which boasts the highest number of SMEs in West Java. To maintain quality and competitiveness, SMEs are encouraged to adopt Total Quality Management (TQM). TQM is a commitment to delivering the best to customers, emphasizing continuous improvement and customer satisfaction. This community engagement project employed the Discovery Learning Model and Problem-Based Learning, using a digital module on Total Quality Management. The engagement involved 20 'Aisyiyah Women Entrepreneurs, primarily from Bandung. The sessions stimulated active discussion and highlighted the importance of TQM for SMEs. Challenges were identified, notably the adoption of digitalization among Generation X employees. The project emphasizes that TQM is vital for SME development, particularly in human resource management. Moreover, the learning model used encourages active participation and discussion, enabling participants to share real challenges faced by SMEs. Acknowledging the significance of TQM, this project aims to equip SMEs with the tools needed to thrive in the highly competitive landscape, setting the stage for their sustainable growth and success.
Empowering Female Entrepreneurs of 'Aisyiyah Bandung with Digital Marketing Literacy Arissaputra, Rivaldi; Sentika, Sarah
International Journal of Community Service Implementation Vol. 1 No. 2 (2023): IJCSI SEPTEMBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijcsi.v1i2.168

Abstract

The Project on Digital Marketing Training and Assistance for Female Entrepreneurs of 'Aisyiyah in Bandung City has proven to be a transformative initiative. It effectively enhanced the digital marketing strategies of MSMEs entrepreneurs, enabling them to conduct promotions and advertising through social media with efficiency and effectiveness. The program garnered participation from 20 dedicated individuals, all facing challenges in digital promotion. The active involvement, enthusiastic participation, and lively discussions throughout the training and focused group discussion (FGD) sessions demonstrated the commitment of these MSMEs entrepreneurs, particularly those affiliated with 'Aisyiyah. The outcomes and insights gained from the program have provided tangible solutions for the practical implementation of digitalization in their marketing endeavors. To further refine and extend the reach of such activities, future collaboration with external partners is essential. Such collaboration would facilitate the provision of digital literacy support to MSME entrepreneurs, especially in the marketing domain, ultimately boosting their sales revenue. In conclusion, this project program has impacted the digital marketing competencies of 'Aisyiyah Bandung's female MSMEs entrepreneurs. Effective training and support have equipped them to harness the potential of digital platforms for business growth.
Small Businesses, Big Innovations: Redefining MSE Performance Through Knowledge and Technology Synergies Maisa Asmara; Rivaldi Arissaputra; Sherly Nur Sabila; Akbar Buchori
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, January 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.179

Abstract

Background: The performance of MSMEs is a key priority in both developing and developed countries due to their significant economic contributions. In Indonesia, MSMEs account for 64.2 million units, contributing 61.07% to the GDP and providing employment for 135.5 million people, with the majority in the micro sector. Despite their potential, MSMEs often face challenges in management and technical skills, limiting their operational effectiveness, particularly in small-scale enterprises.Purpose: This study explores the relationship between knowledge management, technology adoption, and innovation capability in MSEs while providing practical recommendations to enhance business performance in the digital era.Design/methodology/approach: This study uses a quantitative survey approach, collecting data via Google Form and direct visits to MSME organizations. The population consists of Muslim-owned MSMEs in Bandung Raya operating for at least six months. Data were collected between November '24-January '25 from a sample of 300 respondents, and analysed using SmartPLS 4.0.Findings/Result: Knowledge management enhances innovation capability, which in turn drives technology adoption; however, none of these variables significantly affect MSEs’ performance, either directly or through mediation.Conclusion: Knowledge Management boosts Innovation Capability and Technology Adoption, but none directly enhance MSEs performance.Originality/value (State of the art): This study integrates three key concepts knowledge management, technology adoption, and innovation capability within a comprehensive and holistic research framework. Keywords:  entrepreneurship, innovation capability, knowledge management, MSEs performance, technology adoption 
Peran Mediasi Entrepreneurial Self-Efficacy dalam Hubungan antara Entrepreneurial Traits dan Nascent Entrepreneurial Behavior pada Mahasiswa Maisa Asmara; Hari Mulyadi; Heny Hendrayati; Mokh Adib Sultan; Rivaldi Arissaputra
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 6 No. 2 (2026): Article Research Juli 2026
Publisher : Yayasan Cita Cendikiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v6i2.8348

