Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal ASPIKOM

Efek Ketergantungan Remaja K-Popers Terhadap Media Sosial di Kota Palu Muhammad Khairil; Muhammad Isa Yusaputra; Nikmatusholeha .
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 4, No 1 (2019): Juli 2019
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.731 KB) | DOI: 10.24329/aspikom.v4i1.484

Abstract

Korean culture was introduced in Indonesia since early 2000s through dramas, movies and musics. However, the Korean fever lasts about a decade. During that period, this commodity became better known as Korean Pop or K-Pop where teenagers who became the biggest consumers of this commodity known as K-Popers. K-Popers can not be separated from the technology development and the use of social media. This study is carried out using three aspects (frequency, duration and attention) of media exposure theory. The purpose of this study is to understand the effect of K-Pop information access on the teenager’s social media dependency. This study is utilizing explanatory quantitative approach based on survey to 71 10th grade students of Unified Model High School of Madani Palu. Obtained data are analyzed using linear regression method. The results of the study shows that the effect of the frequency, duration and attention aspects in the population’s access to K-Pop informations to the teenager’s social media dependency of Palu City is at 77,1%. Thus, it is concluded that there is a direct effect on K-Pop information access to the teenager’s social media dependency. The substance provided by this study offers new point of view on the educational approach of social media usage in Palu City to improve the self-control and selective behaviour of social media usage.
PROMOTION STRATEGY BY PALU CITY GOVERNMENT TO PULLING INVESTORS INTEREST IN PALU SPECIAL ECONOMIC ZONE Muhammad Khairil
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 4 (2018): Januari 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (409.406 KB) | DOI: 10.24329/aspikom.v3i4.243

Abstract

SEZ (Special Economic Zone) is one of the government's policy programs in national development planning. Reliable and excellent business and investment activities are the main objectives of the Special Economic Zone policy. Promotion strategy in attracting investors interest continue to be enhanced by Palu City Government. The purpose of this research is to know the efforts made by Palu City Government in pushing Palu Special Economic Zone to potential investors. The method used is qualitative method with case study approach. The results of this study indicate the interest to attract investors to do personal selling done by direct communication between the Government of Palu City and Central Sulawesi Provincial Government with potential investors. Finally constructed suggestions for the strategy of promotion of Special Economic Zones to attract potential investors to invest in Special Economic Zones.The contribution of this research is to provide insight on personal selling with potential investors done by the government of Palu and the Central Sulawesi province.