Article Per Year (5 Year)
p-Index From 2021 - 2026
6.571
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Media Wahana Ekonomika Falah : Jurnal Ekonomi Syariah Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Syntax Literate: Jurnal Ilmiah Indonesia SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Abdi Dosen : Jurnal Pengabdian Pada Masyarakat KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Darma Agung Sricommerce: Journal of Sriwijaya Community Services Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Yumary: Jurnal Pengabdian kepada Masyarakat Devotion: Journal of Research and Community Service Interdisciplinary Social Studies Jurnal Ekonomi Al-Buhuts (e-journal) Journal of Social Research Annals of Human Resource Management Research Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi) JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Enrichment: Journal of Multidisciplinary Research and Development Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan The Manager Reveiew Majapahit Journal of Islamic Finance dan Management Journal Economic Excellence Ibnu Sina Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management Journal of Management, Economic, and Financial ECONOMIST: Jurnal Ekonomi dan Bisnis International Journal of Economics, Accounting, and Management Sriwijaya Accounting Community Services
Aslamia Rosa
Universitas Sriwijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Veterinary Other

Published : 64 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal of Social Research

 1 
The Influence of Service Quality, Promotions and Prepaid Prices on Customer Decisions at PT PLN (Persero) Palembang Hafiz, Hafiz; Widiyanti, Marlina; Rosa, Aslamia; Saggaf, Muchsin
Journal of Social Research Vol. 3 No. 3 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of service quality, promotions and prepaid prices on customer decisions at PT PLN (Persero) Palembang. The population in this study is all customers at PT PLN (Persero), both prepaid electricity customers in 2023 in Palembang City. The sample conducted in this study was 100 respondents, namely by purposive sampling method. The results of multiple linear regression analysis show that service quality, promotion and price have a positive and significant effect on customer decisions. Service quality, it is expected that PT PLN (Persero) Palembang will always make improvements in terms of services provided. As a monopolist, PT PLN (Persero) needs to provide good service for its customers. By being responsive in the process and responding to complaints as well as criticism and suggestions given by consumers. Promotion, it is expected to do promotions with promo prices that are not only done on certain dates. In addition, when doing promotions to be informed through print and electronic media. Price, it is expected to be adjusted prices for increasing electric power.
The Effect Of Endorsements, Online Promotions On Social Media And Word Of Mouth On Buying Interest In Culinary Businesses In Palembang City Azra, Annisa Auliya; Natalisa, Diah; Rosa, Aslamia; Widiyanti, Marlina
Journal of Social Research Vol. 3 No. 11 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i11.2282

Abstract

This research was conducted with the aim of determining the influence of endorsements, online promotions on social media and word of mouth on buying interest in culinary businesses in the city of Palembang. The number of samples used in this study was as many as 125 respondents who were included in the sample with a homogeneous population type or the entire population in the same area by purchasing products of the same type or brand using the purposive sampling method. The results of multiple linear regression analysis show that endorsement, online promotion on social media and word of mouth have a positive and significant effect on buying interest. Endorsement, it is hoped that you can choose a foodvlooger who has a good image in the community, has quite a lot of followers on social media, a way to do food reviews that attract consumer interest. Promotions, it is hoped that MSMEs often provide promo prices by collaborating with several merchants such as e-wallets or banks that often provide discounts. Word of mouth, it is hoped that MSME culinary business actors in the city of Palembang can take advantage of the role of social media in promotional events.
Co-Authors Achmad Anjas Asmara Achmad Widad Adristi Lingga Savitri, Shafira Ahmad MAULANA Ahmad Maulana Ahmad Maulana Ahmad Syathiri Ahmad Widad, Ahmad Apria Sari Ayu Liring Bethari Azra, Annisa Auliya Dessi Yunita Dessy Ratna Sari Dessy Yunita Diah Natalisa Diah Natalisa, Diah Dian Eka Dwi Darma Puspita Sari Elvi Indahwati Fania Maulidina Febrina, Ade Tiara Firmansyah Firmansyah FS Kerlyn, Defebri Graciella Sabathini Hafiz Hafiz Hairun Nissa, Hairun Hartati Hartati Hartiningsih Apriliza Hera Febria Mavilinda Iisnawati, Iisnawati Islahuddin Daud Islahuddin Daud, Islahuddin Ismail Yogi Indra Pranata Kartika Sari, Indah Kristin, Julie M. Lucky Pratama M.dwi yanputra Marlina Widiyanti Marlina Widiyanti Marlina Widiyanti, Marlina Maulana, Achmad Mavilinda, Hera Febria Meilani, Windi Melinia, Fitri Meliza Rahmawati Muchsin Saggaff Shihab Muchsin Saggaff Shihab Muhammad Kemas Husni Thamrin Nofiawaty Nofiawaty Nurkardina Novalia Nyoman Tri Adnyani Sutama Putri Kumala Dewi Putri, Melisa Ariani R. A. Firy Yuandita Rahma Delawati Rahman, Beno Saggaf, Muchsin Saggaff Shihab, Muchsin Salsabila, Nabila Satria, Berry Siti Soeleha Suhartini Karim Suhartini Karim Sulastri SULASTRI Sulastri Sulastri Sulastri Sulastri Syarifah Fatimah Dina Najib H.A Tarigan, Ertika Br Triana, Jessica Ummi Rani Syafitri Vika Diwinta Aulia Wawan Setiawan Yulia Hamdaini Putri Yuliansyah Yuliansyah Yumi Lestari Yunita, Dessy zakaria Wahab Zakaria Wahab Zakaria Wahab, Zakaria Zuhdi, Egi