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All Journal ASAS : Jurnal Hukum Ekonomi Syariah HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam al-Afkar, Journal For Islamic Studies Syi'ar Iqtishadi Jurnal Profetik Al Maal: Journal of Islamic Economics and Banking Jurnal khabar: Komunikasi dan Penyiaran Islam Tadbir: Jurnal Manajemen Dakwah Dakwah: Jurnal Kajian Dakwah dan Kemasyarakatan Jurnal Manajemen Dakwah Jurnal Riset Komunikasi Penyiaran Islam Journal of Islamic Management Busyro : Jurnal Dakwah dan Komunikasi Islam ITQAN: Journal of Islamic Economics, Management, and Finance Al-Manaj Jurnal Kajian Manajemen Dakwah Setyaki : Jurnal Studi Keagamaan Islam Gudang Jurnal Multidisiplin Ilmu HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis Journal of Entrepreneurial and Business Diversity Tasyri' Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah JEBD AL-KARIM: Journal of Islamic and Educational Research Jurnal Kajian Islam dan Sosial Keagamaan Moneter : Jurnal Ekonomi dan Keuangan Santri : Jurnal Ekonomi dan Keuangan Islam Jurnal Syariah dan Ekonomi Islam (JSEI) Jurnal Inovasi Ekonomi Syariah dan Akuntansi Mudabbir Jurnal Bisnis Inovatif dan Digital Al-Idaroh I'thisom: Jurnal Ekonomi Syariah Journal of Business Economics and Management Jurnal Manajemen Dakwah IPSSJ Ittishol: Jurnal Komunikasi dan Dakwah Ulil Albab
Muhamad Zen
Universitas Islam Negeri (UIN) Syarif Hidayatullah Jakarta
Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Kajian Islam dan Sosial Keagamaan

 1 
Optimalisasi Strategi Promosi Bank Syariah: Studi Kasus BSI dan Bank Muamalat dalam Meningkatkan Kesejahteraan Ekonomi Umat Istianah; Muhamad zen; Fatmawati
Jurnal Kajian Islam dan Sosial Keagamaan Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

Perbankan syariah di Indonesia telah berkembang pesat, namun pangsa pasarnya masih lebih kecil dibandingkan dengan bank konvensional. Salah satu faktor yang memengaruhi rendahnya penetrasi pasar bank syariah adalah strategi promosi yang belum optimal. Penelitian ini bertujuan untuk menganalisis efektivitas strategi promosi yang diterapkan oleh Bank Syariah Indonesia (BSI) dan Bank Muamalat dalam meningkatkan inklusi keuangan Islam serta kesejahteraan ekonomi umat. Metode penelitian yang digunakan adalah studi literatur dan wawancara langsung dengan pelaku usaha mikro, kecil, dan menengah (UMKM) yang menjadi nasabah BSI dan Bank Muamalat. Hasil penelitian menunjukkan bahwa BSI lebih agresif dalam strategi promosi digital dan branding, sementara Bank Muamalat lebih berfokus pada pemasaran berbasis komunitas dan kemitraan strategis. Kedua bank ini memiliki dampak positif dalam meningkatkan kesejahteraan ekonomi umat melalui program edukasi keuangan, pembiayaan berbasis syariah, serta dukungan terhadap UMKM berbasis Islam. Dengan demikian, strategi promosi yang optimal tidak hanya meningkatkan profitabilitas bank syariah tetapi juga memperluas inklusi keuangan Islam dan memperkuat ekosistem ekonomi syariah di Indonesia. Kata kunci: Strategi Promosi, BSI, Bank Muamalat, Kesejahteraan Ekonomi
Sertifikasi Dai MUI dan ADDAI sebagai Produk Dakwah: Strategi Distribusi, Harga, dan Dampaknya terhadap Ekonomi Umat Wahidin; Muhamad Zen; Fatmawati
Jurnal Kajian Islam dan Sosial Keagamaan Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

