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Menjadi Kreator Digital: Menumbuhkan Pola Pikir Kewirausahaan yang Adaptif Melalui Penggunaan Teknologi Digital Rivaldi Arissaputra; Maisa Azizah Asmara; Winda Gafrilia Prianka; Dhenahi Jerfiani Wendiyana
JURPIKAT Vol 7 No 2 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i2.3130

Abstract

The Indonesian diaspora community in Malaysia, particularly members of Pimpinan Cabang Istimewa Muhammadiyah (PCIM) and Pimpinan Cabang Istimewa 'Aisyiyah (PCIA) Malaysia, faces limited understanding of digital products as tools for supporting adaptive economic activities within a multicultural environment. This community service activity aimed to strengthen the adaptive entrepreneurial mindset through enhanced understanding of digital products among the PCIM-PCIA Malaysia community. The program was implemented using a community-based, educative, and participatory counseling method, involving 20 purposively selected participants from PCIM and PCIA Malaysia members. Program effectiveness was measured using a pre-test and post-test design covering ten indicators of digital product understanding. Evaluation results demonstrated a significant improvement across all indicators, with average pre-test scores ranging from 2.10 to 3.10 increasing to 4.15 to 5.00 on a five-point scale following the intervention. The most notable gains were recorded in the Definition of Digital Products indicator (2.25 to 5.00) and the Practical Application of Digital Products in Daily Economic Activities indicator (3.10 to 4.95). These findings affirm that a structured, contextually grounded, and participatory counseling approach is effective in enhancing digital product literacy and strengthening the foundation of an adaptive entrepreneurial mindset within diaspora communities. It is recommended that the program be further developed through practical training, digital platform simulation, and ongoing mentoring to ensure the sustainability of the outcomes achieved.
Meningkatkan Pemahaman tentang Kewirausahaan di Kalangan Lembaga Lansia Indonesia Sarah Sentika; Rivaldi Arissaputra; Maisa Azizah Asmara
JURPIKAT Vol 7 No 2 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i2.3164

Abstract

This community service program aimed to improve entrepreneurial understanding among members of the Indonesian Elderly Association (LLI) in Lengkong District, Bandung City. The participants consisted of 28 active elderly members of LLI. The main problems identified were the limited understanding of entrepreneurial concepts, the benefits of entrepreneurship in later life, methods for identifying business ideas, steps to start a business, and strategies to overcome digital technology challenges. The program was implemented using a participatory training method with an andragogical approach through interactive lectures, group discussions, hands-on practice, and question-and-answer sessions. Evaluation was conducted using a pre-test and post-test design on five indicators measured with a 1–5 Likert scale. The results demonstrated significant improvements across all indicators. The average understanding score increased from 2.19 before the training to 4.38 after the training. The program proved effective in enhancing entrepreneurial understanding among the elderly and is recommended for replication in other regions with similar characteristics
Examining Muslim’s Boycott Behaviour toward Online Gambling Products: The Roles of Religious Beliefs, Product Judgment, and Digital Marketing Interactions Rivaldi Arissaputra; Maisa Azizah Asmara; Tias Eka Saputra
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.355

Abstract

This study examines Muslim consumers’ boycott behaviour toward online gambling products by integrating religious beliefs, product judgment, and digital marketing interactions within a structural model. Although online gambling is explicitly prohibited in Islamic teachings, its prevalence in Indonesia continues to increase, indicating a gap between religious values and actual consumer behaviour. Using a quantitative approach, data were collected from 310 Muslim respondents in West Java through an online survey and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results reveal that religious beliefs and product judgment have a significant positive effect on boycott behaviour. Furthermore, digital marketing interactions play a significant mediating role in the relationships between religious beliefs and boycott behaviour, as well as between product judgment and boycott behaviour. These findings indicate that exposure to digital marketing content does not merely influence acceptance of online gambling but can also intensify consumer resistance when the product conflicts with moral and religious values. This study contributes to the literature on Muslim consumer behaviour by highlighting the interaction between moral values, cognitive evaluation, and digital marketing dynamics in shaping boycott decisions toward prohibited products.
Mendorong Perilaku Ramah Lingkungan di Kalangan Wisatawan Melalui Pengalaman Lingkungan dan Ikatan Terhadap Tempat dengan Memperkuat Kepedulian Lingkungan dalam Pariwisata Alam di Nusa Tenggara Barat Pandu Sapto Desmantyo; Rochmah Dewi Suryani; Rivaldi Arissaputra; Sarah Sentika
Jurnal Wacana Ekonomi Vol 25 No 3 (2026): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i3.43693

Abstract

The growth of nature-based tourism in Indonesia has not been accompanied by a corresponding improvement in visitor environmental behaviour, creating a persistent gap between tourism expansion and ecological sustainability. This study examines the relationships among Experiencescape, Place Attachment, Environmental Concern, and Environmentally Responsible Behaviour (ERB) among tourists visiting nature-based destinations in Nusa Tenggara Barat (NTB), Indonesia. Using a quantitative verificative design, data were collected from 266 respondents through purposive sampling and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with 5,000 bootstrapping resamples. The results confirm that Experiencescape significantly influences Place Attachment, and that Place Attachment positively drives ERB. However, Experiencescape did not directly influence ERB, indicating that behavioural change operates through emotional mediation rather than direct experiential stimuli. Environmental Concern significantly moderated the Experiencescape–Place Attachment relationship in a negative direction, suggesting that environmentally conscious visitors apply more critical evaluative standards to the experiential environment. Environmental Concern did not significantly moderate either the Experiencescape–ERB or Place Attachment–ERB relationships. These findings highlight that fostering deep emotional bonds between tourists and natural destinations is more effective than relying on experiential quality alone to promote responsible environmental behaviour. Destination managers and policymakers in NTB are encouraged to prioritise ecologically authentic and interpretive experiencescape designs that strengthen place attachment as an indirect pathway to sustainable visitor conduct.
FROM CLICKS TO IMPULSE: HOW WEBSITE QUALITY AND E-WOM DRIVE PURCHASES VIA SALES PROMOTIONS Maisa Asmara; Mokhamad Adib Sultan; Rivaldi arissaputra; Heri Purwanto; Ifa Ratifah Ifa Ratifah
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.22662

Abstract

Indonesia's economic growth in the third quarter of 2024 decelerated to 4.95% (yoy), the lowest rate observed over the past year. Despite this, the sector accounted for 61.07% of Gross Domestic Product (GDP), absorbed 97% of the workforce, and contributed 60.4% of total investment. This study explores the relationship between website quality, e-WoM, sales promotion, and impulse buying using a quantitative approach, based on data collected through questionnaires distributed to 300 respondents. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS version 4.0. The results indicated that website quality and e-WoM did not have a direct effect on impulse buying; however, both variables exerted a significant influence on impulse buying when mediated by sales promotion. This study underscores the pivotal role of sales promotion as a mediator that amplifies the impact of website quality and e-WoM on impulse buying decisions, providing valuable insights for MSME actors to formulate more effective marketing strategies.