Abstract

Penelitian ini mengeksplorasi keterkaitan antara entrepreneurial traits dan nascent entrepreneurial behavior dengan mempertimbangkan peran entrepreneurial self-efficacy sebagai variabel mediasi pada mahasiswa di Kota Bandung. Pendekatan yang digunakan adalah kuantitatif dengan desain explanatory research. Data dikumpulkan melalui kuesioner daring terhadap 200 responden yang dipilih secara purposive, kemudian dianalisis menggunakan Partial Least Squares Structural Equation Modelling (PLS-SEM). Hasil analisis menunjukkan bahwa entrepreneurial traits berpengaruh signifikan terhadap entrepreneurial self-efficacy (? = 0.818; p < 0.001) serta nascent entrepreneurial behavior (? = 0.245; p < 0.05). Selain itu, entrepreneurial self-efficacy juga terbukti berpengaruh signifikan terhadap nascent entrepreneurial behavior (? = 0.540; p < 0.001). Hasil pengujian mediasi mengindikasikan bahwa entrepreneurial self-efficacy berperan sebagai mediator parsial (? = 0.442; p < 0.001) dalam hubungan tersebut. Temuan ini menunjukkan bahwa pengaruh karakteristik individu terhadap perilaku kewirausahaan lebih kuat terjadi melalui mekanisme kognitif dibandingkan secara langsung. Secara teoretis, hasil penelitian ini memperkuat Social Cognitive Theory, khususnya dalam menempatkan self-efficacy sebagai penghubung antara faktor disposisional dan perilaku kewirausahaan tahap awal. Secara praktis, pengembangan kewirausahaan pada mahasiswa perlu diarahkan tidak hanya pada pembentukan karakter, tetapi juga pada penguatan keyakinan diri sebagai pendorong utama tindakan kewirausahaan.kewirausahaan.
PENGUATAN KESIAPSIAGAAN KEGAWATDARURATAN PADA KOMUNITAS BINAAN PCIM MALAYSIA MELALUI ENTREPRENEURIAL MINDSET BERBASIS METAKOGNISI DAN SELF-EFFICACY Maisa Azizah Asmara; Rivaldi Arissaputra; Endah Yuliany Rahmawati; Nuni Apriani; Fanny Fatimah Azzahra
Journal of Community Empowerment Vol 5, No 2 (2026): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v5i2.39178

Abstract

ABSTRAKKecelakaan rumah tangga dan kondisi kegawatdaruratan merupakan risiko kesehatan yang sering terjadi dalam kehidupan sehari-hari, namun kesiapsiagaan masyarakat, khususnya komunitas migran, masih terbatas, tidak hanya pada aspek pengetahuan dan keterampilan, tetapi juga pada kesiapan mental dalam pengambilan keputusan. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kesiapsiagaan melalui pendekatan entrepreneurial mindset berbasis metakognisi dan self-efficacy. Program dilaksanakan pada hari Sabtu, 11 April 2026, di PRIM Kepong, Malaysia, yang merupakan komunitas binaan PCIM dan PCIA Malaysia, dengan melibatkan 20 pekerja migran Indonesia. Metode yang digunakan meliputi penyuluhan, pelatihan praktis, simulasi, serta penguatan aspek kognitif dan psikologis. Evaluasi dilakukan melalui pre-test dan post-test menggunakan skala Likert untuk mengukur pengetahuan, self-efficacy, metakognisi, dan entrepreneurial mindset. Hasil menunjukkan peningkatan pada seluruh aspek, yaitu pengetahuan (2,53 menjadi 4,20), self-efficacy (2,59 menjadi 4,06), metakognisi (2,71 menjadi 4,29), dan entrepreneurial mindset (adaptive action) (2,59 menjadi 4,13). Temuan ini menunjukkan bahwa integrasi pelatihan teknis dengan penguatan aspek kognitif dan psikologis mampu menjembatani kesenjangan antara kemampuan berpikir dan kesiapan bertindak dalam situasi darurat. Model pelatihan ini menjadi pendekatan inovatif yang tidak hanya meningkatkan kompetensi praktis, tetapi juga membentuk kesiapsiagaan yang adaptif dan berkelanjutan pada komunitas rentanKata kunci: Entrepreneurial Mindset; Metakognisi; Self-Efficacy; Kesiapsiagaan; Kegawatdaruratan. ABSTRACTHousehold accidents and emergency conditions are common health risks in daily life; however, community preparedness, particularly among migrant communities, remains limited not only in terms of knowledge and practical skills but also in mental readiness for decision-making. This Community Service Program aimed to enhance emergency preparedness through an entrepreneurial mindset approach based on metacognition and self-efficacy. The program was conducted on April 11th, 2026, at PRIM Kepong, Malaysia, a community under the guidance of PCIM and PCIA Malaysia, involving 20 Indonesian migrant workers. The methods included educational sessions, practical training, simulations, and the strengthening of cognitive and psychological aspects. Evaluation was carried out through pre-test and post-test questionnaires using a Likert scale to measure knowledge, self-efficacy, metacognition, and entrepreneurial mindset. The results showed improvements in all aspects, namely knowledge (2.53 to 4.20), self-efficacy (2.59 to 4.06), metacognition (2.71 to 4.29), and entrepreneurial mindset (adaptive action) (2.59 to 4.13). These findings indicate that integrating technical training with cognitive and psychological reinforcement can bridge the gap between thinking ability and readiness to act in emergency situations. This training model offers an innovative approach that not only improves practical competencies but also promotes adaptive and sustainable preparedness among vulnerable communities.Keywords: Entrepreneurial Mindset; Metacognition; Self-Efficacy; Preparedness; Emergency.
Mastering The Concept of Live Shopping Strategy at Kamar Dagang dan Industri Kota Bandung in Order to Increase Sales Volume Rivaldi Arissaputra; Maisa Azizah Asmara; Tiara Felinda Amalia
Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat
Publisher : LPPM Akbid Harapan Ibu Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37402/abdimaship.vol6.iss1.365