Certification of MUI and ADDAI Dai as a da'wah product, which includes distribution strategies, pricing, and its impact on the people's economy. Certification of da'wah is an effort to improve the quality and competence of da'wah in Indonesia, which is expected to produce quality and broad-minded preachers. To disseminate information about this certification program, MUI and ADDAI utilize various communication channels, including social media. This approach aims to reach all da'wah in Indonesia effectively and efficiently. Although this certification is not profit-oriented, setting a reasonable fee to participate in the certification program is needed in order to support the sustainability of the program and provide access to more da'wah. By increasing the quality of da'wah through certification, it is hoped that there will be a positive impact on the people's economy. Quality preachers can provide a better understanding of the principles of Islamic economics to the community, thus encouraging participation in sharia-compliant economic activities. Through this research, it is hoped that new ways can be found to optimize the da'wah certification program in order to improve the quality of da'wah and its contribution to the people's economy.
Efektivitas Program Promosi Produk Halal dalam Pemberdayaan Ekonomi Umat: Studi Kasus Kampanye Dakwah Digital M Gustar Umam; Muhamad Zen; Fatmawati, Fatmawati
Jurnal Kajian Islam dan Sosial Keagamaan Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

The Strategic Role of Halal Products in Empowering the Muslim Economy Halal products play a strategic role in empowering the Muslim economy, especially in Muslim-majority countries like Indonesia. This article aims to analyze the effectiveness of promoting halal products through digital da'wah approaches, branding strategies, and halal regulations in driving the growth of the halal industry and empowering the Muslim economy. The use of social media as a means of digital da'wah has proven effective in raising public awareness about the importance of consuming halal products. Halal branding strategies that leverage certification, Islamic imagery, and sharia-compliant marketing communication have successfully built consumer loyalty and increased product competitiveness in the global market. Furthermore, the implementation of halal regulations—particularly Indonesia's Halal Product Assurance Law provides a strong legal foundation for the development of the halal industry. Case studies from halal cosmetic brand Wardah and several MSMEs show that digital transformation accelerates market penetration and operational efficiency in halal businesses. This article concludes that the integration of digital da'wah campaigns, branding strategies, supportive regulations, and digitalization of the halal industry significantly contributes to the growth of sharia-compliant businesses and the economic well-being of the Muslim community. Recommendations are offered to industry players, policymakers, and the public to strengthen the halal ecosystem through continuous collaboration and innovation.
Co-Authors Al Kahfi Apdil Abdilah Apdil Abdilah Arif, Zainal Arsela, Mika Baharudin Ardani Bariek Azka Perdana Darmawati, Nia Eko Prabowo, Eko Fahmi, M. Fahmi Ashari Fatmawati Fatmawati Fatmawati Fatmawati Fatmawati Fatmawati Fatmawati, Fatmawati Fitrah Amaliah Hasibuan Handayani, Nur Annisa Tri Heny May Widiyawati Huzzatul Fikriyah Ibnu Apriani Indah Fadhilla ISTIANAH Kahfi, Al M Gustar Umam M Zein Ramadhan Rifa’I M. Miftahur Rahmat Isnaini Mara Umar Mohammad Fahmy Bin Rapaee Muhamad Afdoli Ramadoni Muhammad Dzaki Hawari Muhammad Farid Abi Ardiansyah Muhammad Hafizul Aripin Muhammad Yudha Ardiansyah Murodhi, Difa Baladissalam nida arafat Nuha, Nuha Nabila Aswari Nuralim, Aip Nurul Fadilah, Nurul Paula Sembiring Rahmi Nur Azizah Rhohis Kurniawan Robaiyadi, Robaiyadi Rubiyanah Rubiyanah Sabirin, Yoga Basyiril Siti Sofiah Rahmawati Siti Trizuwani Syahrizal Syihabudin, Zakaria Wahidin Wisnu Nugraha Yoga Agus Yulianto Zahira, Hasna