Abstract

Live shopping is one approach to marketing methods. However, this strategy requires a deep understanding of the conditions of its partners, especially for those who are just starting out, requiring technological knowledge as well as an understanding of consumer behavior and regional market dynamics. This Community Service activity aims to improve the understanding and skills of MSMEs in Bandung City in utilizing digital marketing strategies through live shopping. A total of 16 MSME partners participated in this program, the research method designed included two stages, namely needs analysis and counseling related to business model changes and digital consumer behavior. The evaluation results showed that 80% of the partners successfully surpassed the post-test threshold score of 70, with an average understanding above 70%. From the 15 questions asked, feedback shows that partners have a good understanding of the concept of live shopping, the influence of technology in marketing, and the importance of understanding consumer behavior. This activity is expected to make a significant contribution in improving the competitiveness of MSMEs, as well as encouraging innovation in marketing local products in the digital era.
Penguatan Kapasitas Wirausaha Islami Santri Wanita ‘Aisyiyah Boarding School melalui Business Model Canvas Menuju Peningkatan Pemberdayaan Perempuan Rivaldi Arissaputra; Maisa Azizah Asmara; Tiara Felinda
JURPIKAT Vol 6 No 4 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i4.2727

Abstract

Peran perempuan dalam pembangunan ekonomi keluarga dan masyarakat sangat penting, termasuk di lingkungan pesantren. Namun, santri perempuan masih menghadapi keterbatasan dalam pengetahuan dan keterampilan kewirausahaan Islami. Program pengabdian ini bertujuan untuk memperkuat kapasitas wirausaha Islami santri perempuan ‘Aisyiyah Boarding School melalui penyuluhan, simulasi, dan pelatihan penyusunan Business Model Canvas (BMC) berbasis syariah. Metode yang digunakan adalah pendidikan berbasis komunitas dengan pendekatan partisipatif, melibatkan santri sebagai subjek aktif serta mahasiswa sebagai fasilitator. Kegiatan meliputi penyuluhan kewirausahaan Islami dan pelatihan BMC. Hasil menunjukkan adanya peningkatan signifikan pada pemahaman santri mengenai prinsip-prinsip wirausaha Islami dan penerapannya dalam rancangan bisnis. Seluruh santri yang dibagi menjadi lima kelompok berhasil menyusun serta mempresentasikan model bisnis sesuai syariat, sehingga program ini berdampak pada peningkatan kemandirian ekonomi dan pemberdayaan perempuan berbasis pesantren
Co-Authors Abdul Rozak Ade Sobandi, Ade Adib Sultan, Adib Adib Sultan, Mokh Akbar Buchori Amelia, Senna Rahma Aprila, Dikri Sillmi Arrizki, Aril Lyan Aryo Wicaksono Askalani R, Muhammad Syakib Asmara, Maisa Azizah Asqalani Rifai, Muhammad Syakib Azizah Asmara, Maisa Budi Harto Desmantyo, Pandu Sapto Dhenahi Jerfiani Wendiyana Endah Yuliany Rahmawati Ervie Nur Afifa Mukhlis Fanny Fatimah Azzahra Felinda Amalia, Tiara Hamidah Hamidah Hari Mulyadi Heny Hendrayati Heri Purwanto Hurrriyati, Ratih Ifa Ratifah Ifa Ratifah Khoirun Nisa Bahri Maisa Asmara Maisa Asmara Maisa Asmara Maisa Azizah Asmara Maisa Azizah Asmara Maisa Azizah Asmara Maisa Azizah Asmara Maya Sari MEYDIA HASAN, MEYDIA Mokh Adib Sultan, Mokh Adib Mokhamad Adib Sultan Nabilah, Syifa Syaliya Nuni Apriani Nur Sabila, Sherly Pandu Sapto Desmantyo Pandu Sapto Desmantyo Popy Rufaidah Prianka, Winda Gafrilia Puspo Dewi Dirgantari Putu Nurwita Pratami Wijaya, Ni R. Arief Helmi Ratih Hurriyati Rifai, M Syakib A Rochmah Dewi Suryani Sabila, Sherly Nur Sarah Sentika Sena Rahma Amelia Sentika, Sarah Sherly Nur Sabila Syifa Syaliya Nabilah Tiara Felinda Tiara Felinda Amalia Tias Eka Saputra Vanessa Gaffar Winda Gafrilia Prianka Yulianti, Siska Dewi